THE WAIT IS OVER

New Sets Just Dropped

3 new ways to stock up, save,
and (re)discover your T28 faves.

THE WAIT IS OVER

New Sets Just Dropped

3 new ways to stock up, save,
and (re)discover your T28 faves.

SHOP ALL
  • Tower 28 skincare treatment set with four tubes and a box on a white background [Shared] Four tubes of Tower 28 lip gloss in different colors with product names and limited edition labels. [Shared]
    Save $12
    Lil’Softies Lip Treatment Set

    Limited Edition Mini Lip Balms

  • Tower 28 skincare product set with red packaging on a white background [Shared] TOWER28 skincare products with 'Your SOS Rescue Routine' text on a white background [Shared]
    National Eczema Association Seal of Acceptance National Rosacea Society Accepted National Psoriasis Foundation Recognized
    Save $6
    SOS Skincare Starter Kit

    Mini Skincare Bestsellers

  • [Shared] [Shared]
    Save $11
    MakeWaves® Mascara Duo

    Full-Size Mascara in Black + Brown

  • Eyeshadow with glittery texture and 'Tower 28' branding on a white background [Roxy] Eyeshadow with glittery texture and 'Tower 28' branding on a white background [Troubadour] Eyeshadow with glittery texture and 'Tower 28' branding on a white background [Chateau] Eyeshadow with glittery texture and 'Tower 28' branding on a white background [Avalon] Eyeshadow with glittery texture and 'Tower 28' branding on a white background [Whisky] Eyeshadow with glittery texture and 'Tower 28' branding on a white background [Viper] Eyeshadow with glittery texture and 'Tower 28' branding on a white background [Bungalow] Eyeshadow with glittery texture and 'Tower 28' branding on a white background [Garden] Eyeshadow with glittery texture and 'Tower 28' branding on a white background [Studio 28] [GoGo Eyeshadow Set] GoGo Cooling Shimmer Eyeshadow
    New
    GoGo Cooling Shimmer Eyeshadow

    Cooling + Soothing Eyeshadow Stick

    Roxy
  • Tower 28 Beauty Swipe Serum Concealer in the shade 4.0 DTLA, shown with the tube standing upright next to the open applicator wand to reveal the product. [4.0 DTLA] Tower 28 Beauty Swipe Serum Concealer in the shade 1.0 BH, shown with the tube standing upright next to the open applicator wand to reveal the product. [1.0 BH] Tower 28 Beauty Swipe Serum Concealer in the shade 2.0 BU, shown with the tube standing upright next to the open applicator wand to reveal the product. [2.0 BU] Tower 28 Beauty Swipe Serum Concealer in the shade 3.0 CC, shown with the tube standing upright next to the open applicator wand to reveal the product. [3.0 CC] Tower 28 Beauty Swipe Serum Concealer in the shade 5.0 EP, shown with the tube standing upright next to the open applicator wand to reveal the product. [5.0 EP] Tower 28 Beauty Swipe Serum Concealer in the shade 6.0 IE, shown with the tube standing upright next to the open applicator wand to reveal the product. [6.0 IE] Tower 28 Beauty Swipe Serum Concealer in the shade 7.0 KTOWN, shown with the tube standing upright next to the open applicator wand to reveal the product. [7.0 KTOWN] Tower 28 Beauty Swipe Serum Concealer in the shade 8.0 LBC, shown with the tube standing upright next to the open applicator wand to display the product. [8.0 LBC] Tower 28 Beauty Swipe Serum Concealer in the shade 9.0 MDR, shown with the tube standing upright next to the open applicator wand to reveal the product. [9.0 MDR] Tower 28 Beauty Swipe Serum Concealer in shade 10.0 NOHO, with the tube standing upright next to the open applicator wand, revealing the product. [10.0 NOHO] Tower 28 Beauty Swipe Serum Concealer in the shade 11.0 OC, shown with the tube standing upright next to the open applicator wand to reveal the product. [11.0 OC] Tower 28 Beauty Swipe Serum Concealer in the shade 12.0 PALI, shown with the tube standing upright next to the open applicator wand to reveal the product. [12.0 PALI] Swipe Serum Concealer Tower 28 Beauty Swipe Serum Concealer in the shade 14.0 PV, shown with the tube standing upright next to the open applicator wand to reveal the product. [14.0 PV] Tower 28 Beauty Swipe Serum Concealer in the shade 15.0 SAMO, shown with the tube standing upright next to the open applicator wand to reveal the product. [15.0 SAMO] Tower 28 Beauty Swipe Serum Concealer in the shade 16.0 SB, shown with the tube standing upright next to the open applicator wand to reveal the product. [16.0 SB] Tower 28 Beauty Swipe Serum Concealer in the shade 17.0 SD, shown with the tube standing upright next to the open applicator wand to reveal the product. [17.0 SD] Tower 28 Beauty Swipe Serum Concealer in the shade 18.0 SGV, shown with the tube standing upright next to the open applicator wand to reveal the product. [18.0 SGV] Tower 28 Beauty Swipe Serum Concealer in the shade 19.0 WEHO, shown with the tube standing upright next to the open applicator wand to reveal the product. [19.0 WEHO] Tower 28 Beauty Swipe Serum Concealer in the shade 20.0 WLA, shown with the tube standing upright next to the open applicator wand to reveal the product. [20.0 WLA] Swipe Serum Concealer
    Bestseller
    Swipe Serum Concealer

