• Go To Set [Shared Tower 28 Beauty's Go To Set which features MakeWaves™ Mascara, Swipe Serum Concealer, and BeachPlease Cream Blush]
    Save $6
  • Go To Set [Shared Tower 28 Beauty's Go To Set which features MakeWaves™ Mascara, Swipe Serum Concealer, and BeachPlease Cream Blush]
  • Go To Set [Shared Tower 28 Beauty's Go To Set which features MakeWaves™ Mascara, Swipe Serum Concealer, and BeachPlease Cream Blush]
  • Go To Set [Shared Tower 28 Beauty's Go To Set which features MakeWaves™ Mascara, Swipe Serum Concealer, and BeachPlease Cream Blush]
  • Tower 28 Beauty Swipe Serum Concealer in the shade 1.0 BH, shown with the tube standing upright next to the open applicator wand to reveal the product. [1.0 BH]
    Save $6
  • Tower 28 Beauty Swipe Serum Concealer in the shade 2.0 BU, shown with the tube standing upright next to the open applicator wand to reveal the product. [2.0 BU]
    Save $6
  • Tower 28 Beauty Swipe Serum Concealer in the shade 3.0 CC, shown with the tube standing upright next to the open applicator wand to reveal the product. [3.0 CC]
    Save $6
  • Tower 28 Beauty Swipe Serum Concealer in the shade 4.0 DTLA, shown with the tube standing upright next to the open applicator wand to reveal the product. [4.0 DTLA]
    Save $6
  • Tower 28 Beauty Swipe Serum Concealer in the shade 5.0 EP, shown with the tube standing upright next to the open applicator wand to reveal the product. [5.0 EP]
    Save $6
  • Tower 28 Beauty Swipe Serum Concealer in the shade 6.0 IE, shown with the tube standing upright next to the open applicator wand to reveal the product. [6.0 IE]
    Save $6
  • Tower 28 Beauty Swipe Serum Concealer in the shade 7.0 KTOWN, shown with the tube standing upright next to the open applicator wand to reveal the product. [7.0 KTOWN]
    Save $6
  • Tower 28 Beauty Swipe Serum Concealer in the shade 8.0 LBC, shown with the tube standing upright next to the open applicator wand to display the product. [8.0 LBC]
    Save $6
  • Tower 28 Beauty Swipe Serum Concealer in the shade 9.0 MDR, shown with the tube standing upright next to the open applicator wand to reveal the product. [9.0 MDR]
    Save $6
  • Tower 28 Beauty Swipe Serum Concealer in shade 10.0 NOHO, with the tube standing upright next to the open applicator wand, revealing the product. [10.0 NOHO]
    Save $6
  • Tower 28 Beauty Swipe Serum Concealer in the shade 11.0 OC, shown with the tube standing upright next to the open applicator wand to reveal the product. [11.0 OC]
    Save $6
  • Tower 28 Beauty Swipe Serum Concealer in the shade 12.0 PALI, shown with the tube standing upright next to the open applicator wand to reveal the product. [12.0 PALI]
    Save $6
  • Tower 28 Beauty Swipe Serum Concealer in the shade 14.0 PV, shown with the tube standing upright next to the open applicator wand to reveal the product. [14.0 PV]
    Save $6
  • Tower 28 Beauty Swipe Serum Concealer in the shade 15.0 SAMO, shown with the tube standing upright next to the open applicator wand to reveal the product. [15.0 SAMO]
    Save $6
  • Tower 28 Beauty Swipe Serum Concealer in the shade 16.0 SB, shown with the tube standing upright next to the open applicator wand to reveal the product. [16.0 SB]
    Save $6
  • Tower 28 Beauty Swipe Serum Concealer in the shade 17.0 SD, shown with the tube standing upright next to the open applicator wand to reveal the product. [17.0 SD]
    Save $6
  • Tower 28 Beauty Swipe Serum Concealer in the shade 18.0 SGV, shown with the tube standing upright next to the open applicator wand to reveal the product. [18.0 SGV]
    Save $6
  • Tower 28 Beauty Swipe Serum Concealer in the shade 19.0 WEHO, shown with the tube standing upright next to the open applicator wand to reveal the product. [19.0 WEHO]
    Save $6
  • Tower 28 Beauty Swipe Serum Concealer in the shade 20.0 WLA, shown with the tube standing upright next to the open applicator wand to reveal the product. [20.0 WLA]
    Save $6
  • Swipe Serum Concealer
    Save $6
  • Swipe Serum Concealer
  • A person’s face before and after using Tower 28 Beauty's Swipe Serum Concealer in shade 1.0 BH to visibly brighten under-eyes, reduce redness, and even out skin tone. [1.0 BH]
  • A person wearing Tower 28 Beauty's Swipe Serum Concealer in shade 1.0 BH, shown with a smooth, even complexion and radiant finish. [1.0 BH]
