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  • The Tower 28 Beauty GetSet™ Matte Powder Blush in the shade Sunset Shirley. [Sunset Shirley] The Tower 28 Beauty GetSet™ Matte Powder Blush in the shade Downtown Daiquiri [Downtown Daiquiri x Toni Bravo] GetSet™ Matte Powder Blush The Tower 28 Beauty GetSet™ Matte Powder Blush in the shade Feliz Fresca. [Feliz Fresca] The Tower 28 Beauty GetSet™ Matte Powder Blush in the shade Culver Crush. [Culver Crush] The Tower 28 Beauty GetSet™ Matte Powder Blush in the shade Long Beach Iced Tea. [Long Beach Iced Tea] The Tower 28 Beauty GetSet™ Matte Powder Blush in the shade Samo Spritzer. [Samo Spritzer] The Tower 28 Beauty GetSet™ Matte Powder Blush in the shade Sawtelle Slushie. [Sawtelle Slushie] The Tower 28 Beauty GetSet™ Matte Powder Blush in the shade Pali Punch. [Pali Punch] Woman holding a pink makeup compact with a red background [Sunset Shirley x Toni Bravo]
    New
    GetSet™ Matte Powder Blush

    Blurring + 12-Hr Fade-Proof

    Sunset Shirley x Toni Bravo *(NEW)
  • Tower 28's Everyday Base-ics Set includes SunnyDays™ SPF 30 provides light-medium buildable coverage and UV protection, as well as Swipe Serum Concealer covers dark circles, redness, and blemishes with a skin-like natural finish. [Shared] Tower 28's Everyday Base-ics Set includes SunnyDays™ SPF 30 which is a 100% Mineral SPF, is light to medium coverage, has a natural finish, and is soothing while providing Blue Light Protection. Our Swipe Serum Concealer is lightweight and buildable, is medium to full-coverage, doesn't cling to dry patches and provides a skin-like natural finish. Our products are non-irritating, dermatologist approved, and clinically tested. [Shared]
    Save $6
    Everyday Base-ics Set

    Choose Your Shades

    Choose  —  $48.00
  • [Shared: Tower 28 Beauty Essentials Set featuring SOS Rescue Spray in 1 oz, SunnyDays SPF 30 Tinted Sunscreen, BeachPlease Cream Blush, ShineOn Lip Jelly, and MakeWaves Mascara] [Shared: Tower 28 Beauty Essentials Set featuring SOS Rescue Spray in 1 oz, SunnyDays SPF 30 Tinted Sunscreen, BeachPlease Cream Blush, ShineOn Lip Jelly, and MakeWaves Mascara]
    Save $12
    Tower 28 Essentials Set

