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FREE travel SOS Cream when you spend $60+ ✨
FREE U.S shipping on orders $30+
The Original Hypochlorous Acid Spray
All-Over Hydrating Concealer
Sun Protection + Coverage
Limited Edition Collab
Always Shiny, Never Sticky.
Limited Edition Gloss + Liner Duo
Tinted Lip Treatment Balm
Non-Sticky Lip Gloss
Cleanser, Toner, & Moisturizer
Mineral Sunscreen
Refills 4 Standard Bottles
Choose Your Shades
Instantly Blurring + Smoothing
Lengthening + Volumizing
Curls + Lifts Lashes
Pick Your Custom Shades
Luminous Cheek + Lip Color
Blush Cocktail Combo
Blurring + 12-Hr Fade-Proof
+ Two EXCLUSIVE Powder Puffs ($94 Value)
A Safe Space for Sensitive Skin
High Performance + Non-Irritating Formulas
Accelerator for BIPOC Founders and Creators
We're here to help!
5 Bestselling Shades
Follow us @tower28beauty
![[Shared: Charm Set Gift With Purchase]](http://www.tower28beauty.com/cdn/shop/files/LipSoftie_Charms.jpg?v=1740461244&width=500)
![[A close up of seven Tower 28 Beauty MakeWaves Mascara.]](http://www.tower28beauty.com/cdn/shop/files/Tower-insta5_20d74880-9536-4e87-8880-86b2f321f983.jpg?v=1690919837&width=400)
![[A close up of the Tower 28 Beauty SOS Rescue Spray being spritzed out of the bottle's nozzle.]](http://www.tower28beauty.com/cdn/shop/files/Tower-insta2_30460e79-ac78-4333-8d9f-79f4c4a68dd6.jpg?v=1690919837&width=400)
![[A close up of all four shades of the Tower 28 Beauty JuiceBalm Lip Balm.]](http://www.tower28beauty.com/cdn/shop/files/Tower-insta3.jpg?v=1690919023&width=400)
![[A close up of a model wearing a Tower 28 Beauty earring.]](http://www.tower28beauty.com/cdn/shop/files/Tower-insta1_4647eca8-4bec-4e03-9b23-4081c44fe78f.jpg?v=1690919836&width=400)
![Milky Lip Set [Shared: The Tower 28 Beauty Milky Lip Set which features all five Milky ShineOn Lip Jelly Shades (Pistachio, Coconut, Cashew, Oat, and Almond)]](http://www.tower28beauty.com/cdn/shop/files/MilkySet.webp?v=1726617696&width=600)
![Milky Lip Set [Shared: The Tower 28 Beauty Milky Lip Set swatches which features all five Milky ShineOn Lip Jelly Shades (Pistachio, Coconut, Cashew, Oat, and Almond)]](http://www.tower28beauty.com/cdn/shop/products/ppageswatches1_53b73159-81d8-48cc-a188-8667922f339b.png?v=1741223508&width=600)
![The Tower 28 Beauty ShineOn Lip Jelly in the shade Pistachio. [Pistachio]](http://www.tower28beauty.com/cdn/shop/files/ShineOn_Pistachio.webp?v=1738360936&width=600)
![The Tower 28 Beauty ShineOn Lip Jelly in the shade XOXO. [XOXO]](http://www.tower28beauty.com/cdn/shop/files/ShineOn_20XoXo_06e537fb-b732-4cb4-945f-a1f7cd3b3684.webp?v=1738360936&width=600)
![The Tower 28 Beauty ShineOn Lip Jelly in the shade Chill. [Chill]](http://www.tower28beauty.com/cdn/shop/files/Tower_2028_20Beauty_20-_20ShineOn_20Lip_20Jelly_20-_20Chill_ba8a5caf-157e-4517-88c0-33c6595d8f8d.webp?v=1738360936&width=600)
![The Tower 28 Beauty ShineOn Lip Jelly in the shade Magic. [Magic]](http://www.tower28beauty.com/cdn/shop/files/SO-Magic-ProductShot-PDP_8ad8c2a3-8321-4dec-9643-4c5e4842de5b.webp?v=1738360936&width=600)
![The Tower 28 Beauty ShineOn Lip Jelly in the shade Sesame. [Sesame]](http://www.tower28beauty.com/cdn/shop/files/ShineOn_Sesame.webp?v=1738360936&width=600)
![The Tower 28 Beauty ShineOn Lip Jelly in the shade Fire. [Fire]](http://www.tower28beauty.com/cdn/shop/files/ShineOn_20Fire_91f1d7eb-2bac-469c-9413-dd2176bbebb5.webp?v=1726680083&width=600)
![The Tower 28 Beauty ShineOn Lip Jelly in the shade Spicy. [Spicy]](http://www.tower28beauty.com/cdn/shop/files/ShineOn_20Spicy_c8767abe-07e7-42a6-acd5-532a2305f5e6.webp?v=1738360936&width=600)
![The Tower 28 Beauty ShineOn Lip Jelly in the shade Wild. [Wild]](http://www.tower28beauty.com/cdn/shop/files/ShineOn_20Wild_8196fae6-6cdf-40e5-b575-530dd92bcb71.webp?v=1738360936&width=600)
![The Tower 28 Beauty ShineOn Lip Jelly in the shade Coconut. [Coconut]](http://www.tower28beauty.com/cdn/shop/files/ShineOn_Coconut.webp?v=1738360936&width=600)
![The Tower 28 Beauty ShineOn Lip Jelly in the shade Cashew. [Cashew]](http://www.tower28beauty.com/cdn/shop/files/ShineOn_Cashew.webp?v=1738360936&width=600)
![The Tower 28 Beauty ShineOn Lip Jelly in the shade Oat. [Oat]](http://www.tower28beauty.com/cdn/shop/files/ShineOn_Oat.webp?v=1738360936&width=600)
![The Tower 28 Beauty ShineOn Lip Jelly in the shade Almond. [Almond]](http://www.tower28beauty.com/cdn/shop/files/ShineOn_Almond.webp?v=1738360936&width=600)
![A person wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade Magic on her lips. [Magic]](http://www.tower28beauty.com/cdn/shop/files/SO-Magic-Model-1_9153536d-26ac-49f8-b3ee-24783f3e375c.jpg?v=1691649492&width=600)