  • A person’s face before and after using Tower 28 Beauty's Swipe Serum Concealer in shade 1.0 BH to cover up dark circles, blemishes, and discoloration. [1.0 BH]
  • A person wearing Tower 28 Beauty's Swipe Serum Concealer in shade 1.0 BH, shown with a smooth, natural finish and even skin tone. [1.0 BH]
  • A person’s face before and after using Tower 28 Beauty's Swipe Serum Concealer in shade 2.0 BU to visibly reduce acne, redness, and discoloration for a smoother complexion. [2.0 BU]
  • A person wearing Tower 28 Beauty's Swipe Serum Concealer in shade 2.0 BU, shown with a smooth, radiant finish and even skin tone. [2.0 BU]
  • A person’s face before and after using Tower 28 Beauty's Swipe Serum Concealer in shade 2.0 BU to reduce redness, blur freckles, and create a smooth, even finish. [2.0 BU]
  • A person wearing Tower 28 Beauty's Swipe Serum Concealer in shade 2.0 BU, shown with an even, dewy finish and natural coverage across the cheeks and under-eyes. [2.0 BU]
  • A person’s face before and after using Tower 28 Beauty's Swipe Serum Concealer in shade 3.0 CC to visibly reduce redness, smooth skin texture, and even out skin tone. [3.0 CC]
  • A person wearing Tower 28 Beauty's Swipe Serum Concealer in shade 3.0 CC, shown with a bright, natural finish and even coverage across the skin. [3.0 CC]
  • A person’s face before and after using Tower 28 Beauty's Swipe Serum Concealer in shade 3.0 CC to reduce redness and blur dark spots for a smooth, even complexion. [3.0 CC]
  • 3.0 CC [A person's face with an evened out complexion after using Tower 28 Beauty's Swipe Serum Concealer in shade 3.0 CC]
  • A person holding Tower 28 Beauty's Swipe Serum Concealer in shade 4.0 DTLA, shown with a radiant, even complexion and natural-looking coverage. [4.0 DTLA]
  • A person’s face before and after using Tower 28 Beauty's Swipe Serum Concealer in shade 5.0 EP to visibly brighten under eyes, smooth skin texture, and even out skin tone. [5.0 EP]
  • A person wearing Tower 28 Beauty's Swipe Serum Concealer in shade 5.0 EP, shown with a smooth, natural finish and radiant complexion. [5.0 EP]
  • A person’s face before and after using Tower 28 Beauty's Swipe Serum Concealer in shade 6.0 IE to neutralize redness, brighten dullness, and smooth skin texture. [6.0 IE]
  • A person wearing Tower 28 Beauty's Swipe Serum Concealer in shade 6.0 IE, shown with a brightened, even complexion and natural finish. [6.0 IE]
  • A person’s face before and after using Tower 28 Beauty's Swipe Serum Concealer in shade 6.0 IE to visibly reduce redness, blur texture, and even out skin tone. [6.0 IE]
  • A person’s face after using Tower 28 Beauty's Swipe Serum Concealer in shade 6.0 IE to visibly reduce redness, blur texture, and even out skin tone. [6.0 IE]
  • A person’s face before and after using Tower 28 Beauty's Swipe Serum Concealer in shade 7.0 KTOWN to visibly reduce redness, blur texture, and even out skin tone. [7.0 KTOWN]
  • A person wearing Tower 28 Beauty's Swipe Serum Concealer in shade 7.0 KTOWN, shown with an even complexion, softened texture, and natural skin finish. [7.0 KTOWN]
  • A person's face before and after using Tower 28 Beauty's Swipe Serum Concealer in shade 8.0 LBC to visibly reduce dark spots, smooth uneven texture, and even out skin tone. [8.0 LBC]
  • A person wearing Tower 28 Beauty's Swipe Serum Concealer in shade 8.0 LBC, shown with an evened-out complexion and smooth, natural finish. [8.0 LBC]
  • A person’s face before and after using Tower 28 Beauty’s Swipe Serum Concealer in shade 9.0 MDR, shown with reduced redness, more even skin tone, and a natural-looking finish. [9.0 MDR]
  • A person wearing Tower 28 Beauty’s Swipe Serum Concealer in shade 9.0 MDR, shown with a smooth, even complexion and natural finish. [9.0 MDR]
  • A person's face before and after using Tower 28 Beauty's Swipe Serum Concealer in shade 10.0 NOHO, shown with softened dark spots, evened skin tone, and a smooth, natural finish. [10.0 NOHO]
  • A person shown wearing Tower 28 Beauty's Swipe Serum Concealer in shade 10.0 NOHO, with an evened skin tone and natural-looking finish. [10.0 NOHO]
  • A person's face before and after using Tower 28 Beauty's Swipe Serum Concealer in shade 11.0 OC, showing visibly reduced redness, less visible blemishes, and a smoother, more even skin tone. [11.0 OC]
