The Tower 28 Beauty MakeWaves™ Mascara in the shade Jet. [Jet]
Bestseller
The Tower 28 Beauty MakeWaves Mini Mascara. [Mini]
Bestseller
The Tower 28 Beauty MakeWaves™ Mascara in the shade Drift. [Drift]
Bestseller
Two tubes of Tower 28 Beauty’s MakeWaves Mascara in the shades Jet and Drift are shown next to the MakeWaves Eyelash Curler. [MakeWaves Mascara Set]
Bestseller
MakeWaves® Mascara
Bestseller
A close up of a person's eyelashes before and after applying the Tower 28 Beauty MakeWaves™ Mascara in Jet, transforming them from natural to full-on glamorous. [Shared]
Close-up of a person's eyes with a black color swatch labeled 'JET' on a beige background. [Jet, MakeWaves Mascara Set, Mini]
Close-up of eyes with brown eyebrow color swatch labeled 'DRIFT Espresso Brown Color'. [Drift, MakeWaves Mascara Set]
Close-up of a person's eyes with a black color swatch labeled on a beige background. [Drift]
Makeup brushes with pink holder on a white background [MakeWaves® Mascara Duo]
Two mascara brushes with espresso brown and black color swatches on a white background. [Shared]
Makeup brush with text explaining its features on a light gray background [Shared]
Mascara with an eye close-up, highlighting Aquaflex Technology and Castor Oil benefits. [Shared]
The Tower 28 Beauty MakeWaves™ Mini Mascara in the shade Jet next to the Full-Size MakeWaves™ Mascara in the shade Jet. [Shared]
The Tower 28 Beauty MakeWaves™ Mascara in the shade Jet. [Jet]
The Tower 28 Beauty MakeWaves Mini Mascara. [Mini]
The Tower 28 Beauty MakeWaves™ Mascara in the shade Drift. [Drift]
Two tubes of Tower 28 Beauty’s MakeWaves Mascara in the shades Jet and Drift are shown next to the MakeWaves Eyelash Curler. [MakeWaves Mascara Set]
MakeWaves® Mascara
A close up of a person's eyelashes before and after applying the Tower 28 Beauty MakeWaves™ Mascara in Jet, transforming them from natural to full-on glamorous. [Shared]
Close-up of a person's eyes with a black color swatch labeled 'JET' on a beige background. [Jet, MakeWaves Mascara Set, Mini]
Close-up of eyes with brown eyebrow color swatch labeled 'DRIFT Espresso Brown Color'. [Drift, MakeWaves Mascara Set]
Close-up of a person's eyes with a black color swatch labeled on a beige background. [Drift]
Makeup brushes with pink holder on a white background [MakeWaves® Mascara Duo]
Two mascara brushes with espresso brown and black color swatches on a white background. [Shared]
Makeup brush with text explaining its features on a light gray background [Shared]
Mascara with an eye close-up, highlighting Aquaflex Technology and Castor Oil benefits. [Shared]
The Tower 28 Beauty MakeWaves™ Mini Mascara in the shade Jet next to the Full-Size MakeWaves™ Mascara in the shade Jet. [Shared]

MakeWaves® Mascara

$20.00 $20.00 $14.40 $14.40
4.6
Rated 4.6 out of 5 stars
1,389 Reviews

A safe for sensitive eyes vegan mascara that visibly volumizes, lengthens, and defines for the most amped-up, natural-looking lashes.

Shade
FULL-SIZE
MINI

A safe for sensitive eyes vegan mascara that visibly volumizes, lengthens, and defines for the most amped-up, natural-looking lashes.

28% Off Sitewide • Free Shipping $30+ • Free Returns

  • 💕Long + Full Lashes
  • 🏝Water-Resistant
  • ✨Smudge-Free
  • 🌸Vegan
  • 🤓Contact Lens Safe
  • 👀Sensitive Eyes Safe

Tell Me More

This clean mascara is lightweight + endlessly buildable without getting crunchy or clumpy. It's also easy to wash off keeping eye irritation and lash breakage at bay.

Earth Sensitive Pledge: MakeWaves™ packaging is made from 78% PCR (aka post-consumer recycled plastic) as part of our commitment to sustainable packaging.

Ingredients

Aquaflex® Technology (conventionally found in haircare) helps keep lashes humidity-proof, visibly lifted, and volumized.

