Tower 28's Everyday Base-ics Set includes SunnyDays™ SPF 30 provides light-medium buildable coverage and UV protection, as well as Swipe Serum Concealer covers dark circles, redness, and blemishes with a skin-like natural finish. [Shared]
Save $6
Everyday Base-ics Set
Tower 28's Everyday Base-ics Set includes SunnyDays™ SPF 30 provides light-medium buildable coverage and UV protection, as well as Swipe Serum Concealer covers dark circles, redness, and blemishes with a skin-like natural finish. Diamond wears Swipe Concealer in 15 PV. [Shared]
Tower 28's Everyday Base-ics Set includes SunnyDays™ SPF 30 which is a 100% Mineral SPF, is light to medium coverage, has a natural finish, and is soothing while providing Blue Light Protection. Our Swipe Serum Concealer is lightweight and buildable, is medium to full-coverage, doesn't cling to dry patches and provides a skin-like natural finish. Our products are non-irritating, dermatologist approved, and clinically tested. [Shared]
Tower 28's Everyday Base-ics Set includes SunnyDays™ SPF 30 provides light-medium buildable coverage and UV protection, as well as Swipe Serum Concealer covers dark circles, redness, and blemishes with a skin-like natural finish. Here shows our model's before and after using Swipe Concealer. [Shared]
[Shared]
[Shared]
Tower 28's Everyday Base-ics Set includes SunnyDays™ SPF 30 provides light-medium buildable coverage and UV protection, as well as Swipe Serum Concealer covers dark circles, redness, and blemishes with a skin-like natural finish. [Shared]
Everyday Base-ics Set
Tower 28's Everyday Base-ics Set includes SunnyDays™ SPF 30 provides light-medium buildable coverage and UV protection, as well as Swipe Serum Concealer covers dark circles, redness, and blemishes with a skin-like natural finish. Diamond wears Swipe Concealer in 15 PV. [Shared]
Tower 28's Everyday Base-ics Set includes SunnyDays™ SPF 30 which is a 100% Mineral SPF, is light to medium coverage, has a natural finish, and is soothing while providing Blue Light Protection. Our Swipe Serum Concealer is lightweight and buildable, is medium to full-coverage, doesn't cling to dry patches and provides a skin-like natural finish. Our products are non-irritating, dermatologist approved, and clinically tested. [Shared]
Tower 28's Everyday Base-ics Set includes SunnyDays™ SPF 30 provides light-medium buildable coverage and UV protection, as well as Swipe Serum Concealer covers dark circles, redness, and blemishes with a skin-like natural finish. Here shows our model's before and after using Swipe Concealer. [Shared]
[Shared]
[Shared]
SunnyDays™ Tinted SPF 30
National Eczema Association Seal of Acceptance
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Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 05 Fairfax. [05 Fairfax]
National Eczema Association Seal of Acceptance
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Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 10 Larchmont. [10 Larchmont]
National Eczema Association Seal of Acceptance
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Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 13 La Cienega. [13 La Cienega]
National Eczema Association Seal of Acceptance
Save $6
Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 15 Melrose. [15 Melrose]
National Eczema Association Seal of Acceptance
Save $6
Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 20 Mulholland. [20 Mulholland]
National Eczema Association Seal of Acceptance
Save $6
Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 25 Ocean Park. [25 Ocean Park]
National Eczema Association Seal of Acceptance
Save $6
Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 30 PCH. [30 PCH]
National Eczema Association Seal of Acceptance
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Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 35 Point Dume. [35 Point Dume]
National Eczema Association Seal of Acceptance
Save $6
Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 38 Pomona. [38 Pomona]
National Eczema Association Seal of Acceptance
Save $6
Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 40 Runyon. [40 Runyon]
National Eczema Association Seal of Acceptance
Save $6
Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 45 Silver Lake. [45 Silver Lake]
National Eczema Association Seal of Acceptance
Save $6
Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 50 Sunset. [50 Sunset]
National Eczema Association Seal of Acceptance
Save $6
Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 55 Temescal. [55 Temescal]
National Eczema Association Seal of Acceptance
Save $6
Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 60 Third St. [60 Third St]
National Eczema Association Seal of Acceptance
Save $6
Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 65 Topanga. [65 Topanga]
National Eczema Association Seal of Acceptance
Save $6
Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 70 Venice. [70 Venice]
National Eczema Association Seal of Acceptance
Save $6
SunnyDays™ Tinted SPF 30
A person's face before and after applying SunnyDays™ Tinted SPF 30 in the shade 40 Runyon, revealing sheer, buildable coverage that visibly evens skin tone and softens discoloration while maintaining a natural, skin-like finish. [40 Runyon]
A person's face before and after applying SunnyDays™ Tinted SPF 30 in the shade 18 Montana, revealing sheer, buildable coverage that visibly evens skin tone and softens discoloration while maintaining a natural, skin-like finish. [18 Montana]
A person's face before and after applying SunnyDays™ Tinted SPF 30 in the shade 05 Fairfax, revealing sheer, buildable coverage that visibly evens skin tone and softens discoloration while maintaining a natural, skin-like finish. [05 Fairfax]