  • A person shown wearing Tower 28 Beauty's Swipe Serum Concealer in shade 11.0 OC, with visibly evened skin tone and smoother-looking texture. [11.0 OC]
  • A person's face before and after using Tower 28 Beauty's Swipe Serum Concealer in shade 12.0 PALI, showing visibly evened skin tone, reduced shine, and a smoother finish. [12.0 PALI]
  • A person shown wearing Tower 28 Beauty's Swipe Serum Concealer in shade 12.0 PALI, with an even skin tone and smooth, natural-looking finish. [12.0 PALI]
  • A person's face before and after using Tower 28 Beauty's Swipe Serum Concealer in shade 12.0 PALI, showing visibly evened skin tone, smoother texture, and brightened under eyes. [12.0 PALI]
  • A person shown wearing Tower 28 Beauty's Swipe Serum Concealer in shade 12.0 PALI, with an even skin tone, smoother complexion, and a soft natural finish. [12.0 PALI]
  • A person's face before and after using Tower 28 Beauty's Swipe Serum Concealer in 13.0 PLAYA, shown with visibly evened skin tone, blurred texture, and a soft matte finish. [13.0 PLAYA]
  • A person shown wearing Tower 28 Beauty's Swipe Serum Concealer in 13.0 PLAYA, with evened skin tone, smoothed texture, and natural-looking coverage. [13.0 PLAYA]
  • A person shown wearing Tower 28 Beauty's Swipe Serum Concealer in 13.0 PLAYA, with visibly evened skin tone, brightened under-eyes, and smooth, natural finish. [13.0 PLAYA]
  • A person shown wearing Tower 28 Beauty's Swipe Serum Concealer in 13.0 PLAYA, with visibly evened tone, brightened complexion, and a natural radiant finish. [13.0 PLAYA]
  • A person's face before and after using Tower 28 Beauty's Swipe Serum Concealer in 14.0 PV, shown with visibly evened skin tone, smooth texture, and a soft matte finish. [14.0 PV]
  • A person holding Tower 28 Beauty's Swipe Serum Concealer in shade 14.0 PV, shown with a smooth, even complexion and natural skin-like finish. [14.0 PV]
  • A person's face before and after using Tower 28 Beauty's Swipe Serum Concealer in shade 15.0 SAMO to cover up dark circles, blemishes, and discoloration. [15.0 SAMO]
  • A person's face with an evened out complexion after using Tower 28 Beauty's Swipe Serum Concealer in shade 15.0 SAMO. [15.0 SAMO]
  • A person's face before and after using Tower 28 Beauty's Swipe Serum Concealer in shade 16.0 SB to cover up dark circles, blemishes, and discoloration. [16.0 SB]
  • A person's face with an evened out complexion after using Tower 28 Beauty's Swipe Serum Concealer in shade 16.0 SB. [16.0 SB]
  • A person's face before and after using Tower 28 Beauty's Swipe Serum Concealer in shade 16.0 SB to cover up dark circles, blemishes, and discoloration. [16.0 SB]
  • A person's face with an evened out complexion after using Tower 28 Beauty's Swipe Serum Concealer in shade 16.0 SB. [16.0 SB]
  • A person's face before and after using Tower 28 Beauty's Swipe Serum Concealer in shade 17.0 SD to cover up dark circles, blemishes, and discoloration. [17.0 SD]
  • A person's face with an evened out complexion after using Tower 28 Beauty's Swipe Serum Concealer in shade 17.0 SD. [17.0 SD]
  • A person's face before and after using Tower 28 Beauty's Swipe Serum Concealer in shade 18.0 SGV to cover up dark circles, blemishes, and discoloration. [18.0 SGV]
  • A person's face with an evened out complexion after using Tower 28 Beauty's Swipe Serum Concealer in shade 18.0 SGV. [18.0 SGV]
  • A person's face before and after using Tower 28 Beauty's Swipe Serum Concealer in shade 19.0 WEHO to cover up dark circles, blemishes, and discoloration. [19.0 WEHO]
  • A person's face with an evened out complexion after using Tower 28 Beauty's Swipe Serum Concealer in shade 19.0 WEHO. [19.0 WEHO]
  • A person's face before and after using Tower 28 Beauty's Swipe Serum Concealer in shade 20.0 WLA to cover up dark circles, blemishes, and discoloration. [20.0 WLA]
  • A person's face with an evened out complexion after using Tower 28 Beauty's Swipe Serum Concealer in shade 20.0 WLA. [20.0 WLA]
  • A person's face before and after using Tower 28 Beauty's Swipe Serum Concealer in shade 20.0 WLA to cover up dark circles, blemishes, and discoloration. [20.0 WLA]
  • A person's face with an evened out complexion after using Tower 28 Beauty's Swipe Serum Concealer in shade 20.0 WLA. [20.0 WLA]
  • Collage of a woman's face with different skin tones and makeup [1.0 BH, 2.0 BU, 3.0 CC, 4.0 DTLA, 5.0 EP, 6.0 IE] shades.
