![[Nine Tower 28 Beauty Swipe Serum Concealer laid out across a purple background.]](http://www.tower28beauty.com/cdn/shop/collections/ezgif.com-crop.gif?crop=center&height=240&v=1694031373&width=240)
![[Three models standing on the beach wearing Tower 28 Beauty products on their faces.]](http://www.tower28beauty.com/cdn/shop/collections/makeup_776fddc0-b785-4377-af70-06a4f1c08a33.jpg?crop=center&height=240&v=1694032196&width=240)
![Shade: Jet [The Tower 28 Beauty MakeWaves™ Mascara in the shade Jet.]](http://www.tower28beauty.com/cdn/shop/files/MakeWavesV2.webp?v=1726679967&width=5120)
Shop Katie Jane Hughes' favorite Tower 28 makeup and skincare essentials -
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![Shade: Jet [The Tower 28 Beauty MakeWaves™ Mascara in the shade Jet.]](//www.tower28beauty.com/cdn/shop/files/MakeWavesV2.webp?crop=center&v=1726679967&width=350)
![Shade: Drift [The Tower 28 Beauty MakeWaves™ Mascara in the shade Drift.]](//www.tower28beauty.com/cdn/shop/files/MakeWaves-Model20_1_275fe6f1-8cf2-4cdc-83bd-89c1a1533f30.webp?crop=center&v=1726617162&width=350)
![Shade: Jet [The Tower 28 Beauty MakeWaves Mini Mascara in the shade Jet.]](//www.tower28beauty.com/cdn/shop/files/MakeWaves-Mini_1.webp?crop=center&v=1726616665&width=350)
![[Shared]](//www.tower28beauty.com/cdn/shop/files/Set-MakeWavesMascaraSetwMini.webp?crop=center&v=1726616850&width=350)
![[Two models wearing the Tower 28 Beauty MakeWaves™ Mascara in Jet]](//www.tower28beauty.com/cdn/shop/products/MakeWaves-PPage-Campaign-Image-1.jpg?crop=center&v=1697148764&width=450)
Bestseller -
![Shade: Sun Coast [Tower 28 Beauty's Bronzino™ Cream Bronzer in the shade Sun Coast]](//www.tower28beauty.com/cdn/shop/files/Bronzino_20Sun_20Coast.webp?crop=center&v=1726092217&width=350)
![Shade: West Coast [Tower 28 Beauty's Bronzino™ Cream Bronzer in the shade West Coast]](//www.tower28beauty.com/cdn/shop/files/BronzinoWestCoast.webp?crop=center&v=1726092217&width=350)
![Shade: Gold Coast [Tower 28 Beauty's Bronzino™ Cream Bronzer in the shade Gold Coast]](//www.tower28beauty.com/cdn/shop/files/Bronzino_20Gold_20Coast.webp?crop=center&v=1726092217&width=350)
![Shade: Best Coast [Tower 28 Beauty's Bronzino™ Cream Bronzer in the shade Best Coast]](//www.tower28beauty.com/cdn/shop/files/Bronzino_20Best_20Coast.webp?crop=center&v=1726092794&width=350)
![Shade: Pacific Coast [Tower 28 Beauty's Bronzino™ Cream Bronzer in the shade Pacific Coast]](//www.tower28beauty.com/cdn/shop/files/Bronzino_20Pacific_20Coast.webp?crop=center&v=1726092217&width=350)
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![4oz [Tower 28 Beauty SOS Rescue Spray in 4oz]](//www.tower28beauty.com/cdn/shop/files/SOS_20Spray_20_E2_80_94_C2_A04_20oz.webp?crop=center&v=1726619802&width=350)
![SOS Spray Duo [Shared: Tower 28 Beauty's SOS Spray Duo which features SOS Daily Rescue Spray 4oz and 1oz.]](//www.tower28beauty.com/cdn/shop/files/Set-SOSSprayDuo_0f2911ab-b960-46b4-989b-1e0b15f5d602.webp?crop=center&v=1726619802&width=350)
![Refill [Tower 28 Beauty SOS Rescue Spray in Refill size]](//www.tower28beauty.com/cdn/shop/files/SOS_20Spray_20_E2_80_94_C2_A016_20oz.webp?crop=center&v=1726619802&width=350)
![1oz [Tower 28 Beauty SOS Rescue Spray in 1oz]](//www.tower28beauty.com/cdn/shop/files/SOS_20Spray_20_E2_80_94_C2_A01_20oz.webp?crop=center&v=1726619802&width=350)
