• 4.0 DTLA
    Bestseller
  • 4.0 DTLA
  • 4.0 DTLA
  • 4.0 DTLA
  • 4.0 DTLA
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  • Tower 28 Beauty Swipe Serum Concealer in the shade 4.0 DTLA, shown with the tube standing upright next to the open applicator wand to reveal the product. [4.0 DTLA]
  • A person's face before and after using Tower 28 Beauty's Swipe Serum Concealer in shade 4.0 DTLA to cover up dark circles, blemishes, and discoloration. [4.0 DTLA]
  • A person holding Tower 28 Beauty's Swipe Serum Concealer in shade 4.0 DTLA, shown with a radiant, even complexion and natural-looking coverage. [4.0 DTLA]
  • A person’s face before and after using Tower 28 Beauty's Swipe Serum Concealer in shade 4.0 DTLA to brighten dullness, visibly smooth texture, and even out skin tone. [4.0 DTLA]
  • A person wearing Tower 28 Beauty's Swipe Serum Concealer in shade 4.0 DTLA, shown with a radiant, even-toned complexion and a natural, skin-like finish. [4.0 DTLA]
  • All 20 shades of Tower 28 Beauty Swipe Serum Concealer swatched on 3 arms of light, medium, and deep skin tone to show how the makeup looks on different skin tones. [Shared]
  • Shade match chart showing 3 models wearing fair shades of Tower 28 Swipe Serum Concealer, including shades: 1.0 BH, 2.0 BU, 3.0 CC. [Shared]
  • Shade match chart showing 3 models wearing light shades of Tower 28 Swipe Serum Concealer, including shades: 4.0 DTLA, 5.0 EP, 6.0 IE. [Shared]
  • Shade match chart showing 3 models wearing medium shades of Tower 28 Swipe Serum Concealer, including shades: 7.0 KTOWN, 8.0 LBC, 9.0 MDR. [Shared]
  • Shade match chart showing 3 models wearing medium shades of Tower 28 Swipe Serum Concealer, including shades: 10.0 NOHO, 11.0 OC, 12.0 PALI. [Shared]
  • Shade match chart showing 3 models wearing tan shades of Tower 28 Swipe Serum Concealer, including shades: 13.0 PLAYA, 14.0 PV, 15.0 SAMO. [Shared]
  • Shade match chart showing 3 models wearing deep shades of Tower 28 Swipe Serum Concealer, including shades: 16.0 SB, 17.0 SD, 18.0 SGV. [Shared]
  • Shade match chart showing 3 models wearing deep shades of Tower 28 Swipe Serum Concealer, including shades:18.0 SGV,19.0 WEHO,20.0 WLA. [Shared]
  • All 20 shades of Tower 28 Beauty Swipe Serum Concealer in reference to all SunnyDays SPF 30 Tinted Sunscreen shades for easy comparison and shade matching. [Shared]
  • All 20 shades of Tower 28 Beauty Swipe Serum Concealer on 20 models laid in a grid arrangement by depth of skin tone and undertone, to show how the makeup looks on different models. [Shared]

Swipe Serum Concealer

$22.00
$22.00
4.8
Rated 4.8 out of 5 stars
594 Reviews

A hydrating concealer that glides on like a serum but has the medium-buildable coverage power to instantly cover dark circles, redness, and blemishes.

Shade
Not Sure? Take Shade Quiz
LIGHT
Medium
TAN
DEEP

Free Shipping $30+ • Free Returns

  • ☁️Lightweight Serum
  • ✨Natural Finish
  • 👌Medium Coverage
  • 🍃Silicone-Free
  • 🙅🏻‍♀️Won't Clog Pores
  • 😳Sensitive Skin Safe

Tell Me More

Swipe on to swipe out dark circles, redness, and blemishes! It’s weightless, easy to blend, and has a hydrating skin-like natural finish that doesn't cling to dry patches.

Earth Sensitive Pledge: Swipe™ packaging is made from 50% PCR (aka post-consumer recycled plastic) as part of our commitment to sustainable packaging.