A person's face before and after applying SunnyDays™ Tinted SPF 30 in the shade 10 Larchmont, revealing sheer, buildable coverage that visibly evens skin tone and softens discoloration while maintaining a natural, skin-like finish. [10 Larchmont]
A person's face before and after applying SunnyDays™ Tinted SPF 30 in the shade 50 Sunset, revealing sheer, buildable coverage that visibly evens skin tone and softens discoloration while maintaining a natural, skin-like finish. [50 Sunset]
A person's face before and after applying SunnyDays™ Tinted SPF 30 in the shade 45 Silver Lake, revealing sheer, buildable coverage that visibly evens skin tone and softens discoloration while maintaining a natural, skin-like finish. [45 Silver Lake]
A person's face before and after applying SunnyDays™ Tinted SPF 30 in the shade 55 Temescal, revealing sheer, buildable coverage that visibly evens skin tone and softens discoloration while maintaining a natural, skin-like finish. [55 Temescal]
A person's face before and after applying SunnyDays™ Tinted SPF 30 in the shade 25 Ocean Park, revealing sheer, buildable coverage that visibly evens skin tone and softens discoloration while maintaining a natural, skin-like finish. [25 Ocean Park]
A person's face before and after applying SunnyDays™ Tinted SPF 30 in the shade 30 PCH, revealing sheer, buildable coverage that visibly evens skin tone and softens discoloration while maintaining a natural, skin-like finish. [30 PCH]
A person's face before and after applying SunnyDays™ Tinted SPF 30 in the shade 65 Topanga, revealing sheer, buildable coverage that visibly evens skin tone and softens discoloration while maintaining a natural, skin-like finish. [65 Topanga]
A person's face before and after applying SunnyDays™ Tinted SPF 30 in the shade 60 Third St, revealing sheer, buildable coverage that visibly evens skin tone and softens discoloration while maintaining a natural, skin-like finish. [60 Third St]
A person's face before and after applying SunnyDays™ Tinted SPF 30 in the shade 70 Venice, revealing sheer, buildable coverage that visibly evens skin tone and softens discoloration while maintaining a natural, skin-like finish. [70 Venice]
A person's face before and after applying SunnyDays™ Tinted SPF 30 in the shade 35 Point Dume, revealing sheer, buildable coverage that visibly evens skin tone and softens discoloration while maintaining a natural, skin-like finish. [35 Point Dume]
[38 Pomona]
A person's face before and after applying SunnyDays™ Tinted SPF 30 in the shade 15 Melrose, revealing sheer, buildable coverage that visibly evens skin tone and softens discoloration while maintaining a natural, skin-like finish. [15 Melrose]
A person's face before and after applying SunnyDays™ Tinted SPF 30 in the shade 13 La Cienega, revealing sheer, buildable coverage that visibly evens skin tone and softens discoloration while maintaining a natural, skin-like finish. [13 La Cienega]
A person's face before and after applying SunnyDays™ Tinted SPF 30 in the shade 20 Mulholland, revealing sheer, buildable coverage that visibly evens skin tone and softens discoloration while maintaining a natural, skin-like finish. [20 Mulholland]
Product advertisement showing faces with different skin conditions and a National Eczema Association logo. [Shared]
Color swatches on arms with corresponding shade numbers for a makeup product. [Shared]
Hand holding a sunscreen foundation tube with product details on a blue background [Shared]
[Shade match chart showing 3 models wearing Lightshade of Tower 28 SunnyDays SPF 30 Tinted Sunscreen Foundation, including shades:20 Mulholland,25 Ocean Park,30 PCH, 35 Point Dume,38 Pomona,40 Runyon]
[Shade match chart showing 3 models wearing Fair shade of Tower 28 SunnyDays SPF 30 Tinted Sunscreen Foundation, including shades:05 Fairfax,10 Larchmont,13 La Cienega,13 La Cienega,15 Melrose,18 Montana,20 Mulholland.]
[Shade match chart showing 3 models wearing Tanshade of Tower 28 SunnyDays SPF 30 Tinted Sunscreen Foundation, including shades: 45 Silver Lake,50 Sunset,55 Temescal,60 Third St, 60 Third St,65 Topanga,70 Venice]
Tower 28's Everyday Base-ics Set includes SunnyDays™ SPF 30 provides light-medium buildable coverage and UV protection, as well as Swipe Serum Concealer covers dark circles, redness, and blemishes with a skin-like natural finish. Our shade ranges for SunnyDays SPF 30 range from Fair to Rich skin tones. [Shared]
Skincare product with ingredients listed on a light purple background [Shared]
Tower 28 skincare products including a tube and two bottles on a white background with text about product pairing. [Shared]
SunnyDays™ Tinted SPF 30
Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 05 Fairfax. [05 Fairfax]
Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 10 Larchmont. [10 Larchmont]
Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 13 La Cienega. [13 La Cienega]
Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 15 Melrose. [15 Melrose]
Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 20 Mulholland. [20 Mulholland]
Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 25 Ocean Park. [25 Ocean Park]
Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 30 PCH. [30 PCH]
Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 35 Point Dume. [35 Point Dume]
Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 38 Pomona. [38 Pomona]
Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 40 Runyon. [40 Runyon]
Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 45 Silver Lake. [45 Silver Lake]
Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 50 Sunset. [50 Sunset]
Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 55 Temescal. [55 Temescal]
Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 60 Third St. [60 Third St]
Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 65 Topanga. [65 Topanga]
Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 70 Venice. [70 Venice]
SunnyDays™ Tinted SPF 30
A person's face before and after applying SunnyDays™ Tinted SPF 30 in the shade 40 Runyon, revealing sheer, buildable coverage that visibly evens skin tone and softens discoloration while maintaining a natural, skin-like finish. [40 Runyon]
A person's face before and after applying SunnyDays™ Tinted SPF 30 in the shade 18 Montana, revealing sheer, buildable coverage that visibly evens skin tone and softens discoloration while maintaining a natural, skin-like finish. [18 Montana]
A person's face before and after applying SunnyDays™ Tinted SPF 30 in the shade 05 Fairfax, revealing sheer, buildable coverage that visibly evens skin tone and softens discoloration while maintaining a natural, skin-like finish. [05 Fairfax]
A person's face before and after applying SunnyDays™ Tinted SPF 30 in the shade 10 Larchmont, revealing sheer, buildable coverage that visibly evens skin tone and softens discoloration while maintaining a natural, skin-like finish. [10 Larchmont]
A person's face before and after applying SunnyDays™ Tinted SPF 30 in the shade 50 Sunset, revealing sheer, buildable coverage that visibly evens skin tone and softens discoloration while maintaining a natural, skin-like finish. [50 Sunset]
A person's face before and after applying SunnyDays™ Tinted SPF 30 in the shade 45 Silver Lake, revealing sheer, buildable coverage that visibly evens skin tone and softens discoloration while maintaining a natural, skin-like finish. [45 Silver Lake]
A person's face before and after applying SunnyDays™ Tinted SPF 30 in the shade 55 Temescal, revealing sheer, buildable coverage that visibly evens skin tone and softens discoloration while maintaining a natural, skin-like finish. [55 Temescal]
A person's face before and after applying SunnyDays™ Tinted SPF 30 in the shade 25 Ocean Park, revealing sheer, buildable coverage that visibly evens skin tone and softens discoloration while maintaining a natural, skin-like finish. [25 Ocean Park]
A person's face before and after applying SunnyDays™ Tinted SPF 30 in the shade 30 PCH, revealing sheer, buildable coverage that visibly evens skin tone and softens discoloration while maintaining a natural, skin-like finish. [30 PCH]
A person's face before and after applying SunnyDays™ Tinted SPF 30 in the shade 65 Topanga, revealing sheer, buildable coverage that visibly evens skin tone and softens discoloration while maintaining a natural, skin-like finish. [65 Topanga]
A person's face before and after applying SunnyDays™ Tinted SPF 30 in the shade 60 Third St, revealing sheer, buildable coverage that visibly evens skin tone and softens discoloration while maintaining a natural, skin-like finish. [60 Third St]
A person's face before and after applying SunnyDays™ Tinted SPF 30 in the shade 70 Venice, revealing sheer, buildable coverage that visibly evens skin tone and softens discoloration while maintaining a natural, skin-like finish. [70 Venice]
A person's face before and after applying SunnyDays™ Tinted SPF 30 in the shade 35 Point Dume, revealing sheer, buildable coverage that visibly evens skin tone and softens discoloration while maintaining a natural, skin-like finish. [35 Point Dume]
[38 Pomona]
A person's face before and after applying SunnyDays™ Tinted SPF 30 in the shade 15 Melrose, revealing sheer, buildable coverage that visibly evens skin tone and softens discoloration while maintaining a natural, skin-like finish. [15 Melrose]
A person's face before and after applying SunnyDays™ Tinted SPF 30 in the shade 13 La Cienega, revealing sheer, buildable coverage that visibly evens skin tone and softens discoloration while maintaining a natural, skin-like finish. [13 La Cienega]
A person's face before and after applying SunnyDays™ Tinted SPF 30 in the shade 20 Mulholland, revealing sheer, buildable coverage that visibly evens skin tone and softens discoloration while maintaining a natural, skin-like finish. [20 Mulholland]
Product advertisement showing faces with different skin conditions and a National Eczema Association logo. [Shared]
Color swatches on arms with corresponding shade numbers for a makeup product. [Shared]
Hand holding a sunscreen foundation tube with product details on a blue background [Shared]
[Shade match chart showing 3 models wearing Lightshade of Tower 28 SunnyDays SPF 30 Tinted Sunscreen Foundation, including shades:20 Mulholland,25 Ocean Park,30 PCH, 35 Point Dume,38 Pomona,40 Runyon]
[Shade match chart showing 3 models wearing Fair shade of Tower 28 SunnyDays SPF 30 Tinted Sunscreen Foundation, including shades:05 Fairfax,10 Larchmont,13 La Cienega,13 La Cienega,15 Melrose,18 Montana,20 Mulholland.]
[Shade match chart showing 3 models wearing Tanshade of Tower 28 SunnyDays SPF 30 Tinted Sunscreen Foundation, including shades: 45 Silver Lake,50 Sunset,55 Temescal,60 Third St, 60 Third St,65 Topanga,70 Venice]
Tower 28's Everyday Base-ics Set includes SunnyDays™ SPF 30 provides light-medium buildable coverage and UV protection, as well as Swipe Serum Concealer covers dark circles, redness, and blemishes with a skin-like natural finish. Our shade ranges for SunnyDays SPF 30 range from Fair to Rich skin tones. [Shared]
Skincare product with ingredients listed on a light purple background [Shared]
Tower 28 skincare products including a tube and two bottles on a white background with text about product pairing. [Shared]
Tower 28 Beauty Swipe Serum Concealer in the shade 1.0 BH, shown with the tube standing upright next to the open applicator wand to reveal the product. [1.0 BH]
Save $6
