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Go-To Set

Go-To Set

(1611)

Your makeup essentials for quick touch-ups on the go. Pick and choose 3 full-size favorites with your custom shades:

4.0 DTLA [Tower 28 Beauty Swipe Serum Concealer in the shade 4.0 DTLA]
1.0 BH [Tower 28 Beauty Swipe Serum Concealer in the shade 1.0 BH]
2.0 BU [Tower 28 Beauty Swipe Serum Concealer in the shade 2.0 BU]
3.0 CC [Tower 28 Beauty Swipe Serum Concealer in the shade 3.0 CC]
5.0 EP [Tower 28 Beauty Swipe Serum Concealer in the shade 5.0 EP]
6.0 IE [Tower 28 Beauty Swipe Serum Concealer in the shade 6.0 IE]
7.0 KTOWN [Tower 28 Beauty Swipe Serum Concealer in the shade 7.0 KTOWN]
8.0 LBC [Tower 28 Beauty Swipe Serum Concealer in the shade 8.0 LBC]
9.0 MDR [Tower 28 Beauty Swipe Serum Concealer in the shade 9.0 MDR]
10.0 NOHO [Tower 28 Beauty Swipe Serum Concealer in the shade 10.0 NOHO]
11.0 OC [Tower 28 Beauty Swipe Serum Concealer in the shade 11.0 OC]
12.0 PALI [Tower 28 Beauty Swipe Serum Concealer in the shade 12.0 PALI]
13.0 PLAYA [Tower 28 Beauty Swipe Serum Concealer in the shade 13.0 PLAYA]
14.0 PV [Tower 28 Beauty Swipe Serum Concealer in the shade 14.0 PV]
15.0 SAMO [Tower 28 Beauty Swipe Serum Concealer in the shade 15.0 SAMO]
16.0 SB [Tower 28 Beauty Swipe Serum Concealer in the shade 16.0 SB]
17.0 SD [Tower 28 Beauty Swipe Serum Concealer in the shade 17.0 SD]
18.0 SGV [Tower 28 Beauty Swipe Serum Concealer in the shade 18.0 SGV]
19.0 WEHO [Tower 28 Beauty Swipe Serum Concealer in the shade 19.0 WEHO]
20.0 WLA [Tower 28 Beauty Swipe Serum Concealer in the shade 20.0 WLA]
Swipe Serum Concealer

Swipe Serum Concealer

Shade
4.0 DTLA
Dream Hour [Tower 28 Beauty's BeachPlease Cream Blush in the shade Dream Hour]
Party Hour [Tower 28 Beauty's BeachPlease Cream Blush in the shade Party Hour]
Magic Hour [Tower 28 Beauty's BeachPlease Cream Blush in the shade Magic Hour]
Golden Hour [Tower 28 Beauty's BeachPlease Cream Blush in the shade Golden Hour]
Happy Hour [Tower 28 Beauty's BeachPlease Cream Blush in the shade Happy Hour]
Rush Hour [Tower 28 Beauty's BeachPlease Cream Blush in Rush Hour]
Power Hour [Tower 28 Beauty BeachPlease Cream Blush in shade Power Hour]
After Hours [Tower 28 Beauty's BeachPlease Cream Blush in the shade After Hours]
Office Hours [Tower 28 Beauty's BeachPlease Cream Blush in the shade Office Hours]
Magic Hour [Tower 28 Beauty's BeachPlease Cream Blush in the shade Magic Hour]

BeachPlease Cream Blush

Shade
DREAM HOUR
Shade: Jet [The Tower 28 Beauty MakeWaves™ Mascara in the shade Jet.]
Shade: Drift [The Tower 28 Beauty MakeWaves™ Mascara in the shade Drift.]
MakeWaves™ Mascara
[Shared]
[Two models wearing the Tower 28 Beauty MakeWaves™ Mascara in Jet]

MakeWaves™ Mascara

Color
Jet
Shade Finder

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What's Included

Swipe Serum Concealer (Full-size): a hydrating concealer that glides on like a serum but has the medium-buildable coverage power to instantly cover dark circles, redness, and blemishes.Take the Shade Match Quiz find yours.