  • Collage of faces with different skin tones labeled as 'Deep Skintones'. [15.0 SAMO, 16.0 SB, 17.0 SD, 18.0 SGV, 19.0 WEHO, 20.0 WLA]
  • Collage of medium-tan skintone shades with corresponding color codes. [6.0 IE, 7.0 KTOWN, 8.0 LBC, 9.0 MDR, 10.0 NOHO, 11.0 OC]
  • Collage of faces with different skin tones and shades, labeled 'Tan - Deep Skintones'. [11.0 OC, 12.0 PALI, 13.0 PLAYA, 14.0 PV, 15.0 SAMO, 16.0 SB]
  • All 20 shades of Tower 28 Beauty Swipe Serum Concealer swatched on 3 arms of light, medium, and deep skin tone to show how the makeup looks on different skin tones. [Shared]
  • Collage of faces with text highlighting product benefits for sensitive skin. [Shared]
  • Skin tone chart with various skin tones displayed on a light purple background [Shared]
  • All 20 shades of Tower 28 Beauty Swipe Serum Concealer in reference to all SunnyDays SPF 30 Tinted Sunscreen shades for easy comparison and shade matching. [Shared]
  • Tower 28 Beauty Swipe Serum Concealer in the shade 1.0 BH, shown with the tube standing upright next to the open applicator wand to reveal the product. [1.0 BH]
  • Tower 28 Beauty Swipe Serum Concealer in the shade 2.0 BU, shown with the tube standing upright next to the open applicator wand to reveal the product. [2.0 BU]
  • Tower 28 Beauty Swipe Serum Concealer in the shade 3.0 CC, shown with the tube standing upright next to the open applicator wand to reveal the product. [3.0 CC]
  • Tower 28 Beauty Swipe Serum Concealer in the shade 4.0 DTLA, shown with the tube standing upright next to the open applicator wand to reveal the product. [4.0 DTLA]
  • Tower 28 Beauty Swipe Serum Concealer in the shade 5.0 EP, shown with the tube standing upright next to the open applicator wand to reveal the product. [5.0 EP]
  • Tower 28 Beauty Swipe Serum Concealer in the shade 6.0 IE, shown with the tube standing upright next to the open applicator wand to reveal the product. [6.0 IE]
  • Tower 28 Beauty Swipe Serum Concealer in the shade 7.0 KTOWN, shown with the tube standing upright next to the open applicator wand to reveal the product. [7.0 KTOWN]
  • Tower 28 Beauty Swipe Serum Concealer in the shade 8.0 LBC, shown with the tube standing upright next to the open applicator wand to display the product. [8.0 LBC]
  • Tower 28 Beauty Swipe Serum Concealer in the shade 9.0 MDR, shown with the tube standing upright next to the open applicator wand to reveal the product. [9.0 MDR]
  • Tower 28 Beauty Swipe Serum Concealer in shade 10.0 NOHO, with the tube standing upright next to the open applicator wand, revealing the product. [10.0 NOHO]
  • Tower 28 Beauty Swipe Serum Concealer in the shade 11.0 OC, shown with the tube standing upright next to the open applicator wand to reveal the product. [11.0 OC]
  • Tower 28 Beauty Swipe Serum Concealer in the shade 12.0 PALI, shown with the tube standing upright next to the open applicator wand to reveal the product. [12.0 PALI]
  • Tower 28 Beauty Swipe Serum Concealer in the shade 14.0 PV, shown with the tube standing upright next to the open applicator wand to reveal the product. [14.0 PV]
  • Tower 28 Beauty Swipe Serum Concealer in the shade 15.0 SAMO, shown with the tube standing upright next to the open applicator wand to reveal the product. [15.0 SAMO]
  • Tower 28 Beauty Swipe Serum Concealer in the shade 16.0 SB, shown with the tube standing upright next to the open applicator wand to reveal the product. [16.0 SB]
  • Tower 28 Beauty Swipe Serum Concealer in the shade 17.0 SD, shown with the tube standing upright next to the open applicator wand to reveal the product. [17.0 SD]
  • Tower 28 Beauty Swipe Serum Concealer in the shade 18.0 SGV, shown with the tube standing upright next to the open applicator wand to reveal the product. [18.0 SGV]
  • Tower 28 Beauty Swipe Serum Concealer in the shade 19.0 WEHO, shown with the tube standing upright next to the open applicator wand to reveal the product. [19.0 WEHO]
  • Tower 28 Beauty Swipe Serum Concealer in the shade 20.0 WLA, shown with the tube standing upright next to the open applicator wand to reveal the product. [20.0 WLA]
  • Swipe Serum Concealer
  • Swipe Serum Concealer
  • A person’s face before and after using Tower 28 Beauty's Swipe Serum Concealer in shade 1.0 BH to visibly brighten under-eyes, reduce redness, and even out skin tone. [1.0 BH]
