Good. Clean. Fun.

We have a type - it's Clean

That's why we're ultra-sensitive about the ingredients we use in our products.

What does that mean? It means our products are made with non-toxic, non-irritating, good-for-you ingredients that you can pronounce. No fillers. No fragrances. No animal by-products. We're just here to make some high performance beauty products with a side of Good Clean Fun!

Our extensive no-no list helps us keep out toxic, harmful ingredients that can wreak havoc on your health. Our products are compliant with:

    - EU Regulation (the European Union bans 1,300+ ingredients for use in cosmetics compared to the United States, which only bans 38 - shocking, right)

    - California Prop 65

    - Credo Beauty Standards

Designed for sensitive skin. Made for all.

Whether you're dry, oily, or acne prone, skin imbalances tend to be the result of your skin overreacting. It could be harsh ingredients, allergies, environmental aggressors like sun or pollution, or even makeup you already use. The point is, we can all be a little sensitive sometimes.

At Tower 28, #ItsOkayToBeSensitive - that's why we want to be the brand your skin can count on. We are the only makeup brand to 100% follow the National Eczema Association's ingredient guidelines and avoid known irritants and allergens for those with sensitive skin, including essential oils and synthetic fragrances. Our products are:

    -Dermatologist Tested

PS. It works too!

The Tower 28 team is comprised of longtime beauty industry vets, makeup junkies, and skincare fanatics - which means we know good beauty product! We work with the best chemists in the business, and test extensively on celebrity makeup artists and ourselves (but never animals, because we are cruelty-free).


Comfort of a balm, shine of a gloss

Soothe, purify, + renew angry skin

Tap on for glassy, glowy skin