![[Shared: Tower 28 Beauty SOS Rescue Spray in 1oz, 4oz, and 12 oz]](//www.tower28beauty.com/cdn/shop/files/SOSJumbo.jpg?crop=center&v=1691906584&width=450)
TikTok Viral -
![[Shared: Tower 28 Beauty SuperDew Highlight Balm in Clear]](//www.tower28beauty.com/cdn/shop/files/SuperDew_20Transparent.webp?crop=center&v=1726620576&width=450)
![[Shared: A model wearing Tower 28 Beauty SuperDew Highlight Balm in Clear]](//www.tower28beauty.com/cdn/shop/products/SuperDew_Deep_Tone.jpg?crop=center&v=1690468188&width=450)
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![05 Fairfax [Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 05 Fairfax]](//www.tower28beauty.com/cdn/shop/files/SunnyDays_20_E2_80_94_C2_A0Shade_2005.webp?crop=center&v=1726682451&width=350)
![10 Larchmont [Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 10 Larchmont]](//www.tower28beauty.com/cdn/shop/files/SunnyDays_20_E2_80_94_C2_A0Shade_2010.webp?crop=center&v=1726682451&width=350)
![13 La Cienega [Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 13 La Cienega]](//www.tower28beauty.com/cdn/shop/files/SunnyDays_20_E2_80_94_C2_A0Shade_2013_1235c3b7-6bb6-4e77-a2f7-0e82074a316c.webp?crop=center&v=1726682451&width=350)
![15 Melrose [Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 15 Melrose]](//www.tower28beauty.com/cdn/shop/files/SunnyDays_20_E2_80_94_C2_A0Shade_2015.webp?crop=center&v=1726682451&width=350)
![18 Montana [Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 18 Montana]](//www.tower28beauty.com/cdn/shop/files/SunnyDays_20_E2_80_94_C2_A0Shade_2018.webp?crop=center&v=1726682451&width=350)
![20 Mulholland [Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 20 Mulholland]](//www.tower28beauty.com/cdn/shop/files/SunnyDays_20_E2_80_94_C2_A0Shade_2020.webp?crop=center&v=1726682451&width=350)
![25 Ocean Park [Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 25 Ocean Park]](//www.tower28beauty.com/cdn/shop/files/SunnyDays_20_E2_80_94_C2_A0Shade_2025.webp?crop=center&v=1726682451&width=350)
![30 PCH [Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 30 PCH]](//www.tower28beauty.com/cdn/shop/files/SunnyDays_20_E2_80_94_C2_A0Shade_2030.webp?crop=center&v=1726682451&width=350)
![35 Point Dume [Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 35 Point Dume]](//www.tower28beauty.com/cdn/shop/files/SunnyDays_20_E2_80_94_C2_A0Shade_2035.webp?crop=center&v=1726682451&width=350)
![38 Pomona [Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 38 Pomona]](//www.tower28beauty.com/cdn/shop/files/SunnyDays_20_E2_80_94_C2_A0Shade_2038.webp?crop=center&v=1726682451&width=350)
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![[Shared: Tower 28 Beauty's MakeWaves Lash Curler]](//www.tower28beauty.com/cdn/shop/files/MakeWaves-Model19.webp?crop=center&v=1726616751&width=450)
![[Shared: A model holding Tower 28 Beauty's MakeWaves Lash Curler showing her curled and lifted lashes after use.]](//www.tower28beauty.com/cdn/shop/files/CURLER_AFTER_0084__1.png?crop=center&v=1697494002&width=450)
![Shade: Jet [The Tower 28 Beauty MakeWaves™ Mascara in the shade Jet.]](http://www.tower28beauty.com/cdn/shop/files/MakeWavesV2.webp?crop=center&v=1726679967&width=350)