  • A person wearing Tower 28 Beauty's Swipe Serum Concealer in shade 1.0 BH, shown with a smooth, even complexion and radiant finish. [1.0 BH]
  • A person’s face before and after using Tower 28 Beauty's Swipe Serum Concealer in shade 1.0 BH to cover up dark circles, blemishes, and discoloration. [1.0 BH]
  • A person wearing Tower 28 Beauty's Swipe Serum Concealer in shade 1.0 BH, shown with a smooth, natural finish and even skin tone. [1.0 BH]
  • A person’s face before and after using Tower 28 Beauty's Swipe Serum Concealer in shade 2.0 BU to visibly reduce acne, redness, and discoloration for a smoother complexion. [2.0 BU]
  • A person wearing Tower 28 Beauty's Swipe Serum Concealer in shade 2.0 BU, shown with a smooth, radiant finish and even skin tone. [2.0 BU]
  • A person’s face before and after using Tower 28 Beauty's Swipe Serum Concealer in shade 2.0 BU to reduce redness, blur freckles, and create a smooth, even finish. [2.0 BU]
  • A person wearing Tower 28 Beauty's Swipe Serum Concealer in shade 2.0 BU, shown with an even, dewy finish and natural coverage across the cheeks and under-eyes. [2.0 BU]
  • A person’s face before and after using Tower 28 Beauty's Swipe Serum Concealer in shade 3.0 CC to visibly reduce redness, smooth skin texture, and even out skin tone. [3.0 CC]
  • A person wearing Tower 28 Beauty's Swipe Serum Concealer in shade 3.0 CC, shown with a bright, natural finish and even coverage across the skin. [3.0 CC]
  • A person’s face before and after using Tower 28 Beauty's Swipe Serum Concealer in shade 3.0 CC to reduce redness and blur dark spots for a smooth, even complexion. [3.0 CC]
  • 3.0 CC [A person's face with an evened out complexion after using Tower 28 Beauty's Swipe Serum Concealer in shade 3.0 CC]
  • A person holding Tower 28 Beauty's Swipe Serum Concealer in shade 4.0 DTLA, shown with a radiant, even complexion and natural-looking coverage. [4.0 DTLA]
  • A person’s face before and after using Tower 28 Beauty's Swipe Serum Concealer in shade 5.0 EP to visibly brighten under eyes, smooth skin texture, and even out skin tone. [5.0 EP]
  • A person wearing Tower 28 Beauty's Swipe Serum Concealer in shade 5.0 EP, shown with a smooth, natural finish and radiant complexion. [5.0 EP]
  • A person’s face before and after using Tower 28 Beauty's Swipe Serum Concealer in shade 6.0 IE to neutralize redness, brighten dullness, and smooth skin texture. [6.0 IE]
  • A person wearing Tower 28 Beauty's Swipe Serum Concealer in shade 6.0 IE, shown with a brightened, even complexion and natural finish. [6.0 IE]
  • A person’s face before and after using Tower 28 Beauty's Swipe Serum Concealer in shade 6.0 IE to visibly reduce redness, blur texture, and even out skin tone. [6.0 IE]
  • A person’s face after using Tower 28 Beauty's Swipe Serum Concealer in shade 6.0 IE to visibly reduce redness, blur texture, and even out skin tone. [6.0 IE]
  • A person’s face before and after using Tower 28 Beauty's Swipe Serum Concealer in shade 7.0 KTOWN to visibly reduce redness, blur texture, and even out skin tone. [7.0 KTOWN]
  • A person wearing Tower 28 Beauty's Swipe Serum Concealer in shade 7.0 KTOWN, shown with an even complexion, softened texture, and natural skin finish. [7.0 KTOWN]
  • A person's face before and after using Tower 28 Beauty's Swipe Serum Concealer in shade 8.0 LBC to visibly reduce dark spots, smooth uneven texture, and even out skin tone. [8.0 LBC]
  • A person wearing Tower 28 Beauty's Swipe Serum Concealer in shade 8.0 LBC, shown with an evened-out complexion and smooth, natural finish. [8.0 LBC]
  • A person’s face before and after using Tower 28 Beauty’s Swipe Serum Concealer in shade 9.0 MDR, shown with reduced redness, more even skin tone, and a natural-looking finish. [9.0 MDR]
  • A person wearing Tower 28 Beauty’s Swipe Serum Concealer in shade 9.0 MDR, shown with a smooth, even complexion and natural finish. [9.0 MDR]
  • A person's face before and after using Tower 28 Beauty's Swipe Serum Concealer in shade 10.0 NOHO, shown with softened dark spots, evened skin tone, and a smooth, natural finish. [10.0 NOHO]
  • A person shown wearing Tower 28 Beauty's Swipe Serum Concealer in shade 10.0 NOHO, with an evened skin tone and natural-looking finish. [10.0 NOHO]
  • A person's face before and after using Tower 28 Beauty's Swipe Serum Concealer in shade 11.0 OC, showing visibly reduced redness, less visible blemishes, and a smoother, more even skin tone. [11.0 OC]
