Careers

Who We Are

Tower 28 is building a world where beauty is accessible, inclusive, and sensitive. We want to push the boundaries of what beauty should be: a mix of high quality, high standards, and high levels of fun. We want to be a beauty big sister, who knows what’s right (clean, non-toxic, vegan, cruelty-free) but also knows how to have a good time (clean beauty doesn’t have to be so serious!).

What You’ll Be Doing

Tower 28 is seeking a Senior Manager E-Commerce to drive our DTC business performance. This role is accountable for results across DTC, paid media, CRM, and site optimization - blending analytical rigor with best-in-class digital storytelling and execution. This role will set priorities, translate data into action, and partner cross-functionally to build and bring our digital roadmap to life.

This is a full-time role, with a hybrid work schedule based in West LA. This role will report directly to the Director of Growth and manage our Site Ops Associate Manager. 

Key Responsibilities

Digital Channel Leadership

• Manage and drive DTC performance and growth across site, paid media, and CRM to reach customer acquisition and sales targets set by the leadership team
• Serve as the strategic owner of the ecommerce site, including defining digital programming priorities, testing roadmap, and performance optimization
• Bring sufficient experience and exposure to ecommerce platforms, tools, and technology to optimize site performance
• Track performance and bring strong analytical judgment to diagnose issues, identify opportunities, and drive decisions and tradeoffs through data-driven decision making.
• Demonstrate initiative, problem-solving, and a highly cross-functional approach

Campaign, Digital Programming, and Lifecycle Execution

• Lead digital programming for campaigns, launches, and evergreen moments across site, paid, and lifecycle
• Partner cross-functionally with Brand, Creative, Product, and Ops to deliver high-quality launches and campaigns across our site and paid
• Ensure cohesive digital storytelling from awareness through conversion and retention
• Own CRM and lifecycle strategy, including segmentation, flows, testing, and loyalty initiatives to drive repeat purchase and LTV
   

Paid Media and Performance Marketing

• Own paid media strategy, budget, and performance across channels, including budget pacing, testing roadmap, and media mix
• Oversee creative sourcing, briefing, testing, and iteration in close partnership with Creative and Brand
• Use performance insights to inform content strategy, merchandising, and broader digital priorities
• Ensure paid efforts ladder into larger brand moments while driving efficient growth
   

Process Leadership

• Manage day-to-day agency and vendor relationships supporting paid media, CRM, creative, and ecommerce tools
• Direct digital agencies with clear KPIs, briefs, and feedback to maximize output and impact
• Build scalable workflows, templates, and operating systems to increase speed and efficiency as the business grows

Requirements

• 6-8+ years of experience owning ecommerce and digital growth for a consumer brand
• Track record of driving DTC results through paid media, digital programming, and lifecycle strategy
• Strong analytical judgment with the ability to translate performance insights into decisive action
• Deep familiarity with ecommerce platforms, tools, and agency/vendor ecosystems
• Fluent in both creative digital storytelling and performance-driven execution
• Experienced agency leader and vendor leader who sets clear direction, expectations, and accountability
• Comfortable being directly accountable for DTC performance in a fast-paced environment
   

You Have

• Hustle: Resourcefulness, can-try-attitude, out of the box thinking.
• Ownership: Positive attitude when faced with obstacles and the willingness to develop alternative approaches to overcome them.
• Analytical Skills: As evidenced by problem solving capabilities and previous ownership of analytical tasks and projects. 
• Cool: Stay calm under pressure, ability to influence, high emotional intelligence
• Collaborative style: able to work in a fast-paced growth organization, lead teams and work within them in an environment of high change

We Offer

• Salary range for this position is $125,000 - $145,000
• Excellent benefits, including healthcare, dental, vision
• Holidays, vacation, and sick time
• Summer Fridays and quiet week between Christmas and New Years

Apply Here

Tower 28 is building a world where beauty is accessible, inclusive, and sensitive. We want to push the boundaries of what beauty should be: a mix of high quality, high standards, and high levels of fun. We want to be a beauty big sister, who knows what’s right (clean, non-toxic, vegan, cruelty-free) but also knows how to have a good time (clean beauty doesn’t have to be so serious!).

Art Director at Tower28 will play a key role in expressing and differentiating visual presentation of the brand. This role will be responsible for elevating and maintaining quality of visual expression in photography, video and social content.