    All-Over Hydrating Concealer

    4.0 DTLA
  • Tower 28 Beauty SOS Rescue Spray (4 oz) Tower 28 Beauty SOS Spray Duo featuring full-size (4oz) and travel-size (1oz). [Shared] Tower 28 Beauty SOS Rescue Spray in Refill size. [Refill] Tower 28 Beauty SOS Rescue Spray in 1oz. [1oz] Tower 28 Beauty SOS Daily Rescue Facial Spray Before + After Photo: left side of image (before) shows customer with redness on cheeks, forehead, and chin. Right side (after) of the image shows customer with reduction in redness and irritation, revealing calmer, clearer-looking skin with a healthy, hydrated glow. [Shared]
    National Eczema Association Seal of Acceptance National Rosacea Society Accepted National Psoriasis Foundation Recognized
    TikTok Viral
    SOS Rescue Spray

    The Original Hypochlorous Acid Spray

    Standard
  • Tower 28 Beauty's SOS FaceGuard SPF 30. [Shared: SOS FaceGuard SPF 30] SOS FaceGuard™ SPF 30 Sunscreen PA+++ A person smiles while holding up a bottle of Tower 28 Beauty's SOS FaceGuard SPF 30. A swatch of the product is visible on their cheek. [Shared: SOS FaceGuard SPF 30]
    National Eczema Association Seal of Acceptance National Rosacea Society Accepted National Psoriasis Foundation Recognized
    New
    SOS FaceGuard™ SPF 30 Sunscreen PA+++

    Mineral Sunscreen

    Standard
  • [GoGo Eyeshadow Set] Color swatches of makeup shades labeled with names on a white background [GoGo Eyeshadow Set]
    Save $20
    GoGo Cooling Shimmer Eyeshadow Set

