Hi! I’m Amy! CEO/Founder of Tower 28 Beauty. I have had sensitive, problematic skin my entire adult life.

It started after college and generally presents itself as eczema, although on both my high school graduation and my wedding day I had the same giant zit appear on the side of my nose, too. 

This is how stress and inflammation show up in my body. 

SOS Daily Rescue Facial Spray changed the game for me.

SOS is like your skin’s natural defence system, but super-powered. It helps defend your skin from harmful bacteria, reduce redness, and soothe irritation.

I use SOS Rescue Spray everyday AM/PM and even though my eczema still flares up (the underlying cause is not gone), I can keep it under control and I never have to reach for the topical and oral steroids I used to use but felt so guilty about.  

Shop SOS Spray

National Eczema Association Seal As Seen in + Derm-Approved

  • How does SOS Rescue Spray work?

    SOS Spray is super-powered by hypochlorous acid. Never heard of it? Well, your body has —like hyaluronic acid and ceramides, *hypochlorous acid* is made naturally by your skin. It's anti-inflammatory and antibacterial and helps defend your skin from harmful bacteria, reduce redness, and soothe irritation.

    SOS Spray is alcohol-free, oil-free, fragrance-free, and will never sting after application.

  • What skin type is SOS Spray suitable for?

    SOS Spray is excellent for skin maintenance in all skin types, but the most visible changes will be seen after consistent use in sensitive/problem skin types.

    SOS Spray has the National Eczema Association's Seal of Acceptance™ —making it safe for even the most reactive and sensitive skin types.

  • How do I use SOS Spray?

    As part of your daily skincare routine, spritz on dry clean skin to help keep bacteria that contributes to breakouts and skin irritation at bay.

    SOS Daily Rescue Spray's gentle 3-ingredient formula is pH-balanced and formulated without irritants. It can be applied whenever, whereever!

  • What's special about Tower 28's SOS Spray?

    SOS Rescue Spray is reviewed by panel of leading dermatologists, allergists and eczema experts. 3rd-party tested for sensitivity, irritation and toxicity.

    Tower 28 Beauty is the 1st and ONLY beauty brand to 💯 follow the National Eczema Association's Ingredient Guidelines, ensuring that our products are safe for even the *most* sensitive skin types.

    All of our products are allergy + dermatologist-tested, and formulated to be non-comedogenic (aka won't clog pores), non-irritating, and fragrance-free.

WHAT IS SOS SPRAY?

This daily toner treatment helps calm your skin, support the skin barrier, and keep flare-ups at bay.

HOW DOES SOS WORK?

The hero ingredient hypochlorous acid is made naturally by your skin (like hyaluronic acid + ceramides!). It's anti-inflammatory and antibacterial and helps defend your skin from harmful bacteria and soothe irritation.

RECOMMENDED SKINCARE ROUTINE

Use SOS Daily Rescue Facial Spray AM/PM on clean skin in place of toner to maintain and prevent redness and irritation.

Also use throughout the day over makeup and as needed (post-workout, etc) to refresh and purify.

  • [Shared: Tower 28 Beauty SOS Recovery Cream] [Shared: A model applying Tower 28 Beauty SOS Recovery Cream on her face]
    New

    SOS Recovery Cream

    Barrier Recovery Moisturizer with Ceramides

    Size
    1.86 OZ / 55 ML
  • SOS Vanilla [The Tower 28 Beauty LipSoftie™ Lip Treatment in the shade SOS Vanilla] [A before and after image of the same lips showcasing the effectiveness of Tower 28 Beauty's LipSoftie™ Lip Treatment in SOS Vanilla after one week of use]
    New

    SOS LipSoftie™ Lip Treatment

    Tinted Lip Treatment Balm

    Shade
    SOS Vanilla
  • 4oz [Tower 28 Beauty SOS Rescue Spray in 4oz]
    1oz [Tower 28 Beauty SOS Rescue Spray in 1oz]
    Refill [Tower 28 Beauty SOS Rescue Spray in Refill size]
    [Shared: Tower 28 Beauty SOS Rescue Spray in 1oz, 4oz, and 12 oz]
    Bestseller

    SOS Rescue Spray

    Toner Treatment with Hypochlorous Acid

    Size
    4 OZ / 120 ML
  • [Shared: Tower 28 Beauty SOS Rescue Serum] [Shared: Tower 28 Beauty SOS Rescue Serum and SOS Rescue Spray]

    SOS Rescue Serum

    Redness Relief with Hypochlorous Acid

    Size
    1.5 OZ / 60 ML
  • Confetti Cake [The Tower 28 Beauty LipSoftie™ Lip Treatment in the shade Confetti Cake]
    Watermelon Kiwi [The Tower 28 Beauty LipSoftie™ Lip Treatment in the shade Watermelon Kiwi]
    Ube Vanilla [The Tower 28 Beauty LipSoftie™ Lip Treatment in the shade Ube Vanilla]
    SOS Vanilla [The Tower 28 Beauty LipSoftie™ Lip Treatment in the shade SOS Vanilla]
    Dulce de Leche [The Tower 28 Beauty LipSoftie™ Lip Treatment in the shade Dulce de Leche]
    Blood Orange Vanilla [The Tower 28 Beauty LipSoftie™ Lip Treatment in the shade Blood Orange Vanilla]
    LipSoftie™ Lip Treatment
    SOS Vanilla [The Tower 28 Beauty LipSoftie™ Lip Treatment in the shade SOS Vanilla]
    New

    LipSoftie™ Lip Treatment

    Tinted Lip Treatment Balm

    Shade
    Confetti Cake  (NEW)*
  • Pistachio [The Tower 28 Beauty ShineOn Lip Jelly in the shade Pistachio]
    XOXO [The Tower 28 Beauty ShineOn Lip Jelly in the shade XOXO]
    Chill [The Tower 28 Beauty ShineOn Lip Jelly in the shade Chill]
    Magic [The Tower 28 Beauty ShineOn Lip Jelly in the shade Magic]
    Sesame [The Tower 28 Beauty ShineOn Lip Jelly in the shade Sesame]
    Fire [The Tower 28 Beauty ShineOn Lip Jelly in the shade Fire]
    Spicy [The Tower 28 Beauty ShineOn Lip Jelly in the shade Spicy]
    Wild [The Tower 28 Beauty ShineOn Lip Jelly in the shade Wild]
    Coconut [The Tower 28 Beauty ShineOn Lip Jelly in the shade Coconut]
    Cashew [The Tower 28 Beauty ShineOn Lip Jelly in the shade Cashew]
    Oat [The Tower 28 Beauty ShineOn Lip Jelly in the shade Oat]
    Almond [The Tower 28 Beauty ShineOn Lip Jelly in the shade Almond]
    Magic [A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade Magic on her lips]

    ShineOn Lip Jelly

    Non-Sticky Lip Gloss

    Shade
    Pistachio
  • [Shared: The Tower 28 Beauty Line + Shine Lip Kit that features ShineOn Lip Jelly in the shade Iced Pistachio and OneLiner Multi-Liner in Work Of Art.] [Shared: A model wearing the Tower 28 Beauty Line + Shine Lip Kit  on her lips.]
    New

    Line + Shine Lip Kit

    Exclusive Shade + Limited Edition

    Shade
    Iced Pistachio/Work of Art

#ITSOKAYTOBESENSITIVE

At Tower 28, we’re all about creating a safe space for your skin, while still having fun with makeup. We are the 1st and ONLY beauty brand to adhere 100% to National Eczema Association’s Ingredient Guidelines.