• The Tower 28 Beauty MakeWaves™ Mascara in the shade Jet.
  • [Shared: Four different models demonstrating the effects of the Tower 28 Beauty MakeWaves™ Mascara in Jet on light, sparse, curly and thin lashes
  • The Tower 28 Beauty MakeWaves™ Mascara in the shade Drift.
  • The Tower 28 Beauty MakeWaves Mini Mascara in the shade Jet.
  • A model demonstrating the effects of the Tower 28 Beauty MakeWaves™ Mascara in Drift on light, sparse, and thin lashes
  • A close up of a model's eyelashes before and after applying the Tower 28 Beauty MakeWaves™ Mascara in Drift. Lashes are visibly lifted and lengthened
  • [Shared: A close up of a model's eyelashes before and after applying the Tower 28 Beauty's MakeWaves Mascara in Jet. Lashes are visibly lifted and lengthened
  • A close up of a model's eyelashes before and after applying the Tower 28 Beauty MakeWaves™ Mascara in Jet. Lashes are visibly lifted and lengthened. Mini
  • [Shared: A close up of a model's eyelashes before and after applying the Tower 28 Beauty MakeWaves™ Mascara in Jet, transforming them from natural to full-on glamorous.
  • [The Tower 28 Beauty MakeWaves™ Mascara in the shades Drift and Jet swatched on a white background..
  • [Shared: Close up showing the unique "Triple-Wave Wand" mascara brush applicator on the Tower 28 Beauty MakeWaves Mascara in Jet.
  • Two models wearing the Tower 28 Beauty MakeWaves™ Mascara in Drift
  • The Tower 28 Beauty MakeWaves™ Mini Mascara in the shade Jet.
  • MakeWaves® Mascara
  • [Shared
  • [Two models wearing the Tower 28 Beauty MakeWaves™ Mascara in Jet
Shade: Jet
Bestseller
Bestseller

MakeWaves® Mascara

MakeWaves® Mascara

4.6
Rated 4.6 out of 5 stars
1,339
 • 0.29 fl oz / 8.5 mL

A safe for sensitive eyes vegan mascara that visibly volumizes, lengthens, and defines for the most amped-up, natural-looking lashes.

Full-Size: Mini: :
Jet  - Black

Free Shipping $30+ • Free Returns

  • 💕Long + Full Lashes
  • 🏝Water-Resistant
  • ✨Smudge-Free
  • 🌸Vegan
  • 🤓Contact Lens Safe
  • 👀Sensitive Eyes Safe

Tell Me More

This clean mascara is lightweight + endlessly buildable without getting crunchy or clumpy. It's also easy to wash off keeping eye irritation and lash breakage at bay.

Earth Sensitive Pledge: MakeWaves™ packaging is made from 78% PCR (aka post-consumer recycled plastic) as part of our commitment to sustainable packaging.

Ingredients

Aquaflex® Technology (conventionally found in haircare) helps keep lashes humidity-proof, visibly lifted, and volumized.

Water/Aqua/Eau, Copernicia Cerifera (Carnauba) Wax/Cera Carnauba/Cire de carnauba, Glyceryl Stearate, Hydrogenated Olive Oil Stearyl Esters, Synthetic Wax, VP/VA Copolymer, Stearic Acid, Helianthus Annuus (Sunflower) Seed Wax, Palmitic Acid, Butylene Glycol, Olea Europaea (Olive) Oil Unsaponifiables, Aminomethyl Propanol, Ricinus Communis (Castor) Seed Oil, 1,2-Hexanediol, Caprylyl Glycol, Polyimide-1, Galactoarabinan, Rhus Succedanea Fruit Wax, Shorea Robusta Resin, Sodium Dehydroacetate, Lecithin, Tocopherol, Ascorbyl Palmitate, Citric Acid, Iron Oxides (CI 77499), Ultramarines (CI 77007).

How to Use

Pro Tip: Use the inner wave of the dual-sided brush to build up volume and the longer bristles to lengthen and define lashes.

Remove with gentle cleanser and water.

