• [Shared: MakeWaves® Mascara Set
    Save $8
  • [Shared: A close up of a model's eyelashes before and after applying the Tower 28 Beauty MakeWaves™ Mascara in Jet, transforming them from natural to full-on glamorous.
  • [Shared: A close up of a model's eyelashes before and after applying the Tower 28 Beauty MakeWaves™ Mascara in Jet, transforming them from natural to full-on glamorous.
  • [Shared: A close up of a model's eyelashes before and after applying the Tower 28 Beauty MakeWaves™ Mascara in Jet, transforming them from natural to full-on glamorous.
  • [Shared: A close up of a model's eyelashes before and after applying the Tower 28 Beauty MakeWaves™ Mascara in Jet, transforming them from natural to full-on glamorous.
  • [Shared: The Tower 28 Beauty MakeWaves™ Mascara in the shades Drift and Jet swatched on a white background.
  • [Shared: Close up showing the unique "Triple-Wave Wand" mascara brush applicator on the Tower 28 Beauty MakeWaves Mascara in Jet.
Save $8

MakeWaves® Mascara Set

MakeWaves® Mascara Set

4.6
Rated 4.6 out of 5 stars
1,588 Reviews
 • 0.29 fl oz / 8.5 mL

2 Full-Size Mascara in Black and Brown + Eyelash Curler ($52 value)

Free Shipping $30+ • Free Returns

  • 💕Long + Full Lashes
  • 🏝Water-Resistant
  • ✨Smudge-Free
  • 🌸Vegan
  • 🤓Contact Lens Safe
  • 👀Sensitive Eyes Safe

Tell Me More

This clean mascara is lightweight + endlessly buildable without getting crunchy or clumpy. It's also easy to wash off keeping eye irritation and lash breakage at bay.

Earth Sensitive Pledge: MakeWaves™ packaging is made from 78% PCR (aka post-consumer recycled plastic) as part of our commitment to sustainable packaging.

Ingredients

Aquaflex® Technology (conventionally found in haircare) helps keep lashes humidity-proof, visibly lifted, and volumized.

Water/Aqua/Eau, Copernicia Cerifera (Carnauba) Wax/Cera Carnauba/Cire de carnauba, Glyceryl Stearate, Hydrogenated Olive Oil Stearyl Esters, Synthetic Wax, VP/VA Copolymer, Stearic Acid, Helianthus Annuus (Sunflower) Seed Wax, Palmitic Acid, Butylene Glycol, Olea Europaea (Olive) Oil Unsaponifiables, Aminomethyl Propanol, Ricinus Communis (Castor) Seed Oil, 1,2-Hexanediol, Caprylyl Glycol, Polyimide-1, Galactoarabinan, Rhus Succedanea Fruit Wax, Shorea Robusta Resin, Sodium Dehydroacetate, Lecithin, Tocopherol, Ascorbyl Palmitate, Citric Acid, Iron Oxides (CI 77499), Ultramarines (CI 77007).

How to Use

Pro Tip: Use the inner wave of the dual-sided brush to build up volume and the longer bristles to lengthen and define lashes.

Remove with gentle cleanser and water.

View full details
  • [Shared: MakeWaves® Mascara Set
    Save $8
  • [Shared: A close up of a model's eyelashes before and after applying the Tower 28 Beauty MakeWaves™ Mascara in Jet, transforming them from natural to full-on glamorous.
  • [Shared: A close up of a model's eyelashes before and after applying the Tower 28 Beauty MakeWaves™ Mascara in Jet, transforming them from natural to full-on glamorous.
  • [Shared: A close up of a model's eyelashes before and after applying the Tower 28 Beauty MakeWaves™ Mascara in Jet, transforming them from natural to full-on glamorous.
  • [Shared: A close up of a model's eyelashes before and after applying the Tower 28 Beauty MakeWaves™ Mascara in Jet, transforming them from natural to full-on glamorous.
  • [Shared: The Tower 28 Beauty MakeWaves™ Mascara in the shades Drift and Jet swatched on a white background.
  • [Shared: Close up showing the unique "Triple-Wave Wand" mascara brush applicator on the Tower 28 Beauty MakeWaves Mascara in Jet.

