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SOS Spray Bottle

Hit Refresh on Stressed-Out Skin.

This derm-approved skin saver calms, soothes, and protects on the go.
Meet SOS Spray
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  • Swipe Serum Concealer® Tower 28 Beauty Swipe Serum Concealer in the shade 1.0 BH, shown with the tube standing upright next to the open applicator wand to reveal the product. [1.0 BH] Swipe Serum Concealer® Tower 28 Beauty Swipe Serum Concealer in the shade 2.0 BU, shown with the tube standing upright next to the open applicator wand to reveal the product. [2.0 BU] Tower 28 Beauty Swipe Serum Concealer in the shade 3.0 CC, shown with the tube standing upright next to the open applicator wand to reveal the product. [3.0 CC] Tower 28 Beauty Swipe Serum Concealer in the shade 4.0 DTLA, shown with the tube standing upright next to the open applicator wand to reveal the product. [4.0 DTLA] Tower 28 Beauty Swipe Serum Concealer in the shade 5.0 EP, shown with the tube standing upright next to the open applicator wand to reveal the product. [5.0 EP] Swipe Serum Concealer® Tower 28 Beauty Swipe Serum Concealer in the shade 6.0 IE, shown with the tube standing upright next to the open applicator wand to reveal the product. [6.0 IE] Tower 28 Beauty Swipe Serum Concealer in the shade 7.0 KTOWN, shown with the tube standing upright next to the open applicator wand to reveal the product. [7.0 KTOWN] Swipe Serum Concealer® Tower 28 Beauty Swipe Serum Concealer in the shade 8.0 LBC, shown with the tube standing upright next to the open applicator wand to display the product. [8.0 LBC] Tower 28 Beauty Swipe Serum Concealer in the shade 9.0 MDR, shown with the tube standing upright next to the open applicator wand to reveal the product. [9.0 MDR] Swipe Serum Concealer® Tower 28 Beauty Swipe Serum Concealer in shade 10.0 NOHO, with the tube standing upright next to the open applicator wand, revealing the product. [10.0 NOHO] Tower 28 Beauty Swipe Serum Concealer in the shade 11.0 OC, shown with the tube standing upright next to the open applicator wand to reveal the product. [11.0 OC] Tower 28 Beauty Swipe Serum Concealer in the shade 12.0 PALI, shown with the tube standing upright next to the open applicator wand to reveal the product. [12.0 PALI] Swipe Serum Concealer® [13.0 PLAYA] Tower 28 Beauty Swipe Serum Concealer in the shade 14.0 PV, shown with the tube standing upright next to the open applicator wand to reveal the product. [14.0 PV] Swipe Serum Concealer® Tower 28 Beauty Swipe Serum Concealer in the shade 15.0 SAMO, shown with the tube standing upright next to the open applicator wand to reveal the product. [15.0 SAMO] Tower 28 Beauty Swipe Serum Concealer in the shade 16.0 SB, shown with the tube standing upright next to the open applicator wand to reveal the product. [16.0 SB] Tower 28 Beauty Swipe Serum Concealer in the shade 17.0 SD, shown with the tube standing upright next to the open applicator wand to reveal the product. [17.0 SD] Tower 28 Beauty Swipe Serum Concealer in the shade 18.0 SGV, shown with the tube standing upright next to the open applicator wand to reveal the product. [18.0 SGV] Tower 28 Beauty Swipe Serum Concealer in the shade 19.0 WEHO, shown with the tube standing upright next to the open applicator wand to reveal the product. [19.0 WEHO] Swipe Serum Concealer® Tower 28 Beauty Swipe Serum Concealer in the shade 20.0 WLA, shown with the tube standing upright next to the open applicator wand to reveal the product. [20.0 WLA] Swipe Serum Concealer®

    Swipe Serum Concealer®

    All-Over Hydrating Concealer

    0.5 ALTA
  • [shared] Tower 28 makeup set featuring a lavender lip gloss tube with a cream-colored formula visible inside and a matching lavender makeup brush with cream bristles, shown on a solid white background. [shared] Tower 28 makeup set featuring a lavender lip gloss tube with a beige formula visible inside and a matching lavender makeup brush with cream bristles, shown on a solid white background.

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    Choose Your Shades

    Choose  —  Original Price$42.00 Sale Price$42.00
  • [0.5c big bear] [1n big sur] [1.5O blythe] [2c carlsbad] [2p catalina] [3p coachella] [3w coronado] [4c crystal cove] [5w del mar] [6p encinitas] [7c glamis] [9O huntington] [9w indio] [8n joshua tree] [11w la jolla] [11o la quinta] [10p laguna] [12n malibu] [12.5n mojave] [12w montecito] [12o napa] [12.5p newport] [13p oceanside] [14w ojai] [14.5r palm springs] [16p palos verdes] [15w rancho mirage] [14.5n redondo] [18w san clemente] [17r santa ynez] [19n sequoia] [19.5o tahoe] [20n ventura] [20w victorville] [20o yuma] [20r zzyzx] [2c carlsbad]
    New

    Swipe Serum Foundation

    0.5C Big Bear
  • [shared] Tower 28 liquid foundation bottle in a frosted beige finish with a lavender pump, shown next to a matching lavender makeup brush with beige bristles on a white background. [shared] Tower 28 liquid foundation bottle in a frosted beige glass with a lavender pump, shown next to a matching lavender makeup brush with beige bristles on a white background.

    Base Match Duo

    Choose Your Shades

    Choose  —  Original Price$64.00 Sale Price$64.00

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[A close up of seven Tower 28 Beauty MakeWaves Mascara.]
[A close up of the Tower 28 Beauty SOS Rescue Spray being spritzed out of the bottle's nozzle.]
[A close up of all four shades of the Tower 28 Beauty JuiceBalm Lip Balm.]
[A close up of a model wearing a Tower 28 Beauty earring.]
[A close up of seven Tower 28 Beauty MakeWaves Mascara.]
[A close up of the Tower 28 Beauty SOS Rescue Spray being spritzed out of the bottle's nozzle.]
[A close up of all four shades of the Tower 28 Beauty JuiceBalm Lip Balm.]
[A close up of a model wearing a Tower 28 Beauty earring.]
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[A photo of Amy Liu, founder and CEO of Tower 28 Beauty, outdoors in natural lighting.]

Note from Amy

I've had sensitive skin my entire adult life. Sensitive skin can take so many forms, but for me it means eczema. After 15+ years working as a beauty executive, I was frustrated that my sensitive, problem skin meant I was limited to serious brands that felt clinical (like someone in a lab coat was selling to me!)

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