Product Philosophy

Beauty for the

skincare obsessed.

Hypoallergenic, fragrance-free, non-irritating, dermatologist tested - and that's just the beginning.

GOOD. CLEAN. FUN.

We have a type - it's Clean

Clean beauty, non-toxic makeup. It matters! After all, what goes on your skin goes in your bloodstream. At Tower 28 we do the same, knowing that all natural ingredients aren’t good for you either (looking at you, poison ivy and lead!). We work with an extensive blacklist to make sure we keep out toxic, harmful ingredients that wreak havoc on your health - but we also want to make sure products work for you, using both natural and synthetic ingredients. Our products are compliant with:

- EU Regulation (1300 ingredients banned and only 38 in the US!)

- California Prop 65

- Credo Beauty

Designed for sensitive skin. Made for all.

Whether you're dry, oily, or acne prone, skin issues tend to be the result of your skin overreacting. It could be harsh ingredients, allergies and pollution, or makeup you already use. The point is, we can all be a little sensitive sometimes.

At Tower 28, we want you to know that #ItsOkayToBeSensitive and we want to be the brand your skin can count on. We follow the National Eczema Association's ingredient guidelines and avoid known irritants and allergens for those with sensitive skin, including essential oils and synthetic fragrances. Our products are all:

-Hypo-Allergenic
-Non-Comedogenic
-Dermatologist Tested
-Gluten-Free

PS: it works, too!

The Tower 28 team is comprised of longtime beauty industry vets, makeup junkies, and skincare fanatics - which means we know good beauty product! We work with the best chemists in the business, and test extensively on celebrity makeup artists and our local tribe (never animals, we are cruelty-free, always).