Designed for Sensitive Skin 😊
We’re strict about what goes into our products (and what stays out). Our therapist calls it setting healthy boundaries.
High-Performance Product ✨
No compromises. Our award-winning clean makeup and skincare are top-shelf for a reason. Just ask Allure (Best of Beauty Winner x4!).
Vegan + Cruelty-Free
ALL Tower 28 products are made without animal byproducts and never tested on animals (just humans!).
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Go-To Set
Pick Your Custom Shades
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Our Biggest Sale of the Year
It doesn't get better than this!
20% off orders under $50
28% off orders over $50+
+ Get a bonus full-size MakeWaves Mascara in Black ($20 value) with your purchase $100+
*No promo code required. Discount automatically applied in cart.