The Tower 28 Beauty LipSoftie® Lip Treatment in the shade Sugar Plum. [Sugar Plum]
Bestseller
LipSoftie® Lip Treatment
Bestseller
The Tower 28 Beauty LipSoftie™ Lip Treatment in the shade Confetti Cake. [Confetti Cake]
Bestseller
The Tower 28 Beauty LipSoftie™ Lip Treatment in the shade Ube Vanilla. [Ube Vanilla]
Bestseller
The Tower 28 Beauty LipSoftie™ Lip Treatment in the shade SOS Vanilla. [SOS Vanilla]
Bestseller
The Tower 28 Beauty LipSoftie™ Lip Treatment in the shade Watermelon Kiwi. [Watermelon Kiwi]
Bestseller
The Tower 28 Beauty LipSoftie™ Lip Treatment in the shade Blood Orange Vanilla. [Blood Orange Vanilla]
Bestseller
The Tower 28 Beauty LipSoftie™ Lip Treatment in the shade Dulce de Leche. [Dulce de Leche]
Bestseller
The Tower 28 Beauty LipSoftie® Lip Treatment in the shade Red Bean Mochi. [Red Bean Mochi]
Bestseller
LipSoftie® Lip Treatment
Bestseller
Tower 28 Beauty's LipSoftie® Lip Treatment in Sugar Plum applied on model. [Sugar Plum]
Four lip gloss tubes from Tower 28 with different colors and flavors on a white background. [Lil’ Softies Lip Treatment Set]
Close-up of a person wearing lip gloss with text indicating product name and color. [Lil’ Softies Lip Treatment Set]
Collage of four women with different lip colors [Lil’ Softies Lip Treatment Set]
Close-up of chocolate-like swatches with labels on a white background [Lil’ Softies Lip Treatment Set]
[Lil’ Softies Lip Treatment Set]
List of skin-soothing ingredients with icons and descriptions on a white background [Lil’ Softies Lip Treatment Set]
Two Tower 28 lip gloss tubes, one full-size and one mini, on a light gray background. [Lil’ Softies Lip Treatment Set]
Tower 28 Beauty's LipSoftie® Lip Treatment in Sugar Plum applied on three different skin tones. [Sugar Plum]
A swatch of Tower 28 Beauty LipSoftie® Lip Treatment in Sugar Plum on a white background. [Sugar Plum]
A close up of a model wearing Tower 28 Beauty's LipSoftie® Lip Treatment in Sugar Plum on her lips. [Sugar Plum]
A close up of a model holding Tower 28 Beauty's LipSoftie™ Lip Treatment in Confetti Cake and wearing it on her lips. [Confetti Cake]
A swatch of Tower 28 Beauty LipSoftie™ Lip Treatment in Confetti Cake on a white background. [Confetti Cake]
Tower 28 Beauty's LipSoftie™ Lip Treatment in Confetti Cake applied on three different skin tones. [Confetti Cake]
Tower 28 Beauty's LipSoftie™ Lip Treatment in Confetti Cake applied on three different skin tones. [Confetti Cake]
A close up of a model holding Tower 28 Beauty's LipSoftie™ Lip Treatment in Ube Vanilla and wearing it on her lips. [Ube Vanilla]
Tower 28 Beauty's LipSoftie™ Lip Treatment in Ube Vanilla applied on three different skin tones. [Ube Vanilla]
A swatch of Tower 28 Beauty LipSoftie™ Lip Treatment in Ube Vanilla on a white background. [Ube Vanilla]
A close up of a model wearing Tower 28 Beauty's LipSoftie™ Lip Treatment in Ube Vanilla on her lips. [Ube Vanilla]
The Tower 28 Beauty LipSoftie™ Lip Treatment in the shade SOS Vanilla. [SOS Vanilla]
The Tower 28 Beauty LipSoftie™ Lip Treatment in the shade SOS Vanilla. [SOS Vanilla]
A swatch of Tower 28 Beauty LipSoftie™ Lip Treatment in SOS Vanilla on a white background. [SOS Vanilla]
A close up of a model holding Tower 28 Beauty's LipSoftie™ Lip Treatment in Watermelon Kiwi and wearing it on her lips. [Watermelon Kiwi]
Tower 28 Beauty's LipSoftie™ Lip Treatment in Watermelon Kiwi applied on three different skin tones. [Watermelon Kiwi]
A swatch of Tower 28 Beauty LipSoftie™ Lip Treatment in Watermelon Kiwi on a white background. [Watermelon Kiwi]
A close up of a model wearing Tower 28 Beauty's LipSoftie™ Lip Treatment in Watermelon Kiwi on her lips. [Watermelon Kiwi]
A close up of a model holding Tower 28 Beauty's LipSoftie™ Lip Treatment in Blood Orange Vanilla and wearing it on her lips. [Blood Orange Vanilla]
Tower 28 Beauty's LipSoftie™ Lip Treatment in Blood Orange Vanilla applied on three different skin tones. [Blood Orange Vanilla]
A swatch of Tower 28 Beauty LipSoftie™ Lip Treatment in Blood Orange Vanilla on a white background. [Blood Orange Vanilla]
A close up of a model wearing Tower 28 Beauty's LipSoftie™ Lip Treatment in Blood Orange Vanilla on her lips. [Blood Orange Vanilla]