MakeWaves® Mascara Set
[Shared: MakeWaves® Mascara Set]

MakeWaves® Mascara Set

"If you're looking for a new mascara that's curling, lengthening, and defining without looking too overdone, you're going to want to purchase this immediately." — BYRDIE

Volumizing

Lengthening

Flake-Free

Infinitely Buildable

Amped-Up Lashes

F.A.Q.

Is MakeWaves™ Mascara waterproof?

MakeWaves™ Mascara is designed specifically for sensitive eyes and is not tested to be waterproof. Waterproof mascaras contain film-former ingredients that make them difficult to remove and are potentially irritating for sensitive eyes.

Is MakeWaves™ Mascara safe for contact lens wearers?

Yes! MakeWaves™ Mascara is ophthalmologist tested, safe for sensitive eyes, and safe for contact lens wearers!

Does MakeWaves™ Mascara work for straight lashes?

Yes! MakeWaves™ Mascara is formulated with Aquaflex® Technology, which is conventionally used in haircare styling, to help keep lashes humidity-proof and lifted while leaving lashes touchably soft.

Does MakeWaves™ Mascara have fibers?

MakeWaves™ Mascara does not contain fibers which are potentially irritating for sensitive eyes and are often made from micro-plastics.

Is MakeWaves™ Mascara vegan + cruelty-free?

Yes, MakeWaves™ Mascara is formulated without animal byproducts including beeswax, which is commonly found in conventional mascaras, and never tested on animals. ALL Tower 28 products are vegan & cruelty-free.
4.6
Rated 4.6 out of 5 stars
Based on 1,588 reviews
Total 5 star reviews: 1.2k Total 4 star reviews: 219 Total 3 star reviews: 86 Total 2 star reviews: 45 Total 1 star reviews: 44
89%would recommend these products
Slide 1 selected
Write a Review (Opens in a new window)
1,588 reviews
  • CH
    Coleen H.
    Verified Buyer
    Reviewing
    MakeWaves® Mascara
    I recommend this product
    Lash Type Straight
    What Did You Like About This Product? Lengthens, Volumizes, Did Not Irritate Eyes, Water Resistant
    Would You Recommend This Product? Yes
    Rated 5 out of 5 stars
    1 month ago
    Magic

    The lengthening power of this mascara is amazing. It does not flake, it stays on all day. My new favorite

    Was this helpful?
  • J
    Jessica
    Verified Buyer
    Reviewing
    MakeWaves® Mascara
    I recommend this product
    Lash Type Long, Straight
    What Did You Like About This Product? Color, Did Not Irritate Eyes
    Would You Recommend This Product? Yes
    Rated 5 out of 5 stars
    2 months ago
    My fav every day mascara

    This is the mascara I use for my eveey day wear it stays put, doesn’t flake and looks rather natural. I’ve been using it for a few years now. Love it

    Was this helpful?
  • C Profile picture for Cindy
    Cindy
    Verified Buyer
    Reviewing
    MakeWaves® Mascara
    I recommend this product
    Lash Type Long
    What Did You Like About This Product? Lengthens, Volumizes
    Would You Recommend This Product? Yes
    Rated 5 out of 5 stars
    2 months ago
    Best mascara

    This tower 28 mascara is amazing. It separates the lashes. The brush is one of the best brushes in the world. They can get your bottom lashes and your top lashes to perfection and the best part about it. It's easy to take off at the end of the day. The brown color is my favorite, but the black is also great.

    Was this helpful?
  • AO
    Abigayle O.
    Verified Reviewer
    Reviewing
    MakeWaves® Mascara
    I recommend this product
    Lash Type Curly
    What Did You Like About This Product? Lengthens, Volumizes, Did Not Irritate Eyes
    Would You Recommend This Product? Yes
    Rated 5 out of 5 stars
    3 months ago
    This is the BEST!

    I love this mascara it lengthens and volumizes my lashes so much it is amazing! Also it lasts pretty long because you don’t have to use a lot of it!

