[2c carlsbad]
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[4c crystal cove]
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[9O huntington]
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[9w indio]
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[8n joshua tree]
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[12.5p newport]
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[13p oceanside]
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[2c carlsbad]
[0.5c big bear]
[1n big sur]
[1.5O blythe]
[2p catalina]
[3p coachella]
[3w coronado]
[4c crystal cove]
[5w del mar]
[6p encinitas]
[7c glamis]
[9O huntington]
[9w indio]
[8n joshua tree]
[11w la jolla]
[11o la quinta]
[10p laguna]
[12n malibu]
[12.5n mojave]
[12w montecito]
[12o napa]
[12.5p newport]
[13p oceanside]
[14w ojai]
[14.5r palm springs]
[16p palos verdes]
[15w rancho mirage]
[14.5n redondo]
[18w san clemente]
[17r santa ynez]
[19n sequoia]
[19.5o tahoe]
[20n ventura]
[20w victorville]
[20o yuma]
[20r zzyzx]
[1n big sur, 0.5c big bear, 1.5O blythe, 2p catalina, 2c carlsbad, 3p coachella]
[3w coronado, 4c crystal cove, 5w del mar, 6p encinitas, 7c glamis, 9O huntington]
[9w indio, 8n joshua tree, 10p laguna, 11w la jolla, 11o la quinta, 12n malibu]
[12.5n mojave, 12w montecito, 12o napa, 12.5p newport, 13p oceanside, 14w ojai]
[14.5r palm springs, 16p palos verdes, 15w rancho mirage, 14.5n redondo, 18w san clemente, 17r santa ynez]
[19n sequoia, 19.5o tahoe, 20n ventura, 20w victorville, 20o yuma, 20r zzyzx]
[shared]
[2c carlsbad, 0.5c big bear, 1n big sur, 1.5O blythe, 2p catalina]
[3w coronado, 3p coachella, 4c crystal cove, 5w del mar]
[6p encinitas, 7c glamis, 9o huntington, 9w indio]
[11w la jolla. 8n joshua tree, 10p laguna, 11o la quinta, 12n malibu]
[12.5p newport, 12w montecito, 12o napa, 12.5n mojave, 13p oceanside, 14w ojai]
[16p palos verdes, 14.5n redondo, 15w rancho mirage, 14.5r palm springs, 18w san clemente, 17r santa ynez]
[19n sequoia, 19.5o tahoe, 20n ventura, 20w victorville, 20o yuma, 20r zzyzx]
[shared]
[shared]
[shared]
[shared]
[shared]
[shared]
[2c carlsbad, 3p coachella, 3w coronado, 4c crystal cove]
[0.5c big bear, 1n big sur, 1.5O blythe, 2p catalina]
[5w del mar, 6p encinitas, 7c glamis, 9O huntington]
[9w indio, 8n joshua tree, 10p laguna, 11w la jolla]
[11o la quinta, 12n malibu, 12w montecito, 12.5n mojave]
[12.5p newport, 12o napa, 13p oceanside, 14w ojai]
[14.5r palm springs, 16p palos verdes, 15w rancho mirage, 14.5n redondo]
[18w san clemente, 17r santa ynez, 19n sequoia, 19.5o tahoe]
[20n ventura, 20w victorville, 20o yuma, 20r zzyzx]
[2c carlsbad]
[0.5c big bear]