We seek an inspired eye, adept at conceptualizing and directing stunning visuals. You should be at home on-set and have a deep roster of talented partners as known collaborators. You check your ego at the door while maintaining a high level of editorial discernment.

This hybrid role requires 3 days in office in Santa Monica, and reports directly to our VP of Creative.

What You’ll Do:

• Lead and execute image and video art direction cross channels
• Formalize visual strategy, maintaining consistency across channels while evolving and pushing creative boundaries
• Create and enforce brand standards: lighting, styling and brand codes across all art and content
• Generate detailed shoot planning documents, ensuring communication of creative goals, concept, fulfillment of deliverables and efficient and thoughtful use of on-set time.
• Collaborate hand-in-hand with our graphic design team to create unified, memorable campaigns and content
• Collaborate cross-functionally with Product Development, Marketing, and Merchandising to ensure product storytelling, clarity of message and product distinction
• Supervise and manage an efficient post production process
• Mentor junior art directors and designers

What You Bring

• 10+ years of hands-on Art Direction experience on-set and within a beauty brand
• Deep familiarity with technical art direction for beauty, both still and on-figure
• Intuitive connection to cultural and platform trends, bringing fresh ideas and visual storytelling techniques
• Skilled in multi-tasking, highly organized, with strong presentation skills and the ability to build beautiful  decks
• Exceptional attention to detail, excellent communication skills, and the ability to juggle multiple projects with grace
• A self-starter attitude, collaborative spirit, and a love of design, culture, and branding
• Strong relationship-building skills, both with internal cross-functional partners and external talent
• Strong expectation-setting skills, capable of pushing their reports to new heights, exceeding internal/external partner expectations.
• Expertise in Adobe Creative Suite (Photoshop, Illustrator, InDesign); bonus points for comfort with retouching and video editing software

Salary Range: $130,000-140,000 USD

Apply Here

Who We Are
Tower 28 is building a world where beauty is accessible, inclusive, and sensitive. We want to push the boundaries of what beauty should be: a mix of high quality, high standards, and high levels of fun. We want to be a beauty big sister, who knows what’s right (clean, non-toxic, vegan, cruelty-free) but also knows how to have a good time (clean beauty doesn’t have to be so serious!).

What You’ll Be Doing

The Senior Graphic Designer at Tower 28 will play a key role in evolving the brand’s graphic identity. This role will be responsible for refining and differentiating the typographic and graphic expression of the brand. 

We seek an uncompromisingly sharp eye, who can balance fastidious attention to detail with bold, striking visuals. You will evolve and update the brand’s graphic guidelines, bringing uniformity to a multi-sku packaging system, owning the point of sale retail fixtures for the brand’s retail presences, creating unique and memorable PR packaging experiences, and stand-out novel brand assets for events.

This hybrid role requires 3 days in office in Santa Monica, and reports directly to our VP of Creative.

Key Responsibilities

• Create and enforce brand guidelines and brand codes across all graphic work
• Lead and execute design on a wide range of assets: retail point of sale display, product packaging, press packaging, signage, mailers
• Concept and create packaging for beauty products— with innovative structures, eye-catching graphics and a commitment to sustainable solutions
• Collaborate cross-functionally with Product Development, Marketing, and Merchandising
• Work closely with vendors, printers, and engineers to bring designs to life with precision and polish
• Mentor junior designers

What You Bring

• 7+ years of design experience, ideally in beauty, fashion, or lifestyle
• A passionate typographer with a deep knowledge and geeky predilection for hierarchy, systems and type that talks.
• A sharp eye, elevated taste, and a passion for creating standout work
• A portfolio that showcases your unique graphic finger print and stand-out execution
• Previous experience with beauty retail fixtures and graphics especially at Sephora
• Deep understanding of print production, dielines, specialty finishes (foil, embossing, UV), and sustainable, recyclable and home-compostable materials
• Exceptional attention to detail, excellent communication skills, and the ability to juggle multiple projects with grace
• A self-starter attitude, collaborative spirit, and a love of design, culture, and branding
• Expertise in Adobe Creative Suite (Photoshop, Illustrator, InDesign); bonus points for 3D rendering tools like ArtiosCAD, Adobe Substance 3D or Blender

Apply Here!