Ingredients

Hyaluronic Acid: Hydrates skin to keep it looking supple, smooth + bouncy.
Centella Asiatica Leaf Extract: Soothes + calms sensitive skin.
Lysine: Helps the production of collagen + repairs and prevents dry skin.

Ingredient List: Water/Aqua/Eau, Hydrogenated Polyisobutene, Isononyl Isononanoate, Propanediol, Glycerin, Polyglyceryl-3 Polyricinoleate, Polyglyceryl-3 Diisostearate, Disteardimonium Hectorite, Sorbitan Isostearate, Magnesium Sulfate, Sodium Dehydroacetate, Caprylyl Glycol, 1,2-Hexanediol, Magnesium Stearate, Tocopheryl Acetate, Sodium Lauroyl Glutamate, Lysine, Magnesium Chloride, Sodium Hyaluronate, Cassia Angustifolia Seed Polysaccharide, Centella Asiatica Extract, Lactobacillus Ferment Lysate, Camellia Sinensis Leaf Extract, Punica Granatum Bark/Fruit Extract, Lactobacillus Ferment, Caffeine, Aluminum Hydroxide (CI 77002), Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77492, CI 77499).

Dermatologist Approved, Clinically Tested, Hypoallergenic, Non-irritating, Clinically Tested for Irritation, Ophthalmologist-tested.

Fragrance Free, Essential Oil Free, Gluten Free, Silicon Free, Alcohol-Free, Non-comedogenic, Vegan, Cruelty-Free.

How To Use

Swipe on directly with the applicator to cover dark circles, spot conceal, or for all over coverage. Use fingertips, a brush, or beauty sponge to blend.


Pro Tip: Select one shade lighter than your skin tone to brighten!

View full details
  • 4.0 DTLA
    Bestseller
  • 13.0 Playa
  • 2.0 BU
  • 1.0 BH
  • 1.0 BH
  • 1.0 BH
  • 1.0 BH
  • 1.0 BH
  • 2.0 BU
  • 2.0 BU
  • 2.0 BU
  • 2.0 BU
  • 2.0 BU
  • 3.0 CC
  • 3.0 CC
  • 3.0 CC
  • 3.0 CC
  • A person's face with an evened out complexion after using Tower 28 Beauty's Swipe Serum Concealer in shade 3.0 CC
  • 4.0 DTLA
  • 4.0 DTLA
  • 4.0 DTLA
  • 4.0 DTLA
  • 5.0 EP
  • 5.0 EP
  • 5.0 EP
  • 5.0 EP
  • 5.0 EP
  • 6.0 IE
  • 6.0 IE
  • 6.0 IE
  • 6.0 IE
  • 6.0 IE
  • 7.0 KTOWN
  • 7.0 KTOWN
  • 7.0 KTOWN
  • 7.0 KTOWN
  • 7.0 KTOWN
  • 8.0 LBC
  • 8.0 LBC
  • 8.0 LBC
  • 8.0 LBC
  • 8.0 LBC
  • 9.0 MDR
  • 9.0 MDR
  • 9.0 MDR
  • 9.0 MDR
  • 9.0 MDR
  • 10.0 NOHO
  • 10.0 NOHO
  • 10.0 NOHO
  • 10.0 NOHO
  • 10.0 NOHO
  • 11.0 OC
  • 11.0 OC
  • 11.0 OC
  • 12.0 PALI
  • 12.0 PALI
  • 12.0 PALI
  • 12.0 PALI
  • 12.0 PALI
  • 13.0 PLAYA
  • 13.0 PLAYA
  • 13.0 PLAYA
  • 13.0 PLAYA
  • 13.0 PLAYA
  • 14.0 PV
  • 14.0 PV
  • 14.0 PV
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  • 15.0 SAMO
  • 15.0 SAMO
  • 15.0 SAMO
  • 15.0 SAMO
  • 15.0 SAMO
  • 16.0 SB
  • 16.0 SB
  • 16.0 SB
  • 16.0 SB
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  • 17.0 SD
  • 17.0 SD
  • 17.0 SD
  • 17.0 SD
  • 17.0 SD
  • 18.0 SGV
  • 18.0 SGV
  • 18.0 SGV
  • 18.0 SGV
  • 18.0 SGV
  • 19.0 WEHO
  • 19.0 WEHO
  • 19.0 WEHO
  • 19.0 WEHO
  • 19.0 WEHO
  • 20.0 WLA
  • 20.0 WLA
  • 20.0 WLA
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  • 20.0 WLA
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Swipe Serum Concealer