    Cooling + Soothing Eyeshadow Stick

  • The Tower 28 Beauty GetSet™ Matte Powder Blush in the shade Sunset Shirley. [Sunset Shirley] The Tower 28 Beauty GetSet™ Matte Powder Blush in the shade Downtown Daiquiri [Downtown Daiquiri x Toni Bravo] GetSet™ Matte Powder Blush The Tower 28 Beauty GetSet™ Matte Powder Blush in the shade Feliz Fresca. [Feliz Fresca] The Tower 28 Beauty GetSet™ Matte Powder Blush in the shade Culver Crush. [Culver Crush] The Tower 28 Beauty GetSet™ Matte Powder Blush in the shade Long Beach Iced Tea. [Long Beach Iced Tea] The Tower 28 Beauty GetSet™ Matte Powder Blush in the shade Samo Spritzer. [Samo Spritzer] The Tower 28 Beauty GetSet™ Matte Powder Blush in the shade Sawtelle Slushie. [Sawtelle Slushie] The Tower 28 Beauty GetSet™ Matte Powder Blush in the shade Pali Punch. [Pali Punch] Woman holding a pink makeup compact with a red background [Sunset Shirley x Toni Bravo]
    New
    GetSet™ Matte Powder Blush

    Blurring + 12-Hr Fade-Proof

    Sunset Shirley x Toni Bravo *(NEW)
  • Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 05 Fairfax. [05 Fairfax] Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 10 Larchmont. [10 Larchmont] Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 13 La Cienega. [13 La Cienega] Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 15 Melrose. [15 Melrose] SunnyDays™ Tinted SPF 30 Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 20 Mulholland. [20 Mulholland] Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 25 Ocean Park. [25 Ocean Park] Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 30 PCH. [30 PCH] Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 35 Point Dume. [35 Point Dume] Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 38 Pomona. [38 Pomona] Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 40 Runyon. [40 Runyon] Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 45 Silver Lake. [45 Silver Lake] Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 50 Sunset. [50 Sunset] Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 55 Temescal. [55 Temescal] Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 60 Third St. [60 Third St] Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 65 Topanga. [65 Topanga] Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 70 Venice. [70 Venice] SunnyDays™ Tinted SPF 30
    National Eczema Association Seal of Acceptance
    SunnyDays™ Tinted SPF 30

    Sun Protection + Coverage

    05 Fairfax
    . First and ONLY brand to receive all 3 seals of approval on skincare, including the National Eczema Association™
    National Eczema Association Seal of Acceptance
    , National Rosacea Society
    , + National Psoriasis Foundation
    National Psoriasis Foundation Seal of Recognition

Skin Flare-Ups?
Not On Our Watch

Derm-approved formulas for sensitive skin. 

Skin Flare-Ups?
Not On Our Watch

Derm-approved formulas for sensitive skin. 

SHOP ALL
  • Tower 28 skincare product set with red packaging on a white background [Shared] TOWER28 skincare products with 'Your SOS Rescue Routine' text on a white background [Shared]
    National Eczema Association Seal of Acceptance National Rosacea Society Accepted National Psoriasis Foundation Recognized
    Save $6
    SOS Skincare Starter Kit

    Mini Skincare Bestsellers

  • Tower 28 Beauty SOS Rescue Spray (4 oz) Tower 28 Beauty SOS Spray Duo featuring full-size (4oz) and travel-size (1oz). [Shared] Tower 28 Beauty SOS Rescue Spray in Refill size. [Refill] Tower 28 Beauty SOS Rescue Spray in 1oz. [1oz] Tower 28 Beauty SOS Daily Rescue Facial Spray Before + After Photo: left side of image (before) shows customer with redness on cheeks, forehead, and chin. Right side (after) of the image shows customer with reduction in redness and irritation, revealing calmer, clearer-looking skin with a healthy, hydrated glow. [Shared]
    National Eczema Association Seal of Acceptance National Rosacea Society Accepted National Psoriasis Foundation Recognized
    TikTok Viral
    SOS Rescue Spray

    The Original Hypochlorous Acid Spray

    Standard
  • Tower 28 Beauty SOS 3-Step Skincare Kit: SOS Gel Cleanser, SOS Rescue Spray, and SOS Recovery Cream. [Shared] Tower 28 Beauty SOS 3-Step Skincare Kit: SOS Gel Cleanser, SOS Rescue Spray, and SOS Recovery Cream. [Full-Size Set]
    National Eczema Association Seal of Acceptance National Rosacea Society Accepted National Psoriasis Foundation Recognized
    Save $8
    SOS 3-Step Skincare Set