![Shade: Drift [The Tower 28 Beauty MakeWaves™ Mascara in the shade Drift.]](http://www.tower28beauty.com/cdn/shop/files/MakeWaves-Model20_1_275fe6f1-8cf2-4cdc-83bd-89c1a1533f30.webp?crop=center&v=1726617162&width=350)
![Shade: Jet [The Tower 28 Beauty MakeWaves Mini Mascara in the shade Jet.]](http://www.tower28beauty.com/cdn/shop/files/MakeWaves-Mini_1.webp?crop=center&v=1726616665&width=350)
![[Shared]](http://www.tower28beauty.com/cdn/shop/files/Set-MakeWavesMascaraSetwMini.webp?crop=center&v=1726616850&width=350)
![[Two models wearing the Tower 28 Beauty MakeWaves™ Mascara in Jet]](http://www.tower28beauty.com/cdn/shop/products/MakeWaves-PPage-Campaign-Image-1.jpg?crop=center&v=1697148764&width=450)
![Shade: Sun Coast [Tower 28 Beauty's Bronzino™ Cream Bronzer in the shade Sun Coast]](http://www.tower28beauty.com/cdn/shop/files/Bronzino_20Sun_20Coast.webp?crop=center&v=1726092217&width=350)
![Shade: West Coast [Tower 28 Beauty's Bronzino™ Cream Bronzer in the shade West Coast]](http://www.tower28beauty.com/cdn/shop/files/BronzinoWestCoast.webp?crop=center&v=1726092217&width=350)
![Shade: Gold Coast [Tower 28 Beauty's Bronzino™ Cream Bronzer in the shade Gold Coast]](http://www.tower28beauty.com/cdn/shop/files/Bronzino_20Gold_20Coast.webp?crop=center&v=1726092217&width=350)
![Shade: Best Coast [Tower 28 Beauty's Bronzino™ Cream Bronzer in the shade Best Coast]](http://www.tower28beauty.com/cdn/shop/files/Bronzino_20Best_20Coast.webp?crop=center&v=1726092794&width=350)
![Shade: Pacific Coast [Tower 28 Beauty's Bronzino™ Cream Bronzer in the shade Pacific Coast]](http://www.tower28beauty.com/cdn/shop/files/Bronzino_20Pacific_20Coast.webp?crop=center&v=1726092217&width=350)
![4oz [Tower 28 Beauty SOS Rescue Spray in 4oz]](http://www.tower28beauty.com/cdn/shop/files/SOS_20Spray_20_E2_80_94_C2_A04_20oz.webp?crop=center&v=1726619802&width=350)
![SOS Spray Duo [Shared: Tower 28 Beauty's SOS Spray Duo which features SOS Daily Rescue Spray 4oz and 1oz.]](http://www.tower28beauty.com/cdn/shop/files/Set-SOSSprayDuo_0f2911ab-b960-46b4-989b-1e0b15f5d602.webp?crop=center&v=1726619802&width=350)
![Refill [Tower 28 Beauty SOS Rescue Spray in Refill size]](http://www.tower28beauty.com/cdn/shop/files/SOS_20Spray_20_E2_80_94_C2_A016_20oz.webp?crop=center&v=1726619802&width=350)
![1oz [Tower 28 Beauty SOS Rescue Spray in 1oz]](http://www.tower28beauty.com/cdn/shop/files/SOS_20Spray_20_E2_80_94_C2_A01_20oz.webp?crop=center&v=1726619802&width=350)
![[Shared: Tower 28 Beauty SOS Rescue Spray in 1oz, 4oz, and 12 oz]](http://www.tower28beauty.com/cdn/shop/files/SOSJumbo.jpg?crop=center&v=1691906584&width=450)
![[Shared: Tower 28 Beauty SuperDew Highlight Balm in Clear]](http://www.tower28beauty.com/cdn/shop/files/SuperDew_20Transparent.webp?crop=center&v=1726620576&width=450)
![[Shared: A model wearing Tower 28 Beauty SuperDew Highlight Balm in Clear]](http://www.tower28beauty.com/cdn/shop/products/SuperDew_Deep_Tone.jpg?crop=center&v=1690468188&width=450)
![05 Fairfax [Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 05 Fairfax]](http://www.tower28beauty.com/cdn/shop/files/SunnyDays_20_E2_80_94_C2_A0Shade_2005.webp?crop=center&v=1726682451&width=350)
![10 Larchmont [Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 10 Larchmont]](http://www.tower28beauty.com/cdn/shop/files/SunnyDays_20_E2_80_94_C2_A0Shade_2010.webp?crop=center&v=1726682451&width=350)