4.0 DTLA

  • "Allure editors love the cooling, gel-like feel, medium-to-full coverage formula that targets undereye discoloration with hyaluronic acid, lysine, and caffeine."

  • "It packs a punch! 💪 I can’t believe how much coverage I got from just a tiny swipe."

  • “Tower 28 Is Making Sensitive Skin 🎉 Fun”

1 3
[A close up of a model before (left image) and after (right image) applying Swipe Serum Concealer on her redness and texture.]
[A close up of a model before (left image) and after (right image) applying Swipe Serum Concealer on her redness and texture.]

Swipe On to

Swipe Out

Redness

Blemishes

Dark Circles

[Swatches of Tower 28 Beauty's Swipe Serum Concealer on different skin tones.]
[Swatches of Tower 28 Beauty's Swipe Serum Concealer on different skin tones.]

Lightweight + Buildable

Gliiiiiiides like a serum.

Medium-Full Coverage

With high-performance coverage.

Won't Cling To Dry Patches

Calming, and helps soothe sensitive skin.

Skin-Like Natural Finish

Available in 20 seamless shades.

Meet Your Match

Find Your Shade

We've got you covered 😉 with 20 seamless shades!

  • [A person's face with an evened out complexion after using Tower 28 Beauty's Swipe Serum Concealer in shade 4.0]

    4.0 DTLA

    Light with Medium Cool undertones
  • [A person's face with an evened out complexion after using Tower 28 Beauty's Swipe Serum Concealer in shade 1.0]

    1.0 BH

    Fair with Neutral undertones
  • [A person's face with an evened out complexion after using Tower 28 Beauty's Swipe Serum Concealer in shade 2.0]

    2.0 BU

    Light with Neutral Cool undertones
  • [A person's face with an evened out complexion after using Tower 28 Beauty's Swipe Serum Concealer in shade 3.0]

    3.0 CC

    Light with Warm Peach undertones
  • [A person's face with an evened out complexion after using Tower 28 Beauty's Swipe Serum Concealer in shade 5.0]

    5.0 EP

    Light with Neutral undertones
  • [A person's face with an evened out complexion after using Tower 28 Beauty's Swipe Serum Concealer in shade 6.0]

    6.0 IE

    Medium with Light Neutral undertones
  • [A person's face with an evened out complexion after using Tower 28 Beauty's Swipe Serum Concealer in shade 7.0]

    7.0 KTOWN

    Medium with Neutral undertones
  • [A person's face with an evened out complexion after using Tower 28 Beauty's Swipe Serum Concealer in shade 8.0]

    8.0 LBC

    Medium with Warm Peach undertones
  • [A person's face with an evened out complexion after using Tower 28 Beauty's Swipe Serum Concealer in shade 9.0]

    9.0 MDR

    Medium with Olive undertones
  • [A person's face with an evened out complexion after using Tower 28 Beauty's Swipe Serum Concealer in shade 10.]

    10.0 NOHO

    Medium with Tan Neutral undertones

  • 11.0 OC

    Tan with Medium Warm undertones
  • [A person's face with an evened out complexion after using Tower 28 Beauty's Swipe Serum Concealer in shade 12.]

    12.0 PALI

    Tan with Medium Neutral undertones
  • [A person's face with an evened out complexion after using Tower 28 Beauty's Swipe Serum Concealer in shade 13.]