[1n big sur]
[1.5O blythe]
[2p catalina]
[3p coachella]
[3w coronado]
[4c crystal cove]
[5w del mar]
[6p encinitas]
[7c glamis]
[9O huntington]
[9w indio]
[8n joshua tree]
[11w la jolla]
[11o la quinta]
[10p laguna]
[12n malibu]
[12.5n mojave]
[12w montecito]
[12o napa]
[12.5p newport]
[13p oceanside]
[14w ojai]
[14.5r palm springs]
[16p palos verdes]
[15w rancho mirage]
[14.5n redondo]
[18w san clemente]
[17r santa ynez]
[19n sequoia]
[19.5o tahoe]
[20n ventura]
[20w victorville]
[20o yuma]
[20r zzyzx]
[2c carlsbad]
[0.5c big bear]
[1n big sur]
[1.5O blythe]
[2p catalina]
[3p coachella]
[3w coronado]
[4c crystal cove]
[5w del mar]
[6p encinitas]
[7c glamis]
[9O huntington]
[9w indio]
[8n joshua tree]
[11w la jolla]
[11o la quinta]
[10p laguna]
[12n malibu]
[12.5n mojave]
[12w montecito]
[12o napa]
[12.5p newport]
[13p oceanside]
[14w ojai]
[14.5r palm springs]
[16p palos verdes]
[15w rancho mirage]
[14.5n redondo]
[18w san clemente]
[17r santa ynez]
[19n sequoia]
[19.5o tahoe]
[20n ventura]
[20w victorville]
[20o yuma]
[20r zzyzx]
[1n big sur, 0.5c big bear, 1.5O blythe, 2p catalina, 2c carlsbad, 3p coachella]
[3w coronado, 4c crystal cove, 5w del mar, 6p encinitas, 7c glamis, 9O huntington]
[9w indio, 8n joshua tree, 10p laguna, 11w la jolla, 11o la quinta, 12n malibu]
[12.5n mojave, 12w montecito, 12o napa, 12.5p newport, 13p oceanside, 14w ojai]
[14.5r palm springs, 16p palos verdes, 15w rancho mirage, 14.5n redondo, 18w san clemente, 17r santa ynez]
[19n sequoia, 19.5o tahoe, 20n ventura, 20w victorville, 20o yuma, 20r zzyzx]
[shared]
[2c carlsbad, 0.5c big bear, 1n big sur, 1.5O blythe, 2p catalina]
[3w coronado, 3p coachella, 4c crystal cove, 5w del mar]
[6p encinitas, 7c glamis, 9o huntington, 9w indio]
[11w la jolla. 8n joshua tree, 10p laguna, 11o la quinta, 12n malibu]
[12.5p newport, 12w montecito, 12o napa, 12.5n mojave, 13p oceanside, 14w ojai]
[16p palos verdes, 14.5n redondo, 15w rancho mirage, 14.5r palm springs, 18w san clemente, 17r santa ynez]
[19n sequoia, 19.5o tahoe, 20n ventura, 20w victorville, 20o yuma, 20r zzyzx]
[shared]
[shared]
[shared]
[shared]
[shared]
[shared]
[2c carlsbad, 3p coachella, 3w coronado, 4c crystal cove]
[0.5c big bear, 1n big sur, 1.5O blythe, 2p catalina]
[5w del mar, 6p encinitas, 7c glamis, 9O huntington]
[9w indio, 8n joshua tree, 10p laguna, 11w la jolla]
[11o la quinta, 12n malibu, 12w montecito, 12.5n mojave]
[12.5p newport, 12o napa, 13p oceanside, 14w ojai]
[14.5r palm springs, 16p palos verdes, 15w rancho mirage, 14.5n redondo]
[18w san clemente, 17r santa ynez, 19n sequoia, 19.5o tahoe]
[20n ventura, 20w victorville, 20o yuma, 20r zzyzx]