A close up of a model holding Tower 28 Beauty's LipSoftie™ Lip Treatment in Dulce de Leche and wearing it on her lips. [Dulce de Leche]
Tower 28 Beauty's LipSoftie™ Lip Treatment in Dulce de Leche applied on three different skin tones. [Dulce de Leche]
A swatch of Tower 28 Beauty LipSoftie™ Lip Treatment in Dulce de Leche on a white background. [Dulce de Leche]
A close up of a model wearing Tower 28 Beauty's LipSoftie™ Lip Treatment in Dulce de Leche on her lips. [Dulce de Leche]
A close up of a model holding Tower 28 Beauty's LipSoftie® Lip Treatment x 4 (Blood Orange Vanilla, Watermelon Kiwi, Dulce de Leche, and Ube Vanilla) and wearing it on her lips. [Shared]
Tower 28 Beauty's LipSoftie® Lip Treatment in Red Bean Mochi applied on three different skin tones. [Red Bean Mochi]
Tower 28 Beauty's LipSoftie® Lip Treatment in Red Bean Mochi applied on model. [Red Bean Mochi]
A swatch of Tower 28 Beauty LipSoftie® Lip Treatment in Red Bean Mochi on a white background. [Red Bean Mochi]
A close up of a model wearing Tower 28 Beauty's LipSoftie® Lip Treatment in Red Bean Mochi on her lips. [Red Bean Mochi]
[Photo of the Tower 28 Beauty LipSoftie® Deluxe Gift Set on white]
[Family group photo of the Tower 28 Beauty LipSoftie® Lip Treatments on white background]
[Shared: Before and after photos of 2 different lips showing the hydrating effects of Tower 28 Beauty LipSoftie® Lip Treatment]
[Shared: Before and after photos of 2 different lips showing the hydrating effects of Tower 28 Beauty LipSoftie®Lip Treatment]
[Shared: Before and after photos of 2 different lips showing the hydrating effects of Tower 28 Beauty LipSoftie® Lip Treatment]
[Shared: Tinted shades of the Tower 28 Beauty Deluxe LipSoftie® Gift Set applied on three different skin tones]
[Shared: The results of Tower 28 Beauty LipSoftie® Lip Treatment clinical studies listed out]
[The benefits of Tower 28 Beauty LipSoftie™ Lip Treatment SOS Vanilla explained]
[The key ingredients of Tower 28 Beauty LipSoftie™ Lip Treatment SOS Vanilla listed out]
[The benefits of Tower 28 Beauty LipSoftie™ Lip Treatment Blood Orange Vanilla explained]
[The key ingredients of Tower 28 Beauty LipSoftie™ Lip Treatment Blood Orange Vanilla listed out]
[The benefits of Tower 28 Beauty LipSoftie™ Lip Treatment Watermelon Kiwi explained]
[The key ingredients of Tower 28 Beauty LipSoftie™ Lip Treatment Watermelon Kiwi listed out]
[The benefits of Tower 28 Beauty LipSoftie™ Lip Treatment Blood Dulce de Leche explained]
[The benefits of Tower 28 Beauty LipSoftie™ Lip Treatment Blood Dulce de Leche explained]
[The benefits of Tower 28 Beauty LipSoftie™ Lip Treatment Confetti Cake explained]
[The key ingredients of Tower 28 Beauty LipSoftie™ Lip Treatment Confetti Cake listed out]
[The benefits of Tower 28 Beauty LipSoftie™ Lip Treatment Ube Vanilla explained]
[The key ingredients of Tower 28 Beauty LipSoftie™ Lip Treatment Ube Vanilla listed out]
[The benefits of Tower 28 Beauty LipSoftie™ Lip Treatment Red Bean Mochi explained]
[The key ingredients of Tower 28 Beauty LipSoftie™ Lip Treatment Red Bean Mochi listed out]
[The benefits of Tower 28 Beauty LipSoftie™ Lip Treatment Sugar Plum explained]
[The key ingredients of Tower 28 Beauty LipSoftie™ Lip Treatment Sugar Plum listed out]
[Shared: Results of the LipSoftie® Deluxe Gift Set]
[Shared: Ingredients in the Tower 28 Beauty LipSoftie® Deluxe Gift Set]
[Tower 28 Beauty LipSoftie™ Lip Treatment in SOS Vanilla has 100% recycled plastic packaging.]
[Tower 28 Beauty LipSoftie™ Lip Treatment in Ube Vanilla has 100% recycled plastic packaging.]
[Tower 28 Beauty LipSoftie™ Lip Treatment in Dulce de Leche has 100% recycled plastic packaging.]
[Tower 28 Beauty LipSoftie™ Lip Treatment in Blood Orange Vanilla has 100% recycled plastic packaging.]
[Tower 28 Beauty LipSoftie™ Lip Treatment in Watermelon Kiwi has 100% recycled plastic packaging.]
[Tower 28 Beauty LipSoftie™ Lip Treatment in Confetti Cake has 100% recycled plastic packaging.]
[Tower 28 Beauty LipSoftie™ Lip Treatment in Sugar Plum has 100% recycled plastic packaging.]
LipSoftie® Lip Treatment
[Results of the Tower 28 Beauty LipSoftie® Deluxe Gift Set]