Tower 28 Beauty Swipe Serum Concealer in the shade 2.0 BU, shown with the tube standing upright next to the open applicator wand to reveal the product. [2.0 BU]
Save $6
Tower 28 Beauty Swipe Serum Concealer in the shade 3.0 CC, shown with the tube standing upright next to the open applicator wand to reveal the product. [3.0 CC]
Save $6
Tower 28 Beauty Swipe Serum Concealer in the shade 4.0 DTLA, shown with the tube standing upright next to the open applicator wand to reveal the product. [4.0 DTLA]
Save $6
Tower 28 Beauty Swipe Serum Concealer in the shade 5.0 EP, shown with the tube standing upright next to the open applicator wand to reveal the product. [5.0 EP]
Save $6
Tower 28 Beauty Swipe Serum Concealer in the shade 6.0 IE, shown with the tube standing upright next to the open applicator wand to reveal the product. [6.0 IE]
Save $6
Tower 28 Beauty Swipe Serum Concealer in the shade 7.0 KTOWN, shown with the tube standing upright next to the open applicator wand to reveal the product. [7.0 KTOWN]
Save $6
Tower 28 Beauty Swipe Serum Concealer in the shade 8.0 LBC, shown with the tube standing upright next to the open applicator wand to display the product. [8.0 LBC]
Save $6
Tower 28 Beauty Swipe Serum Concealer in the shade 9.0 MDR, shown with the tube standing upright next to the open applicator wand to reveal the product. [9.0 MDR]
Save $6
Tower 28 Beauty Swipe Serum Concealer in shade 10.0 NOHO, with the tube standing upright next to the open applicator wand, revealing the product. [10.0 NOHO]
Save $6
Tower 28 Beauty Swipe Serum Concealer in the shade 11.0 OC, shown with the tube standing upright next to the open applicator wand to reveal the product. [11.0 OC]
Save $6
Tower 28 Beauty Swipe Serum Concealer in the shade 12.0 PALI, shown with the tube standing upright next to the open applicator wand to reveal the product. [12.0 PALI]
Save $6
[13.0 PLAYA]
Save $6
Tower 28 Beauty Swipe Serum Concealer in the shade 14.0 PV, shown with the tube standing upright next to the open applicator wand to reveal the product. [14.0 PV]
Save $6
Tower 28 Beauty Swipe Serum Concealer in the shade 15.0 SAMO, shown with the tube standing upright next to the open applicator wand to reveal the product. [15.0 SAMO]
Save $6
Tower 28 Beauty Swipe Serum Concealer in the shade 16.0 SB, shown with the tube standing upright next to the open applicator wand to reveal the product. [16.0 SB]
Save $6
Tower 28 Beauty Swipe Serum Concealer in the shade 17.0 SD, shown with the tube standing upright next to the open applicator wand to reveal the product. [17.0 SD]
Save $6
Tower 28 Beauty Swipe Serum Concealer in the shade 18.0 SGV, shown with the tube standing upright next to the open applicator wand to reveal the product. [18.0 SGV]
Save $6
Tower 28 Beauty Swipe Serum Concealer in the shade 19.0 WEHO, shown with the tube standing upright next to the open applicator wand to reveal the product. [19.0 WEHO]
Save $6
Tower 28 Beauty Swipe Serum Concealer in the shade 20.0 WLA, shown with the tube standing upright next to the open applicator wand to reveal the product. [20.0 WLA]
Save $6
Swipe Serum Concealer®
Save $6
Swipe Serum Concealer®
Save $6
Swipe Serum Concealer®
Save $6
Swipe Serum Concealer®
Save $6
Swipe Serum Concealer®
Save $6
Swipe Serum Concealer®
Save $6
Swipe Serum Concealer®
Save $6
Swipe Serum Concealer®
Save $6
Swipe Serum Concealer®
Close-up of a woman's face with blonde hair and gold hoop earrings, wearing a light makeup look. [1.0 BH]
Before and after comparison of a woman's smile with cosmetic effects applied. [1.0 BH]
Close-up of a woman's face with brown hair and hoop earrings, wearing makeup. [1.0 BH]
Before and after comparison of a woman's face with visible skin texture improvement. [1.0 BH]
Close-up of a woman with blonde hair and visible ear, wearing earrings on a white background. [2.0 BU]
[2.0 BU]
Close-up of a woman's face with text indicating product application on skin. [2.0 BU]
[2.0 BU]
Woman with a bright smile, showcasing teeth, on a white background. [3.0 CC]
Before and after comparison of a woman's smile with skin treatment effects. [3.0 CC]
Close-up of a woman's face with a focus on her skin texture, wearing a light-colored top. [3.0 CC]
Before and after comparison of a woman's smile with skin treatment application. [3.0 CC]
Woman with blonde hair wearing gold hoop earrings, holding a cosmetic product. [4.0 DTLA]
Before and after comparison of a woman's smile with concealer after [4.0 DTLA]
Close-up of a woman with a soft smile, wearing minimal makeup. [5.0 EP]
Before and after comparison of a woman's smile [5.0 EP]
[6.0 IE]
[6.0 IE]
[6.0 IE]
[6.0 IE]
[7.0 KTOWN]
[7.0 KTOWN]
[8.0 LBC]
[8.0 LBC]
[9.0 MDR]
[9.0 MDR]
[10.0 NOHO]
[10.0 NOHO]
[11.0 OC]
[11.0 OC]
[12.0 PALI]
[12.0 PALI]
[12.0 PALI]
[12.0 PALI]
[13.0 PLAYA]
[13.0 PLAYA]
[13.0 PLAYA]
[13.0 PLAYA]
[14.0 PV]
[14.0 PV]
[15.0 SAMO]
[15.0 SAMO]
[16.0 SB]
[16.0 SB]
[17.0 SD]
[17.0 SD]
[18.0 SGV]
[18.0 SGV]
[19.0 WEHO]
[19.0 WEHO]
[20.0 WLA]
[20.0 WLA]
[20.0 WLA]
[20.0 WLA]
[0.5 ALTA]
[0.5 ALTA]
[1.5 BW]
[1.5 BW]
[5.5 HH]
[5.5 HH]
[7.5 LAD]
[7.5 LAD]
[9.5 MV]
[9.5 MV]
[12.5 PICO]
[12.5 PICO]
[14.5 RP]
[14.5 RP]
[19.5 WL]
[19.5 WL]
[Shared]
[Shared]
[Shared]
[Shared]
[Shared]
[Shared]
Collage of a woman's face with different skin tones and makeup [0.5 ALTA,1.0 BH, 1.5 BW, 2.0 BU, 3.0 CC, 4.0 DTLA] shades.
Collage of medium-tan skintone shades with corresponding color codes. [5.0 EP, 5.5 HH, 6.0 IE, 7.0 KTOWN, 7.5 LAD, 8.0 LBC]
Collage of faces with different skin tones and shades, labeled 'Tan - Deep Skintones'. [9.0 MDR, 9.5 MV, 10.0 NOHO, 11.0 OC, 12.0 PALI, 12.5 PICO]
Collage of faces with different skin tones labeled as 'Deep Skintones'. [13.0 PLAYA, 14.0 PV, 14.5 RP, 15.0 SAMO, 16.0 SB, 17.0 SD]
[16.0 SB, 17.0 SD, 18.0 SGV, 19.0 WEHO, 19.5 WL, 20.0 WLA]
[Shared]
[Shared]
[Shared]
