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Dermatologist-Approved 👩‍⚕️ Clinically-Tested 💯 Irritant-Free

Tower 28 IRL

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4.7
Rated 4.7 out of 5 stars
Based on 1,778 reviews
Total 5 star reviews: 1.5k Total 4 star reviews: 191 Total 3 star reviews: 51 Total 2 star reviews: 24 Total 1 star reviews: 29
94%would recommend these products
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1,778 reviews
  • K
    KandiceLori
    Verified Buyer
    Reviewing
    Swipe Serum Concealer
    I recommend this product
    Skin Challenges Acne/Blemishes, Dryness, Texture, Hyperpigmentation, Redness
    What Did You Like About This Product? Lasting Power, Easy to Blend, Finish, Coverage, Skincare Benefits
    Would You Recommend This Product? Yes
    Rated 5 out of 5 stars
    Yesterday
    Filter like concealor

    ***STOP AT THIS REVIEW!!! When I tell you a little, I mean a LITTLE goes a loOong way! It really does. When it comes to concealers I’ve tried many. I am true to this concealer like I am my fav restaurant cause it’s that good. It honestly like a filter.

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  • I
    Irene
    Verified Reviewer
    Reviewing
    Swipe Serum Concealer
    I recommend this product
    Skin Challenges Dullness
    What Did You Like About This Product? Color, Coverage, Easy to Blend, Finish, Skincare Benefits
    Would You Recommend This Product? Yes
    Rated 5 out of 5 stars
    2 weeks ago
    Favorite of all time

    Tower 28 Concealer shade 5.0 EP

    This has been one of my favorite concealers for a very long time. I love the coverage and the way it looks on my skin. I have combination skin more on the oily side, and I love that it somewhat keeps my skin matte, and doesn’t make it look more oily, while not settling into my fine lines. No creasing or moving, it lasts throughout the day. And I just love how it brightens my under-eye area and covers up my breakouts so well. It has a very good full coverage while feeling lightweight and looking natural. Shade 5.0 EP

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  • B
    Bonita
    Verified Reviewer
    Reviewing
    Swipe Serum Concealer
    I recommend this product
    Skin Challenges Texture, Dryness
    What Did You Like About This Product? Coverage, Finish, Didn't Irritate My Skin, Skincare Benefits, Lasting Power
    Would You Recommend This Product? Yes
    Rated 5 out of 5 stars
    2 weeks ago
    Love

    A clean beauty essential that delivers on every front. This lightweight, serum-infused concealer blends effortlessly into the skin, offering buildable coverage that feels breathable and looks natural. hydrates while concealing, leaving skin smooth, radiant, and never cakey.

    Make sure to choose the right shade! I chose mine to dark 🤣 i made it work.

    Just buy it already

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  • C
    Cinthia
    Verified Reviewer
    Reviewing
    Swipe Serum Concealer
    I recommend this product
    Skin Challenges Redness, Dryness
    What Did You Like About This Product? Coverage, Finish
    Would You Recommend This Product? Yes
    Rated 4 out of 5 stars
    2 weeks ago
    Very pigmented

    This became my favorite concealer, it is creamy, glides on perfectly, and covers my dark circles and imperfections without drying my skin, and the best thing is that it lasts long enough without retouching, I recommend it.

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  • SM
    Sarah M.
    Reviewing
    Swipe Serum Concealer
    I recommend this product
    Skin Challenges Acne/Blemishes, Texture
    What Did You Like About This Product? Color, Coverage, Easy to Blend, Finish, Lasting Power
    Would You Recommend This Product? Yes
    Rated 5 out of 5 stars
    2 weeks ago
    Holy grailllll!!

    This concealer is THE BESTTT! I have the shade K-Town and it’s a perfect match if you have an in-between Light-Medium/Neutral complexion like me. The formula is light-weight and blends out really easily, but still gives that nice medium coverage while looking natural (not cakey at all). What surprised me is how well it holds up with no creasing, no pilling… and it actually lasts through a full day in Florida heat + humidity!! If you’re looking for something that feels weightless but gives you the most perfect “natural” complexion, you will love this too!

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#ITSOKAYTOBESENSITIVE

At Tower 28, we’re all about creating a safe space for your skin, while still having fun with makeup. We are the 1st and ONLY beauty brand to adhere 100% to National Eczema Association’s Ingredient Guidelines.