I've had sensitive skin my entire adult life. After 15+ years working in the beauty industry, I was frustrated that my chronic eczema meant I was stuck using boring, clinical brands that often didn’t even work. I wanted to create accessible, irritant-free, high-performance, FUN products designed for all skin types (esp sensitive!).
Choosing a selection results in a full page refresh.
![[Nine Tower 28 Beauty Swipe Serum Concealer laid out across a purple background.]](http://www.tower28beauty.com/cdn/shop/collections/ezgif.com-crop.gif?crop=center&height=512&v=1694031373&width=512)
![[Three models standing on the beach wearing Tower 28 Beauty products on their faces.]](http://www.tower28beauty.com/cdn/shop/collections/makeup_776fddc0-b785-4377-af70-06a4f1c08a33.jpg?crop=center&height=512&v=1694032196&width=512)
![[Two models holding Tower 28 Beauty's Swipe Serum Concealer in their hands.]](http://www.tower28beauty.com/cdn/shop/collections/Collections_Page_Banner_-_Desktop_a96bb805-19d2-44ec-8e55-0f40f523bc66.jpg?v=1694031492&width=5120)
![[A close up of seven Tower 28 Beauty MakeWaves Mascara.]](http://www.tower28beauty.com/cdn/shop/files/Tower-insta5_20d74880-9536-4e87-8880-86b2f321f983.jpg?v=1690919837&width=400)
![[A close up of the Tower 28 Beauty SOS Rescue Spray being spritzed out of the bottle's nozzle.]](http://www.tower28beauty.com/cdn/shop/files/Tower-insta2_30460e79-ac78-4333-8d9f-79f4c4a68dd6.jpg?v=1690919837&width=400)
![[A close up of all four shades of the Tower 28 Beauty JuiceBalm Lip Balm.]](http://www.tower28beauty.com/cdn/shop/files/Tower-insta3.jpg?v=1690919023&width=400)
![[A close up of a model wearing a Tower 28 Beauty earring.]](http://www.tower28beauty.com/cdn/shop/files/Tower-insta1_4647eca8-4bec-4e03-9b23-4081c44fe78f.jpg?v=1690919836&width=400)
![[A close up of the Tower 28 Beauty BeachPlease Cream Blush swatched onto a purple surface.]](http://www.tower28beauty.com/cdn/shop/files/vertical-1_0011_TOWER28-STILL-LIFE-NY-09.jpg?v=1686757178&width=400)
![[A close up of a model wearing the Tower 28 Beauty ShineOn Lip Jelly in XOXO and holding the product next to her face.]](http://www.tower28beauty.com/cdn/shop/files/Tower-insta6_31a9518b-2471-46ea-85a8-ab2111a0c1f1.jpg?v=1690919690&width=400)
![[A photo of Amy Liu, founder and CEO of Tower 28 Beauty, outdoors in natural lighting.]](http://www.tower28beauty.com/cdn/shop/files/Amy_Liu_1_1.jpg?crop=center&height=2880&v=1686770316&width=2880)
![Pistachio [The Tower 28 Beauty ShineOn Lip Jelly in the shade Pistachio]](http://www.tower28beauty.com/cdn/shop/files/ShineOn_20Pistachio.png?crop=center&v=1692373890&width=500)
![XOXO [The Tower 28 Beauty ShineOn Lip Jelly in the shade XOXO]](http://www.tower28beauty.com/cdn/shop/files/ShineOn_20XoXo.png?crop=center&v=1692373890&width=500)
![Chill [The Tower 28 Beauty ShineOn Lip Jelly in the shade Chill]](http://www.tower28beauty.com/cdn/shop/files/Tower_2028_20Beauty_20-_20ShineOn_20Lip_20Jelly_20-_20Chill.png?crop=center&v=1692373890&width=500)
![Fire [The Tower 28 Beauty ShineOn Lip Jelly in the shade Fire]](http://www.tower28beauty.com/cdn/shop/files/ShineOn_20Fire.png?crop=center&v=1692373890&width=500)