    13.0 PLAYA

    Tan with Warm Golden undertones
  • [A person's face with an evened out complexion after using Tower 28 Beauty's Swipe Serum Concealer in shade 14.]

    14.0 PV

    Tan Warm with Olive undertones
  • [A person's face with an evened out complexion after using Tower 28 Beauty's Swipe Serum Concealer in shade 15.]

    15.0 SAMO

    Deep with Peach undertones
  • [A person's face with an evened out complexion after using Tower 28 Beauty's Swipe Serum Concealer in shade 16.]

    16.0 SB

    Deep with Neutral undertones
  • [A person's face with an evened out complexion after using Tower 28 Beauty's Swipe Serum Concealer in shade 17.]

    17.0 SD

    Deep with Warm undertones
  • [A person's face with an evened out complexion after using Tower 28 Beauty's Swipe Serum Concealer in shade 18.]

    18.0 SGV

    Deep with Golden undertones
  • [A person's face with an evened out complexion after using Tower 28 Beauty's Swipe Serum Concealer in shade 19.]

    19.0 WEHO

    Rich with Golden undertones
  • [A person's face with an evened out complexion after using Tower 28 Beauty's Swipe Serum Concealer in shade 20%]

    20.0 WLA

    Rich with Neutral undertones
Take 3 Min Quiz

F.A.Q.

Is Swipe Serum Concealer safe for sensitive or acne-prone skin?

Yes, Swipe Serum Concealer is safe for sensitive skin, non-comedogenic (aka won't clog your pores), and formulated without silicones. Infused with hyaluronic acid and centella asiatica leaf extract, Swipe is hydrating and won’t cling to dry patches, calming, and helps soothe sensitive skin. The pigments are also coated in lysine, an amino acid that helps with collagen production and preventing dry skin. What’s more, Swipe’s pigment levels are a whopping 25%, which ensures real coverage, while still feeling weightless and easy to blend.

Can Swipe Serum Concealer be used as a foundation?

Absolutely! You can use Swipe Serum Concealer all over to even skin tone, to spot conceal, or just under the eyes! Swipe Serum Concealer glides on, blends seamlessly, and has none of the hangups of traditional concealers (cakey, heavy, creasy, blotchy, drying…the list goes on!).

How can I get shade matched for Swipe Serum Concealer?

You can find your best shade match by taking our quiz (linked in our navigation bar!) OR you can email us a selfie and our team will help with your shade match! We're hey@tower28beauty.com. We also offer 30 day free returns to help you find the perfect shade!

Do I need to set Swipe Serum Concealer with powder?

Personal preference! However you usually use concealer, you can use Swipe the same way. It is not needed but if you like to powder your T-zone or want your overall makeup to last longer then powder away!
4.8
Rated 4.8 out of 5 stars
Based on 594 reviews
Total 5 star reviews: 518 Total 4 star reviews: 52 Total 3 star reviews: 13 Total 2 star reviews: 1 Total 1 star reviews: 10
96%would recommend this product
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594 reviews
  • KS Profile picture for Kendra S.google logo
    Kendra S.
    Verified Reviewer
    I recommend this product
    What Did You Like About This Product? Easy to Blend, Skincare Benefits, Lasting Power
    Would You Recommend This Product? Yes
    Rated 5 out of 5 stars
    2 months ago
    Makeup Necessity

    Should have bought this sooner! It’s lightweight and very natural looking. I love how easy it blends. I wear it on its own (no foundation) and it really just looks like my skin but better. Even after my 12 hour day it doesn’t crease! 10/10 :)

    Was this helpful?
  • IA
    Inellis A.
    Verified Reviewer
    I recommend this product
    Skin Challenges Redness, Hyperpigmentation
    What Did You Like About This Product? Coverage, Easy to Blend, Finish, Lasting Power, Skincare Benefits
    Would You Recommend This Product? Yes
    Rated 5 out of 5 stars
    7 months ago
    The best concealer !!!