Ingredient List: Water/Aqua/Eau, Copernicia Cerifera (Carnauba) Wax/Cera Carnauba/Cire de carnauba, Glyceryl Stearate, Hydrogenated Olive Oil Stearyl Esters, Synthetic Wax, VP/VA Copolymer, Stearic Acid, Helianthus Annuus (Sunflower) Seed Wax, Palmitic Acid, Butylene Glycol, Olea Europaea (Olive) Oil Unsaponifiables, Aminomethyl Propanol, Ricinus Communis (Castor) Seed Oil, 1,2-Hexanediol, Caprylyl Glycol, Polyimide-1, Galactoarabinan, Rhus Succedanea Fruit Wax, Shorea Robusta Resin, Sodium Dehydroacetate, Lecithin, Tocopherol, Ascorbyl Palmitate, Citric Acid, Iron Oxides (CI 77499), Ultramarines (CI 77007).

Dermatologist Approved, Clinically Tested, Hypoallergenic, Ophthalmologist-tested.

Fragrance Free, Essential Oil Free, Gluten Free, Silicone Free, Alcohol-Free, Water-proof/resistant, Vegan, Cruelty-Free.


The list of ingredients may change from time to time. Please refer to the product packaging for the most up-to-date information.

How to Use

Use the inner wave of the dual-sided brush to build up volume and the longer bristles to lengthen and define lashes! Remove with gentle cleanser and water.

Pro Tip: For maximum lift, pair with the MakeWaves Lash Curler for an eye-opening curl!

View full details
The Tower 28 Beauty MakeWaves™ Mascara in the shade Drift. [Drift]
MakeWaves® Mascara
Drift

"If you're looking for a new mascara that's curling, lengthening, and defining without looking too overdone, you're going to want to purchase this immediately." — BYRDIE

Volumizing

Lengthening

Flake-Free

Infinitely Buildable

Amped-Up Lashes

F.A.Q.

Is MakeWaves™ Mascara waterproof?

MakeWaves™ Mascara is designed specifically for sensitive eyes and is not tested to be waterproof. Waterproof mascaras contain film-former ingredients that make them difficult to remove and are potentially irritating for sensitive eyes.

Is MakeWaves™ Mascara safe for contact lens wearers?

Yes! MakeWaves™ Mascara is ophthalmologist tested, safe for sensitive eyes, and safe for contact lens wearers!

Does MakeWaves™ Mascara work for straight lashes?

Yes! MakeWaves™ Mascara is formulated with Aquaflex® Technology, which is conventionally used in haircare styling, to help keep lashes humidity-proof and lifted while leaving lashes touchably soft.

Does MakeWaves™ Mascara have fibers?

MakeWaves™ Mascara does not contain fibers which are potentially irritating for sensitive eyes and are often made from micro-plastics.

Is MakeWaves™ Mascara vegan + cruelty-free?

Yes, MakeWaves™ Mascara is formulated without animal byproducts including beeswax, which is commonly found in conventional mascaras, and never tested on animals. ALL Tower 28 products are vegan & cruelty-free.
Reviews
4.6
Rated 4.6 out of 5 stars
Based on 1,389 reviews
Total 5 star reviews: 1.1k Total 4 star reviews: 160 Total 3 star reviews: 79 Total 2 star reviews: 41 Total 1 star reviews: 41
88%would recommend this product
Slide 1 selected
Write a Review (Opens in a new window)
1,389 reviews
  • JS Profile picture for Jessica S.
    Jessica S.
    Verified Buyer
    I recommend this product
    What Did You Like About This Product? Lengthens, Did Not Irritate Eyes
    Would You Recommend This Product? Yes
    Rated 5 out of 5 stars
    1 month ago
    BEST mascara out there - FOR REAL

    I wish I could give this mascara 10 stars... no, 100 stars. It is amazing. I am a mascara snob. I need clean ingredients for my sensitive skin and eyes, and I can't stand when mascara clumps when you put it on or smudges or flakes throughout the day. This does none of that. Not even a little. One coat is all I need of this mascara. I don't even think I could make my lashes any longer by adding a second coat. My friends think I have extensions. My husband thinks I have extensions. I think I have extensions LOL. Pictures don't even do it justice.

    Was this helpful?
  • S
    Sissia
    Verified Buyer
    I recommend this product
    Lash Type Straight
    What Did You Like About This Product? Lengthens, Did Not Irritate Eyes
    Would You Recommend This Product? Yes
    Rated 4 out of 5 stars
    1 month ago
    Clean application+ removal

    doesn't irritate or itch my eyes, applies without clumping, and cleans off well with any cleanser/balm. I am a minimalist and cannot do makeup by any means, so I appreciate the simplicity of the effects. I only use 1 coat, not a person who does more.