BeachPlease Tinted Balm (Full-size): a buildable, pigmented, creamy multi-use color for lips + cheeks. Choose from 8 sun-kissed shades, inspired by the colors of the Santa Monica sunset.

MakeWaves Mascara (Full-size): a safe for sensitive eyes, vegan mascara that lengthens, defines, and holds a curl with Aquaflex® Technology for amped up, natural looking lashes.  

Ingredients

Swipe Concealer: Water/Aqua/Eau, Hydrogenated Polyisobutene, Isononyl Isononanoate, Propanediol, Glycerin, Polyglyceryl-3 Polyricinoleate, Polyglyceryl-3 Diisostearate, Disteardimonium Hectorite, Sorbitan Isostearate, Magnesium Sulfate, Sodium Dehydroacetate, Caprylyl Glycol, 1,2-Hexanediol, Magnesium Stearate, Tocopheryl Acetate, Sodium Lauroyl Glutamate, Lysine, Magnesium Chloride, Sodium Hyaluronate, Cassia Angustifolia Seed Polysaccharide, Centella Asiatica Extract, Lactobacillus Ferment Lysate, Camellia Sinensis Leaf Extract, Punica Granatum Bark/Fruit Extract, Lactobacillus Ferment, Caffeine, Aluminum Hydroxide (CI 77002), Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77492, CI 77499).

BeachPlease Tinted Balm: Hydrogenated Polyisobutene, Zea Mays (Corn) Starch, Ricinus Communis (Castor) Seed Oil, Polyhydroxystearic Acid, Helianthus Annuus (Sunflower) Seed Wax, Diisostearyl Malate, Triisostearyl Citrate, Microcrystalline Wax (Cera Microcristallina), Jojoba Esters, Butyrospermum Parkii (Shea) Butter, Orbignya Oleifera Seed Oil, Oryza Sativa (Rice) Bran Extract, Helianthus Annuus (Sunflower) Extract, Rosmarinus Officinalis (Rosemary) Leaf Extract, Camellia Sinensis Leaf Extract, Chamomilla Recutita (Matricaria) Flower Extract, Aloe Barbadensis Leaf Extract, Carthamus Tinctorius (Safflower) Seed Oil, Acacia Decurrens Flower Wax, Persea Gratissima (Avocado) Oil, Rosa Canina Fruit Oil, Glycine Soja (Soybean) Oil, Tocopherol, Polyglycerin-3, Caprylyl Glycol, Ethylhexylglycerin. MAY CONTAIN: Iron Oxides (CI 77491), Iron Oxides (CI 77492), Iron Oxides (CI 77499), Red 7 Lake (CI 15850), Red 22 Lake (CI 45380), Red 30 Lake (CI 73360), Titanium Dioxide (CI 77891).

MakeWaves Mascara: Water/Aqua/Eau, Copernicia Cerifera (Carnauba) Wax/Cera Carnauba/Cire de carnauba, Glyceryl Stearate, Hydrogenated Olive Oil Stearyl Esters, Synthetic Wax, VP/VA Copolymer, Stearic Acid, Helianthus Annuus (Sunflower) Seed Wax, Palmitic Acid, Butylene Glycol, Olea Europaea (Olive) Oil Unsaponifiables, Aminomethyl Propanol, Ricinus Communis (Castor) Seed Oil, 1,2-Hexanediol, Caprylyl Glycol, Polyimide-1, Galactoarabinan, Rhus Succedanea Fruit Wax, Shorea Robusta Resin, Sodium Dehydroacetate, Lecithin, Tocopherol, Ascorbyl Palmitate, Citric Acid, Iron Oxides (CI 77499), Ultramarines (CI 77007).

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Go-To Set

DERMATOLOGIST-APPROVED, CLINICALLY-TESTED, NON-IRRITATING

Makeup That Won't Break You Out.