View full details
  • The Tower 28 Beauty MakeWaves™ Mascara in the shade Jet.
  • [Shared: Four different models demonstrating the effects of the Tower 28 Beauty MakeWaves™ Mascara in Jet on light, sparse, curly and thin lashes
  • The Tower 28 Beauty MakeWaves™ Mascara in the shade Drift.
  • The Tower 28 Beauty MakeWaves Mini Mascara in the shade Jet.
  • A model demonstrating the effects of the Tower 28 Beauty MakeWaves™ Mascara in Drift on light, sparse, and thin lashes
  • A close up of a model's eyelashes before and after applying the Tower 28 Beauty MakeWaves™ Mascara in Drift. Lashes are visibly lifted and lengthened
  • [Shared: A close up of a model's eyelashes before and after applying the Tower 28 Beauty's MakeWaves Mascara in Jet. Lashes are visibly lifted and lengthened
  • A close up of a model's eyelashes before and after applying the Tower 28 Beauty MakeWaves™ Mascara in Jet. Lashes are visibly lifted and lengthened. Mini
  • [Shared: A close up of a model's eyelashes before and after applying the Tower 28 Beauty MakeWaves™ Mascara in Jet, transforming them from natural to full-on glamorous.
  • [The Tower 28 Beauty MakeWaves™ Mascara in the shades Drift and Jet swatched on a white background..
  • [Shared: Close up showing the unique "Triple-Wave Wand" mascara brush applicator on the Tower 28 Beauty MakeWaves Mascara in Jet.
  • Two models wearing the Tower 28 Beauty MakeWaves™ Mascara in Drift
  • The Tower 28 Beauty MakeWaves™ Mini Mascara in the shade Jet.
  • MakeWaves® Mascara
  • [Shared
  • [Two models wearing the Tower 28 Beauty MakeWaves™ Mascara in Jet
Shade: Jet

MakeWaves® Mascara

Jet
  • The Tower 28 Beauty MakeWaves™ Mascara in the shade Jet.
  • [Shared: Four different models demonstrating the effects of the Tower 28 Beauty MakeWaves™ Mascara in Jet on light, sparse, curly and thin lashes
  • The Tower 28 Beauty MakeWaves™ Mascara in the shade Drift.
  • The Tower 28 Beauty MakeWaves Mini Mascara in the shade Jet.
  • A model demonstrating the effects of the Tower 28 Beauty MakeWaves™ Mascara in Drift on light, sparse, and thin lashes
  • A close up of a model's eyelashes before and after applying the Tower 28 Beauty MakeWaves™ Mascara in Drift. Lashes are visibly lifted and lengthened
  • [Shared: A close up of a model's eyelashes before and after applying the Tower 28 Beauty's MakeWaves Mascara in Jet. Lashes are visibly lifted and lengthened
  • A close up of a model's eyelashes before and after applying the Tower 28 Beauty MakeWaves™ Mascara in Jet. Lashes are visibly lifted and lengthened. Mini
  • [Shared: A close up of a model's eyelashes before and after applying the Tower 28 Beauty MakeWaves™ Mascara in Jet, transforming them from natural to full-on glamorous.
  • [The Tower 28 Beauty MakeWaves™ Mascara in the shades Drift and Jet swatched on a white background..
  • [Shared: Close up showing the unique "Triple-Wave Wand" mascara brush applicator on the Tower 28 Beauty MakeWaves Mascara in Jet.
  • Two models wearing the Tower 28 Beauty MakeWaves™ Mascara in Drift
  • The Tower 28 Beauty MakeWaves™ Mini Mascara in the shade Jet.
  • MakeWaves® Mascara
  • [Shared
  • [Two models wearing the Tower 28 Beauty MakeWaves™ Mascara in Jet
Shade: Jet

MakeWaves® Mascara

Jet

"If you're looking for a new mascara that's curling, lengthening, and defining without looking too overdone, you're going to want to purchase this immediately." — BYRDIE

Volumizing

Lengthening

Flake-Free

Infinitely Buildable

Amped-Up Lashes

F.A.Q.

Is MakeWaves™ Mascara waterproof?

