SOS, Help Is
On The Way!

Our newest launch is making a splash 5/19.

SOS, Help Is
On The Way!

Our newest launch is making a splash 5/19.

    . First and ONLY brand to receive all 3 seals of approval on skincare, including the National Eczema Association™
    , National Rosacea Society
    , + National Psoriasis Foundation

BORN AND RAISED IN LOS ANGELES

We’re inspired by the lifeguard towers (our namesake!) along the SoCal coast 
that stand for safety and community. Our mission? To bring you high-performance makeup and skincare that’s safe for even the *most* sensitive skin.

SHOP ALL
  • [Shared: Tower 28 Beauty SOS Routine] [Shared: Tower 28 Beauty SOS Routine]
    Save $16

    SOS 3-Step Skincare Set

    Cleanser, Toner, & Moisturizer

    Default Title
  • SOS Spray Duo [Shared: Tower 28 Beauty's SOS Spray Duo which features SOS Daily Rescue Spray 4oz and 1oz.] [Shared: Model smiles into camera holding Tower 28 Beauty SOS Daily Rescue Facial Spray 4oz and 1oz next to her face]
    Save $4

    SOS Spray Duo

    Skincare Travel Essentials

    Standard + Travel Size
  • [Shared: Tower 28 Beauty SOS Daily Balancing Gel Cleanser] [Shared: Tower 28 Beauty SOS Daily Balancing Gel Cleanser]

    SOS Gel Cleanser

    Balancing + Removes Makeup

    5 OZ / 150 ML
  • Standard [Tower 28 Beauty SOS Recovery Cream in Standard Size]
    Jumbo [Tower 28 Beauty SOS Recovery Cream in Jumbo Size]
    [Shared: Tower 28 Beauty SOS Recovery Cream]

    SOS Recovery Cream

    Barrier Repair with Ceramides

    Standard
  • SOS Vanilla [The Tower 28 Beauty LipSoftie™ Lip Treatment in the shade SOS Vanilla] SOS Vanilla [The Tower 28 Beauty LipSoftie™ Lip Treatment in the shade SOS Vanilla]

    SOS LipSoftie® Lip Treatment

    Tinted Lip Treatment Balm

    SOS Vanilla
  • 4oz [Tower 28 Beauty SOS Rescue Spray in 4oz]
    SOS Spray Duo [Shared: Tower 28 Beauty's SOS Spray Duo which features SOS Daily Rescue Spray 4oz and 1oz.]
    Refill [Tower 28 Beauty SOS Rescue Spray in Refill size]
    1oz [Tower 28 Beauty SOS Rescue Spray in 1oz]
    [Shared: Tower 28 Beauty SOS Daily Rescue Facial Spray Before + After Photo: left side of image (before) shows customer with redness on cheeks, forehead, and chin. Right side (after) of the image shows customer without redness on cheeks, forehead, and chin.]
    TikTok Viral

    SOS Rescue Spray

    The Original Hypochlorous Acid Spray

    Standard
  • [Shared: Tower 28 Beauty SOS Rescue Serum] [Shared: Tower 28 Beauty SOS Rescue Serum and SOS Rescue Spray]

    SOS Rescue Serum

    Redness + Soothing Relief

    2 OZ / 59.2 ML
  • Sugar Plum [The Tower 28 Beauty LipSoftie® Lip Treatment in the shade Sugar Plum]
    Confetti Cake [The Tower 28 Beauty LipSoftie™ Lip Treatment in the shade Confetti Cake]
    Red Bean Mochi [The Tower 28 Beauty LipSoftie® Lip Treatment in the shade Red Bean Mochi]
    Dulce de Leche [The Tower 28 Beauty LipSoftie™ Lip Treatment in the shade Dulce de Leche]
    Watermelon Kiwi [The Tower 28 Beauty LipSoftie™ Lip Treatment in the shade Watermelon Kiwi]
    Blood Orange Vanilla [The Tower 28 Beauty LipSoftie™ Lip Treatment in the shade Blood Orange Vanilla]
    Ube Vanilla [The Tower 28 Beauty LipSoftie™ Lip Treatment in the shade Ube Vanilla]
    SOS Vanilla [The Tower 28 Beauty LipSoftie™ Lip Treatment in the shade SOS Vanilla]
    LipSoftie® Lip Treatment
    Sugar Plum [Tower 28 Beauty's LipSoftie® Lip Treatment in Sugar Plum applied on model]
    New

    LipSoftie® Lip Treatment

    Tinted Lip Treatment Balm

    Sugar Plum
  • [Shared: The ingredients of Tower 28 Beauty LipSoftie® Lip Treatment listed out] [Shared: The ingredients of Tower 28 Beauty LipSoftie® Lip Treatment listed out]
    Save $8

    LipSoftie® Lip Treatment Set

    Tinted Lip Treatment Balm

    Set
  • Refill [Tower 28 Beauty SOS Rescue Spray in Refill size] [Shared: Tower 28 Beauty SOS Daily Rescue Facial Spray Before + After Photo: left side of image (before) shows customer with redness on cheeks, forehead, and chin. Right side (after) of the image shows customer without redness on cheeks, forehead, and chin.]
    SAVE $44

    SOS Rescue Spray Refill

    Refills 4 Standard Bottles

    16 OZ / 473 ML