    Pick Your Custom Shades

    Choose  —  $88.00
  • Tower 28 Beauty Swipe Serum Concealer in the shade 4.0 DTLA, shown with the tube standing upright next to the open applicator wand to reveal the product. [4.0 DTLA] Tower 28 Beauty Swipe Serum Concealer in the shade 1.0 BH, shown with the tube standing upright next to the open applicator wand to reveal the product. [1.0 BH] Tower 28 Beauty Swipe Serum Concealer in the shade 2.0 BU, shown with the tube standing upright next to the open applicator wand to reveal the product. [2.0 BU] Tower 28 Beauty Swipe Serum Concealer in the shade 3.0 CC, shown with the tube standing upright next to the open applicator wand to reveal the product. [3.0 CC] Tower 28 Beauty Swipe Serum Concealer in the shade 5.0 EP, shown with the tube standing upright next to the open applicator wand to reveal the product. [5.0 EP] Tower 28 Beauty Swipe Serum Concealer in the shade 6.0 IE, shown with the tube standing upright next to the open applicator wand to reveal the product. [6.0 IE] Tower 28 Beauty Swipe Serum Concealer in the shade 7.0 KTOWN, shown with the tube standing upright next to the open applicator wand to reveal the product. [7.0 KTOWN] Tower 28 Beauty Swipe Serum Concealer in the shade 8.0 LBC, shown with the tube standing upright next to the open applicator wand to display the product. [8.0 LBC] Tower 28 Beauty Swipe Serum Concealer in the shade 9.0 MDR, shown with the tube standing upright next to the open applicator wand to reveal the product. [9.0 MDR] Tower 28 Beauty Swipe Serum Concealer in shade 10.0 NOHO, with the tube standing upright next to the open applicator wand, revealing the product. [10.0 NOHO] Tower 28 Beauty Swipe Serum Concealer in the shade 11.0 OC, shown with the tube standing upright next to the open applicator wand to reveal the product. [11.0 OC] Tower 28 Beauty Swipe Serum Concealer in the shade 12.0 PALI, shown with the tube standing upright next to the open applicator wand to reveal the product. [12.0 PALI] Tower 28 Beauty Swipe Serum Concealer in the shade 13.0 PLAYA, shown with the tube standing upright next to the open applicator wand to reveal the product. [13.0 PLAYA] Tower 28 Beauty Swipe Serum Concealer in the shade 14.0 PV, shown with the tube standing upright next to the open applicator wand to reveal the product. [14.0 PV] Tower 28 Beauty Swipe Serum Concealer in the shade 15.0 SAMO, shown with the tube standing upright next to the open applicator wand to reveal the product. [15.0 SAMO] Tower 28 Beauty Swipe Serum Concealer in the shade 16.0 SB, shown with the tube standing upright next to the open applicator wand to reveal the product. [16.0 SB] Tower 28 Beauty Swipe Serum Concealer in the shade 17.0 SD, shown with the tube standing upright next to the open applicator wand to reveal the product. [17.0 SD] Tower 28 Beauty Swipe Serum Concealer in the shade 18.0 SGV, shown with the tube standing upright next to the open applicator wand to reveal the product. [18.0 SGV] Tower 28 Beauty Swipe Serum Concealer in the shade 19.0 WEHO, shown with the tube standing upright next to the open applicator wand to reveal the product. [19.0 WEHO] Tower 28 Beauty Swipe Serum Concealer in the shade 20.0 WLA, shown with the tube standing upright next to the open applicator wand to reveal the product. [20.0 WLA] A person’s face before and after using Tower 28 Beauty's Swipe Serum Concealer in shade 2.0 BU to visibly reduce redness, acne, and even out skin tone. [2.0 BU]
    Bestseller
    Swipe Serum Concealer

    All-Over Hydrating Concealer

    4.0 DTLA
  • Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 05 Fairfax. [05 Fairfax] Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 10 Larchmont. [10 Larchmont] Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 13 La Cienega. [13 La Cienega] Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 15 Melrose. [15 Melrose] Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 18 Montana. [18 Montana] Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 20 Mulholland. [20 Mulholland] Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 25 Ocean Park. [25 Ocean Park] Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 30 PCH. [30 PCH] Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 35 Point Dume. [35 Point Dume] Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 38 Pomona. [38 Pomona] Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 40 Runyon. [40 Runyon] Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 45 Silver Lake. [45 Silver Lake] Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 50 Sunset. [50 Sunset] Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 55 Temescal. [55 Temescal] Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 60 Third St. [60 Third St] Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 65 Topanga. [65 Topanga] Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 70 Venice. [70 Venice] A person's face before and after applying SunnyDays™ Tinted SPF 30 in the shade 18 Montana, revealing sheer, buildable coverage that visibly evens skin tone and softens discoloration while maintaining a natural, skin-like finish. [18 Montana]
    National Eczema Association Seal of Acceptance
    SunnyDays™ Tinted SPF 30

    Sun Protection + Coverage

    05 Fairfax
  • GetSet™ Matte Powder Blush in Malibu Cooler and BeachPlease Cream Blush in Dream Hour [The Tower 28 Beauty Cheeky Duo in Baby Cheeks] GetSet™ Matte Powder Blush in Feliz Fresca and BeachPlease Cream Blush in Happy Hour [The Tower 28 Beauty Cheeky Duo in Hot Pink Cheeks] GetSet™ Matte Powder Blush in Sawtelle Slushie and BeachPlease Cream Blush in Power Hour [The Tower 28 Beauty Cheeky Duo in Rosy Cheeks] GetSet™ Matte Powder Blush in Long Beach Ice Tea and BeachPlease Cream Blush in Magic Hour [The Tower 28 Beauty Cheeky Duo in Earthy Cheeks] GetSet™ Matte Powder Blush in Samo Spritzer and BeachPlease Cream Blush in Office Hours [The Tower 28 Beauty Cheeky Duo in Mauvey Cheeks] GetSet™ Matte Powder Blush in Culver Crush and BeachPlease Cream Blush in Rush Hour [The Tower 28 Beauty Cheeky Duo in Peachy Cheeks] GetSet™ Matte Powder Blush in Malibu Cooler and BeachPlease Cream Blush in Dream Hour [The Tower 28 Beauty Cheeky Duo in Baby Cheeks]
    Save $4
    The Cheeky Duo