Swipe Serum Foundation

$36.00 $36.00
4.7
Rated 4.7 out of 5 stars
269 Reviews

A sensitive-skin friendly, medium-buildable coverage, featherweight serum foundation that helps reduce inflammation + bacteria on the skin to prevent breakouts.

Shade
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Warm
Cool
Neutral
Olive
Peach
Red

A sensitive-skin friendly, medium-buildable coverage, featherweight serum foundation that helps reduce inflammation + bacteria on the skin to prevent breakouts.

Swipe Serum Foundation

12.5N Mojave

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  • ☁️Featherweight Serum
  • 🔵Anti-Inflammatory
  • 🌬️Breathable + Weightless
  • 🧷Non-Acnegenic
  • 🕰️16-hr Long Wear
  • ✨Skin-Like Finish
  • 🍃Silicone-Free
  • 👌 Medium-Buildable Cover

Tell me more

This non-comedogenic, non-acnegenic hydrating foundation glides on like serum, feels like you’re wearing nothing, and has a second-skin natural finish. It smooths texture without silicones, strengthens the skin barrier, and is made with Portulaca, an ingredient known to be anti-inflammatory + anti-microbial to help prevent breakouts and keep skin calm.

Ingredients

Portulaca Oleracea Extract: Anti-inflammatory + antimicrobial to helps calm irritation and keep breakout-causing bacteria in check.

Fermented Oat: Deeply hydrates + helps strengthen the skin barrier.

Lactobacillus Ferment: Soothes skin + helps defend against environmental stressors.

Ingredient List: Water/Aqua/Eau, C15-19 Alkane, Caprylic/Capric Triglyceride, Dicaprylyl Carbonate, Propanediol, Silica, Glycerin, Polyglyceryl-3 Polyricinoleate, Glyceryl Hydrogenated Rosinate, Panthenol, Shorea Robusta Resin, Oryza Sativa (Rice) Starch, Sodium Chloride, Octyldodecanol, Stearalkonium Hectorite, Dextrin Palmitate, Magnesium Sulfate, Polyglyceryl-3 Diisostearate, Diisostearyl Malate, Squalane, Propylene Carbonate, Sodium Dehydroacetate, Sodium Myristoyl Glutamate, Polyglycerin-3, Tocopheryl Acetate, Ophiopogon Japonicus Root Extract, Polyhydroxystearic Acid, Portulaca Oleracea Extract, Aluminum Hydroxide, Lactobacillus Ferment, Ricinoleic Acid, Maltodextrin, Avena Sativa (Oat) Leaf Extract, Isostearic Acid, Citric Acid, Lecithin, Tocopherol, Saccharomyces Ferment Lysate Filtrate, Sodium Benzoate, Potassium Sorbate,). May Contain/Peut Contenir [+/-]: Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77492, CI 77499).

How To Use

Always shake well before use. Start with one pump for light coverage and build as needed. Apply to moisturized skin with fingers, a brush, or beauty sponge.

For dry skin, use a nourishing moisturizer; for combo or oily skin, use a lightweight moisturizer and let it absorb first. Build coverage where needed, then follow with Swipe Serum Concealer for true medium coverage on blemishes or under the eyes.

Allow the foundation to settle before adding or layering powder. Using a powder puff or sponge, press GetSet pressed setting powder into the T-zone or other shine-prone areas.

Tower Tip

Use your fingers to gently warm the formula and rub it into your skin until it looks natural. For areas where you want a little extra coverage, use Brush 01 to tap on more.

View full details
[12.5n mojave]
Swipe Serum Foundation
12.5N Mojave

Swipe Serum Foundation

12.5N Mojave

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Your email will be used only for this availability alert.

Everyone Can’t Stop Swiping.

Now available in 36 seamless shades.

Find Your Match

F.A.Q.

Yes, Swipe Serum Foundation is safe for sensitive skin, non-comedogenic (aka won't clog your pores), and non-acnegenic (aka helps prevent breakouts). Formulated with Portulaca Oleracea Extract (anti-bacterial and anti-inflammatory—called "nature's version of hypochlorous acid) and designed with 82% skincare ingredients it's designed to feel like a second skin while supporting the barrier, hydrating, and defending against environmental stressors. Furthermore, it has passed all leading Acne-Safe Checkers.
You can find your best shade match by taking our quiz (linked in our navigation bar!).
We recommend one pump for sheer coverage and two to three pumps for medium-full coverage. Swipe Serum Foundation was designed to play nice with any application tool: your fingers, a brush, or a beauty sponge. For our sensitive skin community, try prepping your skin with SOS Daily Rescue Spray 1-2 minutes before application. Tower Tip: Use your fingers to gently warm the formula and rub it into your skin until it looks natural. For areas where you want a little extra coverage, use Brush 01 to tap on more.
We have two brushes for different types of application: Brush 01 (Big Blender Brush) is recommended for fast, all-over application. Press and roll to build coverage without streaking, buff to sheer out for a softer finish, and blend from center of face outward for the most natural look. Brush 03 (Baby Blender Brush) is recommended for precision application and refining coverage. Tap to build coverage in targeted areas, use the tip for pinpoint application (under eyes, around nose, blemishes), and lightly blend edges to perfect without overworking.

