This mascara lengthens beautifully. My lashes are long and fluffy, so natural looking. It stays put, with no smudging or flaking but comes off easily with my face wash and water. I'm a believer! -Victoria D.

I have really sensitive eyes - to the point where I can't even wear drugstore mascara. I was skeptical to try this, but it absolutely blew me away! I love the wand and the separator. Game-changing product for me! I would recommend anyone to try this with eye makeup sensitivity!!

Can we take a minute to just appreciate the fact that this mascara does not run, smudge or move all day. I love how thick and voluminous it makes my lashes. I love the packaging, it’s so cute and the applicator gives the perfect curling effect. Seriously exceeded my expectation! Keep it up tower 28 team! - Yasmine A.

This is the best mascara I've ever used and the price point makes it even better. As someone with straight lashes, I have such a hard time finding something that doesn't weigh down my eyelashes and smudge. Haven't had raccoon eyes since using this. - Olivia C.