    Blush Cocktail Combo

    Baby Cheeks
  • Finest Hour [Tower 28 Beauty's BeachPlease Cream Blush in the shade Finest Hour] Dream Hour [Tower 28 Beauty's BeachPlease Cream Blush in the shade Dream Hour] Happy Hour [Tower 28 Beauty's BeachPlease Cream Blush in the shade Happy Hour] Party Hour [Tower 28 Beauty's BeachPlease Cream Blush in the shade Party Hour] Magic Hour [Tower 28 Beauty's BeachPlease Cream Blush in the shade Magic Hour] Power Hour [Tower 28 Beauty BeachPlease Cream Blush in shade Power Hour] Golden Hour [Tower 28 Beauty's BeachPlease Cream Blush in the shade Golden Hour] Office Hours [Tower 28 Beauty's BeachPlease Cream Blush in the shade Office Hours] Rush Hour [Tower 28 Beauty's BeachPlease Cream Blush in Rush Hour] After Hours [Tower 28 Beauty's BeachPlease Cream Blush in the shade After Hours] BeachPlease Cream Blush
    BeachPlease Cream Blush

    Luminous Cheek + Lip Color

    Finest Hour
  • Shade: Broad [The Tower 28 Beauty Sculptino™ Cream Contour in the shade Broad] Shade: Getty [The Tower 28 Beauty Sculptino™ Cream Contour in the shade Getty] Shade: Hammer [The Tower 28 Beauty Sculptino™ Cream Contour in the shade Hammer] Shade: Simon [The Tower 28 Beauty Sculptino™ Cream Contour in the shade Simon] Sculptino® Cream Contour
    Sculptino® Cream Contour

    Soft-Matte Bronzer + Contour

    Broad
  • The Tower 28 Beauty MakeWaves™ Mascara in the shade Jet. [Jet] The Tower 28 Beauty MakeWaves™ Mascara in the shade Drift. [Drift] Two tubes of Tower 28 Beauty’s MakeWaves Mascara in the shades Jet and Drift are shown next to the MakeWaves Eyelash Curler. [MakeWaves Mascara Set] The Tower 28 Beauty MakeWaves Mini Mascara. [Mini] A close up of people's eyelashes before and after applying the Tower 28 Beauty's MakeWaves Mascara in Jet, Drift. Lashes are visibly lifted and lengthened. [Shared]
    Bestseller
    MakeWaves® Mascara

    Lengthening + Volumizing

    Jet
  • The Tower 28 Beauty LipSoftie® Lip Treatment in the shade Sugar Plum. [Sugar Plum] The Tower 28 Beauty LipSoftie™ Lip Treatment in the shade Confetti Cake. [Confetti Cake] The Tower 28 Beauty LipSoftie® Lip Treatment in the shade Red Bean Mochi. [Red Bean Mochi] The Tower 28 Beauty LipSoftie™ Lip Treatment in the shade Dulce de Leche. [Dulce de Leche] The Tower 28 Beauty LipSoftie™ Lip Treatment in the shade Watermelon Kiwi. [Watermelon Kiwi] The Tower 28 Beauty LipSoftie™ Lip Treatment in the shade Blood Orange Vanilla. [Blood Orange Vanilla] The Tower 28 Beauty LipSoftie™ Lip Treatment in the shade Ube Vanilla. [Ube Vanilla] The Tower 28 Beauty LipSoftie™ Lip Treatment in the shade SOS Vanilla. [SOS Vanilla] LipSoftie® Lip Treatment Tower 28 Beauty's LipSoftie® Lip Treatment in Sugar Plum applied on model. [Sugar Plum]
    Bestseller
    LipSoftie® Lip Treatment