LipSoftie® Lip Treatment
The Tower 28 Beauty LipSoftie® Lip Treatment in the shade Sugar Plum. [Sugar Plum]
LipSoftie® Lip Treatment
The Tower 28 Beauty LipSoftie™ Lip Treatment in the shade Confetti Cake. [Confetti Cake]
The Tower 28 Beauty LipSoftie™ Lip Treatment in the shade Ube Vanilla. [Ube Vanilla]
The Tower 28 Beauty LipSoftie™ Lip Treatment in the shade SOS Vanilla. [SOS Vanilla]
The Tower 28 Beauty LipSoftie™ Lip Treatment in the shade Watermelon Kiwi. [Watermelon Kiwi]
The Tower 28 Beauty LipSoftie™ Lip Treatment in the shade Blood Orange Vanilla. [Blood Orange Vanilla]
The Tower 28 Beauty LipSoftie™ Lip Treatment in the shade Dulce de Leche. [Dulce de Leche]
The Tower 28 Beauty LipSoftie® Lip Treatment in the shade Red Bean Mochi. [Red Bean Mochi]
LipSoftie® Lip Treatment
Tower 28 Beauty's LipSoftie® Lip Treatment in Sugar Plum applied on model. [Sugar Plum]
Four lip gloss tubes from Tower 28 with different colors and flavors on a white background. [Lil’ Softies Lip Treatment Set]
Close-up of a person wearing lip gloss with text indicating product name and color. [Lil’ Softies Lip Treatment Set]
Collage of four women with different lip colors [Lil’ Softies Lip Treatment Set]
Close-up of chocolate-like swatches with labels on a white background [Lil’ Softies Lip Treatment Set]
[Lil’ Softies Lip Treatment Set]
List of skin-soothing ingredients with icons and descriptions on a white background [Lil’ Softies Lip Treatment Set]
Two Tower 28 lip gloss tubes, one full-size and one mini, on a light gray background. [Lil’ Softies Lip Treatment Set]
Tower 28 Beauty's LipSoftie® Lip Treatment in Sugar Plum applied on three different skin tones. [Sugar Plum]
A swatch of Tower 28 Beauty LipSoftie® Lip Treatment in Sugar Plum on a white background. [Sugar Plum]
A close up of a model wearing Tower 28 Beauty's LipSoftie® Lip Treatment in Sugar Plum on her lips. [Sugar Plum]
A close up of a model holding Tower 28 Beauty's LipSoftie™ Lip Treatment in Confetti Cake and wearing it on her lips. [Confetti Cake]
A swatch of Tower 28 Beauty LipSoftie™ Lip Treatment in Confetti Cake on a white background. [Confetti Cake]
Tower 28 Beauty's LipSoftie™ Lip Treatment in Confetti Cake applied on three different skin tones. [Confetti Cake]
Tower 28 Beauty's LipSoftie™ Lip Treatment in Confetti Cake applied on three different skin tones. [Confetti Cake]
A close up of a model holding Tower 28 Beauty's LipSoftie™ Lip Treatment in Ube Vanilla and wearing it on her lips. [Ube Vanilla]
Tower 28 Beauty's LipSoftie™ Lip Treatment in Ube Vanilla applied on three different skin tones. [Ube Vanilla]
A swatch of Tower 28 Beauty LipSoftie™ Lip Treatment in Ube Vanilla on a white background. [Ube Vanilla]
A close up of a model wearing Tower 28 Beauty's LipSoftie™ Lip Treatment in Ube Vanilla on her lips. [Ube Vanilla]
The Tower 28 Beauty LipSoftie™ Lip Treatment in the shade SOS Vanilla. [SOS Vanilla]
The Tower 28 Beauty LipSoftie™ Lip Treatment in the shade SOS Vanilla. [SOS Vanilla]
A swatch of Tower 28 Beauty LipSoftie™ Lip Treatment in SOS Vanilla on a white background. [SOS Vanilla]
A close up of a model holding Tower 28 Beauty's LipSoftie™ Lip Treatment in Watermelon Kiwi and wearing it on her lips. [Watermelon Kiwi]
Tower 28 Beauty's LipSoftie™ Lip Treatment in Watermelon Kiwi applied on three different skin tones. [Watermelon Kiwi]
A swatch of Tower 28 Beauty LipSoftie™ Lip Treatment in Watermelon Kiwi on a white background. [Watermelon Kiwi]
A close up of a model wearing Tower 28 Beauty's LipSoftie™ Lip Treatment in Watermelon Kiwi on her lips. [Watermelon Kiwi]
A close up of a model holding Tower 28 Beauty's LipSoftie™ Lip Treatment in Blood Orange Vanilla and wearing it on her lips. [Blood Orange Vanilla]
Tower 28 Beauty's LipSoftie™ Lip Treatment in Blood Orange Vanilla applied on three different skin tones. [Blood Orange Vanilla]
A swatch of Tower 28 Beauty LipSoftie™ Lip Treatment in Blood Orange Vanilla on a white background. [Blood Orange Vanilla]
A close up of a model wearing Tower 28 Beauty's LipSoftie™ Lip Treatment in Blood Orange Vanilla on her lips. [Blood Orange Vanilla]