    Was this helpful?
  • K
    Karla
    I recommend this product
    Lash Type Long
    What Did You Like About This Product? Lengthens, Volumizes
    Would You Recommend This Product? Yes
    Rated 5 out of 5 stars
    3 months ago
    Love this!!!

    ummmm yesssss. I love this mascara so much my lashes ARE LASSSSHING HUNNY.

    Was this helpful?
  • CH
    Coleen H.
    Verified Buyer
    I recommend this product
    Lash Type Straight
    What Did You Like About This Product? Lengthens, Volumizes, Did Not Irritate Eyes, Water Resistant
    Would You Recommend This Product? Yes
    Rated 5 out of 5 stars
    6 months ago
    Magic

    The lengthening power of this mascara is amazing. It does not flake, it stays on all day. My new favorite

    Was this helpful?
  • J
    Jessica
    Verified Buyer
    I recommend this product
    Lash Type Long, Straight
    What Did You Like About This Product? Color, Did Not Irritate Eyes
    Would You Recommend This Product? Yes
    Rated 5 out of 5 stars
    8 months ago
    My fav every day mascara

    This is the mascara I use for my eveey day wear it stays put, doesn’t flake and looks rather natural. I’ve been using it for a few years now. Love it

    Was this helpful?
Show More
SHOP ALL
Tower 28 Beauty SOS Rescue Spray in Refill size. [Refill] Orange toner spray bottle with text on a red background [Shared]
Product badge Product badge Product badge
EXTRA SAVINGS
SOS Rescue Spray Refill

Refills 4 Standard Bottles ($112 Value)

Tower 28 Beauty Swipe Serum Concealer in the shade 4.0 DTLA, shown with the tube standing upright next to the open applicator wand to reveal the product. [4.0 DTLA] Tower 28 Beauty Swipe Serum Concealer in the shade 1.0 BH, shown with the tube standing upright next to the open applicator wand to reveal the product. [1.0 BH] Tower 28 Beauty Swipe Serum Concealer in the shade 2.0 BU, shown with the tube standing upright next to the open applicator wand to reveal the product. [2.0 BU] Tower 28 Beauty Swipe Serum Concealer in the shade 3.0 CC, shown with the tube standing upright next to the open applicator wand to reveal the product. [3.0 CC] Tower 28 Beauty Swipe Serum Concealer in the shade 5.0 EP, shown with the tube standing upright next to the open applicator wand to reveal the product. [5.0 EP] Tower 28 Beauty Swipe Serum Concealer in the shade 6.0 IE, shown with the tube standing upright next to the open applicator wand to reveal the product. [6.0 IE] Tower 28 Beauty Swipe Serum Concealer in the shade 7.0 KTOWN, shown with the tube standing upright next to the open applicator wand to reveal the product. [7.0 KTOWN] Tower 28 Beauty Swipe Serum Concealer in the shade 8.0 LBC, shown with the tube standing upright next to the open applicator wand to display the product. [8.0 LBC] Tower 28 Beauty Swipe Serum Concealer in the shade 9.0 MDR, shown with the tube standing upright next to the open applicator wand to reveal the product. [9.0 MDR] Tower 28 Beauty Swipe Serum Concealer in shade 10.0 NOHO, with the tube standing upright next to the open applicator wand, revealing the product. [10.0 NOHO] Tower 28 Beauty Swipe Serum Concealer in the shade 11.0 OC, shown with the tube standing upright next to the open applicator wand to reveal the product. [11.0 OC] Tower 28 Beauty Swipe Serum Concealer in the shade 12.0 PALI, shown with the tube standing upright next to the open applicator wand to reveal the product. [12.0 PALI] Swipe Serum Concealer Tower 28 Beauty Swipe Serum Concealer in the shade 14.0 PV, shown with the tube standing upright next to the open applicator wand to reveal the product. [14.0 PV] Tower 28 Beauty Swipe Serum Concealer in the shade 15.0 SAMO, shown with the tube standing upright next to the open applicator wand to reveal the product. [15.0 SAMO] Tower 28 Beauty Swipe Serum Concealer in the shade 16.0 SB, shown with the tube standing upright next to the open applicator wand to reveal the product. [16.0 SB] Tower 28 Beauty Swipe Serum Concealer in the shade 17.0 SD, shown with the tube standing upright next to the open applicator wand to reveal the product. [17.0 SD] Tower 28 Beauty Swipe Serum Concealer in the shade 18.0 SGV, shown with the tube standing upright next to the open applicator wand to reveal the product. [18.0 SGV] Tower 28 Beauty Swipe Serum Concealer in the shade 19.0 WEHO, shown with the tube standing upright next to the open applicator wand to reveal the product. [19.0 WEHO] Tower 28 Beauty Swipe Serum Concealer in the shade 20.0 WLA, shown with the tube standing upright next to the open applicator wand to reveal the product. [20.0 WLA] Swipe Serum Concealer
Bestseller
Swipe Serum Concealer