    Was this helpful?
  • R
    Rachel
    Verified Buyer
    Reviewing
    MakeWaves® Mascara
    I recommend this product
    Lash Type Straight, Short
    What Did You Like About This Product? Color, Lengthens, Did Not Irritate Eyes
    Would You Recommend This Product? Yes
    Rated 5 out of 5 stars
    4 months ago
    Perfect

    I hadn’t tried a brown mascara before so I purchased the color Drift, and now I’m hooked! I’ve always been a fan of the natural, no-makeup makeup look and this is the perfect addition to my daily routine. It stays all day without flaking, yet it’s easy to wash off so no harsh scrubbing on the eyes.

    Was this helpful?
Show More
SHOP ALL
  • [Shared: Tower 28 Beauty's SOS FaceGuard SPF 30] [Shared: Tower 28 Beauty's SOS FaceGuard SPF 30]
    National Eczema Association Seal of Acceptance
    National Rosacea Society Accepted
    National Psoriasis Foundation Recognized
    New

    SOS FaceGuard™ SPF 30 Sunscreen PA+++

    Mineral Sunscreen

    Standard
  • 4.0 DTLA [Tower 28 Beauty Swipe Serum Concealer in the shade 4.0 DTLA]
    1.0 BH [Tower 28 Beauty Swipe Serum Concealer in the shade 1.0 BH]
    2.0 BU [Tower 28 Beauty Swipe Serum Concealer in the shade 2.0 BU]
    3.0 CC [Tower 28 Beauty Swipe Serum Concealer in the shade 3.0 CC]
    5.0 EP [Tower 28 Beauty Swipe Serum Concealer in the shade 5.0 EP]
    6.0 IE [Tower 28 Beauty Swipe Serum Concealer in the shade 6.0 IE]
    7.0 KTOWN [Tower 28 Beauty Swipe Serum Concealer in the shade 7.0 KTOWN]
    8.0 LBC [Tower 28 Beauty Swipe Serum Concealer in the shade 8.0 LBC]
    9.0 MDR [Tower 28 Beauty Swipe Serum Concealer in the shade 9.0 MDR]
    10.0 NOHO [Tower 28 Beauty Swipe Serum Concealer in the shade 10.0 NOHO]
    Swipe Serum Concealer
    Bestseller

    Swipe Serum Concealer

    All-Over Hydrating Concealer

    4.0 DTLA
  • 05 Fairfax [Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 05 Fairfax]
    10 Larchmont [Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 10 Larchmont]
    13 La Cienega [Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 13 La Cienega]
    15 Melrose [Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 15 Melrose]
    18 Montana [Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 18 Montana]
    20 Mulholland [Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 20 Mulholland]
    25 Ocean Park [Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 25 Ocean Park]
    30 PCH [Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 30 PCH]
    35 Point Dume [Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 35 Point Dume]
    38 Pomona [Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 38 Pomona]
    SunnyDays™ Tinted SPF 30
    National Eczema Association Seal of Acceptance

    SunnyDays™ Tinted SPF 30

    Sun Protection + Coverage

    05 Fairfax
  • Shade: Jet [The Tower 28 Beauty MakeWaves™ Mascara in the shade Jet.]
    Shade: Drift [The Tower 28 Beauty MakeWaves™ Mascara in the shade Drift.]
    Shade: MakeWaves Mascara Set
    Shade: Mini [The Tower 28 Beauty MakeWaves Mini Mascara]
    [Shared: A close up of a model's eyelashes before and after applying the Tower 28 Beauty's MakeWaves Mascara in Jet, Drift. Lashes are visibly lifted and lengthened]
    Bestseller

    MakeWaves® Mascara

    Lengthening + Volumizing

    Jet
  • 4oz [Tower 28 Beauty SOS Rescue Spray in 4oz]
    SOS Spray Duo [Shared: Tower 28 Beauty's SOS Spray Duo which features SOS Daily Rescue Spray 4oz and 1oz.]
    Refill [Tower 28 Beauty SOS Rescue Spray in Refill size]
    1oz [Tower 28 Beauty SOS Rescue Spray in 1oz]
    [Shared: Tower 28 Beauty SOS Daily Rescue Facial Spray Before + After Photo: left side of image (before) shows customer with redness on cheeks, forehead, and chin. Right side (after) of the image shows customer without redness on cheeks, forehead, and chin.]
    National Eczema Association Seal of Acceptance
    National Rosacea Society Accepted
    National Psoriasis Foundation Recognized
    TikTok Viral