A close up of a model holding Tower 28 Beauty's LipSoftie™ Lip Treatment in Dulce de Leche and wearing it on her lips. [Dulce de Leche]
Tower 28 Beauty's LipSoftie™ Lip Treatment in Dulce de Leche applied on three different skin tones. [Dulce de Leche]
A swatch of Tower 28 Beauty LipSoftie™ Lip Treatment in Dulce de Leche on a white background. [Dulce de Leche]
A close up of a model wearing Tower 28 Beauty's LipSoftie™ Lip Treatment in Dulce de Leche on her lips. [Dulce de Leche]
A close up of a model holding Tower 28 Beauty's LipSoftie® Lip Treatment x 4 (Blood Orange Vanilla, Watermelon Kiwi, Dulce de Leche, and Ube Vanilla) and wearing it on her lips. [Shared]
Tower 28 Beauty's LipSoftie® Lip Treatment in Red Bean Mochi applied on three different skin tones. [Red Bean Mochi]
Tower 28 Beauty's LipSoftie® Lip Treatment in Red Bean Mochi applied on model. [Red Bean Mochi]
A swatch of Tower 28 Beauty LipSoftie® Lip Treatment in Red Bean Mochi on a white background. [Red Bean Mochi]
A close up of a model wearing Tower 28 Beauty's LipSoftie® Lip Treatment in Red Bean Mochi on her lips. [Red Bean Mochi]
[Photo of the Tower 28 Beauty LipSoftie® Deluxe Gift Set on white]
[Family group photo of the Tower 28 Beauty LipSoftie® Lip Treatments on white background]
[Shared: Before and after photos of 2 different lips showing the hydrating effects of Tower 28 Beauty LipSoftie® Lip Treatment]
[Shared: Before and after photos of 2 different lips showing the hydrating effects of Tower 28 Beauty LipSoftie®Lip Treatment]
[Shared: Before and after photos of 2 different lips showing the hydrating effects of Tower 28 Beauty LipSoftie® Lip Treatment]
[Shared: Tinted shades of the Tower 28 Beauty Deluxe LipSoftie® Gift Set applied on three different skin tones]
[Shared: The results of Tower 28 Beauty LipSoftie® Lip Treatment clinical studies listed out]
[The benefits of Tower 28 Beauty LipSoftie™ Lip Treatment SOS Vanilla explained]
[The key ingredients of Tower 28 Beauty LipSoftie™ Lip Treatment SOS Vanilla listed out]
[The benefits of Tower 28 Beauty LipSoftie™ Lip Treatment Blood Orange Vanilla explained]
[The key ingredients of Tower 28 Beauty LipSoftie™ Lip Treatment Blood Orange Vanilla listed out]
[The benefits of Tower 28 Beauty LipSoftie™ Lip Treatment Watermelon Kiwi explained]
[The key ingredients of Tower 28 Beauty LipSoftie™ Lip Treatment Watermelon Kiwi listed out]
[The benefits of Tower 28 Beauty LipSoftie™ Lip Treatment Blood Dulce de Leche explained]
[The benefits of Tower 28 Beauty LipSoftie™ Lip Treatment Blood Dulce de Leche explained]
[The benefits of Tower 28 Beauty LipSoftie™ Lip Treatment Confetti Cake explained]
[The key ingredients of Tower 28 Beauty LipSoftie™ Lip Treatment Confetti Cake listed out]
[The benefits of Tower 28 Beauty LipSoftie™ Lip Treatment Ube Vanilla explained]
[The key ingredients of Tower 28 Beauty LipSoftie™ Lip Treatment Ube Vanilla listed out]
[The benefits of Tower 28 Beauty LipSoftie™ Lip Treatment Red Bean Mochi explained]
[The key ingredients of Tower 28 Beauty LipSoftie™ Lip Treatment Red Bean Mochi listed out]
[The benefits of Tower 28 Beauty LipSoftie™ Lip Treatment Sugar Plum explained]
[The key ingredients of Tower 28 Beauty LipSoftie™ Lip Treatment Sugar Plum listed out]
[Shared: Results of the LipSoftie® Deluxe Gift Set]
[Shared: Ingredients in the Tower 28 Beauty LipSoftie® Deluxe Gift Set]
[Tower 28 Beauty LipSoftie™ Lip Treatment in SOS Vanilla has 100% recycled plastic packaging.]
[Tower 28 Beauty LipSoftie™ Lip Treatment in Ube Vanilla has 100% recycled plastic packaging.]
[Tower 28 Beauty LipSoftie™ Lip Treatment in Dulce de Leche has 100% recycled plastic packaging.]
[Tower 28 Beauty LipSoftie™ Lip Treatment in Blood Orange Vanilla has 100% recycled plastic packaging.]
[Tower 28 Beauty LipSoftie™ Lip Treatment in Watermelon Kiwi has 100% recycled plastic packaging.]
[Tower 28 Beauty LipSoftie™ Lip Treatment in Confetti Cake has 100% recycled plastic packaging.]
[Tower 28 Beauty LipSoftie™ Lip Treatment in Sugar Plum has 100% recycled plastic packaging.]
LipSoftie® Lip Treatment
[Results of the Tower 28 Beauty LipSoftie® Deluxe Gift Set]
LipSoftie® Lip Treatment

