You're
away from a FREE Travel SOS Cream
Loading...
FREE travel SOS Cream when you spend $60+ ✨
FREE U.S shipping on orders $30+
Cooling + Soothing Eyeshadow Stick
Limited Edition Gift Set
The Original Hypochlorous Acid Spray
All-Over Hydrating Concealer
Always Shiny, Never Sticky.
Limited Edition Gloss + Liner Duo
Tinted Lip Treatment Balm
Non-Sticky Lip Gloss
Cleanser, Toner, & Moisturizer
Mineral Sunscreen
Refills 4 Standard Bottles
Sun Protection + Coverage
Choose Your Shades
Instantly Blurring + Smoothing
Lengthening + Volumizing
Curls + Lifts Lashes
Limited Edition Collab
Luminous Cheek + Lip Color
Blush Cocktail Combo
Blurring + 12-Hr Fade-Proof
Pick Your Custom Shades
+ Two EXCLUSIVE Powder Puffs ($94 Value)
A Safe Space for Sensitive Skin
High Performance + Non-Irritating Formulas
Accelerator for BIPOC Founders and Creators
We're here to help!
Pick Your Favorite Shades
Follow us @tower28beauty
![[Shared: Charm Set Gift With Purchase]](http://www.tower28beauty.com/cdn/shop/files/LipSoftie_Charms.jpg?v=1740461244&width=500)
![[A close up of seven Tower 28 Beauty MakeWaves Mascara.]](http://www.tower28beauty.com/cdn/shop/files/Tower-insta5_20d74880-9536-4e87-8880-86b2f321f983.jpg?v=1690919837&width=400)
![[A close up of the Tower 28 Beauty SOS Rescue Spray being spritzed out of the bottle's nozzle.]](http://www.tower28beauty.com/cdn/shop/files/Tower-insta2_30460e79-ac78-4333-8d9f-79f4c4a68dd6.jpg?v=1690919837&width=400)
![[A close up of all four shades of the Tower 28 Beauty JuiceBalm Lip Balm.]](http://www.tower28beauty.com/cdn/shop/files/Tower-insta3.jpg?v=1690919023&width=400)
![[A close up of a model wearing a Tower 28 Beauty earring.]](http://www.tower28beauty.com/cdn/shop/files/Tower-insta1_4647eca8-4bec-4e03-9b23-4081c44fe78f.jpg?v=1690919836&width=400)
![The Tower 28 Beauty LipSoftie® Lip Treatment in the shade Sugar Plum. [Sugar Plum]](http://www.tower28beauty.com/cdn/shop/files/PACKSHOT-SP.webp?v=1738608225&width=600)
![The Tower 28 Beauty LipSoftie™ Lip Treatment in the shade Confetti Cake. [Confetti Cake]](http://www.tower28beauty.com/cdn/shop/files/PACKSHOT-CC_99620ceb-62bf-4272-b89f-04a462c1f5d7.webp?v=1738608225&width=600)
![The Tower 28 Beauty LipSoftie® Lip Treatment in the shade Red Bean Mochi. [Red Bean Mochi]](http://www.tower28beauty.com/cdn/shop/files/PACKSHOT_-_RBM.webp?v=1738608225&width=600)
![The Tower 28 Beauty LipSoftie™ Lip Treatment in the shade Dulce de Leche. [Dulce de Leche]](http://www.tower28beauty.com/cdn/shop/files/PACKSHOT-DULCEDELECHE.webp?v=1738608225&width=600)
![The Tower 28 Beauty LipSoftie™ Lip Treatment in the shade Watermelon Kiwi. [Watermelon Kiwi]](http://www.tower28beauty.com/cdn/shop/files/PACKSHOT-WATERMELONKIWI_1.webp?v=1738608225&width=600)
![The Tower 28 Beauty LipSoftie™ Lip Treatment in the shade Blood Orange Vanilla. [Blood Orange Vanilla]](http://www.tower28beauty.com/cdn/shop/files/PACKSHOT-BLOODORANGEVANILLA.webp?v=1738608225&width=600)
![The Tower 28 Beauty LipSoftie™ Lip Treatment in the shade Ube Vanilla. [Ube Vanilla]](http://www.tower28beauty.com/cdn/shop/files/PACKSHOT-UBEVANILLA.webp?v=1738608225&width=600)
![The Tower 28 Beauty LipSoftie™ Lip Treatment in the shade SOS Vanilla. [SOS Vanilla]](http://www.tower28beauty.com/cdn/shop/files/PACKSHOT-SOS.webp?v=1738608225&width=600)
![Tower 28 Beauty's LipSoftie® Lip Treatment in Sugar Plum applied on model. [Sugar Plum]](http://www.tower28beauty.com/cdn/shop/files/CAMPAIGN_HERO_-_SP.jpg?v=1738608225&width=600)
![SOS Vanilla [The Tower 28 Beauty LipSoftie™ Lip Treatment in the shade SOS Vanilla]](http://www.tower28beauty.com/cdn/shop/files/CAMPAIGNHERO-SOS_2_d282af04-2f4f-4c14-82b3-3b79f4efe58f.jpg?v=1745532438&width=600)
![[Shared: Tower 28 Beauty LipSoftie™ Date Night Duo pictured in Watermelon Kiwi and SOS Clear]](http://www.tower28beauty.com/cdn/shop/files/LipSoftieSet_1.webp?v=1726614817&width=600)
![[Shared: Tower 28 Beauty's LipSoftie™ Date Night Duo colors swatched on a plain white background ]](http://www.tower28beauty.com/cdn/shop/files/TEXTURESWATCH-LIPSOFTIE_3_63eec55d-f190-4dc4-95e3-253b8f407221.jpg?v=1741223368&width=600)
![Three Tower 28 lip glosses on a white background [Shared]](http://www.tower28beauty.com/cdn/shop/files/ShineOnTrio-Packshot_1.webp?v=1755116577&width=600)
![Close-up of a person with a pink lip gloss and Tower 28 product in the background [Shared]](http://www.tower28beauty.com/cdn/shop/files/SO-Pistachio-Model-1-PDP_1.jpg?v=1755116577&width=600)