![13 La Cienega [Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 13 La Cienega]](http://www.tower28beauty.com/cdn/shop/files/SunnyDays_20_E2_80_94_C2_A0Shade_2013_1235c3b7-6bb6-4e77-a2f7-0e82074a316c.webp?crop=center&v=1726682451&width=350)
![15 Melrose [Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 15 Melrose]](http://www.tower28beauty.com/cdn/shop/files/SunnyDays_20_E2_80_94_C2_A0Shade_2015.webp?crop=center&v=1726682451&width=350)
![18 Montana [Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 18 Montana]](http://www.tower28beauty.com/cdn/shop/files/SunnyDays_20_E2_80_94_C2_A0Shade_2018.webp?crop=center&v=1726682451&width=350)
![20 Mulholland [Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 20 Mulholland]](http://www.tower28beauty.com/cdn/shop/files/SunnyDays_20_E2_80_94_C2_A0Shade_2020.webp?crop=center&v=1726682451&width=350)
![25 Ocean Park [Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 25 Ocean Park]](http://www.tower28beauty.com/cdn/shop/files/SunnyDays_20_E2_80_94_C2_A0Shade_2025.webp?crop=center&v=1726682451&width=350)
![30 PCH [Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 30 PCH]](http://www.tower28beauty.com/cdn/shop/files/SunnyDays_20_E2_80_94_C2_A0Shade_2030.webp?crop=center&v=1726682451&width=350)
![35 Point Dume [Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 35 Point Dume]](http://www.tower28beauty.com/cdn/shop/files/SunnyDays_20_E2_80_94_C2_A0Shade_2035.webp?crop=center&v=1726682451&width=350)
![38 Pomona [Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 38 Pomona]](http://www.tower28beauty.com/cdn/shop/files/SunnyDays_20_E2_80_94_C2_A0Shade_2038.webp?crop=center&v=1726682451&width=350)
![[Shared: Tower 28 Beauty's MakeWaves Lash Curler]](http://www.tower28beauty.com/cdn/shop/files/MakeWaves-Model19.webp?crop=center&v=1726616751&width=450)
![[Shared: A model holding Tower 28 Beauty's MakeWaves Lash Curler showing her curled and lifted lashes after use.]](http://www.tower28beauty.com/cdn/shop/files/CURLER_AFTER_0084__1.png?crop=center&v=1697494002&width=450)
![[A close up of seven Tower 28 Beauty MakeWaves Mascara.]](http://www.tower28beauty.com/cdn/shop/files/Tower-insta5_20d74880-9536-4e87-8880-86b2f321f983.jpg?v=1690919837&width=400)
![[A close up of the Tower 28 Beauty SOS Rescue Spray being spritzed out of the bottle's nozzle.]](http://www.tower28beauty.com/cdn/shop/files/Tower-insta2_30460e79-ac78-4333-8d9f-79f4c4a68dd6.jpg?v=1690919837&width=400)
![[A close up of all four shades of the Tower 28 Beauty JuiceBalm Lip Balm.]](http://www.tower28beauty.com/cdn/shop/files/Tower-insta3.jpg?v=1690919023&width=400)
![[A close up of a model wearing a Tower 28 Beauty earring.]](http://www.tower28beauty.com/cdn/shop/files/Tower-insta1_4647eca8-4bec-4e03-9b23-4081c44fe78f.jpg?v=1690919836&width=400)
![[A close up of the Tower 28 Beauty BeachPlease Cream Blush swatched onto a purple surface.]](http://www.tower28beauty.com/cdn/shop/files/vertical-1_0011_TOWER28-STILL-LIFE-NY-09.jpg?v=1686757178&width=400)
![[A close up of a model wearing the Tower 28 Beauty ShineOn Lip Jelly in XOXO and holding the product next to her face.]](http://www.tower28beauty.com/cdn/shop/files/Tower-insta6_31a9518b-2471-46ea-85a8-ab2111a0c1f1.jpg?v=1690919690&width=400)