![Fear Less [The Tower 28 Beauty ShineOn Lip Jelly in the shade Fear Less]](http://www.tower28beauty.com/cdn/shop/products/ShineOn-Fear-Less-Sand-BG.png?crop=center&v=1692373890&width=500)
![Spicy [The Tower 28 Beauty ShineOn Lip Jelly in the shade Spicy]](http://www.tower28beauty.com/cdn/shop/files/ShineOn_20Spicy.png?crop=center&v=1692373890&width=500)
![Wild [The Tower 28 Beauty ShineOn Lip Jelly in the shade Wild]](http://www.tower28beauty.com/cdn/shop/files/ShineOn_20Wild.png?crop=center&v=1692373890&width=500)
![Coconut [The Tower 28 Beauty ShineOn Lip Jelly in the shade Coconut]](http://www.tower28beauty.com/cdn/shop/files/ShineOn_20Coconut.png?crop=center&v=1692373890&width=500)
![Sesame [The Tower 28 Beauty ShineOn Lip Jelly in the shade Sesame]](http://www.tower28beauty.com/cdn/shop/files/ShineOn_20Sesame.png?crop=center&v=1692373890&width=500)
![Cashew [The Tower 28 Beauty ShineOn Lip Jelly in the shade Cashew]](http://www.tower28beauty.com/cdn/shop/files/ShineOn_20Cashew.png?crop=center&v=1692373890&width=500)
![Oat [The Tower 28 Beauty ShineOn Lip Jelly in the shade Oat]](http://www.tower28beauty.com/cdn/shop/files/ShineOn_20Oat.png?crop=center&v=1692373890&width=500)
![Almond [The Tower 28 Beauty ShineOn Lip Jelly in the shade Almond]](http://www.tower28beauty.com/cdn/shop/files/ShineOn_20Almond.png?crop=center&v=1692373890&width=500)
![Magic [The Tower 28 Beauty ShineOn Lip Jelly in the shade Magic]](http://www.tower28beauty.com/cdn/shop/products/ShineOnMagic.jpg?crop=center&v=1692373890&width=500)
![Magic [A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade Magic on her lips]](http://www.tower28beauty.com/cdn/shop/files/SO-Magic-Model-1_9153536d-26ac-49f8-b3ee-24783f3e375c.jpg?crop=center&v=1691649492&width=500)
![JuiceBalm Lip Balm Set [Shared: A close up of all four shades in Tower 28 Beauty's JuiceBalm Set: Drink, Shake, Mix, and Squeeze.]](http://www.tower28beauty.com/cdn/shop/files/JuiceBalmSet_4.png?crop=center&v=1690916634&width=500)
![JuiceBalm Lip Balm [Shared: A close up of all four shades of Tower 28 Beauty's JuiceBalm: Drink, Shake, Mix, and Squeeze.]](http://www.tower28beauty.com/cdn/shop/files/JuiceBalm-Hero-1_0fc436e0-54fa-4e0a-81f4-10f6913a252b.jpg?crop=center&v=1690916634&width=500)
![1.0 BH [Tower 28 Beauty Swipe Serum Concealer in the shade 1.0 BH]](http://www.tower28beauty.com/cdn/shop/files/Swipe_20Serum_20Concealer_20_E2_80_94_C2_A001_3100a3f8-0eff-4bdf-811d-4d351c67fd02.png?crop=center&v=1692392887&width=500)
![2.0 BU [Tower 28 Beauty Swipe Serum Concealer in the shade 2.0 BU]](http://www.tower28beauty.com/cdn/shop/files/Swipe_20Serum_20Concealer_20_E2_80_94_C2_A002_a0bb19f8-32e2-449a-8911-f658f90c79e1.png?crop=center&v=1692392887&width=500)
![3.0 CC [Tower 28 Beauty Swipe Serum Concealer in the shade 3.0 CC]](http://www.tower28beauty.com/cdn/shop/files/Swipe_20Serum_20Concealer_20_E2_80_94_C2_A003_61318abd-b498-46bb-9719-c0e854650274.png?crop=center&v=1692392887&width=500)
![4.0 DTLA [Tower 28 Beauty Swipe Serum Concealer in the shade 4.0 DTLA]](http://www.tower28beauty.com/cdn/shop/files/Swipe_20Serum_20Concealer_20_E2_80_94_C2_A004_c747835d-4d32-4965-8a82-03319076aae5.png?crop=center&v=1692392887&width=500)