LipSoftie® Lip Treatment

$16.00
4.8
Rated 4.8 out of 5 stars
1,165 Reviews

The hydration of a lip mask + a sweet sheer tint for instant comfort and smooth, softie lips. Served up in 8 tasty flavors!

Shade
CORE
LIMITED EDITION

The hydration of a lip mask + a sweet sheer tint for instant comfort and smooth, softie lips. Served up in 8 tasty flavors!

Free Shipping $30+ • Free Returns

  • 💧Instantly Hydrating
  • 💋Prevents Dry Lips
  • ✨Soft Shine Finish
  • 😋Food-Grade Flavor
  • 📝Clinically-Proven
  • 👩‍⚕️Derm-Approved

Tell Me More

Designed for sensitive, irritated lips, this cushiony treatment balm delivers instant comfort + long-lasting hydration for smooth, softie lips.

Ingredients

LipSoftie® Lip Treatment is made with a blend of four soothing restorative oils and lysine, it’s non-sticky and made with food-grade flavor to avoid further drying out lips.

Shea Butter: Boosts lip hydration and soothes skin.
Jojoba Oil: Locks in moisture to keep lips soft and supple.
Lysine: Prevents dryness and helps to smooth + soften lips.

Ingredient List: Hydrogenated Polyisobutene, Polybutene, Diisostearyl Malate, Hydrogenated Soybean Oil, Hydrogenated Olive Oil, Polyhydroxystearic Acid, Hydrogenated Jojoba Oil, Ethylene/Propylene/Styrene Copolymer, Copernicia Cerifera (Carnauba) Wax, Euphorbia Cerifera (Candelilla) Wax, Lauroyl Lysine, Butyrospermum Parkii (Shea) Butter, Ricinus Communis (Castor) Seed Oil, Caprylyl Glycol, Tocopherol, Ethylhexylglycerin, Phytosterols, Tocopheryl Acetate, Butylene/Ethylene/Styrene Copolymer, Simmondsia Chinensis (Jojoba) Seed Oil, Glycine Soja (Soybean) Oil, Cocos Nucifera (Coconut) Oil, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate, Flavor (Aroma), Eugenol, Isoeugenol, Iron Oxides (Ci 77491, Ci 77499), Red 27 Lake (Ci 45410), Titanium Dioxide (Ci 77891).

Dermatologist Approved, Clinically Tested, Hypoallergenic.

Fragrance Free, Essential Oil Free, Gluten Free, Silicon Free, Alcohol-Free, Vegan, Cruelty-Free.

How To Use

Lather on for hydration and comfort.

Pro Tip: Use at night for an overnight mask!

View full details
The Tower 28 Beauty LipSoftie® Lip Treatment in the shade Sugar Plum. [Sugar Plum]
LipSoftie® Lip Treatment
Sugar Plum

Sweet, Sheer + Hydrating💧

  • Sugar Plum

    Sheer Mauve
  • [A close up of a model wearing Tower 28 Beauty's LipSoftie™ Lip Treatment in Confetti Cake on her lips]

    Confetti Cake

    Sheer Lavender-Pink
  • [A close up of a model wearing Tower 28 Beauty's LipSoftie™ Lip Treatment in Red Bean Mochi on her lips]

    Red Bean Mochi

    Sheer Rosy Nude
  • [A close up of a model wearing Tower 28 Beauty's LipSoftie™ Lip Treatment in Dulce de Leche on her lips]

    Dulce de Leche

    Sheer Nude
  • [A close up of a model wearing Tower 28 Beauty's LipSoftie™ Lip Treatment in Watermelon Kiwi on her lips]

    Watermelon Kiwi

    Sheer Baby Pink
  • [A close up of a model wearing Tower 28 Beauty's LipSoftie™ Lip Treatment in Blood-Orange Vanilla on her lips]