F.A.Q.

Can I customize my Tower 28 Go-To Set?

Absolutely! You can mix and match your favorite colors above. Not sure which colors to get? You can take our 3 mins Product Quiz linked in our navigation!

Is the Tower 28 Go-To Set vegan + cruelty-free?

Yes! Everything in the Tower 28 Go-To Set is formulated without animal byproducts, and never tested on animals. ALL Tower 28 products are vegan & cruelty-free.
  • Dream Hour [Tower 28 Beauty's BeachPlease Cream Blush in the shade Dream Hour]
    Party Hour [Tower 28 Beauty's BeachPlease Cream Blush in the shade Party Hour]
    Magic Hour [Tower 28 Beauty's BeachPlease Cream Blush in the shade Magic Hour]
    Golden Hour [Tower 28 Beauty's BeachPlease Cream Blush in the shade Golden Hour]
    Happy Hour [Tower 28 Beauty's BeachPlease Cream Blush in the shade Happy Hour]
    Rush Hour [Tower 28 Beauty's BeachPlease Cream Blush in Rush Hour]
    Power Hour [Tower 28 Beauty BeachPlease Cream Blush in shade Power Hour]
    After Hours [Tower 28 Beauty's BeachPlease Cream Blush in the shade After Hours]
    Office Hours [Tower 28 Beauty's BeachPlease Cream Blush in the shade Office Hours]
    Magic Hour [Tower 28 Beauty's BeachPlease Cream Blush in the shade Magic Hour]

    BeachPlease Cream Blush

    Luminous Cheek + Lip Color

    Shade
    DREAM HOUR
  • Shade: Jet [The Tower 28 Beauty MakeWaves™ Mascara in the shade Jet.]
    Shade: Drift [The Tower 28 Beauty MakeWaves™ Mascara in the shade Drift.]
    MakeWaves™ Mascara
    [Shared]
    [Two models wearing the Tower 28 Beauty MakeWaves™ Mascara in Jet]
    Bestseller

    MakeWaves™ Mascara

    Lengthening + Volumizing Mascara

    Color
    Jet
  • 4.0 DTLA [Tower 28 Beauty Swipe Serum Concealer in the shade 4.0 DTLA]
    1.0 BH [Tower 28 Beauty Swipe Serum Concealer in the shade 1.0 BH]
    2.0 BU [Tower 28 Beauty Swipe Serum Concealer in the shade 2.0 BU]
    3.0 CC [Tower 28 Beauty Swipe Serum Concealer in the shade 3.0 CC]
    5.0 EP [Tower 28 Beauty Swipe Serum Concealer in the shade 5.0 EP]
    6.0 IE [Tower 28 Beauty Swipe Serum Concealer in the shade 6.0 IE]
    7.0 KTOWN [Tower 28 Beauty Swipe Serum Concealer in the shade 7.0 KTOWN]
    8.0 LBC [Tower 28 Beauty Swipe Serum Concealer in the shade 8.0 LBC]
    9.0 MDR [Tower 28 Beauty Swipe Serum Concealer in the shade 9.0 MDR]
    10.0 NOHO [Tower 28 Beauty Swipe Serum Concealer in the shade 10.0 NOHO]
    11.0 OC [Tower 28 Beauty Swipe Serum Concealer in the shade 11.0 OC]
    12.0 PALI [Tower 28 Beauty Swipe Serum Concealer in the shade 12.0 PALI]
    13.0 PLAYA [Tower 28 Beauty Swipe Serum Concealer in the shade 13.0 PLAYA]
    14.0 PV [Tower 28 Beauty Swipe Serum Concealer in the shade 14.0 PV]
    15.0 SAMO [Tower 28 Beauty Swipe Serum Concealer in the shade 15.0 SAMO]
    16.0 SB [Tower 28 Beauty Swipe Serum Concealer in the shade 16.0 SB]
    17.0 SD [Tower 28 Beauty Swipe Serum Concealer in the shade 17.0 SD]
    18.0 SGV [Tower 28 Beauty Swipe Serum Concealer in the shade 18.0 SGV]
    19.0 WEHO [Tower 28 Beauty Swipe Serum Concealer in the shade 19.0 WEHO]
    20.0 WLA [Tower 28 Beauty Swipe Serum Concealer in the shade 20.0 WLA]
    Swipe Serum Concealer

