6x Award-Winning Mascara

A safe for sensitive eyes vegan mascara that visibly volumizes, lengthens, and defines for the most amped-up, natural-looking lashes.

Shop MAKEWAVES

6x Award-Winning Mascara

A safe for sensitive eyes vegan mascara that visibly volumizes, lengthens, and defines for the most amped-up, natural-looking lashes.

Shop MAKEWAVES

Ophthalmologist Tested

Contact Lens Safe

Fragrance-Free

Derm-Approved

Vegan + Cruelty-Free

Shop MakeWaves Mascara

F.A.Q.

  • Does MakeWaves™ Mascara work for straight lashes?

    Yes! MakeWaves™ Mascara is formulated with Aquaflex® Technology, which is conventionally used in haircare styling, to help keep lashes humidity-proof and lifted while leaving lashes touchably soft.

  • Is MakeWaves™ Mascara waterproof?

    MakeWaves™ Mascara is designed specifically for sensitive eyes and is not tested to be waterproof. Waterproof mascaras contain film-former ingredients that make them difficult to remove and are potentially irritating for sensitive eyes.

  • Is MakeWaves™ Mascara safe for contact lens wearers?

    Yes! MakeWaves™ Mascara is ophthalmologist tested, safe for sensitive eyes, and safe for contact lens wearers!

  • Does MakeWaves™ Mascara have fibers?

    MakeWaves™ Mascara does not contain fibers which are potentially irritating for sensitive eyes and are often made from micro-plastics.

  • What's special about Tower 28 Beauty?

    Tower 28 Beauty is the 1st and ONLY beauty brand to 💯 follow the National Eczema Association's Ingredient Guidelines, ensuring that our products are safe for even the *most* sensitive skin types.

    All of our products are allergy + dermatologist-tested, and formulated to be non-comedogenic (aka won't clog pores), non-irritating, and fragrance-free.

  • Shade: Drift [The Tower 28 Beauty MakeWaves™ Mascara in the shade Drift.]
    Shade: Jet [The Tower 28 Beauty MakeWaves™ Mascara in the shade Jet.]
    MakeWaves™ Mascara
    [Two models wearing the Tower 28 Beauty MakeWaves™ Mascara in Jet]
    New Color

    MakeWaves™ Mascara

    Lengthening + Volumizing Mascara

    Color
    Drift  (NEW)*
  • Pistachio [The Tower 28 Beauty ShineOn Lip Jelly in the shade Pistachio]
    XOXO [The Tower 28 Beauty ShineOn Lip Jelly in the shade XOXO]
    Chill [The Tower 28 Beauty ShineOn Lip Jelly in the shade Chill]
    Magic [The Tower 28 Beauty ShineOn Lip Jelly in the shade Magic]
    Sesame [The Tower 28 Beauty ShineOn Lip Jelly in the shade Sesame]
    Fire [The Tower 28 Beauty ShineOn Lip Jelly in the shade Fire]
    Spicy [The Tower 28 Beauty ShineOn Lip Jelly in the shade Spicy]
    Wild [The Tower 28 Beauty ShineOn Lip Jelly in the shade Wild]
    Coconut [The Tower 28 Beauty ShineOn Lip Jelly in the shade Coconut]
    Cashew [The Tower 28 Beauty ShineOn Lip Jelly in the shade Cashew]
    Oat [The Tower 28 Beauty ShineOn Lip Jelly in the shade Oat]
    Almond [The Tower 28 Beauty ShineOn Lip Jelly in the shade Almond]
    Magic [A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade Magic on her lips]

    ShineOn Lip Jelly

    Non-Sticky Lip Gloss

    Shade
    Pistachio
  • 4.0 DTLA [Tower 28 Beauty Swipe Serum Concealer in the shade 4.0 DTLA]
    1.0 BH [Tower 28 Beauty Swipe Serum Concealer in the shade 1.0 BH]
    2.0 BU [Tower 28 Beauty Swipe Serum Concealer in the shade 2.0 BU]
    3.0 CC [Tower 28 Beauty Swipe Serum Concealer in the shade 3.0 CC]
    5.0 EP [Tower 28 Beauty Swipe Serum Concealer in the shade 5.0 EP]
    6.0 IE [Tower 28 Beauty Swipe Serum Concealer in the shade 6.0 IE]
    7.0 KTOWN [Tower 28 Beauty Swipe Serum Concealer in the shade 7.0 KTOWN]
    8.0 LBC [Tower 28 Beauty Swipe Serum Concealer in the shade 8.0 LBC]
    9.0 MDR [Tower 28 Beauty Swipe Serum Concealer in the shade 9.0 MDR]
    10.0 NOHO [Tower 28 Beauty Swipe Serum Concealer in the shade 10.0 NOHO]
    11.0 OC [Tower 28 Beauty Swipe Serum Concealer in the shade 11.0 OC]
    12.0 PALI [Tower 28 Beauty Swipe Serum Concealer in the shade 12.0 PALI]
    13.0 PLAYA [Tower 28 Beauty Swipe Serum Concealer in the shade 13.0 PLAYA]
    14.0 PV [Tower 28 Beauty Swipe Serum Concealer in the shade 14.0 PV]
    15.0 SAMO [Tower 28 Beauty Swipe Serum Concealer in the shade 15.0 SAMO]
    16.0 SB [Tower 28 Beauty Swipe Serum Concealer in the shade 16.0 SB]
    17.0 SD [Tower 28 Beauty Swipe Serum Concealer in the shade 17.0 SD]
    18.0 SGV [Tower 28 Beauty Swipe Serum Concealer in the shade 18.0 SGV]
    19.0 WEHO [Tower 28 Beauty Swipe Serum Concealer in the shade 19.0 WEHO]
    20.0 WLA [Tower 28 Beauty Swipe Serum Concealer in the shade 20.0 WLA]
    Swipe Serum Concealer

    Swipe Serum Concealer

    All-Over Hydrating Concealer

    Shade
    4.0 DTLA  (NEW)*
  • 4oz [Tower 28 Beauty SOS Rescue Spray in 4oz]
    1oz [Tower 28 Beauty SOS Rescue Spray in 1oz]
    Refill [Tower 28 Beauty SOS Rescue Spray in Refill size]
    [Shared: Tower 28 Beauty SOS Rescue Spray in 1oz, 4oz, and 12 oz]
    Bestseller

    SOS Rescue Spray

    Toner Treatment with Hypochlorous Acid

    Size
    4 OZ / 120 ML
  • [Shared] [Shared: Two models wearing the Tower 28 Beauty MakeWaves™ Mascara in Jet]
    Save $8

    MakeWaves™ Mascara Set

    Lengthening + Volumizing Mascara