  • A person shown wearing Tower 28 Beauty's Swipe Serum Concealer in shade 11.0 OC, with visibly evened skin tone and smoother-looking texture. [11.0 OC]
  • A person's face before and after using Tower 28 Beauty's Swipe Serum Concealer in shade 12.0 PALI, showing visibly evened skin tone, reduced shine, and a smoother finish. [12.0 PALI]
  • A person shown wearing Tower 28 Beauty's Swipe Serum Concealer in shade 12.0 PALI, with an even skin tone and smooth, natural-looking finish. [12.0 PALI]
  • A person's face before and after using Tower 28 Beauty's Swipe Serum Concealer in shade 12.0 PALI, showing visibly evened skin tone, smoother texture, and brightened under eyes. [12.0 PALI]
  • A person shown wearing Tower 28 Beauty's Swipe Serum Concealer in shade 12.0 PALI, with an even skin tone, smoother complexion, and a soft natural finish. [12.0 PALI]
  • A person's face before and after using Tower 28 Beauty's Swipe Serum Concealer in 13.0 PLAYA, shown with visibly evened skin tone, blurred texture, and a soft matte finish. [13.0 PLAYA]
  • A person shown wearing Tower 28 Beauty's Swipe Serum Concealer in 13.0 PLAYA, with evened skin tone, smoothed texture, and natural-looking coverage. [13.0 PLAYA]
  • A person shown wearing Tower 28 Beauty's Swipe Serum Concealer in 13.0 PLAYA, with visibly evened skin tone, brightened under-eyes, and smooth, natural finish. [13.0 PLAYA]
  • A person shown wearing Tower 28 Beauty's Swipe Serum Concealer in 13.0 PLAYA, with visibly evened tone, brightened complexion, and a natural radiant finish. [13.0 PLAYA]
  • A person's face before and after using Tower 28 Beauty's Swipe Serum Concealer in 14.0 PV, shown with visibly evened skin tone, smooth texture, and a soft matte finish. [14.0 PV]
  • A person holding Tower 28 Beauty's Swipe Serum Concealer in shade 14.0 PV, shown with a smooth, even complexion and natural skin-like finish. [14.0 PV]
  • A person's face before and after using Tower 28 Beauty's Swipe Serum Concealer in shade 15.0 SAMO to cover up dark circles, blemishes, and discoloration. [15.0 SAMO]
  • A person's face with an evened out complexion after using Tower 28 Beauty's Swipe Serum Concealer in shade 15.0 SAMO. [15.0 SAMO]
  • A person's face before and after using Tower 28 Beauty's Swipe Serum Concealer in shade 16.0 SB to cover up dark circles, blemishes, and discoloration. [16.0 SB]
  • A person's face with an evened out complexion after using Tower 28 Beauty's Swipe Serum Concealer in shade 16.0 SB. [16.0 SB]
  • A person's face before and after using Tower 28 Beauty's Swipe Serum Concealer in shade 16.0 SB to cover up dark circles, blemishes, and discoloration. [16.0 SB]
  • A person's face with an evened out complexion after using Tower 28 Beauty's Swipe Serum Concealer in shade 16.0 SB. [16.0 SB]
  • A person's face before and after using Tower 28 Beauty's Swipe Serum Concealer in shade 17.0 SD to cover up dark circles, blemishes, and discoloration. [17.0 SD]
  • A person's face with an evened out complexion after using Tower 28 Beauty's Swipe Serum Concealer in shade 17.0 SD. [17.0 SD]
  • A person's face before and after using Tower 28 Beauty's Swipe Serum Concealer in shade 18.0 SGV to cover up dark circles, blemishes, and discoloration. [18.0 SGV]
  • A person's face with an evened out complexion after using Tower 28 Beauty's Swipe Serum Concealer in shade 18.0 SGV. [18.0 SGV]
  • A person's face before and after using Tower 28 Beauty's Swipe Serum Concealer in shade 19.0 WEHO to cover up dark circles, blemishes, and discoloration. [19.0 WEHO]
  • A person's face with an evened out complexion after using Tower 28 Beauty's Swipe Serum Concealer in shade 19.0 WEHO. [19.0 WEHO]
  • A person's face before and after using Tower 28 Beauty's Swipe Serum Concealer in shade 20.0 WLA to cover up dark circles, blemishes, and discoloration. [20.0 WLA]
  • A person's face with an evened out complexion after using Tower 28 Beauty's Swipe Serum Concealer in shade 20.0 WLA. [20.0 WLA]
  • A person's face before and after using Tower 28 Beauty's Swipe Serum Concealer in shade 20.0 WLA to cover up dark circles, blemishes, and discoloration. [20.0 WLA]
  • A person's face with an evened out complexion after using Tower 28 Beauty's Swipe Serum Concealer in shade 20.0 WLA. [20.0 WLA]
  • Collage of a woman's face with different skin tones and makeup [1.0 BH, 2.0 BU, 3.0 CC, 4.0 DTLA, 5.0 EP, 6.0 IE] shades.