    I have never loved a concealer more than I love this one! Honestly guys, I’ve been using the crap out of this concealer for myself every single day, just to make sure that it was one that I absolutely loved, and I absolutely love it! It is super buildable, but the best part about it is that it’s so hydrating! It is great to wear all throughout the day and doesn’t dwell your skin out at all. I never had an issue with the concealer near the under eye, or anywhere else on the face- and I use it on myself and my clients, definitely a kit staple. Highly recommend this.

    Was this helpful?
  • D Profile picture for Diana
    Diana
    Verified Reviewer
    I recommend this product
    Skin Challenges Chronic Sensitivity (Eczema, Rosacea, etc.), Redness, Acne/Blemishes, Texture, Hyperpigmentation
    What Did You Like About This Product? Easy to Blend, Coverage, Skincare Benefits, Lasting Power, Didn't Irritate My Skin
    Would You Recommend This Product? Yes
    Rated 5 out of 5 stars
    8 months ago
    Hormonal Acne/Mental Health

    Here’s an enhanced version of your message:

    After struggling with hormonal acne for years, I developed a fear of wearing makeup, convinced it only worsened my breakouts. Two years ago, I gave it up entirely, which led to a depressive disorder and isolation because showing my irritated skin was too embarrassing. I began to focus on repairing my skin barrier, and a few months later, my skin started to clear. I thought, “Maybe I can try makeup again?” but my intrusive thoughts kept me from feeling confident enough to do so.

    This year, I started researching non-comedogenic products made for sensitive, acne-prone skin, and that’s when I discovered Tower 28 Beauty. My life changed after purchasing the Swipe Serum Concealer. For the first time, I didn’t feel guilty, anxious, or overwhelmed about wearing makeup—it became a safe space for my thoughts. Now, I feel confident wearing makeup because of Tower 28. I’ve embraced myself, found joy in wearing makeup again, and no longer feel the need to rush home to cleanse my face, worrying that it will cause more breakouts. I am so grateful for this brand. Btw the swipe serum is enough for me, I don’t own a foundation. 💜

    Was this helpful?
  • SM Profile picture for Swati M.google logo
    Swati M.
    Verified Reviewer
    I recommend this product
    Skin Challenges Redness, Texture, Chronic Sensitivity (Eczema, Rosacea, etc.)
    What Did You Like About This Product? Coverage, Easy to Blend, Finish
    Would You Recommend This Product? Yes
    Rated 4 out of 5 stars
    10 months ago
    Love how hydrating and skin like it is!

    I think this has to be my top 2 concealers. It's hydrating, very skin-like, just the right amount of coverage, and has skincare benefits so I can have it all day and I won't break out, builds/blends perfectly!

    Would recommend this if you have combination to sensitive skin type. I only use this to cover my dark circles and slight discolouration and feel like my base makeup is sorted.

    Was this helpful?
  • IC Profile picture for Iris C.
    Iris C.
    Verified Buyer
    I recommend this product
    Skin Challenges Redness, Dryness
    What Did You Like About This Product? Coverage, Finish, Skincare Benefits, Lasting Power, Easy to Blend
    Would You Recommend This Product? Yes
    Rated 5 out of 5 stars
    10 months ago
    One of the most hydrating

    Is been so hard to put this concealer down is so good light weight blend so beautiful and looks flawless..

    Was this helpful?
Show More
SHOP ALL
  • [Shared: Tower 28 Beauty's SOS FaceGuard SPF 30] [Shared: Tower 28 Beauty's SOS FaceGuard SPF 30]
    National Eczema Association Seal of Acceptance
    National Rosacea Society Accepted
    National Psoriasis Foundation Recognized
    New