    Tinted Lip Treatment Balm

    Sugar Plum

Dermatologist-Approved 👩‍⚕️ Clinically-Tested 💯 Irritant-Free

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4.7
Rated 4.7 out of 5 stars
Based on 1,770 reviews
Total 5 star reviews: 1.5k Total 4 star reviews: 189 Total 3 star reviews: 51 Total 2 star reviews: 24 Total 1 star reviews: 29
94%would recommend these products
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1,770 reviews
  • I
    Irene
    Verified Reviewer
    Reviewing
    Swipe Serum Concealer
    I recommend this product
    Skin Challenges Dullness
    What Did You Like About This Product? Color, Coverage, Easy to Blend, Finish, Skincare Benefits
    Would You Recommend This Product? Yes
    Rated 5 out of 5 stars
    3 days ago
    Favorite of all time

    Tower 28 Concealer shade 5.0 EP

    This has been one of my favorite concealers for a very long time. I love the coverage and the way it looks on my skin. I have combination skin more on the oily side, and I love that it somewhat keeps my skin matte, and doesn’t make it look more oily, while not settling into my fine lines. No creasing or moving, it lasts throughout the day. And I just love how it brightens my under-eye area and covers up my breakouts so well. It has a very good full coverage while feeling lightweight and looking natural. Shade 5.0 EP

    Was this helpful?
  • B
    Bonita
    Verified Reviewer
    Reviewing
    Swipe Serum Concealer
    I recommend this product
    Skin Challenges Texture, Dryness
    What Did You Like About This Product? Coverage, Finish, Didn't Irritate My Skin, Skincare Benefits, Lasting Power
    Would You Recommend This Product? Yes
    Rated 5 out of 5 stars
    5 days ago
    Love

    A clean beauty essential that delivers on every front. This lightweight, serum-infused concealer blends effortlessly into the skin, offering buildable coverage that feels breathable and looks natural. hydrates while concealing, leaving skin smooth, radiant, and never cakey.

    Make sure to choose the right shade! I chose mine to dark 🤣 i made it work.

    Just buy it already

    Was this helpful?
  • C
    Cinthia
    Verified Reviewer
    Reviewing
    Swipe Serum Concealer
    I recommend this product
    Skin Challenges Redness, Dryness
    What Did You Like About This Product? Coverage, Finish
    Would You Recommend This Product? Yes
    Rated 4 out of 5 stars
    1 week ago
    Very pigmented

    This became my favorite concealer, it is creamy, glides on perfectly, and covers my dark circles and imperfections without drying my skin, and the best thing is that it lasts long enough without retouching, I recommend it.

    Was this helpful?
  • SM
    Sarah M.
    Reviewing
    Swipe Serum Concealer
    I recommend this product
    Skin Challenges Acne/Blemishes, Texture
    What Did You Like About This Product? Color, Coverage, Easy to Blend, Finish, Lasting Power
    Would You Recommend This Product? Yes
    Rated 5 out of 5 stars
    1 week ago
    Holy grailllll!!

    This concealer is THE BESTTT! I have the shade K-Town and it’s a perfect match if you have an in-between Light-Medium/Neutral complexion like me. The formula is light-weight and blends out really easily, but still gives that nice medium coverage while looking natural (not cakey at all). What surprised me is how well it holds up with no creasing, no pilling… and it actually lasts through a full day in Florida heat + humidity!! If you’re looking for something that feels weightless but gives you the most perfect “natural” complexion, you will love this too!

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  • JA
    Jazz A.
    Verified Reviewer
    Reviewing
    Swipe Serum Concealer
    I recommend this product
    Skin Challenges Dryness, Redness
    What Did You Like About This Product? Color, Coverage, Finish, Skincare Benefits
    Would You Recommend This Product? Yes
    Rated 5 out of 5 stars
    1 week ago
    Hydrating concealer

    I recently got the chance to try the Swipe Serum Concealer from Tower 28 in shade 4.0 DTLA which is light with medium cool undertones. This was a creamy formula and gave me pretty good coverage. I found it especially useful for my dark, under eye area that’s often very puffy and blue/brown. The applicator made it very easy to apply the desired amount of product I wanted and was creamy and didn’t dry me out. I like that it is buildable but the hydrating formula is what really stood out for me since I have very dry skin! I like that it was very serum like too and that’s what really gives the hydration. Concealers usually dry up too fast on me or crease but this once felt really nice and held up on hydration. Very easy to blend in too. Loved it!

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#ITSOKAYTOBESENSITIVE

At Tower 28, we’re all about creating a safe space for your skin, while still having fun with makeup. We are the 1st and ONLY beauty brand to adhere 100% to National Eczema Association’s Ingredient Guidelines.