Tower 28 Beauty Swipe Serum Concealer in the shade 1.0 BH, shown with the tube standing upright next to the open applicator wand to reveal the product. [1.0 BH]
Tower 28 Beauty Swipe Serum Concealer in the shade 2.0 BU, shown with the tube standing upright next to the open applicator wand to reveal the product. [2.0 BU]
Tower 28 Beauty Swipe Serum Concealer in the shade 3.0 CC, shown with the tube standing upright next to the open applicator wand to reveal the product. [3.0 CC]
Tower 28 Beauty Swipe Serum Concealer in the shade 4.0 DTLA, shown with the tube standing upright next to the open applicator wand to reveal the product. [4.0 DTLA]
Tower 28 Beauty Swipe Serum Concealer in the shade 5.0 EP, shown with the tube standing upright next to the open applicator wand to reveal the product. [5.0 EP]
Tower 28 Beauty Swipe Serum Concealer in the shade 6.0 IE, shown with the tube standing upright next to the open applicator wand to reveal the product. [6.0 IE]
Tower 28 Beauty Swipe Serum Concealer in the shade 7.0 KTOWN, shown with the tube standing upright next to the open applicator wand to reveal the product. [7.0 KTOWN]
Tower 28 Beauty Swipe Serum Concealer in the shade 8.0 LBC, shown with the tube standing upright next to the open applicator wand to display the product. [8.0 LBC]
Tower 28 Beauty Swipe Serum Concealer in the shade 9.0 MDR, shown with the tube standing upright next to the open applicator wand to reveal the product. [9.0 MDR]
Tower 28 Beauty Swipe Serum Concealer in shade 10.0 NOHO, with the tube standing upright next to the open applicator wand, revealing the product. [10.0 NOHO]
Tower 28 Beauty Swipe Serum Concealer in the shade 11.0 OC, shown with the tube standing upright next to the open applicator wand to reveal the product. [11.0 OC]
Tower 28 Beauty Swipe Serum Concealer in the shade 12.0 PALI, shown with the tube standing upright next to the open applicator wand to reveal the product. [12.0 PALI]
[13.0 PLAYA]
Tower 28 Beauty Swipe Serum Concealer in the shade 14.0 PV, shown with the tube standing upright next to the open applicator wand to reveal the product. [14.0 PV]
Tower 28 Beauty Swipe Serum Concealer in the shade 15.0 SAMO, shown with the tube standing upright next to the open applicator wand to reveal the product. [15.0 SAMO]
Tower 28 Beauty Swipe Serum Concealer in the shade 16.0 SB, shown with the tube standing upright next to the open applicator wand to reveal the product. [16.0 SB]
Tower 28 Beauty Swipe Serum Concealer in the shade 17.0 SD, shown with the tube standing upright next to the open applicator wand to reveal the product. [17.0 SD]
Tower 28 Beauty Swipe Serum Concealer in the shade 18.0 SGV, shown with the tube standing upright next to the open applicator wand to reveal the product. [18.0 SGV]
Tower 28 Beauty Swipe Serum Concealer in the shade 19.0 WEHO, shown with the tube standing upright next to the open applicator wand to reveal the product. [19.0 WEHO]
Tower 28 Beauty Swipe Serum Concealer in the shade 20.0 WLA, shown with the tube standing upright next to the open applicator wand to reveal the product. [20.0 WLA]
Swipe Serum Concealer®
Swipe Serum Concealer®
Swipe Serum Concealer®
Swipe Serum Concealer®
Swipe Serum Concealer®
Swipe Serum Concealer®
Swipe Serum Concealer®
Swipe Serum Concealer®
Swipe Serum Concealer®
Close-up of a woman's face with blonde hair and gold hoop earrings, wearing a light makeup look. [1.0 BH]
Before and after comparison of a woman's smile with cosmetic effects applied. [1.0 BH]
Close-up of a woman's face with brown hair and hoop earrings, wearing makeup. [1.0 BH]
Before and after comparison of a woman's face with visible skin texture improvement. [1.0 BH]
Close-up of a woman with blonde hair and visible ear, wearing earrings on a white background. [2.0 BU]
[2.0 BU]
Close-up of a woman's face with text indicating product application on skin. [2.0 BU]
[2.0 BU]
Woman with a bright smile, showcasing teeth, on a white background. [3.0 CC]
Before and after comparison of a woman's smile with skin treatment effects. [3.0 CC]
Close-up of a woman's face with a focus on her skin texture, wearing a light-colored top. [3.0 CC]
Before and after comparison of a woman's smile with skin treatment application. [3.0 CC]
Woman with blonde hair wearing gold hoop earrings, holding a cosmetic product. [4.0 DTLA]
Before and after comparison of a woman's smile with concealer after [4.0 DTLA]
Close-up of a woman with a soft smile, wearing minimal makeup. [5.0 EP]
Before and after comparison of a woman's smile [5.0 EP]
[6.0 IE]
[6.0 IE]
[6.0 IE]
[6.0 IE]
[7.0 KTOWN]
[7.0 KTOWN]
[8.0 LBC]
[8.0 LBC]
[9.0 MDR]
[9.0 MDR]
[10.0 NOHO]
[10.0 NOHO]
[11.0 OC]
[11.0 OC]
[12.0 PALI]
[12.0 PALI]
[12.0 PALI]
[12.0 PALI]
[13.0 PLAYA]
[13.0 PLAYA]
[13.0 PLAYA]
[13.0 PLAYA]
[14.0 PV]
[14.0 PV]
[15.0 SAMO]
[15.0 SAMO]
[16.0 SB]
[16.0 SB]
[17.0 SD]
[17.0 SD]
[18.0 SGV]
[18.0 SGV]
[19.0 WEHO]
[19.0 WEHO]
[20.0 WLA]
[20.0 WLA]
[20.0 WLA]
[20.0 WLA]
[0.5 ALTA]
[0.5 ALTA]
[1.5 BW]
[1.5 BW]
[5.5 HH]
[5.5 HH]
[7.5 LAD]
[7.5 LAD]
[9.5 MV]
[9.5 MV]
[12.5 PICO]
[12.5 PICO]
[14.5 RP]
[14.5 RP]
[19.5 WL]
[19.5 WL]
[Shared]
[Shared]
[Shared]
[Shared]
[Shared]
[Shared]
Collage of a woman's face with different skin tones and makeup [0.5 ALTA,1.0 BH, 1.5 BW, 2.0 BU, 3.0 CC, 4.0 DTLA] shades.
Collage of medium-tan skintone shades with corresponding color codes. [5.0 EP, 5.5 HH, 6.0 IE, 7.0 KTOWN, 7.5 LAD, 8.0 LBC]
Collage of faces with different skin tones and shades, labeled 'Tan - Deep Skintones'. [9.0 MDR, 9.5 MV, 10.0 NOHO, 11.0 OC, 12.0 PALI, 12.5 PICO]
Collage of faces with different skin tones labeled as 'Deep Skintones'. [13.0 PLAYA, 14.0 PV, 14.5 RP, 15.0 SAMO, 16.0 SB, 17.0 SD]
[16.0 SB, 17.0 SD, 18.0 SGV, 19.0 WEHO, 19.5 WL, 20.0 WLA]
[Shared]
[Shared]
[Shared]