    SOS Rescue Spray

    The Original Hypochlorous Acid Spray

    Standard
  • Sugar Plum [The Tower 28 Beauty LipSoftie® Lip Treatment in the shade Sugar Plum]
    Confetti Cake [The Tower 28 Beauty LipSoftie™ Lip Treatment in the shade Confetti Cake]
    Red Bean Mochi [The Tower 28 Beauty LipSoftie® Lip Treatment in the shade Red Bean Mochi]
    Dulce de Leche [The Tower 28 Beauty LipSoftie™ Lip Treatment in the shade Dulce de Leche]
    Watermelon Kiwi [The Tower 28 Beauty LipSoftie™ Lip Treatment in the shade Watermelon Kiwi]
    Blood Orange Vanilla [The Tower 28 Beauty LipSoftie™ Lip Treatment in the shade Blood Orange Vanilla]
    Ube Vanilla [The Tower 28 Beauty LipSoftie™ Lip Treatment in the shade Ube Vanilla]
    SOS Vanilla [The Tower 28 Beauty LipSoftie™ Lip Treatment in the shade SOS Vanilla]
    LipSoftie® Lip Treatment
    Sugar Plum [Tower 28 Beauty's LipSoftie® Lip Treatment in Sugar Plum applied on model]
    National Eczema Association Seal of Acceptance
    New

    LipSoftie® Lip Treatment

    Tinted Lip Treatment Balm

    Sugar Plum
  • [Shared: The Mini Tote] [Shared: The Mini Tote]
    New

    The Mini Tote

    Exclusive T28 Tote

    Default Title
  • [Shared: This image features the Tower 28 Beauty Line + Shine Lip Kit. ] [Shared: This image features the Tower 28 Beauty Line + Shine Lip Kit. It demonstrates a step-by-step process for achieving a smooth, glossy lip look: Line: Using OneLiner Multi-Liner Lip Liner to outline the lips. Shine: Applying a ShineOn Lip Jelly in shade LUCKY for a shiny finish and sheer pink tint. Smile: Revealing the final glossy lip look, showcasing healthy and radiant lips. The steps are clearly shown with corresponding product visuals.]
    Save $7

    Line + Shine Lip Kit

    Limited Edition Gloss + Liner Duo

    Lucky/Paint My Number
  • Malibu Cooler [The Tower 28 Beauty GetSet™ Matte Powder Blush in the shade Malibu Cooler]
    Feliz Fresca [The Tower 28 Beauty GetSet™ Matte Powder Blush in the shade Feliz Fresca]
    Culver Crush [The Tower 28 Beauty GetSet™ Matte Powder Blush in the shade Culver Crush]
    Long Beach Iced Tea [The Tower 28 Beauty GetSet™ Matte Powder Blush in the shade Long Beach Iced Tea]
    Samo Spritzer [The Tower 28 Beauty GetSet™ Matte Powder Blush in the shade Samo Spritzer]
    Sawtelle Slushie [The Tower 28 Beauty GetSet™ Matte Powder Blush in the shade Sawtelle Slushie]
    Pali Punch [The Tower 28 Beauty GetSet™ Matte Powder Blush in the shade Pali Punch]
    GetSet™ Matte Powder Blush
    Malibu Cooler [The Tower 28 Beauty GetSet™ Matte Powder Blush in the shade Malibu Cooler]
    New

    GetSet™ Matte Powder Blush

    Blurring + 12-Hr Fade-Proof

    Malibu Cooler
  • [Shared: GetSet™ Powder Blush Gift Set] [Shared: GetSet™ Powder Blush Gift Set]
    Limited Edition

    GetSet™ Powder Blush Gift Set

    Full Blush Set, Collectible Tin, + Beach Towel

    Default Title