  • Collage of faces with different skin tones labeled as 'Deep Skintones'. [15.0 SAMO, 16.0 SB, 17.0 SD, 18.0 SGV, 19.0 WEHO, 20.0 WLA]
  • Collage of medium-tan skintone shades with corresponding color codes. [6.0 IE, 7.0 KTOWN, 8.0 LBC, 9.0 MDR, 10.0 NOHO, 11.0 OC]
  • Collage of faces with different skin tones and shades, labeled 'Tan - Deep Skintones'. [11.0 OC, 12.0 PALI, 13.0 PLAYA, 14.0 PV, 15.0 SAMO, 16.0 SB]
  • All 20 shades of Tower 28 Beauty Swipe Serum Concealer swatched on 3 arms of light, medium, and deep skin tone to show how the makeup looks on different skin tones. [Shared]
  • Collage of faces with text highlighting product benefits for sensitive skin. [Shared]
  • Skin tone chart with various skin tones displayed on a light purple background [Shared]
  • All 20 shades of Tower 28 Beauty Swipe Serum Concealer in reference to all SunnyDays SPF 30 Tinted Sunscreen shades for easy comparison and shade matching. [Shared]
  • Finest Hour [Tower 28 Beauty's BeachPlease Cream Blush in the shade Finest Hour]
    Save $6
  • Magic Hour [Tower 28 Beauty's BeachPlease Cream Blush in the shade Magic Hour]
    Save $6
  • Dream Hour [Tower 28 Beauty's BeachPlease Cream Blush in the shade Dream Hour]
    Save $6
  • Party Hour [Tower 28 Beauty's BeachPlease Cream Blush in the shade Party Hour]
    Save $6
  • Rush Hour [Tower 28 Beauty's BeachPlease Cream Blush in Rush Hour]
    Save $6
  • Happy Hour [Tower 28 Beauty's BeachPlease Cream Blush in the shade Happy Hour]
    Save $6
  • Golden Hour [Tower 28 Beauty's BeachPlease Cream Blush in the shade Golden Hour]
    Save $6
  • Power Hour [Tower 28 Beauty BeachPlease Cream Blush in shade Power Hour]
    Save $6
  • After Hours [Tower 28 Beauty's BeachPlease Cream Blush in the shade After Hours]
    Save $6
  • Office Hours [Tower 28 Beauty's BeachPlease Cream Blush in the shade Office Hours]
    Save $6
  • BeachPlease Cream Blush
  • Magic Hour [A quad showing Tower 28 Beauty BeachPlease Cream Blush in Magic Hour on three different models with light, medium, and deep skin tones.]
  • Magic Hour [A close up of a model with Tower 28 Beauty's BeachPlease Cream Blush in Magic Hour on her face.]
  • Dream Hour [A quad showing Tower 28 Beauty BeachPlease Cream Blush in Dream Hour on three different models with light, medium, and deep skin tones.]
  • Dream Hour [A close up of a model with Tower 28 Beauty's BeachPlease Cream Blush in Dream Hour on her face.]
  • Party Hour [A quad showing Tower 28 Beauty BeachPlease Cream Blush in Party Hour on three different models with light, medium, and deep skin tones.]
  • Party Hour [A close-up of a model with medium skin tone wearing Tower 28 Beauty's BeachPlease Cream Blush in Party Hour]
  • Rush Hour [A quad showing Tower 28 Beauty BeachPlease Cream Blush in Rush Hour on three different models with light, medium, and deep skin tones.]
  • Rush Hour [A close up of a model with Tower 28 Beauty's BeachPlease Cream Blush in Rush Hour on her face.]
  • Happy Hour [A quad showing Tower 28 Beauty BeachPlease Cream Blush in Happy Hour on three different models with light, medium, and deep skin tones.]
  • Happy Hour [A close up of a model with Tower 28 Beauty's BeachPlease Cream Blush in Happy Hour on her face.]