Everyday Base-ics Set

$50.00 $50.00
4.7
Rated 4.7 out of 5 stars
1,990 Reviews

Get the everyday sun protection you need + coverage you want with these 2 full-size complexion favorites ($56 value). Choose your shades:

Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 05 Fairfax. [05 Fairfax] Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 10 Larchmont. [10 Larchmont] Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 13 La Cienega. [13 La Cienega] Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 15 Melrose. [15 Melrose] SunnyDays™ Tinted SPF 30 Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 20 Mulholland. [20 Mulholland] Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 25 Ocean Park. [25 Ocean Park] Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 30 PCH. [30 PCH] Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 35 Point Dume. [35 Point Dume] Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 38 Pomona. [38 Pomona] Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 40 Runyon. [40 Runyon] Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 45 Silver Lake. [45 Silver Lake] Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 50 Sunset. [50 Sunset] Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 55 Temescal. [55 Temescal] Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 60 Third St. [60 Third St] Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 65 Topanga. [65 Topanga] Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 70 Venice. [70 Venice] SunnyDays™ Tinted SPF 30

SunnyDays™ Tinted SPF 30

05 Fairfax
05 Fairfax
Swipe Serum Concealer® Tower 28 Beauty Swipe Serum Concealer in the shade 1.0 BH, shown with the tube standing upright next to the open applicator wand to reveal the product. [1.0 BH] Swipe Serum Concealer® Tower 28 Beauty Swipe Serum Concealer in the shade 2.0 BU, shown with the tube standing upright next to the open applicator wand to reveal the product. [2.0 BU] Tower 28 Beauty Swipe Serum Concealer in the shade 3.0 CC, shown with the tube standing upright next to the open applicator wand to reveal the product. [3.0 CC] Tower 28 Beauty Swipe Serum Concealer in the shade 4.0 DTLA, shown with the tube standing upright next to the open applicator wand to reveal the product. [4.0 DTLA] Tower 28 Beauty Swipe Serum Concealer in the shade 5.0 EP, shown with the tube standing upright next to the open applicator wand to reveal the product. [5.0 EP] Swipe Serum Concealer® Tower 28 Beauty Swipe Serum Concealer in the shade 6.0 IE, shown with the tube standing upright next to the open applicator wand to reveal the product. [6.0 IE] Tower 28 Beauty Swipe Serum Concealer in the shade 7.0 KTOWN, shown with the tube standing upright next to the open applicator wand to reveal the product. [7.0 KTOWN] Swipe Serum Concealer® Tower 28 Beauty Swipe Serum Concealer in the shade 8.0 LBC, shown with the tube standing upright next to the open applicator wand to display the product. [8.0 LBC] Tower 28 Beauty Swipe Serum Concealer in the shade 9.0 MDR, shown with the tube standing upright next to the open applicator wand to reveal the product. [9.0 MDR] Swipe Serum Concealer® Tower 28 Beauty Swipe Serum Concealer in shade 10.0 NOHO, with the tube standing upright next to the open applicator wand, revealing the product. [10.0 NOHO] Tower 28 Beauty Swipe Serum Concealer in the shade 11.0 OC, shown with the tube standing upright next to the open applicator wand to reveal the product. [11.0 OC] Tower 28 Beauty Swipe Serum Concealer in the shade 12.0 PALI, shown with the tube standing upright next to the open applicator wand to reveal the product. [12.0 PALI] Swipe Serum Concealer® [13.0 PLAYA] Tower 28 Beauty Swipe Serum Concealer in the shade 14.0 PV, shown with the tube standing upright next to the open applicator wand to reveal the product. [14.0 PV] Swipe Serum Concealer® Tower 28 Beauty Swipe Serum Concealer in the shade 15.0 SAMO, shown with the tube standing upright next to the open applicator wand to reveal the product. [15.0 SAMO] Tower 28 Beauty Swipe Serum Concealer in the shade 16.0 SB, shown with the tube standing upright next to the open applicator wand to reveal the product. [16.0 SB] Tower 28 Beauty Swipe Serum Concealer in the shade 17.0 SD, shown with the tube standing upright next to the open applicator wand to reveal the product. [17.0 SD] Tower 28 Beauty Swipe Serum Concealer in the shade 18.0 SGV, shown with the tube standing upright next to the open applicator wand to reveal the product. [18.0 SGV] Tower 28 Beauty Swipe Serum Concealer in the shade 19.0 WEHO, shown with the tube standing upright next to the open applicator wand to reveal the product. [19.0 WEHO] Swipe Serum Concealer® Tower 28 Beauty Swipe Serum Concealer in the shade 20.0 WLA, shown with the tube standing upright next to the open applicator wand to reveal the product. [20.0 WLA] Swipe Serum Concealer®

Swipe Serum Concealer®

0.5 ALTA
0.5 ALTA

Get the everyday sun protection you need + coverage you want with these 2 full-size complexion favorites ($56 value). Choose your shades:

Free Shipping $30+ • Free Returns

  • 🥰Pick Your Shades
  • 👯Full-Sized Products
  • ✨Natural Finish
  • 🖼Buildable Coverage
  • 🙅‍♀️Won't Clog Pores
  • 😳Sensitive Skin Safe

What's Included

SunnyDays™ SPF 30 Tinted Sunscreen (Full-size): A 2-in-1 mineral sunscreen foundation with broad spectrum SPF 30, light-medium buildable coverage, and a natural finish. Designed for sensitive/problem-prone skin and available in 17 flexible shades.

Swipe Serum Concealer (Full-size): A hydrating concealer that glides on like a serum with medium-buildable coverage power. It instantly covers dark circles, redness, and blemishes, and is available in 20 shades.


Take our 3-min quiz to find your shade!

Ingredients

SunnyDays™ Tinted SPF 30 (30 mL/1 fl oz): Zinc oxide, 12.6%, Water/Aqua/Eau, Isononyl Isononanoate, C9-12 Alkane, Butyloctyl Salicylate, Polyglyceryl-6 Polyricinoleate, Caprylic/Capric Triglyceride, Glycerin, Ethylhexyl Methoxycrylene, Trimethylsiloxysilicate, Mica, Polyglyceryl-2 Isostearate, Sodium Chloride, Phenoxyethanol, Disteardimonium Hectorite, Polyglyceryl-3 Polyricinoleate, Polyhydroxystearic Acid, Coco-Caprylate/Caprate, Isostearic Acid, Lecithin, Polyglyceryl-6 Polyhydroxystearate, Jojoba Esters, Ethylhexylglycerin, Sodium Phytate, Aloe Barbadensis Leaf Water, Centella Asiatica Extract, Opuntia Tuna Fruit, Salvia Officinalis (Sage) Extract, May Contain (+/-): Iron Oxides (CI 77491, CI 77492, CI 77499), Titanium Dioxide (CI 77891).

Swipe Serum Concealer (6.5 mL/.22 fl oz): Water/Aqua/Eau, Hydrogenated Polyisobutene, Isononyl Isononanoate, Propanediol, Glycerin, Polyglyceryl-3 Polyricinoleate, Polyglyceryl-3 Diisostearate, Disteardimonium Hectorite, Sorbitan Isostearate, Magnesium Sulfate, Sodium Dehydroacetate, Caprylyl Glycol, 1,2-Hexanediol, Magnesium Stearate, Tocopheryl Acetate, Sodium Lauroyl Glutamate, Lysine, Magnesium Chloride, Sodium Hyaluronate, Cassia Angustifolia Seed Polysaccharide, Centella Asiatica Extract, Lactobacillus Ferment Lysate, Camellia Sinensis Leaf Extract, Punica Granatum Bark/Fruit Extract, Lactobacillus Ferment, Caffeine, Aluminum Hydroxide (CI 77002), Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77492, CI 77499).

