• FREE Makeup Bag with $80+ Purchase

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  • [Shared: Tower 28's Everyday Base-ics Set includes SunnyDays™ SPF 30 provides light-medium buildable coverage and UV protection, as well as Swipe Serum Concealer covers dark circles, redness, and blemishes with a skin-like natural finish.] [Shared: Tower 28's Everyday Base-ics Set includes SunnyDays™ SPF 30 provides light-medium buildable coverage and UV protection, as well as Swipe Serum Concealer covers dark circles, redness, and blemishes with a skin-like natural finish.]
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    Everyday Base-ics Set

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    $48
    $48
    On Sale Sold out
  • [Shared: Tower 28 Beauty Essentials Set featuring SOS Rescue Spray in 1 oz, SunnyDays SPF 30 Tinted Sunscreen, BeachPlease Cream Blush, ShineOn Lip Jelly, and MakeWaves Mascara] [Shared: Tower 28 Beauty Essentials Set featuring SOS Rescue Spray in 1 oz, SunnyDays SPF 30 Tinted Sunscreen, BeachPlease Cream Blush, ShineOn Lip Jelly, and MakeWaves Mascara]
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    Tower 28 Essentials Set

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    $88
    $88
    On Sale Sold out

  • FREE Makeup Bag with $80+ Purchase

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  • 4.0 DTLA [Tower 28 Beauty Swipe Serum Concealer in the shade 4.0 DTLA]
    1.0 BH [Tower 28 Beauty Swipe Serum Concealer in the shade 1.0 BH]
    2.0 BU [Tower 28 Beauty Swipe Serum Concealer in the shade 2.0 BU]
    3.0 CC [Tower 28 Beauty Swipe Serum Concealer in the shade 3.0 CC]
    5.0 EP [Tower 28 Beauty Swipe Serum Concealer in the shade 5.0 EP]
    6.0 IE [Tower 28 Beauty Swipe Serum Concealer in the shade 6.0 IE]
    7.0 KTOWN [Tower 28 Beauty Swipe Serum Concealer in the shade 7.0 KTOWN]
    8.0 LBC [Tower 28 Beauty Swipe Serum Concealer in the shade 8.0 LBC]
    9.0 MDR [Tower 28 Beauty Swipe Serum Concealer in the shade 9.0 MDR]
    10.0 NOHO [Tower 28 Beauty Swipe Serum Concealer in the shade 10.0 NOHO]
    Swipe Serum Concealer

    Swipe Serum Concealer

    All-Over Hydrating Concealer

    4.0 DTLA
  • 05 Fairfax [Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 05 Fairfax]
    10 Larchmont [Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 10 Larchmont]
    13 La Cienega [Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 13 La Cienega]
    15 Melrose [Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 15 Melrose]
    18 Montana [Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 18 Montana]
    20 Mulholland [Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 20 Mulholland]
    25 Ocean Park [Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 25 Ocean Park]
    30 PCH [Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 30 PCH]
    35 Point Dume [Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 35 Point Dume]
    38 Pomona [Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 38 Pomona]
    SunnyDays™ Tinted SPF 30

    SunnyDays™ Tinted SPF 30

    Sun Protection + Complexion Coverage

    05 Fairfax
  • Finest Hour [Tower 28 Beauty's BeachPlease Cream Blush in the shade Finest Hour]
    Dream Hour [Tower 28 Beauty's BeachPlease Cream Blush in the shade Dream Hour]
    Party Hour [Tower 28 Beauty's BeachPlease Cream Blush in the shade Party Hour]
    Magic Hour [Tower 28 Beauty's BeachPlease Cream Blush in the shade Magic Hour]
    Golden Hour [Tower 28 Beauty's BeachPlease Cream Blush in the shade Golden Hour]
    Happy Hour [Tower 28 Beauty's BeachPlease Cream Blush in the shade Happy Hour]
    Rush Hour [Tower 28 Beauty's BeachPlease Cream Blush in Rush Hour]
    Power Hour [Tower 28 Beauty BeachPlease Cream Blush in shade Power Hour]
    After Hours [Tower 28 Beauty's BeachPlease Cream Blush in the shade After Hours]
    Office Hours [Tower 28 Beauty's BeachPlease Cream Blush in the shade Office Hours]
    Magic Hour [Tower 28 Beauty's BeachPlease Cream Blush in the shade Magic Hour]
    New