    Blood Orange Vanilla

    Sheer Red-Orange
  • [A close up of a model wearing Tower 28 Beauty's LipSoftie™ Lip Treatment in Ube Vanilla on her lips]

    Ube Vanilla

    Sheer Burgundy
  • [A close up of a model wearing Tower 28 Beauty's LipSoftie™ Lip Treatment in SOS Vanilla on her lips]

    SOS Vanilla

    Clear

  • Lil’ Softies Lip Treatment Set

    (Shades include Red Bean Mochi, Watermelon Kiwi, Iced Dulce de Leche and Tiramisu)

  • LipSoftie® Lip Treatment x 4

    (Shades include SOS Vanilla, Confetti Cake, Sugar Plum and Red Bean Mochi)

This vegan formula is derm-approved + 100% clinically proven to heal and repair dry lips.

Best Hydrating Lippie in the GAME

"Used it for 3 days & my lips were so unbelievably soft then day 5 I started noticing my chapped inner lips were finally disappearing which I’ve tried everything & nothing worked till now. No exaggerating. This is probably the best hydrating lip treatment & my newest obsession where I’ll be constantly hooked with at my finger tips."

A must have for dry, cracked lips!

"I have dry, chapped lips that crack especially during the colder months and the LipSoftie Lip Treatment saved my lips with no irritation... It has a lightweight texture that doesn't feel sticky. I enjoy wearing it during the day and at night as a lip mask. The LipSoftie is another great addition to the SOS line!"

The Best Lip Treatment!

"My lips have never felt this healthy and or looked this supple before! This products feels so nice on my lips. It's smooth and not sticky at all. I love that this product contains quality ingredients like Shea Butter and Jojoba Oil, and that it's completely vegan and cruelty-free! I absolutely recommend this product and I can't wait to try more from Tower 28!"

SO HYDRATING!

"One of the first things I noticed about the product was how hydrating it is! I hate sticky lip products but this was not sticky AT ALL. It feels so nice and hydrating on the lips and you can really tell it’s moisturizing."

1 4

F.A.Q.

What does LipSoftie® Lip Treatment feel like on my lips?

LipSoftie® is a cushiony, soft non-sticky, lip treatment and it feels like a big hug for chapped lips.

What is the best way to use the dome applicator for LipSoftie® Lip Treatment?

We love a good throwback! LipSoftie®'s dome-shaped applicator is inspired by vintage lip balms (IYKYK). Apply the dome applicator directly onto your lips, squeeze to dispense product, and glide across for a smooth and even application.

Is LipSoftie® Lip Treatment vegan + cruelty free?

Yes, LipSoftie® Lip Treatment is formulated without animal byproducts, and never tested on animals. ALL Tower 28 products are vegan & cruelty-free.

What is the difference between LipSoftie® Lip Treatment, ShineOn Lip Jelly, and JuiceBalm Tinted Lip Balm?

LipSoftie® is a lip treatment that offers the hydration of a lip mask with a sweet sheer tint. JuiceBalm Lip Balm is a hydrating stick formula for easy application on-the-go and ShineOn Lip Jelly, on the other hand, is more similar to a lip gloss with a doe-foot applicator and jelly formula. All three are incredibly hydrating and juicy on the lips!
Reviews
4.8
Rated 4.8 out of 5 stars
Based on 1,165 reviews
Total 5 star reviews: 974 Total 4 star reviews: 150 Total 3 star reviews: 28 Total 2 star reviews: 4 Total 1 star reviews: 9
96%would recommend these products
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1,165 reviews
  • AS Profile picture for Andrea S.
    Andrea S.
    Reviewing
    LipSoftie® Lip Treatment
    I recommend this product
    Skin Tone Light
    What Did You Like About This Product? Did Not Irritate My Skin, Finish
    Would You Recommend This Product? Yes
    Rated 5 out of 5 stars
    2 weeks ago
    Lipsoftie

    I love these and have used up a few of them. Hope they come out with more cool toned colors. Here is what Confetti Cake looks like on me.

    Was this helpful?
  • A
    Andrea
    Verified Buyer
    Reviewing
    LipSoftie® Lip Treatment
    I recommend this product
    Skin Tone Light
    What Did You Like About This Product? Did Not Irritate My Skin, Finish
    Would You Recommend This Product? Yes
    Rated 5 out of 5 stars
    2 weeks ago
    Lipsoftie

    I love these and have already used up a few of them. Here is what the shade Confetti Cake looks like on me!

    Was this helpful?
  • JC
    Jessica C.
    Verified Buyer
    Reviewing
    LipSoftie® Lip Treatment
    I recommend this product
    Skin Tone Medium
    What Did You Like About This Product? Finish, Easy To Blend, Color
    Would You Recommend This Product? Yes
    Rated 5 out of 5 stars
    4 months ago
    Blood orange is my favorite

    Red bean mochi is a little light in color for my lips - it comes out almost clear for me (see photo). Ube vanilla is a little dark. Blood orange is the perfect sweet spot of a bright, color pink/orange/cherry blend. The formulas of all three are divine- - hydrating and shiny, easy to apply anytime day or night. Not a ton of staying power in terms of color, but exactly what you would expect from a gloss/balm hybrid. It’s so easy to reapply on the go.