Reviews

4.7
Rated 4.7 out of 5 stars
Based on 269 reviews
97%would recommend this product
Slide 1 selected
Reviews Summary
Customers say this serum foundation feels incredibly lightweight and comfortable on the skin, almost like skincare. The formula blends smoothly and provides buildable coverage that ranges from sheer to medium, allowing users to customize their look. Many appreciate the natural, glowy finish and how it works beautifully with other products. The shade range is extensive and easy to match. Common feedback highlights its suitability for sensitive, dry, and acne-prone skin without causing irritation. Some note the thin, runny consistency requires careful application, and a few mention it can transfer or need setting powder, particularly for oily skin types.
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269 reviews
  • DG
    Dina G.
    Verified Reviewer
    I recommend this product
    Rated 5 out of 5 stars
    21 hours ago
    Skincare like

    I was really surprised by how much I loved this foundation. The formula is very serum like. It’s runny and feels very lightweight on the skin. The coverage is buildable and I would say it’s medium coverage. I noticed it did a nice job with coverage but gave my skin a nice natural glow. So I would say it’s your skin but better. The shade match was perfection! I love this so much for my dry skin. I would say this is great for dry and immature skin.

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  • KK
    Kaley K.
    Verified Reviewer
    Rated 3 out of 5 stars
    5 days ago
    Good coverage, not good for dry skin

    The coverage is good, not splotchy or streaky, but even after prepping my skin with moisturizer and shaking well (makes a big difference!!) this is just NOT applying smooth on to my skin with finger or brush application. It seems to dry quickly & I'd describe it as looking like a "dusty" texture on my skin. It is emphasizing pores, fine lines and patches of dry skin on my face.

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  • A
    Ava
    I recommend this product
    Rated 5 out of 5 stars
    1 week ago
    5 Stars

    Loved the way it felt on my skin. And the color wasn’t too bad. I don’t know if it’s my skin shade or what, but I am having trouble matching my shade. But the quality and coverage A+

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  • RQ
    Rachel Q.
    Verified Reviewer
    I recommend this product
    Rated 5 out of 5 stars
    1 week ago
    lightweight and silky smooooth

    This is exactly what I’ve been looking for. It’s lightweight and it sinks right into my skin, and is beautifully buildable. I’ve been using a BB cream lately that comparatively looks like paint that I’ve smeared on my nose that never absorbs into my skin. This is a thousand times better. I also was duped into buying a $100 foundation because I was tired of searching and I convinced myself it should be perfect but even that one sits greasy on my skin and makes my liquid eyeliner smear. This foundation is magic sauce. And the packaging is sleek and feels luxe, love love love!

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  • JF
    Jodie F.
    Verified Reviewer
    I recommend this product
    Rated 5 out of 5 stars
    1 week ago
    Foundation for Eczema skin !

    Finally a foundation for eczema skin !! I love so many things about this foundation. The formula itself is lightweight and almost velvet like. The coverage is also about a medium build able which is great for no makeup makeup days. My skin doesn’t irritate when I use this product which is awesome! Also love how it’s a pump mechanism for cleanliness!

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[0.5c big bear] [1n big sur] [1.5O blythe] [2c carlsbad] [2p catalina] [3p coachella] [3w coronado] [4c crystal cove] [5w del mar] [6p encinitas] [7c glamis] [9O huntington] [9w indio] [8n joshua tree] [11w la jolla] [11o la quinta] [10p laguna] [12n malibu] [12.5n mojave] [12w montecito] [12o napa] [12.5p newport] [13p oceanside] [14w ojai] [14.5r palm springs] [16p palos verdes] [15w rancho mirage] [14.5n redondo] [18w san clemente] [17r santa ynez] [19n sequoia] [19.5o tahoe] [20n ventura] [20w victorville] [20o yuma] [20r zzyzx] [2c carlsbad]
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Swipe Serum Foundation

