About Us

Tower 28 is a real lifeguard tower in Santa Monica. It's a meeting place for locals, a symbol of community, healthy fun, and clean living.

Tower28 is a real lifeguard tower in Santa Monica. It is a meeting place for locals, a symbol of safety, community, healthy fun + clean living.

SUNSHINE HOUR, LIFEGUARD TOWER

Tower 28 is the place where two iconic LA worlds come together. Look left and you'll see urban, gritty Venice Beach. Look right, you’ll see bougie hotels and the Santa Monica pier. Inspired by the effortless California lifestyle and how low maintenance we all wish we were.

At Tower 28, we like our beauty products the way we like our beaches: clean, full of sunshine, and for everyone.

Note from our founder:

Hi, I'm Amy! I've had sensitive skin my entire adult life. Sensitive skin can take so many forms, but for me it means eczema. After 15+ years working as a beauty executive, I was frustrated that my sensitive, problem skin meant I was limited to brands that felt clinical, like someone in a lab coat was selling to me.

If you have sensitive skin, you've heard the terms: hypo-allergenic, fragrance-free, dermatologist-tested. It's a start but that doesn't mean the product is good for you! At Tower 28, we know that what goes on your skin also goes in your bloodstream. We also know that beauty doesn't have to be so serious, which is why our products are non-toxic, free of sensitizing irritants, full of calming, nourishing ingredients, plus a healthy dose of FUN. Not to mention vegan + cruelty-free. Proving #ItsOkayToBeSensitive.

XOXO,
Amy

SHOP NON-TOXIC, NON-IRRITATING, VEGAN + CRUELTY-FREE BEAUTY