    SOS FaceGuard™ SPF 30 Sunscreen PA+++

    Mineral Sunscreen

    Standard
  • Tower 28 Beauty Swipe Serum Concealer in the shade 4.0 DTLA, shown with the tube standing upright next to the open applicator wand to reveal the product. [4.0 DTLA]
    Tower 28 Beauty Swipe Serum Concealer in the shade 1.0 BH, shown with the tube standing upright next to the open applicator wand to reveal the product. [1.0 BH]
    Tower 28 Beauty Swipe Serum Concealer in the shade 2.0 BU, shown with the tube standing upright next to the open applicator wand to reveal the product. [2.0 BU]
    Tower 28 Beauty Swipe Serum Concealer in the shade 3.0 CC, shown with the tube standing upright next to the open applicator wand to reveal the product. [3.0 CC]
    Tower 28 Beauty Swipe Serum Concealer in the shade 5.0 EP, shown with the tube standing upright next to the open applicator wand to reveal the product. [5.0 EP]
    Tower 28 Beauty Swipe Serum Concealer in the shade 6.0 IE, shown with the tube standing upright next to the open applicator wand to reveal the product. [6.0 IE]
    Tower 28 Beauty Swipe Serum Concealer in the shade 7.0 KTOWN, shown with the tube standing upright next to the open applicator wand to reveal the product. [7.0 KTOWN]
    Tower 28 Beauty Swipe Serum Concealer in the shade 8.0 LBC, shown with the tube standing upright next to the open applicator wand to display the product. [8.0 LBC]
    Tower 28 Beauty Swipe Serum Concealer in the shade 9.0 MDR, shown with the tube standing upright next to the open applicator wand to reveal the product. [9.0 MDR]
    Tower 28 Beauty Swipe Serum Concealer in shade 10.0 NOHO, with the tube standing upright next to the open applicator wand, revealing the product. [10.0 NOHO]
    A person’s face before and after using Tower 28 Beauty's Swipe Serum Concealer in shade 2.0 BU to visibly reduce redness, acne, and even out skin tone. [2.0 BU]
    Bestseller

    Swipe Serum Concealer

    All-Over Hydrating Concealer

    4.0 DTLA
  • Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 05 Fairfax. [05 Fairfax]
    Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 10 Larchmont. [10 Larchmont]
    Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 13 La Cienega. [13 La Cienega]
    Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 15 Melrose. [15 Melrose]
    Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 18 Montana. [18 Montana]
    Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 20 Mulholland. [20 Mulholland]
    Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 25 Ocean Park. [25 Ocean Park]
    Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 30 PCH. [30 PCH]
    Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 35 Point Dume. [35 Point Dume]
    Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 38 Pomona. [38 Pomona]
    A person's face before and after applying SunnyDays™ Tinted SPF 30 in the shade 18 Montana, revealing sheer, buildable coverage that visibly evens skin tone and softens discoloration while maintaining a natural, skin-like finish. [18 Montana]
    National Eczema Association Seal of Acceptance

    SunnyDays™ Tinted SPF 30

    Sun Protection + Coverage

    05 Fairfax
  • Shade: Jet [The Tower 28 Beauty MakeWaves™ Mascara in the shade Jet.]
    Shade: Drift [The Tower 28 Beauty MakeWaves™ Mascara in the shade Drift.]
    Shade: MakeWaves Mascara Set
    Shade: Mini [The Tower 28 Beauty MakeWaves Mini Mascara]
    [Shared: A close up of a model's eyelashes before and after applying the Tower 28 Beauty's MakeWaves Mascara in Jet, Drift. Lashes are visibly lifted and lengthened]
    Bestseller

    MakeWaves® Mascara

    Lengthening + Volumizing

    Jet
  • Tower 28 Beauty SOS Rescue Spray (4 oz)
    Tower 28 Beauty SOS Spray Duo featuring full-size (4oz) and travel-size (1oz). [Shared]
    Tower 28 Beauty SOS Rescue Spray in Refill size. [Refill]
    Tower 28 Beauty SOS Rescue Spray in 1oz. [1oz]
    Tower 28 Beauty SOS Daily Rescue Facial Spray Before + After Photo: left side of image (before) shows customer with redness on cheeks, forehead, and chin. Right side (after) of the image shows customer with reduction in redness and irritation, revealing calmer, clearer-looking skin with a healthy, hydrated glow. [Shared]
    National Eczema Association Seal of Acceptance
    National Rosacea Society Accepted
    National Psoriasis Foundation Recognized
    TikTok Viral