![5.0 EP [Tower 28 Beauty Swipe Serum Concealer in the shade 5.0 EP]](http://www.tower28beauty.com/cdn/shop/files/Swipe_20Serum_20Concealer_20_E2_80_94_C2_A005_3ddca593-23a7-4411-81d7-7dfff74b5180.png?crop=center&v=1692392887&width=500)
![6.0 IE [Tower 28 Beauty Swipe Serum Concealer in the shade 6.0 IE]](http://www.tower28beauty.com/cdn/shop/files/Swipe_20Serum_20Concealer_20_E2_80_94_C2_A006_6e144cb3-6ea0-4a88-a4d2-e6d846754de9.png?crop=center&v=1692392887&width=500)
![7.0 KTOWN [Tower 28 Beauty Swipe Serum Concealer in the shade 7.0 KTOWN]](http://www.tower28beauty.com/cdn/shop/files/Swipe_20Serum_20Concealer_20_E2_80_94_C2_A007_9296eda9-5016-4ac6-a072-5a99517076c0.png?crop=center&v=1692392887&width=500)
![8.0 LBC [Tower 28 Beauty Swipe Serum Concealer in the shade 8.0 LBC]](http://www.tower28beauty.com/cdn/shop/files/Swipe_20Serum_20Concealer_20_E2_80_94_C2_A008_2ef4d278-a7b5-4efa-a542-862a3120ece2.png?crop=center&v=1692395100&width=500)
![9.0 MDR [Tower 28 Beauty Swipe Serum Concealer in the shade 9.0 MDR]](http://www.tower28beauty.com/cdn/shop/files/Swipe_20Serum_20Concealer_20_E2_80_94_C2_A009_66a238d9-5fb6-4667-a6f3-b310faebff87.png?crop=center&v=1692395100&width=500)
![10.0 NOHO [Tower 28 Beauty Swipe Serum Concealer in the shade 10.0 NOHO]](http://www.tower28beauty.com/cdn/shop/files/Swipe_20Serum_20Concealer_20_E2_80_94_C2_A010_5ebdf590-0a67-4829-ab1d-6d5ea2e02ced.png?crop=center&v=1692395100&width=500)
![11.0 OC [Tower 28 Beauty Swipe Serum Concealer in the shade 11.0 OC]](http://www.tower28beauty.com/cdn/shop/files/Swipe_20Serum_20Concealer_20_E2_80_94_C2_A011_52f66702-33af-4f15-950e-59b68d1c857d.png?crop=center&v=1692395100&width=500)
![12.0 PALI [Tower 28 Beauty Swipe Serum Concealer in the shade 12.0 PALI]](http://www.tower28beauty.com/cdn/shop/files/Swipe_20Serum_20Concealer_20_E2_80_94_C2_A012_4e54a6ce-88fb-477f-8e1a-6c902b164e9b.png?crop=center&v=1692395100&width=500)
![13.0 PLAYA [Tower 28 Beauty Swipe Serum Concealer in the shade 13.0 PLAYA]](http://www.tower28beauty.com/cdn/shop/files/Swipe_20Serum_20Concealer_20_E2_80_94_C2_A013_ebfd152f-d662-435b-8fed-80d3b8f87a0a.png?crop=center&v=1692395100&width=500)
![14.0 PV [Tower 28 Beauty Swipe Serum Concealer in the shade 14.0 PV]](http://www.tower28beauty.com/cdn/shop/files/Swipe_20Serum_20Concealer_20_E2_80_94_C2_A014_40542865-f05e-45d6-bc94-fd9e4d45b5c3.png?crop=center&v=1692395100&width=500)
![15.0 SAMO [Tower 28 Beauty Swipe Serum Concealer in the shade 15.0 SAMO]](http://www.tower28beauty.com/cdn/shop/files/Swipe_20Serum_20Concealer_20_E2_80_94_C2_A015_dc34bae4-ec12-4cc2-8482-597742f326bb.png?crop=center&v=1692395100&width=500)
![16.0 SB [Tower 28 Beauty Swipe Serum Concealer in the shade 16.0 SB]](http://www.tower28beauty.com/cdn/shop/files/Swipe_20Serum_20Concealer_20_E2_80_94_C2_A016_fa886997-d86e-4f05-ac15-13b3e555c994.png?crop=center&v=1692395100&width=500)
![17.0 SD [Tower 28 Beauty Swipe Serum Concealer in the shade 17.0 SD]](http://www.tower28beauty.com/cdn/shop/files/Swipe_20Serum_20Concealer_20_E2_80_94_C2_A017_dcfb49b6-a739-4e6d-9938-fb6d5b067e6e.png?crop=center&v=1692395100&width=500)
