I've had sensitive skin my entire adult life. After 15+ years working in the beauty industry, I was frustrated that my chronic eczema meant I was stuck using boring, clinical brands that often didn’t even work. I wanted to create accessible, irritant-free, high-performance, FUN products designed for all skin types (esp sensitive!).
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![[Nine Tower 28 Beauty Swipe Serum Concealer laid out across a purple background.]](http://www.tower28beauty.com/cdn/shop/collections/ezgif.com-crop.gif?crop=center&height=240&v=1694031373&width=240)
![[Three models standing on the beach wearing Tower 28 Beauty products on their faces.]](http://www.tower28beauty.com/cdn/shop/collections/makeup_776fddc0-b785-4377-af70-06a4f1c08a33.jpg?crop=center&height=240&v=1694032196&width=240)
![[A reflection of Tower 28 Beauty's SuperDew Highlight Balm, ShineOn Lip Jelly, and SOS Rescue Spray on a blue background.]](http://www.tower28beauty.com/cdn/shop/collections/Collections_Page_Banner_-_Desktop.png?v=1694032025&width=5120)
![[A close up of seven Tower 28 Beauty MakeWaves Mascara.]](http://www.tower28beauty.com/cdn/shop/files/Tower-insta5_20d74880-9536-4e87-8880-86b2f321f983.jpg?v=1690919837&width=400)
![[A close up of the Tower 28 Beauty SOS Rescue Spray being spritzed out of the bottle's nozzle.]](http://www.tower28beauty.com/cdn/shop/files/Tower-insta2_30460e79-ac78-4333-8d9f-79f4c4a68dd6.jpg?v=1690919837&width=400)
![[A close up of all four shades of the Tower 28 Beauty JuiceBalm Lip Balm.]](http://www.tower28beauty.com/cdn/shop/files/Tower-insta3.jpg?v=1690919023&width=400)
![[A close up of a model wearing a Tower 28 Beauty earring.]](http://www.tower28beauty.com/cdn/shop/files/Tower-insta1_4647eca8-4bec-4e03-9b23-4081c44fe78f.jpg?v=1690919836&width=400)
![[A close up of the Tower 28 Beauty BeachPlease Cream Blush swatched onto a purple surface.]](http://www.tower28beauty.com/cdn/shop/files/vertical-1_0011_TOWER28-STILL-LIFE-NY-09.jpg?v=1686757178&width=400)
![[A close up of a model wearing the Tower 28 Beauty ShineOn Lip Jelly in XOXO and holding the product next to her face.]](http://www.tower28beauty.com/cdn/shop/files/Tower-insta6_31a9518b-2471-46ea-85a8-ab2111a0c1f1.jpg?v=1690919690&width=400)
![[A photo of Amy Liu, founder and CEO of Tower 28 Beauty, outdoors in natural lighting.]](http://www.tower28beauty.com/cdn/shop/files/Amy_Liu_1_1.jpg?v=1686770316&width=900)
![Pistachio [The Tower 28 Beauty ShineOn Lip Jelly in the shade Pistachio]](http://www.tower28beauty.com/cdn/shop/files/ShineOn_20Pistachio.png?crop=center&v=1700151478&width=450)
![XOXO [The Tower 28 Beauty ShineOn Lip Jelly in the shade XOXO]](http://www.tower28beauty.com/cdn/shop/files/ShineOn_20XoXo.png?crop=center&v=1697220028&width=450)
![Chill [The Tower 28 Beauty ShineOn Lip Jelly in the shade Chill]](http://www.tower28beauty.com/cdn/shop/files/Tower_2028_20Beauty_20-_20ShineOn_20Lip_20Jelly_20-_20Chill.png?crop=center&v=1697220028&width=450)
![Magic [The Tower 28 Beauty ShineOn Lip Jelly in the shade Magic]](http://www.tower28beauty.com/cdn/shop/files/SO-Magic-ProductShot-PDP.png?crop=center&v=1700151478&width=450)
![Sesame [The Tower 28 Beauty ShineOn Lip Jelly in the shade Sesame]](http://www.tower28beauty.com/cdn/shop/files/ShineOn_20Sesame.png?crop=center&v=1700151478&width=450)
![Fire [The Tower 28 Beauty ShineOn Lip Jelly in the shade Fire]](http://www.tower28beauty.com/cdn/shop/files/ShineOn_20Fire.png?crop=center&v=1697220028&width=450)
![Spicy [The Tower 28 Beauty ShineOn Lip Jelly in the shade Spicy]](http://www.tower28beauty.com/cdn/shop/files/ShineOn_20Spicy.png?crop=center&v=1700151478&width=450)
![Wild [The Tower 28 Beauty ShineOn Lip Jelly in the shade Wild]](http://www.tower28beauty.com/cdn/shop/files/ShineOn_20Wild.png?crop=center&v=1700151478&width=450)
![Coconut [The Tower 28 Beauty ShineOn Lip Jelly in the shade Coconut]](http://www.tower28beauty.com/cdn/shop/files/ShineOn_20Coconut.png?crop=center&v=1700151478&width=450)