    Swipe Serum Concealer

    All-Over Hydrating Concealer

    Shade
    4.0 DTLA
  • 05 Fairfax [Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 05 Fairfax]
    10 Larchmont [Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 10 Larchmont]
    13 La Cienega [Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 13 La Cienega]
    15 Melrose [Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 15 Melrose]
    18 Montana [Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 18 Montana]
    20 Mulholland [Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 20 Mulholland]
    25 Ocean Park [Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 25 Ocean Park]
    30 PCH [Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 30 PCH]
    35 Point Dume [Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 35 Point Dume]
    38 Pomona [Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 38 Pomona]
    40 Runyon [Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 40 Runyon]
    45 Silver Lake [Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 45 Silver Lake]
    50 Sunset [Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 50 Sunset]
    55 Temescal [Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 55 Temescal]
    60 Third St [Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 60 Third St]
    65 Topanga [Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 65 Topanga]
    70 Venice [Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 70 Venice]
    40 Runyon [Model wearing Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 40 Runyon]

    SunnyDays™ Tinted SPF 30

    Sun Protection + Complexion Coverage

    Shade
    05 Fairfax
  • Watermelon Kiwi [The Tower 28 Beauty LipSoftie™ Lip Treatment in the shade Watermelon Kiwi]
    Ube Vanilla [The Tower 28 Beauty LipSoftie™ Lip Treatment in the shade Ube Vanilla]
    SOS Vanilla [The Tower 28 Beauty LipSoftie™ Lip Treatment in the shade SOS Vanilla]
    Dulce de Leche [The Tower 28 Beauty LipSoftie™ Lip Treatment in the shade Dulce de Leche]
    Blood Orange Vanilla [The Tower 28 Beauty LipSoftie™ Lip Treatment in the shade Blood Orange Vanilla]
    LipSoftie® Lip Treatment
    Confetti Cake [The Tower 28 Beauty LipSoftie™ Lip Treatment in the shade Confetti Cake]
    SOS Vanilla [The Tower 28 Beauty LipSoftie™ Lip Treatment in the shade SOS Vanilla]

    LipSoftie® Lip Treatment

    Tinted Lip Treatment Balm

    Shade
    Watermelon Kiwi
  • Chill [The Tower 28 Beauty ShineOn Lip Jelly in the shade Chill]
    XOXO [The Tower 28 Beauty ShineOn Lip Jelly in the shade XOXO]
    Magic [The Tower 28 Beauty ShineOn Lip Jelly in the shade Magic]
    Sesame [The Tower 28 Beauty ShineOn Lip Jelly in the shade Sesame]
    Fire [The Tower 28 Beauty ShineOn Lip Jelly in the shade Fire]
    Chill In St. Barts [The limited edition Tower 28 x OUAI ShineOn Lip Jelly in the shade Chill In St. Barts]
    Spicy [The Tower 28 Beauty ShineOn Lip Jelly in the shade Spicy]
    Wild [The Tower 28 Beauty ShineOn Lip Jelly in the shade Wild]
    Pistachio [The Tower 28 Beauty ShineOn Lip Jelly in the shade Pistachio]
    Coconut [The Tower 28 Beauty ShineOn Lip Jelly in the shade Coconut]
    Cashew [The Tower 28 Beauty ShineOn Lip Jelly in the shade Cashew]
    Oat [The Tower 28 Beauty ShineOn Lip Jelly in the shade Oat]
    Almond [The Tower 28 Beauty ShineOn Lip Jelly in the shade Almond]
    Magic [A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade Magic on her lips]