Dermatologist Approved, Clinically Tested, Hypoallergenic, Non-irritating, Clinically Tested for Irritation, Ophthalmologist-tested.

Fragrance Free, Essential Oil Free, Gluten Free, Alcohol-Free, Non-comedogenic, Vegan, Cruelty-Free.


The list of ingredients may change from time to time. Please refer to the product packaging for the most up-to-date information.

How To Use

SunnyDays™ Tinted SPF 30: Use daily as the last step of your skincare to protect with broad spectrum SPF 30 and the first step of your makeup routine for complexion coverage.

Swipe Serum Concealer: Swipe on directly with the applicator to cover dark circles, spot conceal, or for all over coverage. Use fingertips, a brush, or beauty sponge to blend.

Pro Tip: For Light Coverage (to even out redness, discoloration), apply with fingertips and blend out. For Medium/Buildable Coverage (to cover blemishes, etc.), tap on with a dampened beauty sponge or brush. Tap to layer for Higher Coverage.

View full details
Tower 28's Everyday Base-ics Set includes SunnyDays™ SPF 30 provides light-medium buildable coverage and UV protection, as well as Swipe Serum Concealer covers dark circles, redness, and blemishes with a skin-like natural finish. [Shared]
Everyday Base-ics Set

DERMATOLOGIST-APPROVED, CLINICALLY-TESTED, NON-IRRITATING

Makeup That Won't Break You Out.

F.A.Q.

Is the Everyday Base-ics Set safe for sensitive or acne-prone skin?

Yes, it is safe for sensitive skin, non-comedogenic (aka won't clog your pores), and is 100% compliant with National Eczema Association guidelines.

How can I get shade matched for the Everyday Base-ics Set?

You can find your best shade match by taking our quiz (linked in our navigation bar!) OR you can email us a selfie and our team will help with your shade match! We're hey@tower28beauty.com. We also offer 30 day free returns to help you find the perfect shade!

Do I need to set the Everyday Base-ics Set with powder?

Personal preference! However you usually use foundation and concealer, you can use the Everyday Base-ics Set the same way. It is not needed but if you like to powder your T-zone or want your overall makeup to last longer then powder away!
Reviews
4.7
Rated 4.7 out of 5 stars
Based on 1,990 reviews
Total 5 star reviews: 1.7k Total 4 star reviews: 205 Total 3 star reviews: 57 Total 2 star reviews: 27 Total 1 star reviews: 32
94%would recommend these products
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1,990 reviews
  • E
    Edyta
    Verified Buyer
    Reviewing
    SunnyDays™ Tinted SPF 30
    I recommend this product
    Skin Challenges Redness, Dryness
    What Did You Like About This Product? Coverage, Easy to Blend, Didn't Irritate My Skin, Color, Skincare Benefits
    Would You Recommend This Product? Yes
    Rated 5 out of 5 stars
    5 days ago
    Holy grail

    Lightweight, buildable, and sun-protection in one! So glad I found this, have been looking for something just like this tinted sunscreen to wear daily instead of a heavy foundation. The shade was a perfect match! A daily staple in my beauty routine for sure.

    Was this helpful?
  • MG
    Melissa G.
    Verified Buyer
    Reviewing
    SunnyDays™ Tinted SPF 30
    I recommend this product
    Skin Challenges Chronic Sensitivity (Eczema, Rosacea, etc.), Dullness, Dryness, Hyperpigmentation, Acne/Blemishes
    What Did You Like About This Product? Color, Coverage, Easy to Blend, Finish, Skincare Benefits
    Would You Recommend This Product? Yes
    Rated 5 out of 5 stars
    6 days ago
    Never Going Back

    I love to layer this product above the SOS FaceGuard. I appreciate the coverage, the hydration, and protection. I just wish this was SPF 50.

    Was this helpful?
  • MG
    Melissa G.
    Verified Buyer
    Reviewing
    Swipe Serum Concealer®
    I recommend this product
    Skin Challenges Texture, Dryness, Hyperpigmentation, Dullness, Chronic Sensitivity (Eczema, Rosacea, etc.)
    What Did You Like About This Product? Didn't Irritate My Skin, Skincare Benefits, Finish, Easy to Blend, Coverage
    Would You Recommend This Product? Yes
    Rated 5 out of 5 stars
    6 days ago
    My face's BFF

    I have very high maintenance skin: dry, sensitive skin, rosacea and tretinoin-treated so finding a beauty product that helps me feel confident and hydrated is such a relief.

    Was this helpful?
  • KA
    Kathia A. A. 8.
    Verified Buyer
    Reviewing
    Swipe Serum Concealer®
    I recommend this product
    Rated 5 out of 5 stars
    2 weeks ago
    Me encantó

    El acabado es natural, cubre lo necesario y no se ve pesado!

    Encantadaaa

    Was this helpful?
  • AB
    Alivia B.
    Verified Buyer
    Reviewing
    Swipe Serum Concealer®
    I recommend this product
    Skin Challenges Chronic Sensitivity (Eczema, Rosacea, etc.), Redness, Acne/Blemishes, Texture
    What Did You Like About This Product? Color, Coverage, Easy to Blend, Didn't Irritate My Skin, Lasting Power
    Would You Recommend This Product? Yes
    Rated 5 out of 5 stars
    3 weeks ago
    I love this so much!

    Matched perfect!