    Cleanser, Toner, & Moisturizer

  • Tower 28 Beauty's SOS FaceGuard SPF 30. [Shared: SOS FaceGuard SPF 30] SOS FaceGuard™ SPF 30 Sunscreen PA+++ A person smiles while holding up a bottle of Tower 28 Beauty's SOS FaceGuard SPF 30. A swatch of the product is visible on their cheek. [Shared: SOS FaceGuard SPF 30]
    National Eczema Association Seal of Acceptance National Rosacea Society Accepted National Psoriasis Foundation Recognized
    New
    SOS FaceGuard™ SPF 30 Sunscreen PA+++

    Mineral Sunscreen

    Standard
  • Tower 28 Beauty SOS Rescue Spray in Refill size. [Refill] Tower 28 Beauty SOS Daily Rescue Facial Spray Before + After Photo: left side of image (before) shows customer with redness on cheeks, forehead, and chin. Right side (after) of the image shows customer with reduction in redness and irritation, revealing calmer, clearer-looking skin with a healthy, hydrated glow. [Shared]
    National Eczema Association Seal of Acceptance National Rosacea Society Accepted National Psoriasis Foundation Recognized
    $112 Value
    SOS Rescue Spray Refill

    Refills 4 Standard Bottles

  • Tower 28 Beauty SOS Recovery Cream in Standard Size. [Standard] Tower 28 Beauty SOS Recovery Cream in Jumbo Size. [Jumbo] A person with Tower 28 Beauty’s SOS Daily Barrier Recovery Cream applied across their forehead, cheeks, nose, and chin. [Standard]
    National Eczema Association Seal of Acceptance National Rosacea Society Accepted National Psoriasis Foundation Recognized
    SOS Recovery Cream

    Barrier Repair with Ceramides

    Standard
  • Tower 28 Beauty SOS Daily Balancing Gel Cleanser. [Shared] A person applying the Tower 28 SOS Gel Cleanser to their face, creating a foam and removing makeup. The text reads “Soothes inflammation + non-stripping,” highlighting the cleanser’s calming, gentle formula. [Shared]
    National Eczema Association Seal of Acceptance National Rosacea Society Accepted National Psoriasis Foundation Recognized
    SOS Gel Cleanser

    Balancing + Removes Makeup

  • Tower 28 Beauty SOS Spray Duo featuring full-size (4oz) and travel-size (1oz). [Shared] [Shared: Model smiles into camera holding Tower 28 Beauty SOS Daily Rescue Facial Spray 4oz and 1oz next to her face]
    National Eczema Association Seal of Acceptance National Rosacea Society Accepted National Psoriasis Foundation Recognized
    Save $4
    SOS Spray Duo

    Skincare Travel Essentials

  • The Tower 28 Beauty LipSoftie™ Lip Treatment in the shade SOS Vanilla. [SOS Vanilla] SOS Vanilla [The Tower 28 Beauty LipSoftie™ Lip Treatment in the shade SOS Vanilla]
    National Eczema Association Seal of Acceptance National Rosacea Society Accepted National Psoriasis Foundation Recognized
    SOS LipSoftie® Lip Treatment

    Tinted Lip Treatment Balm

  • [Shared: Tower 28 Beauty SOS Rescue Serum] [Shared: Tower 28 Beauty SOS Rescue Serum and SOS Rescue Spray]
    National Eczema Association Seal of Acceptance National Rosacea Society Accepted National Psoriasis Foundation Recognized
    SOS Rescue Serum

    Redness + Soothing Relief

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BORN AND RAISED IN LOS ANGELES

We're inspired by the lifeguard towers (our namesake!) along the SoCal coast that stand for safety and community. Our mission? To bring you high-performance makeup and skincare that's safe for even the *most* sensitive skin.

Find Your Shade

Every 😊 is different! Our makeup products comes in a range of colors so you can swipe right on your best match.

Take Shade Quiz Send a Selfie