At Tower 28, we’re all about creating a safe space for your skin, while still having fun with makeup.

At Tower 28, we’re all about creating a safe space for your skin, while still having fun with makeup.

first and only to receive ALL 3 seals on ALL skincare products

Our formulas meet the highest standards for gentleness, effectiveness, and safety, as tested and approved by dermatologists, allergists, and leading skin experts.

Backed by the experts who know sensitive skin best!

Meet the Tower 28 Medical Advisory Board

Sensitive skin isn’t an afterthought. It’s the starting point for everything we do. That’s why we’ve partnered with top medical experts to guide our formulas, share insights, and ensure that everything we make is as safe and effective as it is fun to use!

  • Dr. Joyce Park

    Stanford NYU Trained
    Board Certified Dermatologist

    With a deep focus on sensitive skin and evidence-based care, she brings clinical expertise and a passion for public health education—sharpened through fellowships with the World Health Organization. Featured in FORBES, ALLURE, and more, she’s known for making dermatology approachable, inclusive, and grounded in science. Her work helps bridge the gap between expert advice and everyday skincare, making trusted education accessible to all.

  • Dr. Kelly Killeen

    CEDARs-Sinai trained
    DOUBLE Board Certified PLASTIC SURGEON

    Only 15% of plastic surgeons are women
    —and she’s one of the best. Featured in VOGUE, Dr. 90210, and more, she brings a rare blend of clinical expertise and a true passion for all things beauty (including LA’s largest makeup collection!). As a plastic surgeon, she offers a deep understanding of skin anatomy, healing, and confidence—helping us think holistically about beauty, from barrier health to what makes someone truly glow.

[A close of up of the Tower 28 Beauty BeachPlease Cream Blush and ShineOn Lip Jelly on a mirror surface.]
[A close of up of the Tower 28 Beauty BeachPlease Cream Blush and ShineOn Lip Jelly on a mirror surface.]

GOOD. CLEAN. FUN.

Non-irritating ingredients meet high-performance formulas for products that feel as good as they look.

Ingredient Guidelines
[A close up of Amy Liu, founder and CEO of Tower 28 Beauty, against a white background.]
[A close up of Amy Liu, founder and CEO of Tower 28 Beauty, against a white background.]

WHY WE DO THIS

“Hi! I’m Amy Liu, founder/CEO here at Tower 28! I've had sensitive skin my entire adult life. After 15+ years working in the beauty industry, I was frustrated that my chronic eczema meant I was stuck using boring, clinical brands that often didn’t even work. I wanted to create accessible, irritant-free, high-performance, FUN products designed for all skin types (esp sensitive!).”

Meet You At The Beach 😎

Tower 28 is named after a real lifeguard tower in Los Angeles. For us, it’s a literal sign of safety + community, healthy fun , and clean living .

[A bunch of Tower 28 Beauty SOS Rescue Spray packaging cut into ribbons laying on a blue blanket.]
[A bunch of Tower 28 Beauty SOS Rescue Spray packaging cut into ribbons laying on a blue blanket.]

EARTH-SENSITIVE PLEDGE

All of our plastic product packaging is made from at least 50% PCR (post-consumer resin, aka recycled plastic!), which helps divert waste from landfills and reduce the end-user responsibility associated with recyclable or compostable materials.

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