    BeachPlease Cream Blush

    Luminous Cheek + Lip Color

    FINEST HOUR

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  • Shade: Broad [The Tower 28 Beauty Sculptino™ Cream Contour in the shade Broad]
    Shade: Getty [The Tower 28 Beauty Sculptino™ Cream Contour in the shade Getty]
    Shade: Hammer [The Tower 28 Beauty Sculptino™ Cream Contour in the shade Hammer]
    Shade: Simon [The Tower 28 Beauty Sculptino™ Cream Contour in the shade Simon]
    Sculptino® Cream Contour

    Sculptino® Cream Contour

    Soft-Matte Bronzer + Contour

    Broad

  • Not sure what to get 👀? Take our product quiz!

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  • Shade: Jet [The Tower 28 Beauty MakeWaves™ Mascara in the shade Jet.]
    Shade: Drift [The Tower 28 Beauty MakeWaves™ Mascara in the shade Drift.]
    Shade: Jet [The Tower 28 Beauty MakeWaves Mini Mascara in the shade Jet.]
    [Shared]
    [Two models wearing the Tower 28 Beauty MakeWaves™ Mascara in Jet]
    Bestseller

    MakeWaves® Mascara

    Lengthening + Volumizing Mascara

    Jet
  • Ube Vanilla [The Tower 28 Beauty LipSoftie™ Lip Treatment in the shade Ube Vanilla]
    Dulce de Leche [The Tower 28 Beauty LipSoftie™ Lip Treatment in the shade Dulce de Leche]
    Watermelon Kiwi [The Tower 28 Beauty LipSoftie™ Lip Treatment in the shade Watermelon Kiwi]
    Blood Orange Vanilla [The Tower 28 Beauty LipSoftie™ Lip Treatment in the shade Blood Orange Vanilla]
    SOS Vanilla [The Tower 28 Beauty LipSoftie™ Lip Treatment in the shade SOS Vanilla]
    LipSoftie® Lip Treatment Set [The Tower 28 Beauty LipSoftie® Lip Treatment Set includes 4 flavors. ]
    Confetti Cake [The Tower 28 Beauty LipSoftie™ Lip Treatment in the shade Confetti Cake]
    Ube Vanilla [A close up of a model holding Tower 28 Beauty's LipSoftie™ Lip Treatment in Ube Vanilla and wearing it on her lips]

    LipSoftie® Lip Treatment

    Tinted Lip Treatment Balm

    Ube Vanilla
  • [Shared: Tower 28 Beauty LipSoftie™ Date Night Duo pictured in Watermelon Kiwi and SOS Clear] [Shared: Tower 28 Beauty LipSoftie™ Date Night Duo pictured in Ube Vanilla and Dulce de Leche]
    Save on Sets

    LipSoftie® Treatment Duo

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    $30
    $30
    On Sale Sold out
  • [Shared: Tower 28 Beauty SuperDew Highlight Balm in Clear] [Shared: A model wearing Tower 28 Beauty SuperDew Highlight Balm in Clear]

    SuperDew Highlighter

    Shimmer-Free Universal Highlighter

    No Shade (Clear)
  • [A model holding the Tower 28 Beauty SOS Rescue Spray in hand.]

    Healthy dewy skin starts here.

    Shop SOS Spray
  • [A model holding the Tower 28 Beauty SOS Rescue Spray in hand.]

    Healthy dewy skin starts here.