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Swipe Serum Concealer® Tower 28 Beauty Swipe Serum Concealer in the shade 1.0 BH, shown with the tube standing upright next to the open applicator wand to reveal the product. [1.0 BH] Swipe Serum Concealer® Tower 28 Beauty Swipe Serum Concealer in the shade 2.0 BU, shown with the tube standing upright next to the open applicator wand to reveal the product. [2.0 BU] Tower 28 Beauty Swipe Serum Concealer in the shade 3.0 CC, shown with the tube standing upright next to the open applicator wand to reveal the product. [3.0 CC] Tower 28 Beauty Swipe Serum Concealer in the shade 4.0 DTLA, shown with the tube standing upright next to the open applicator wand to reveal the product. [4.0 DTLA] Tower 28 Beauty Swipe Serum Concealer in the shade 5.0 EP, shown with the tube standing upright next to the open applicator wand to reveal the product. [5.0 EP] Swipe Serum Concealer® Tower 28 Beauty Swipe Serum Concealer in the shade 6.0 IE, shown with the tube standing upright next to the open applicator wand to reveal the product. [6.0 IE] Tower 28 Beauty Swipe Serum Concealer in the shade 7.0 KTOWN, shown with the tube standing upright next to the open applicator wand to reveal the product. [7.0 KTOWN] Swipe Serum Concealer® Tower 28 Beauty Swipe Serum Concealer in the shade 8.0 LBC, shown with the tube standing upright next to the open applicator wand to display the product. [8.0 LBC] Tower 28 Beauty Swipe Serum Concealer in the shade 9.0 MDR, shown with the tube standing upright next to the open applicator wand to reveal the product. [9.0 MDR] Swipe Serum Concealer® Tower 28 Beauty Swipe Serum Concealer in shade 10.0 NOHO, with the tube standing upright next to the open applicator wand, revealing the product. [10.0 NOHO] Tower 28 Beauty Swipe Serum Concealer in the shade 11.0 OC, shown with the tube standing upright next to the open applicator wand to reveal the product. [11.0 OC] Tower 28 Beauty Swipe Serum Concealer in the shade 12.0 PALI, shown with the tube standing upright next to the open applicator wand to reveal the product. [12.0 PALI] Swipe Serum Concealer® [13.0 PLAYA] Tower 28 Beauty Swipe Serum Concealer in the shade 14.0 PV, shown with the tube standing upright next to the open applicator wand to reveal the product. [14.0 PV] Swipe Serum Concealer® Tower 28 Beauty Swipe Serum Concealer in the shade 15.0 SAMO, shown with the tube standing upright next to the open applicator wand to reveal the product. [15.0 SAMO] Tower 28 Beauty Swipe Serum Concealer in the shade 16.0 SB, shown with the tube standing upright next to the open applicator wand to reveal the product. [16.0 SB] Tower 28 Beauty Swipe Serum Concealer in the shade 17.0 SD, shown with the tube standing upright next to the open applicator wand to reveal the product. [17.0 SD] Tower 28 Beauty Swipe Serum Concealer in the shade 18.0 SGV, shown with the tube standing upright next to the open applicator wand to reveal the product. [18.0 SGV] Tower 28 Beauty Swipe Serum Concealer in the shade 19.0 WEHO, shown with the tube standing upright next to the open applicator wand to reveal the product. [19.0 WEHO] Swipe Serum Concealer® Tower 28 Beauty Swipe Serum Concealer in the shade 20.0 WLA, shown with the tube standing upright next to the open applicator wand to reveal the product. [20.0 WLA] Swipe Serum Concealer®

Swipe Serum Concealer®

All-Over Hydrating Concealer

0.5 ALTA
SOS Rescue Spray Tower 28 Beauty SOS Rescue Spray in Refill size. [Refill] Tower 28 Beauty SOS Rescue Spray in 1oz. [1oz] [Shared]
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Tower 28 Beauty's SOS FaceGuard SPF 30. [Shared: SOS FaceGuard SPF 30] SOS FaceGuard™ SPF 30 Sunscreen PA+++ A person smiles while holding up a bottle of Tower 28 Beauty's SOS FaceGuard SPF 30. A swatch of the product is visible on their cheek. [Shared: SOS FaceGuard SPF 30]
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SOS FaceGuard™ SPF 30 Sunscreen PA+++

Mineral Sunscreen

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Tower 28's Everyday Base-ics Set includes SunnyDays™ SPF 30 provides light-medium buildable coverage and UV protection, as well as Swipe Serum Concealer covers dark circles, redness, and blemishes with a skin-like natural finish. [Shared] Everyday Base-ics Set
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Everyday Base-ics Set

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SOS Rescue + Relief Body Wash Treatment [Shared] SOS Rescue + Relief Body Wash Treatment
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