    ShineOn Lip Jelly

    Non-Sticky Lip Gloss

    Shade
    Chill  (NEW)*
  • Sesame [The Tower 28 Beauty ShineOn Lip Jelly in the shade Sesame]
    Pistachio [The Tower 28 Beauty ShineOn Lip Jelly in the shade Pistachio]
    Coconut [The Tower 28 Beauty ShineOn Lip Jelly in the shade Coconut]
    Cashew [The Tower 28 Beauty ShineOn Lip Jelly in the shade Cashew]
    Oat [The Tower 28 Beauty ShineOn Lip Jelly in the shade Oat]
    Almond [The Tower 28 Beauty ShineOn Lip Jelly in the shade Almond]
    Cashew [Closeup photo of a girl smiling with very glossy lips, wearing the Tower 28 Beauty ShineOn Milky Lip Jelly shade in Cashew (a milky rosy-brown), and holding an acrylic slim lip gloss tube with "Tower 28" logo over her eye]

    ShineOn Milky Lip Jelly

    Non-Sticky Lip Gloss

    Shade
    SESAME
  • Shade: Check Me Out [The Tower 28 Beauty OneLiner in the shade Check Me Out]
    Shade: Paint My Number [The Tower 28 Beauty OneLiner in the shade Paint My Number]
    Shade: Color Me Fine [The Tower 28 Beauty OneLiner in the shade Color Me Fine]
    Shade: Fill Me In [The Tower 28 Beauty OneLiner in the shade Fill Me In]
    Shade: Draw Me [The Tower 28 Beauty OneLiner Lip Liner in the shade Draw Me]
    Shade: Work of Art [The Tower 28 Beauty OneLiner Lip Liner in the shade Work of Art]
    Shade: Gift Set [The Tower 28 Beauty OneLiner in the set]
    Shade: Draw Me [A model wearing the Tower 28 Beauty OneLiner in the shade Draw Me on her lips and eyes]
    New Shades

    OneLiner Lip Liner

    High-Pigment Lip + Eye Liner

    Shade
    Check Me Out  (NEW)*
  • Shade: OneLiner in Fill Me In + ShineOn Lip Jelly in Oat [Shown is the Peachy Pink Duo]
    Shade: Oneliner in Check Me Out + ShineOn Lip Jelly in Pistachio [Shown is the Nude Pink Duo]
    Shade: Oneliner in Work of Art + ShineOn Lip Jelly in Coconut [Shown is the Rosy Pink Duo]
    Shade: Oneliner in Paint My Number + ShineOn Lip Jelly in Cashew [Shown is the Rosy Brown Duo]
    Shade: Oneliner in Draw Me + ShineOn Lip Jelly in Almond [Shown is the Chocolate Brown Duo]
    Shade: Oneliner in Color Me Fine + ShineOn Lip Jelly in Sesame [Shown is the Mauve Duo]
    Shade:  Iced Pistachio/Work of Art  [The Tower 28 Beauty Line + Shine Lip Kit that features ShineOn Lip Jelly in the shade Iced Pistachio and OneLiner Multi-Liner in Work Of Art.]
    Shade: OneLiner in Fill Me In + ShineOn Lip Jelly in Oat [Model wears the Peachy Pink Duo]
    New

    Line + Shine Lip Duo

    Lip Liner + Gloss Combo

    Shade
    PEACHY PINK DUO
  • Shade: Drink [Tower 28 Beauty's JuiceBalm Lip Balm in the shade Drink]
    Shade: Squeeze [Tower 28 Beauty's JuiceBalm Lip Balm in the shade Squeeze]
    Shade: Shake [Tower 28 Beauty's JuiceBalm Lip Balm in the shade Shake]
    Shade: Mix [Tower 28 Beauty's JuiceBalm Lip Balm in the shade Mix]
    Shade: Squeeze [A model who has applied Tower 28 Beauty's JuiceBalm Lip Balm in shade Squeeze on her lips and is also posing with the product between her lips.]