    Shop SOS Spray
  • Shade: Drink [Tower 28 Beauty's JuiceBalm Lip Balm in the shade Drink]
    Shade: Squeeze [Tower 28 Beauty's JuiceBalm Lip Balm in the shade Squeeze]
    Shade: Shake [Tower 28 Beauty's JuiceBalm Lip Balm in the shade Shake]
    Shade: Mix [Tower 28 Beauty's JuiceBalm Lip Balm in the shade Mix]
    JuiceBalm Lip Balm

    JuiceBalm Lip Balm

    Buttery Smooth Vegan Lip Balm

    Drink
  • Shade: Check Me Out [The Tower 28 Beauty OneLiner in the shade Check Me Out]
    Shade: Paint My Number [The Tower 28 Beauty OneLiner in the shade Paint My Number]
    Shade: Color Me Fine [The Tower 28 Beauty OneLiner in the shade Color Me Fine]
    Shade: Fill Me In [The Tower 28 Beauty OneLiner in the shade Fill Me In]
    Shade: Draw Me [The Tower 28 Beauty OneLiner Lip Liner in the shade Draw Me]
    Shade: Work of Art [The Tower 28 Beauty OneLiner Lip Liner in the shade Work of Art]
    Shade: Gift Set [The Tower 28 Beauty OneLiner in the set]
    OneLiner® Lip Liner

    OneLiner® Lip Liner

    High-Pigment Lip + Eye Liner

    Check Me Out
  • LipSoftie® Lip Treatment Set [The Tower 28 Beauty LipSoftie® Lip Treatment Set includes 4 flavors. ] Set [A close up of a model holding Tower 28 Beauty's LipSoftie™ Lip Treatment from the Set and wearing it on her lips]
    Save on Sets

    LipSoftie® Lip Treatment Set

    Tinted Lip Treatment Balm

    Set
  • [Shared: Tower 28 Beauty's MakeWaves Lash Curler] [Shared: A model holding Tower 28 Beauty's MakeWaves Lash Curler showing her curled and lifted lashes after use.]

    MakeWaves® Lash Curler

    Curls, Lifts, + Gentle On The Lashes

    Default Title
  • SOS Vanilla [The Tower 28 Beauty LipSoftie™ Lip Treatment in the shade SOS Vanilla] SOS Vanilla [A close up of a model holding Tower 28 Beauty's LipSoftie™ Lip Treatment in SOS Vanilla and wearing it on her lips]

    SOS LipSoftie® Lip Treatment

    Tinted Lip Treatment Balm

    SOS Vanilla
  • [Shared: The Complexion Trio features SunnyDays Tinted SPF 30, Swipe Serum Concealer, and GetSet Pressed Powder.] [Shared: The Complexion Trio features SunnyDays Tinted SPF 30, Swipe Serum Concealer, and GetSet Pressed Powder.]
    Save on Sets

    The Complexion Trio

    Protect, Correct, and Set

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    $70
    $70
    On Sale Sold out
  • Shade: Palisades Pink [The Tower 28 Beauty GetSet Blur + Set Pressed Powder in the shade Palisades Pink]
    Shade: Translucent Trestles [The Tower 28 Beauty GetSet Blur + Set Pressed Powder in the shade Translucent Trestles]
    Shade: Balboa Banana [The Tower 28 Beauty GetSet Blur + Set Pressed Powder in the shade Balboa Banana]
    Shade: Hermosa Honey [The Tower 28 Beauty GetSet Blur + Set Pressed Powder in the shade Hermosa Honey]
    GetSet™ Pressed Powder
    TikTok Viral

    GetSet™ Pressed Powder

    Instantly Blurred and Smoothed Skin

    Palisades Pink
  • GetSet™ Pressed Powder Gift Set
    GetSet™ Pressed Powder Gift Set
    GetSet™ Pressed Powder Gift Set
    Low stock

    GetSet™ Pressed Powder Gift Set

    Set + Brighten

    Translucent + Pink
  • Shade: Gift Set [The Tower 28 Beauty OneLiner in the set] OneLiner® Multi-Liner Gift Set

    OneLiner® Multi-Liner Gift Set

    High-Pigment Lip + Eye Liner

    Gift Set

19 products

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