All-Over Hydrating Concealer

7.0 KTOWN
[Shared] [Shared]
Black Friday Exclusive
LipSoftie™
Lip Treatment Trio

($48 Value)

Tower 28 poppi holiday makeup set with red tin, compact, and perfume on a white background [Shared] Tower 28 poppi lip jelly and blush on a red background [Shared]
LOW STOCK
Tower 28 x poppi Lip + Cheek Duo

Limited Edition Set ($38 Value)

Tower 28 skincare product set with red packaging on a white background [Shared] TOWER28 skincare products with 'Your SOS Rescue Routine' text on a white background [Shared]
Product badge Product badge Product badge
EXTRA SAVINGS
SOS Skincare Minis Kit

Mini Skincare Bestsellers ($30 Value)

Tower 28 skincare treatment set with four tubes and a box on a white background [Shared] Four tubes of Tower 28 lip gloss in different colors with product names and limited edition labels. [Shared]
LOW STOCK
Lil’ Softies Lip Treatment Set

Limited Edition Mini Lip Balms ($32 Value)

[Iced Dulce de Leche] Tower 28 LipSoffie Trio with packaging and 42% off badge on a white background [LipSoftie™
Lip Treatment Trio] LipSoftie® Lip Treatment The Tower 28 Beauty LipSoftie® Lip Treatment in the shade Sugar Plum. [Sugar Plum] The Tower 28 Beauty LipSoftie™ Lip Treatment in the shade Confetti Cake. [Confetti Cake] The Tower 28 Beauty LipSoftie® Lip Treatment in the shade Red Bean Mochi. [Red Bean Mochi] The Tower 28 Beauty LipSoftie™ Lip Treatment in the shade Dulce de Leche. [Dulce de Leche] The Tower 28 Beauty LipSoftie™ Lip Treatment in the shade Watermelon Kiwi. [Watermelon Kiwi] The Tower 28 Beauty LipSoftie™ Lip Treatment in the shade Blood Orange Vanilla. [Blood Orange Vanilla] The Tower 28 Beauty LipSoftie™ Lip Treatment in the shade Ube Vanilla. [Ube Vanilla] The Tower 28 Beauty LipSoftie™ Lip Treatment in the shade SOS Vanilla. [SOS Vanilla] LipSoftie® Lip Treatment LipSoftie® Lip Treatment
Bestseller
LipSoftie® Lip Treatment

Tinted Lip Treatment Balm

Iced Dulce de Leche
Tower 28 Beauty SOS Rescue Spray (4 oz) Tower 28 Beauty SOS Spray Duo featuring full-size (4oz) and travel-size (1oz). [Shared] Tower 28 Beauty SOS Rescue Spray in Refill size. [Refill] Tower 28 Beauty SOS Rescue Spray in 1oz. [1oz] Orange toner spray bottle with text on a red background [Shared]
Product badge Product badge Product badge
TikTok Viral
SOS Rescue Spray

The Original Hypochlorous Acid Spray

Standard
[Shared] [Shared]
EXTRA SAVINGS
MakeWaves® Mascara Duo

Full-Size Mascara in Black + Brown ($40 Value)

Eyeshadow with glittery texture and 'Tower 28' branding on a white background [Roxy] Eyeshadow with glittery texture and 'Tower 28' branding on a white background [Troubadour] Eyeshadow with glittery texture and 'Tower 28' branding on a white background [Chateau] Eyeshadow with glittery texture and 'Tower 28' branding on a white background [Avalon] Eyeshadow with glittery texture and 'Tower 28' branding on a white background [Whisky] Eyeshadow with glittery texture and 'Tower 28' branding on a white background [Bungalow] Eyeshadow with glittery texture and 'Tower 28' branding on a white background [Studio 28] Eyeshadow with glittery texture and 'Tower 28' branding on a white background [Garden] Eyeshadow with glittery texture and 'Tower 28' branding on a white background [Viper] Eyeshadow with glittery texture and 'Tower 28' branding on a white background [Studio 28] GoGo Cooling Shimmer Eyeshadow
New
GoGo Cooling Shimmer Eyeshadow

Cooling + Soothing Eyeshadow Stick

Roxy