![Cashew [The Tower 28 Beauty ShineOn Lip Jelly in the shade Cashew]](http://www.tower28beauty.com/cdn/shop/files/ShineOn_20Cashew.png?crop=center&v=1700151478&width=450)
![Oat [The Tower 28 Beauty ShineOn Lip Jelly in the shade Oat]](http://www.tower28beauty.com/cdn/shop/files/ShineOn_20Oat.png?crop=center&v=1700151478&width=450)
![Almond [The Tower 28 Beauty ShineOn Lip Jelly in the shade Almond]](http://www.tower28beauty.com/cdn/shop/files/ShineOn_20Almond.png?crop=center&v=1700151478&width=450)
![Magic [A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade Magic on her lips]](http://www.tower28beauty.com/cdn/shop/files/SO-Magic-Model-1_9153536d-26ac-49f8-b3ee-24783f3e375c.jpg?crop=center&v=1691649492&width=450)
![4oz [Tower 28 Beauty SOS Rescue Spray in 4oz]](http://www.tower28beauty.com/cdn/shop/files/SOS_20Spray_20_E2_80_94_C2_A04_20oz.png?crop=center&v=1691906571&width=450)
![1oz [Tower 28 Beauty SOS Rescue Spray in 1oz]](http://www.tower28beauty.com/cdn/shop/files/SOS_20Spray_20_E2_80_94_C2_A01_20oz.png?crop=center&v=1691906571&width=450)
![Refill [Tower 28 Beauty SOS Rescue Spray in Refill size]](http://www.tower28beauty.com/cdn/shop/files/SOS_20Spray_20_E2_80_94_C2_A016_20oz.png?crop=center&v=1691906571&width=450)
![[Shared: Tower 28 Beauty SOS Rescue Spray in 1oz, 4oz, and 12 oz]](http://www.tower28beauty.com/cdn/shop/files/SOSJumbo.jpg?crop=center&v=1691906584&width=450)
![[Shared: Tower 28 Beauty SuperDew Highlight Balm in Clear]](http://www.tower28beauty.com/cdn/shop/files/SuperDew_20Transparent.png?crop=center&v=1690468188&width=450)
![[Shared: A model wearing Tower 28 Beauty SuperDew Highlight Balm in Clear]](http://www.tower28beauty.com/cdn/shop/products/SuperDew_Deep_Tone.jpg?crop=center&v=1690468188&width=450)
![Confetti Cake [The Tower 28 Beauty LipSoftie™ Lip Treatment in the shade Confetti Cake]](http://www.tower28beauty.com/cdn/shop/files/PACKSHOT-CC.png?crop=center&v=1713242200&width=450)
![Watermelon Kiwi [The Tower 28 Beauty LipSoftie™ Lip Treatment in the shade Watermelon Kiwi]](http://www.tower28beauty.com/cdn/shop/files/PACKSHOT-WATERMELONKIWI.png?crop=center&v=1713242200&width=450)
![Ube Vanilla [The Tower 28 Beauty LipSoftie™ Lip Treatment in the shade Ube Vanilla]](http://www.tower28beauty.com/cdn/shop/files/PACKSHOT-UBEVANILLA.png?crop=center&v=1713242200&width=450)
![SOS Vanilla [The Tower 28 Beauty LipSoftie™ Lip Treatment in the shade SOS Vanilla]](http://www.tower28beauty.com/cdn/shop/files/PACKSHOT-SOS.png?crop=center&v=1713242200&width=450)
![Dulce de Leche [The Tower 28 Beauty LipSoftie™ Lip Treatment in the shade Dulce de Leche]](http://www.tower28beauty.com/cdn/shop/files/PACKSHOT-DULCEDELECHE.png?crop=center&v=1713242200&width=450)
![Blood Orange Vanilla [The Tower 28 Beauty LipSoftie™ Lip Treatment in the shade Blood Orange Vanilla]](http://www.tower28beauty.com/cdn/shop/files/PACKSHOT-BLOODORANGEVANILLA.png?crop=center&v=1713242200&width=450)
![SOS Vanilla [The Tower 28 Beauty LipSoftie™ Lip Treatment in the shade SOS Vanilla]](http://www.tower28beauty.com/cdn/shop/files/PACKSHOT-SOS_1a60060e-4f70-41fd-a547-540d1e87bf18.png?crop=center&v=1708038811&width=450)
![[A before and after image of the same lips showcasing the effectiveness of Tower 28 Beauty's LipSoftie™ Lip Treatment in SOS Vanilla after one week of use]](http://www.tower28beauty.com/cdn/shop/files/BA-1_1_eb0f27af-9908-4cf3-aaaf-d578a9e18c36.jpg?crop=center&v=1708123833&width=450)
![[Shared: The Tower 28 Beauty Line + Shine Lip Kit that features ShineOn Lip Jelly in the shade Iced Pistachio and OneLiner Multi-Liner in Work Of Art.]](http://www.tower28beauty.com/cdn/shop/files/PACKSHOT-Line_Shine.png?crop=center&v=1711416823&width=450)
![[Shared: A model wearing the Tower 28 Beauty Line + Shine Lip Kit on her lips.]](http://www.tower28beauty.com/cdn/shop/files/CAMPAIGNHERO-Line_Shine.jpg?crop=center&v=1711416823&width=450)