![18.0 SGV [Tower 28 Beauty Swipe Serum Concealer in the shade 18.0 SGV]](http://www.tower28beauty.com/cdn/shop/files/Swipe_20Serum_20Concealer_20_E2_80_94_C2_A018_788b380a-1d0c-429b-aeff-89462a8c87d9.png?crop=center&v=1692395100&width=500)
![19.0 WEHO [Tower 28 Beauty Swipe Serum Concealer in the shade 19.0 WEHO]](http://www.tower28beauty.com/cdn/shop/files/Swipe_20Serum_20Concealer_20_E2_80_94_C2_A019_5cafeb6c-4f5e-4e4e-a57e-92c7b3923ea1.png?crop=center&v=1692395100&width=500)
![20.0 WLA [Tower 28 Beauty Swipe Serum Concealer in the shade 20.0 WLA]](http://www.tower28beauty.com/cdn/shop/files/Swipe_20Serum_20Concealer_20_E2_80_94_C2_A020_bbbed2c1-99e3-4982-bc8d-78acce7b13e1.png?crop=center&v=1692395100&width=500)
![05 Fairfax [Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 05 Fairfax]](http://www.tower28beauty.com/cdn/shop/files/SunnyDays_20_E2_80_94_C2_A0Shade_2005.png?crop=center&v=1692379968&width=500)
![10 Larchmont [Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 10 Larchmont]](http://www.tower28beauty.com/cdn/shop/files/SunnyDays_20_E2_80_94_C2_A0Shade_2010.png?crop=center&v=1692379968&width=500)
![13 La Cienega [Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 13 La Cienega]](http://www.tower28beauty.com/cdn/shop/files/SunnyDays_20_E2_80_94_C2_A0Shade_2013.png?crop=center&v=1692379968&width=500)
![15 Melrose [Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 15 Melrose]](http://www.tower28beauty.com/cdn/shop/files/SunnyDays_20_E2_80_94_C2_A0Shade_2015.png?crop=center&v=1692379968&width=500)
![18 Montana [Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 18 Montana]](http://www.tower28beauty.com/cdn/shop/files/SunnyDays_20_E2_80_94_C2_A0Shade_2018.png?crop=center&v=1692379968&width=500)
![20 Mulholland [Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 20 Mulholland]](http://www.tower28beauty.com/cdn/shop/files/SunnyDays_20_E2_80_94_C2_A0Shade_2020.png?crop=center&v=1692379968&width=500)
![25 Ocean Park [Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 25 Ocean Park]](http://www.tower28beauty.com/cdn/shop/files/SunnyDays_20_E2_80_94_C2_A0Shade_2025.png?crop=center&v=1692379995&width=500)
![30 PCH [Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 30 PCH]](http://www.tower28beauty.com/cdn/shop/files/SunnyDays_20_E2_80_94_C2_A0Shade_2030.png?crop=center&v=1692379995&width=500)
![35 Point Dume [Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 35 Point Dume]](http://www.tower28beauty.com/cdn/shop/files/SunnyDays_20_E2_80_94_C2_A0Shade_2035.png?crop=center&v=1692379995&width=500)
![38 Pomona [Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 38 Pomona]](http://www.tower28beauty.com/cdn/shop/files/SunnyDays_20_E2_80_94_C2_A0Shade_2038.png?crop=center&v=1692379995&width=500)
![40 Runyon [Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 40 Runyon]](http://www.tower28beauty.com/cdn/shop/files/SunnyDays_20_E2_80_94_C2_A0Shade_2040.png?crop=center&v=1692379995&width=500)
![45 Silver Lake [Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 45 Silver Lake]](http://www.tower28beauty.com/cdn/shop/files/SunnyDays_20_E2_80_94_C2_A0Shade_2045.png?crop=center&v=1692379995&width=500)