    SOS Rescue Spray

    The Original Hypochlorous Acid Spray

    Standard
  • Sugar Plum [The Tower 28 Beauty LipSoftie® Lip Treatment in the shade Sugar Plum]
    Confetti Cake [The Tower 28 Beauty LipSoftie™ Lip Treatment in the shade Confetti Cake]
    Red Bean Mochi [The Tower 28 Beauty LipSoftie® Lip Treatment in the shade Red Bean Mochi]
    Dulce de Leche [The Tower 28 Beauty LipSoftie™ Lip Treatment in the shade Dulce de Leche]
    Watermelon Kiwi [The Tower 28 Beauty LipSoftie™ Lip Treatment in the shade Watermelon Kiwi]
    Blood Orange Vanilla [The Tower 28 Beauty LipSoftie™ Lip Treatment in the shade Blood Orange Vanilla]
    Ube Vanilla [The Tower 28 Beauty LipSoftie™ Lip Treatment in the shade Ube Vanilla]
    SOS Vanilla [The Tower 28 Beauty LipSoftie™ Lip Treatment in the shade SOS Vanilla]
    LipSoftie® Lip Treatment
    Sugar Plum [Tower 28 Beauty's LipSoftie® Lip Treatment in Sugar Plum applied on model]
    New

    LipSoftie® Lip Treatment

    Tinted Lip Treatment Balm

    Sugar Plum
  • [Shared: The Mini Tote] [Shared: The Mini Tote]
    New

    The Mini Tote

    Exclusive T28 Tote

    Default Title
  • [Shared: This image features the Tower 28 Beauty Line + Shine Lip Kit. ] [Shared: This image features the Tower 28 Beauty Line + Shine Lip Kit. It demonstrates a step-by-step process for achieving a smooth, glossy lip look: Line: Using OneLiner Multi-Liner Lip Liner to outline the lips. Shine: Applying a ShineOn Lip Jelly in shade LUCKY for a shiny finish and sheer pink tint. Smile: Revealing the final glossy lip look, showcasing healthy and radiant lips. The steps are clearly shown with corresponding product visuals.]
    Save $7

    Line + Shine Lip Kit

    Limited Edition Gloss + Liner Duo

    Lucky/Paint My Number
  • Malibu Cooler [The Tower 28 Beauty GetSet™ Matte Powder Blush in the shade Malibu Cooler]
    Feliz Fresca [The Tower 28 Beauty GetSet™ Matte Powder Blush in the shade Feliz Fresca]
    Culver Crush [The Tower 28 Beauty GetSet™ Matte Powder Blush in the shade Culver Crush]
    Long Beach Iced Tea [The Tower 28 Beauty GetSet™ Matte Powder Blush in the shade Long Beach Iced Tea]
    Samo Spritzer [The Tower 28 Beauty GetSet™ Matte Powder Blush in the shade Samo Spritzer]
    Sawtelle Slushie [The Tower 28 Beauty GetSet™ Matte Powder Blush in the shade Sawtelle Slushie]
    Pali Punch [The Tower 28 Beauty GetSet™ Matte Powder Blush in the shade Pali Punch]
    GetSet™ Matte Powder Blush
    Malibu Cooler [The Tower 28 Beauty GetSet™ Matte Powder Blush in the shade Malibu Cooler]
    New

    GetSet™ Matte Powder Blush

    Blurring + 12-Hr Fade-Proof

    Malibu Cooler
  • [Shared: GetSet™ Powder Blush Gift Set] [Shared: GetSet™ Powder Blush Gift Set]
    Limited Edition

    GetSet™ Powder Blush Gift Set

    Full Blush Set, Collectible Tin, + Beach Towel

    Default Title