    Was this helpful?
  • JS
    Janet S.
    Verified Buyer
    Reviewing
    LipSoftie® Lip Treatment
    I recommend this product
    Skin Tone Medium
    What Did You Like About This Product? Color, Did Not Irritate My Skin
    Would You Recommend This Product? Yes
    Rated 5 out of 5 stars
    4 months ago
    Love my lips!

    This stuff doesn’t dry out your lips like most lipsticks do. I use this instead of Vaseline. Love the color too!

    Was this helpful?
  • GF
    Gloria F.
    Verified Buyer
    Reviewing
    LipSoftie® Lip Treatment
    I recommend this product
    Skin Tone Medium
    What Did You Like About This Product? Color, Finish, Easy To Blend, Staying Power, Did Not Irritate My Skin
    Would You Recommend This Product? Yes
    Rated 5 out of 5 stars
    6 months ago
    Gorgeous

    Love the beautiful color, very flattering on olive skin tones. Incredible quality with a very hydrating finish!!!

    Was this helpful?
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SHOP ALL
Tower 28 skincare treatment set with four tubes and a box on a white background [Shared] Four tubes of Tower 28 lip gloss in different colors with product names and limited edition labels. [Shared]
Save $12
Lil’ Softies Lip Treatment Set

Limited Edition Mini Lip Balms

Tower 28 skincare product set with red packaging on a white background [Shared] TOWER28 skincare products with 'Your SOS Rescue Routine' text on a white background [Shared]
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Save $6
SOS Skincare Minis Kit

Mini Skincare Bestsellers

[Shared] [Shared]
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MakeWaves® Mascara Duo

Full-Size Mascara in Black + Brown

Eyeshadow with glittery texture and 'Tower 28' branding on a white background [Roxy] Eyeshadow with glittery texture and 'Tower 28' branding on a white background [Troubadour] Eyeshadow with glittery texture and 'Tower 28' branding on a white background [Chateau] Eyeshadow with glittery texture and 'Tower 28' branding on a white background [Avalon] Eyeshadow with glittery texture and 'Tower 28' branding on a white background [Whisky] Eyeshadow with glittery texture and 'Tower 28' branding on a white background [Viper] Eyeshadow with glittery texture and 'Tower 28' branding on a white background [Bungalow] Eyeshadow with glittery texture and 'Tower 28' branding on a white background [Garden] Eyeshadow with glittery texture and 'Tower 28' branding on a white background [Studio 28] [GoGo Eyeshadow Set] GoGo Cooling Shimmer Eyeshadow
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GoGo Cooling Shimmer Eyeshadow

Cooling + Soothing Eyeshadow Stick

Roxy
Tower 28 Beauty Swipe Serum Concealer in the shade 4.0 DTLA, shown with the tube standing upright next to the open applicator wand to reveal the product. [4.0 DTLA] Tower 28 Beauty Swipe Serum Concealer in the shade 1.0 BH, shown with the tube standing upright next to the open applicator wand to reveal the product. [1.0 BH] Tower 28 Beauty Swipe Serum Concealer in the shade 2.0 BU, shown with the tube standing upright next to the open applicator wand to reveal the product. [2.0 BU] Tower 28 Beauty Swipe Serum Concealer in the shade 3.0 CC, shown with the tube standing upright next to the open applicator wand to reveal the product. [3.0 CC] Tower 28 Beauty Swipe Serum Concealer in the shade 5.0 EP, shown with the tube standing upright next to the open applicator wand to reveal the product. [5.0 EP] Tower 28 Beauty Swipe Serum Concealer in the shade 6.0 IE, shown with the tube standing upright next to the open applicator wand to reveal the product. [6.0 IE] Tower 28 Beauty Swipe Serum Concealer in the shade 7.0 KTOWN, shown with the tube standing upright next to the open applicator wand to reveal the product. [7.0 KTOWN] Tower 28 Beauty Swipe Serum Concealer in the shade 8.0 LBC, shown with the tube standing upright next to the open applicator wand to display the product. [8.0 LBC] Tower 28 Beauty Swipe Serum Concealer in the shade 9.0 MDR, shown with the tube standing upright next to the open applicator wand to reveal the product. [9.0 MDR] Tower 28 Beauty Swipe Serum Concealer in shade 10.0 NOHO, with the tube standing upright next to the open applicator wand, revealing the product. [10.0 NOHO] Tower 28 Beauty Swipe Serum Concealer in the shade 11.0 OC, shown with the tube standing upright next to the open applicator wand to reveal the product. [11.0 OC] Tower 28 Beauty Swipe Serum Concealer in the shade 12.0 PALI, shown with the tube standing upright next to the open applicator wand to reveal the product. [12.0 PALI] Swipe Serum Concealer Tower 28 Beauty Swipe Serum Concealer in the shade 14.0 PV, shown with the tube standing upright next to the open applicator wand to reveal the product. [14.0 PV] Tower 28 Beauty Swipe Serum Concealer in the shade 15.0 SAMO, shown with the tube standing upright next to the open applicator wand to reveal the product. [15.0 SAMO] Tower 28 Beauty Swipe Serum Concealer in the shade 16.0 SB, shown with the tube standing upright next to the open applicator wand to reveal the product. [16.0 SB] Tower 28 Beauty Swipe Serum Concealer in the shade 17.0 SD, shown with the tube standing upright next to the open applicator wand to reveal the product. [17.0 SD] Tower 28 Beauty Swipe Serum Concealer in the shade 18.0 SGV, shown with the tube standing upright next to the open applicator wand to reveal the product. [18.0 SGV] Tower 28 Beauty Swipe Serum Concealer in the shade 19.0 WEHO, shown with the tube standing upright next to the open applicator wand to reveal the product. [19.0 WEHO] Tower 28 Beauty Swipe Serum Concealer in the shade 20.0 WLA, shown with the tube standing upright next to the open applicator wand to reveal the product. [20.0 WLA] Swipe Serum Concealer
Bestseller
Swipe Serum Concealer