MakeWaves™ Mascara is designed specifically for sensitive eyes and is not tested to be waterproof. Waterproof mascaras contain film-former ingredients that make them difficult to remove and are potentially irritating for sensitive eyes.

Is MakeWaves™ Mascara safe for contact lens wearers?

Yes! MakeWaves™ Mascara is ophthalmologist tested, safe for sensitive eyes, and safe for contact lens wearers!

Does MakeWaves™ Mascara work for straight lashes?

Yes! MakeWaves™ Mascara is formulated with Aquaflex® Technology, which is conventionally used in haircare styling, to help keep lashes humidity-proof and lifted while leaving lashes touchably soft.

Does MakeWaves™ Mascara have fibers?

MakeWaves™ Mascara does not contain fibers which are potentially irritating for sensitive eyes and are often made from micro-plastics.

Is MakeWaves™ Mascara vegan + cruelty-free?

Yes, MakeWaves™ Mascara is formulated without animal byproducts including beeswax, which is commonly found in conventional mascaras, and never tested on animals. ALL Tower 28 products are vegan & cruelty-free.
4.6
Rated 4.6 out of 5 stars
Based on 1,339 reviews
Total 5 star reviews: 1k Total 4 star reviews: 157 Total 3 star reviews: 77 Total 2 star reviews: 41 Total 1 star reviews: 41
88%would recommend this product
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1,339 reviews
  • J
    Jessica
    Verified Buyer
    I recommend this product
    Lash Type Long, Straight
    What Did You Like About This Product? Color, Did Not Irritate Eyes
    Would You Recommend This Product? Yes
    Rated 5 out of 5 stars
    1 month ago
    My fav every day mascara

    This is the mascara I use for my eveey day wear it stays put, doesn’t flake and looks rather natural. I’ve been using it for a few years now. Love it

    Was this helpful?
  • C Profile picture for Cindy
    Cindy
    Verified Buyer
    I recommend this product
    Lash Type Long
    What Did You Like About This Product? Lengthens, Volumizes
    Would You Recommend This Product? Yes
    Rated 5 out of 5 stars
    1 month ago
    Best mascara

    This tower 28 mascara is amazing. It separates the lashes. The brush is one of the best brushes in the world. They can get your bottom lashes and your top lashes to perfection and the best part about it. It's easy to take off at the end of the day. The brown color is my favorite, but the black is also great.

    Was this helpful?
  • AO
    Abigayle O.
    Verified Reviewer
    I recommend this product
    Lash Type Curly
    What Did You Like About This Product? Lengthens, Volumizes, Did Not Irritate Eyes
    Would You Recommend This Product? Yes
    Rated 5 out of 5 stars
    2 months ago
    This is the BEST!

    I love this mascara it lengthens and volumizes my lashes so much it is amazing! Also it lasts pretty long because you don’t have to use a lot of it!

    Was this helpful?
  • R
    Rachel
    Verified Buyer
    I recommend this product
    Lash Type Straight, Short
    What Did You Like About This Product? Color, Lengthens, Did Not Irritate Eyes
    Would You Recommend This Product? Yes
    Rated 5 out of 5 stars
    2 months ago
    Perfect

    I hadn’t tried a brown mascara before so I purchased the color Drift, and now I’m hooked! I’ve always been a fan of the natural, no-makeup makeup look and this is the perfect addition to my daily routine. It stays all day without flaking, yet it’s easy to wash off so no harsh scrubbing on the eyes.

    Was this helpful?
  • T
    Tuesday
    I recommend this product
    Lash Type Short
    What Did You Like About This Product? Lengthens, Volumizes, Did Not Irritate Eyes, Water Resistant, Color
    Would You Recommend This Product? Yes
    Rated 5 out of 5 stars
    2 months ago
    My all time fave

    I got the jet black mascara and let me tell you for not having lashes it gave me volume and length and stayed all day with no smudging or issues. It’s my #1 favorite mascara in my collection.

    Was this helpful?
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    [Shared: Four different models demonstrating the effects of the Tower 28 Beauty MakeWaves™ Mascara in Jet on light, sparse, curly and thin lashes]
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