![50 Sunset [Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 50 Sunset]](http://www.tower28beauty.com/cdn/shop/files/SunnyDays_20_E2_80_94_C2_A0Shade_2050.png?crop=center&v=1692379995&width=500)
![55 Temescal [Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 55 Temescal]](http://www.tower28beauty.com/cdn/shop/files/SunnyDays_20_E2_80_94_C2_A0Shade_2055.png?crop=center&v=1692379995&width=500)
![60 Third St [Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 60 Third St]](http://www.tower28beauty.com/cdn/shop/files/SunnyDays_20_E2_80_94_C2_A0Shade_2060.png?crop=center&v=1692379995&width=500)
![65 Topanga [Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 65 Topanga]](http://www.tower28beauty.com/cdn/shop/files/SunnyDays_20_E2_80_94_C2_A0Shade_2065.png?crop=center&v=1692379995&width=500)
![70 Venice [Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 70 Venice]](http://www.tower28beauty.com/cdn/shop/files/SunnyDays_20_E2_80_94_C2_A0Shade_2070.png?crop=center&v=1692379995&width=500)
![40 Runyon [Shared: Model wearing Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 40 Runyon]](http://www.tower28beauty.com/cdn/shop/files/SD-40-Runyon-Model-2_06d95810-d54b-4adf-875d-b786018f9fdb.jpg?crop=center&v=1691649528&width=500)
![Shade: Broad [The Tower 28 Beauty Sculptino™ Cream Contour in the shade Broad]](http://www.tower28beauty.com/cdn/shop/files/Sculptino_20_E2_80_94_C2_A0Broad.png?crop=center&v=1692379712&width=500)
![Shade: Getty [The Tower 28 Beauty Sculptino™ Cream Contour in the shade Getty]](http://www.tower28beauty.com/cdn/shop/files/Sculptino_20_E2_80_94_C2_A0Getty.png?crop=center&v=1692379712&width=500)
![Shade: Hammer [The Tower 28 Beauty Sculptino™ Cream Contour in the shade Hammer]](http://www.tower28beauty.com/cdn/shop/files/Sculptino_20_E2_80_94_C2_A0Hammer.png?crop=center&v=1692379712&width=500)
![Shade: Simon [The Tower 28 Beauty Sculptino™ Cream Contour in the shade Simon]](http://www.tower28beauty.com/cdn/shop/files/Sculptino_20_E2_80_94_C2_A0Simon.png?crop=center&v=1692379712&width=500)
![Shade: Simon [A person's face looking naturally sculpted after using the Tower 28 Beauty Sculptino Cream Contour in shade Simon]](http://www.tower28beauty.com/cdn/shop/files/Sculptino-Simon-Model-2_199be05d-5b22-42ac-832e-6504dc6b7f92.jpg?crop=center&v=1691649352&width=500)
![Shade: Fill Me In [The Tower 28 Beauty OneLiner in the shade Fill Me In]](http://www.tower28beauty.com/cdn/shop/files/OneLiner_20_E2_80_94_C2_A0Fill_20Me_20In.png?crop=center&v=1692379597&width=500)
![Shade: Draw Me [The Tower 28 Beauty OneLiner Lip Liner in the shade Draw Me]](http://www.tower28beauty.com/cdn/shop/files/OneLiner_20_E2_80_94_C2_A0Draw_20Me.png?crop=center&v=1692379597&width=500)
![Shade: Work of Art [The Tower 28 Beauty OneLiner in the shade Work of Art]](http://www.tower28beauty.com/cdn/shop/files/OneLiner_20_E2_80_94_C2_A0Work_20of_20Art.png?crop=center&v=1692379597&width=500)
![OneLiner [All three shades of the Tower 28 Beauty OneLiner Lip Liner being held in the air by a hand]](http://www.tower28beauty.com/cdn/shop/products/OneLiner-PPage_Group-Shot.jpg?crop=center&v=1691649272&width=500)