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MakeWaves® Mascara

$20.00 $20.00
4.5
Rated 4.5 out of 5 stars
1,479 Reviews
8.5 mL / 0.29 fl oz

A safe for sensitive eyes vegan mascara that visibly volumizes, lengthens, and defines for the most amped-up, natural-looking lashes.

Shade
FULL-SIZE
MINI

A safe for sensitive eyes vegan mascara that visibly volumizes, lengthens, and defines for the most amped-up, natural-looking lashes.

MakeWaves® Mascara

Jet

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Free Shipping $30+ • Free Returns

  • 💕Long + Full Lashes
  • 🏝Water-Resistant
  • ✨Smudge-Free
  • 🌸Vegan
  • 🤓Contact Lens Safe
  • 👀Sensitive Eyes Safe

Tell Me More

This clean mascara is lightweight + endlessly buildable without getting crunchy or clumpy. It's also easy to wash off keeping eye irritation and lash breakage at bay.

Earth Sensitive Pledge: MakeWaves™ packaging is made from 78% PCR (aka post-consumer recycled plastic) as part of our commitment to sustainable packaging.

Ingredients

Aquaflex® Technology (conventionally found in haircare) helps keep lashes humidity-proof, visibly lifted, and volumized.

Ingredient List: Water/Aqua/Eau, Copernicia Cerifera (Carnauba) Wax/Cera Carnauba/Cire de carnauba, Glyceryl Stearate, Hydrogenated Olive Oil Stearyl Esters, Synthetic Wax, VP/VA Copolymer, Stearic Acid, Helianthus Annuus (Sunflower) Seed Wax/Cera, Palmitic Acid, Butylene Glycol, Olea Europaea (Olive) Oil Unsaponifiables, Aminomethyl Propanol, Ricinus Communis (Castor) Seed Oil, 1,2-Hexanediol, Caprylyl Glycol, Polyimide-1, Galactoarabinan, Rhus Verniciflua Peel Cera, Shorea Robusta Resin, Sodium Dehydroacetate, Glycerin, Lecithin, Cucumis Sativus (Cucumber) Fruit Extract, Tocopherol, Ascorbyl Palmitate, Citric Acid, Iron Oxides (CI 77499), Ultramarines (CI 77007).

Dermatologist Approved, Clinically Tested, Hypoallergenic, Ophthalmologist-tested.

Fragrance Free, Essential Oil Free, Gluten Free, Silicone Free, Alcohol-Free, Water-proof/resistant, Vegan, Cruelty-Free.


The list of ingredients may change from time to time. Please refer to the product packaging for the most up-to-date information.

How to Use

Use the inner wave of the dual-sided brush to build up volume and the longer bristles to lengthen and define lashes! Remove with gentle cleanser and water.

Pro Tip: For maximum lift, pair with the MakeWaves Lash Curler for an eye-opening curl!

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MakeWaves® Mascara
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MakeWaves® Mascara

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"If you're looking for a new mascara that's curling, lengthening, and defining without looking too overdone, you're going to want to purchase this immediately." — BYRDIE

Volumizing

Lengthening

Flake-Free

Infinitely Buildable

Amped-Up Lashes

F.A.Q.

MakeWaves™ Mascara is designed specifically for sensitive eyes and is not tested to be waterproof. Waterproof mascaras contain film-former ingredients that make them difficult to remove and are potentially irritating for sensitive eyes.
Yes! MakeWaves™ Mascara is ophthalmologist tested, safe for sensitive eyes, and safe for contact lens wearers!
Yes! MakeWaves™ Mascara is formulated with Aquaflex® Technology, which is conventionally used in haircare styling, to help keep lashes humidity-proof and lifted while leaving lashes touchably soft.
MakeWaves™ Mascara does not contain fibers which are potentially irritating for sensitive eyes and are often made from micro-plastics.
Yes, MakeWaves™ Mascara is formulated without animal byproducts including beeswax, which is commonly found in conventional mascaras, and never tested on animals. ALL Tower 28 products are vegan & cruelty-free.

Reviews

4.5
Rated 4.5 out of 5 stars
Based on 1,479 reviews
88%would recommend this product
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1,479 reviews
  • K
    Kimberly
    I recommend this product
    Rated 5 out of 5 stars
    1 week ago
    5 Stars

    Terrific mascara for sensitive eyes. Have never had an issue with it. Also love that it comes in a brown color, instead of just black. As I get older, I feel brown gives a nice natural look for the day and save the black color for more fancy occasions.

    Was this helpful?
  • AG
    Ana G.
    Verified Buyer
    I recommend this product
    Lash Type Long, Curly
    What Did You Like About This Product? Lengthens, Color, Volumizes
    Would You Recommend This Product? Yes
    Rated 5 out of 5 stars
    2 weeks ago
    5 stars

    My new favorite mascara! Will definitely be purchasing more. Even purchased the mini for my daughter and she loves it too!

    Was this helpful?
  • KJ
    Kyla J.
    Verified Buyer
    I recommend this product
    Lash Type Long, Straight
    What Did You Like About This Product? Color, Lengthens, Volumizes, Did Not Irritate Eyes
    Would You Recommend This Product? Yes
    Rated 5 out of 5 stars
    2 weeks ago
    Favourite !!

    This mascara is sooo good ! The length it gives your lashes is insane, doesn't irritate my eyes and stays pretty good without causing panda eyes

    Was this helpful?
  • AK Profile picture for Alli K.
    Alli K.
    Verified Buyer
    I recommend this product
    Lash Type Short
    What Did You Like About This Product? Color, Lengthens, Volumizes, Did Not Irritate Eyes
    Would You Recommend This Product? Yes
    Rated 5 out of 5 stars
    2 weeks ago
    All around great

    Since purchasing I have not used my old mascara this one is lovely. I got Drift because I have brown eyes and I apply two layers. Not to mention the brush design is like two in one with one angle being curved and the other has longer bristles which I think is so useful. My only problem is that the wand is extremely light and I’ve dropped it multiple times because it slipped through my fingers.

    Was this helpful?
  • SB
    Sierra B.
    Verified Buyer
    I recommend this product
    Lash Type Long
    What Did You Like About This Product? Color, Lengthens, Water Resistant, Volumizes, Did Not Irritate Eyes
    Would You Recommend This Product? Yes
    Rated 5 out of 5 stars
    1 month ago
    Fake lashes who?

    I’ve contemplated getting fake lashes for years, but introducing this mascara to my routine has completely changed my mind. I truly believe it’s actually contributed to the health and growth of my natural lashes! They look so real that people ask if I'm wearing falsies. Honestly, it's all thanks to this mascara.

    Was this helpful?
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