    Was this helpful?
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SHOP ALL
Orange 'Tovver 28' spray bottles and packaging on a white background [Shared] Two sizes of Tower 28 SOS Daily Rescue Facial Spray on a white background with pricing and value information. [Shared]
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SOS Daily Rescue Spray Duo

Limited Edition Set ($40 Value)

Swipe Serum Concealer® Tower 28 Beauty Swipe Serum Concealer in the shade 1.0 BH, shown with the tube standing upright next to the open applicator wand to reveal the product. [1.0 BH] Swipe Serum Concealer® Tower 28 Beauty Swipe Serum Concealer in the shade 2.0 BU, shown with the tube standing upright next to the open applicator wand to reveal the product. [2.0 BU] Tower 28 Beauty Swipe Serum Concealer in the shade 3.0 CC, shown with the tube standing upright next to the open applicator wand to reveal the product. [3.0 CC] Tower 28 Beauty Swipe Serum Concealer in the shade 4.0 DTLA, shown with the tube standing upright next to the open applicator wand to reveal the product. [4.0 DTLA] Tower 28 Beauty Swipe Serum Concealer in the shade 5.0 EP, shown with the tube standing upright next to the open applicator wand to reveal the product. [5.0 EP] Swipe Serum Concealer® Tower 28 Beauty Swipe Serum Concealer in the shade 6.0 IE, shown with the tube standing upright next to the open applicator wand to reveal the product. [6.0 IE] Tower 28 Beauty Swipe Serum Concealer in the shade 7.0 KTOWN, shown with the tube standing upright next to the open applicator wand to reveal the product. [7.0 KTOWN] Swipe Serum Concealer® Tower 28 Beauty Swipe Serum Concealer in the shade 8.0 LBC, shown with the tube standing upright next to the open applicator wand to display the product. [8.0 LBC] Tower 28 Beauty Swipe Serum Concealer in the shade 9.0 MDR, shown with the tube standing upright next to the open applicator wand to reveal the product. [9.0 MDR] Swipe Serum Concealer® Tower 28 Beauty Swipe Serum Concealer in shade 10.0 NOHO, with the tube standing upright next to the open applicator wand, revealing the product. [10.0 NOHO] Tower 28 Beauty Swipe Serum Concealer in the shade 11.0 OC, shown with the tube standing upright next to the open applicator wand to reveal the product. [11.0 OC] Tower 28 Beauty Swipe Serum Concealer in the shade 12.0 PALI, shown with the tube standing upright next to the open applicator wand to reveal the product. [12.0 PALI] Swipe Serum Concealer® [13.0 PLAYA] Tower 28 Beauty Swipe Serum Concealer in the shade 14.0 PV, shown with the tube standing upright next to the open applicator wand to reveal the product. [14.0 PV] Swipe Serum Concealer® Tower 28 Beauty Swipe Serum Concealer in the shade 15.0 SAMO, shown with the tube standing upright next to the open applicator wand to reveal the product. [15.0 SAMO] Tower 28 Beauty Swipe Serum Concealer in the shade 16.0 SB, shown with the tube standing upright next to the open applicator wand to reveal the product. [16.0 SB] Tower 28 Beauty Swipe Serum Concealer in the shade 17.0 SD, shown with the tube standing upright next to the open applicator wand to reveal the product. [17.0 SD] Tower 28 Beauty Swipe Serum Concealer in the shade 18.0 SGV, shown with the tube standing upright next to the open applicator wand to reveal the product. [18.0 SGV] Tower 28 Beauty Swipe Serum Concealer in the shade 19.0 WEHO, shown with the tube standing upright next to the open applicator wand to reveal the product. [19.0 WEHO] Swipe Serum Concealer® Tower 28 Beauty Swipe Serum Concealer in the shade 20.0 WLA, shown with the tube standing upright next to the open applicator wand to reveal the product. [20.0 WLA] Swipe Serum Concealer®
Swipe Serum Concealer®

All-Over Hydrating Concealer

0.5 ALTA
Tower 28 Beauty SOS Rescue Spray (4 oz) [Duo] Tower 28 Beauty SOS Rescue Spray in Refill size. [Refill] Tower 28 Beauty SOS Rescue Spray in 1oz. [1oz] [Shared]
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SOS Rescue Spray

The Original Hypochlorous Acid Spray

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Tower 28 Beauty's SOS FaceGuard SPF 30. [Shared: SOS FaceGuard SPF 30] SOS FaceGuard™ SPF 30 Sunscreen PA+++ A person smiles while holding up a bottle of Tower 28 Beauty's SOS FaceGuard SPF 30. A swatch of the product is visible on their cheek. [Shared: SOS FaceGuard SPF 30]
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SOS FaceGuard™ SPF 30 Sunscreen PA+++

Mineral Sunscreen

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Tower 28's Everyday Base-ics Set includes SunnyDays™ SPF 30 provides light-medium buildable coverage and UV protection, as well as Swipe Serum Concealer covers dark circles, redness, and blemishes with a skin-like natural finish. [Shared] Everyday Base-ics Set
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Everyday Base-ics Set

Choose Your Shades ($56 Value)

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SOS Rescue + Relief Body Wash Treatment [Shared] SOS Rescue + Relief Body Wash Treatment
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SOS Rescue + Relief Body Wash Treatment

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Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 05 Fairfax. [05 Fairfax] Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 10 Larchmont. [10 Larchmont] Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 13 La Cienega. [13 La Cienega] Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 15 Melrose. [15 Melrose] SunnyDays™ Tinted SPF 30 Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 20 Mulholland. [20 Mulholland] Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 25 Ocean Park. [25 Ocean Park] Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 30 PCH. [30 PCH] Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 35 Point Dume. [35 Point Dume] Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 38 Pomona. [38 Pomona] Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 40 Runyon. [40 Runyon] Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 45 Silver Lake. [45 Silver Lake] Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 50 Sunset. [50 Sunset] Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 55 Temescal. [55 Temescal] Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 60 Third St. [60 Third St] Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 65 Topanga. [65 Topanga] Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 70 Venice. [70 Venice] SunnyDays™ Tinted SPF 30
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SunnyDays™ Tinted SPF 30

Sun Protection + Coverage

13 La Cienega
Tower 28 Beauty SOS Recovery Cream in Standard Size. [Standard] Tower 28 Beauty SOS Recovery Cream in Jumbo Size. [Jumbo] A person with Tower 28 Beauty’s SOS Daily Barrier Recovery Cream applied across their forehead, cheeks, nose, and chin. [Standard]
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SOS Recovery Cream

Barrier Repair with Ceramides

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[Shared: Photo of the Tower 28 Beauty LipSoftie® Deluxe Gift Set on white] [Shared: Family group photo of the Tower 28 Beauty LipSoftie® Deluxe Gift Set on white]
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LipSoftie® Deluxe Gift Set

Exclusive + Limited Edition

Tower 28 Beauty SOS Rescue Spray in Refill size. [Refill] Orange toner spray bottle with text on a red background [Shared]
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SOS Rescue Spray Refill

Refills 4 Standard Bottles ($112 Value)

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