All-Over Hydrating Concealer

4.0 DTLA
Tower 28 Beauty SOS Rescue Spray (4 oz) Tower 28 Beauty SOS Spray Duo featuring full-size (4oz) and travel-size (1oz). [Shared] Tower 28 Beauty SOS Rescue Spray in Refill size. [Refill] Tower 28 Beauty SOS Rescue Spray in 1oz. [1oz] Tower 28 Beauty SOS Daily Rescue Facial Spray Before + After Photo: left side of image (before) shows customer with redness on cheeks, forehead, and chin. Right side (after) of the image shows customer with reduction in redness and irritation, revealing calmer, clearer-looking skin with a healthy, hydrated glow. [Shared]
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SOS Rescue Spray

The Original Hypochlorous Acid Spray

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Tower 28 Beauty's SOS FaceGuard SPF 30. [Shared: SOS FaceGuard SPF 30] SOS FaceGuard™ SPF 30 Sunscreen PA+++ A person smiles while holding up a bottle of Tower 28 Beauty's SOS FaceGuard SPF 30. A swatch of the product is visible on their cheek. [Shared: SOS FaceGuard SPF 30]
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New
SOS FaceGuard™ SPF 30 Sunscreen PA+++

Mineral Sunscreen

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[GoGo Eyeshadow Set] Color swatches of makeup shades labeled with names on a white background [GoGo Eyeshadow Set]
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GoGo Cooling Shimmer Eyeshadow Set

Cooling + Soothing Eyeshadow Stick

The Tower 28 Beauty GetSet™ Matte Powder Blush in the shade Sunset Shirley. [Sunset Shirley] The Tower 28 Beauty GetSet™ Matte Powder Blush in the shade Downtown Daiquiri [Downtown Daiquiri x Toni Bravo] GetSet™ Matte Powder Blush The Tower 28 Beauty GetSet™ Matte Powder Blush in the shade Feliz Fresca. [Feliz Fresca] The Tower 28 Beauty GetSet™ Matte Powder Blush in the shade Culver Crush. [Culver Crush] The Tower 28 Beauty GetSet™ Matte Powder Blush in the shade Long Beach Iced Tea. [Long Beach Iced Tea] The Tower 28 Beauty GetSet™ Matte Powder Blush in the shade Samo Spritzer. [Samo Spritzer] The Tower 28 Beauty GetSet™ Matte Powder Blush in the shade Sawtelle Slushie. [Sawtelle Slushie] The Tower 28 Beauty GetSet™ Matte Powder Blush in the shade Pali Punch. [Pali Punch] Woman holding a pink makeup compact with a red background [Sunset Shirley x Toni Bravo]
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GetSet™ Matte Powder Blush

Blurring + 12-Hr Fade-Proof

Sunset Shirley x Toni Bravo *(NEW)
Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 05 Fairfax. [05 Fairfax] Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 10 Larchmont. [10 Larchmont] Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 13 La Cienega. [13 La Cienega] Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 15 Melrose. [15 Melrose] SunnyDays™ Tinted SPF 30 Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 20 Mulholland. [20 Mulholland] Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 25 Ocean Park. [25 Ocean Park] Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 30 PCH. [30 PCH] Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 35 Point Dume. [35 Point Dume] Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 38 Pomona. [38 Pomona] Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 40 Runyon. [40 Runyon] Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 45 Silver Lake. [45 Silver Lake] Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 50 Sunset. [50 Sunset] Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 55 Temescal. [55 Temescal] Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 60 Third St. [60 Third St] Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 65 Topanga. [65 Topanga] Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 70 Venice. [70 Venice] SunnyDays™ Tinted SPF 30
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SunnyDays™ Tinted SPF 30

Sun Protection + Coverage

05 Fairfax