    JuiceBalm Lip Balm

    Buttery Smooth Vegan Lip Balm

    Shade
    Drink
  • Shade: Sun Coast [Tower 28 Beauty's Bronzino™ Cream Bronzer in the shade Sun Coast]
    Shade: West Coast [Tower 28 Beauty's Bronzino™ Cream Bronzer in the shade West Coast]
    Shade: Gold Coast [Tower 28 Beauty's Bronzino™ Cream Bronzer in the shade Gold Coast]
    Shade: Best Coast [Tower 28 Beauty's Bronzino™ Cream Bronzer in the shade Best Coast]
    Shade: Pacific Coast [Tower 28 Beauty's Bronzino™ Cream Bronzer in the shade Pacific Coast]
    Shade: West Coast [A close up of a model wearing Tower 28 Beauty's Bronzino™ Cream Bronzer in the shade West Coast]
    Allure Best of Beauty 2020 badge

    Bronzino™ Cream Bronzer

    Illuminating Bronzer with Shimmer

    Shade
    Sun Coast
  • Shade: Broad [The Tower 28 Beauty Sculptino™ Cream Contour in the shade Broad]
    Shade: Getty [The Tower 28 Beauty Sculptino™ Cream Contour in the shade Getty]
    Shade: Hammer [The Tower 28 Beauty Sculptino™ Cream Contour in the shade Hammer]
    Shade: Simon [The Tower 28 Beauty Sculptino™ Cream Contour in the shade Simon]
    Shade: Simon [A person's face looking naturally sculpted after using the Tower 28 Beauty Sculptino Cream Contour in shade Simon]

    Sculptino™ Cream Contour

    Soft-Matte Bronzer + Contour

    Shade
    Broad
  • 4oz [Tower 28 Beauty SOS Rescue Spray in 4oz]
    1oz [Tower 28 Beauty SOS Rescue Spray in 1oz]
    Refill [Tower 28 Beauty SOS Rescue Spray in Refill size]
    [Shared: Tower 28 Beauty SOS Rescue Spray in 1oz, 4oz, and 12 oz]
    Bestseller

    SOS Rescue Spray

    Toner Treatment with Hypochlorous Acid

    Size
    4 OZ / 120 ML
  • SOS Vanilla [The Tower 28 Beauty LipSoftie™ Lip Treatment in the shade SOS Vanilla] [A before and after image of the same lips showcasing the effectiveness of Tower 28 Beauty's LipSoftie™ Lip Treatment in SOS Vanilla after one week of use]
    New

    SOS LipSoftie® Lip Treatment

    Tinted Lip Treatment Balm

    Shade
    SOS Vanilla
  • [Shared: Tower 28 Beauty SOS Recovery Cream] [Shared: A model applying Tower 28 Beauty SOS Recovery Cream on her face]

    SOS Recovery Cream

    Barrier Recovery Moisturizer with Ceramides

    Size
    1.86 OZ / 55 ML
  • Watermelon Kiwi [The Tower 28 Beauty LipSoftie™ Lip Treatment in the shade Watermelon Kiwi]
    Ube Vanilla [The Tower 28 Beauty LipSoftie™ Lip Treatment in the shade Ube Vanilla]
    SOS Vanilla [The Tower 28 Beauty LipSoftie™ Lip Treatment in the shade SOS Vanilla]
    Dulce de Leche [The Tower 28 Beauty LipSoftie™ Lip Treatment in the shade Dulce de Leche]
    Blood Orange Vanilla [The Tower 28 Beauty LipSoftie™ Lip Treatment in the shade Blood Orange Vanilla]
    LipSoftie® Lip Treatment
    Confetti Cake [The Tower 28 Beauty LipSoftie™ Lip Treatment in the shade Confetti Cake]
    SOS Vanilla [The Tower 28 Beauty LipSoftie™ Lip Treatment in the shade SOS Vanilla]

    LipSoftie® Lip Treatment

    Tinted Lip Treatment Balm

    Shade
    Watermelon Kiwi