  • Golden Hour [A quad showing Tower 28 Beauty BeachPlease Cream Blush in Golden Hour on three different models with light, medium, and deep skin tones.]
  • Golden Hour [A close up of a model with Tower 28 Beauty's BeachPlease Cream Blush in Golden Hour on her face.]
  • Power Hour [A quad showing Tower 28 Beauty BeachPlease Cream Blush in Power Hour on three different models with light, medium, and deep skin tones.]
  • Power Hour [A close up of a model with Tower 28 Beauty's BeachPlease Cream Blush in Power Hour on her face.]
  • After Hours [A quad showing Tower 28 Beauty BeachPlease Cream Blush in After Hours on three different models with light, medium, and deep skin tones.]
  • After Hours [A close up of a model with Tower 28 Beauty's BeachPlease Cream Blush in After Hours on her face.]
  • Office Hours [A quad showing Tower 28 Beauty BeachPlease Cream Blush in Office Hours on three different models with light, medium, and deep skin tones.]
  • Office Hours [A close up of a model with Tower 28 Beauty's BeachPlease Cream Blush in Office Hours on her face.]
  • Finest Hour [A quad showing Tower 28 Beauty BeachPlease Cream Blush in Finest Hour on three different models with light, medium, and deep skin tones.]
  • Finest Hour [A close up of two models with Tower 28 Beauty's BeachPlease Cream Blush in Finest Hour on their faces.
  • [Shared: Tower 28 Beauty BeachPlease Cream Blush shades swatched]
  • [Shared: Tower 28 Beauty BeachPlease Cream Blush shades swatched]
  • Finest Hour [Tower 28 Beauty's BeachPlease Cream Blush in the shade Finest Hour]
  • Magic Hour [Tower 28 Beauty's BeachPlease Cream Blush in the shade Magic Hour]
  • Dream Hour [Tower 28 Beauty's BeachPlease Cream Blush in the shade Dream Hour]
  • Party Hour [Tower 28 Beauty's BeachPlease Cream Blush in the shade Party Hour]
  • Rush Hour [Tower 28 Beauty's BeachPlease Cream Blush in Rush Hour]
  • Happy Hour [Tower 28 Beauty's BeachPlease Cream Blush in the shade Happy Hour]
  • Golden Hour [Tower 28 Beauty's BeachPlease Cream Blush in the shade Golden Hour]
  • Power Hour [Tower 28 Beauty BeachPlease Cream Blush in shade Power Hour]
  • After Hours [Tower 28 Beauty's BeachPlease Cream Blush in the shade After Hours]
  • Office Hours [Tower 28 Beauty's BeachPlease Cream Blush in the shade Office Hours]
  • BeachPlease Cream Blush
  • Magic Hour [A quad showing Tower 28 Beauty BeachPlease Cream Blush in Magic Hour on three different models with light, medium, and deep skin tones.]
  • Magic Hour [A close up of a model with Tower 28 Beauty's BeachPlease Cream Blush in Magic Hour on her face.]
  • Dream Hour [A quad showing Tower 28 Beauty BeachPlease Cream Blush in Dream Hour on three different models with light, medium, and deep skin tones.]
  • Dream Hour [A close up of a model with Tower 28 Beauty's BeachPlease Cream Blush in Dream Hour on her face.]
  • Party Hour [A quad showing Tower 28 Beauty BeachPlease Cream Blush in Party Hour on three different models with light, medium, and deep skin tones.]
  • Party Hour [A close-up of a model with medium skin tone wearing Tower 28 Beauty's BeachPlease Cream Blush in Party Hour]
  • Rush Hour [A quad showing Tower 28 Beauty BeachPlease Cream Blush in Rush Hour on three different models with light, medium, and deep skin tones.]
  • Rush Hour [A close up of a model with Tower 28 Beauty's BeachPlease Cream Blush in Rush Hour on her face.]
  • Happy Hour [A quad showing Tower 28 Beauty BeachPlease Cream Blush in Happy Hour on three different models with light, medium, and deep skin tones.]
  • Happy Hour [A close up of a model with Tower 28 Beauty's BeachPlease Cream Blush in Happy Hour on her face.]
  • Golden Hour [A quad showing Tower 28 Beauty BeachPlease Cream Blush in Golden Hour on three different models with light, medium, and deep skin tones.]
  • Golden Hour [A close up of a model with Tower 28 Beauty's BeachPlease Cream Blush in Golden Hour on her face.]
  • Power Hour [A quad showing Tower 28 Beauty BeachPlease Cream Blush in Power Hour on three different models with light, medium, and deep skin tones.]
  • Power Hour [A close up of a model with Tower 28 Beauty's BeachPlease Cream Blush in Power Hour on her face.]
  • After Hours [A quad showing Tower 28 Beauty BeachPlease Cream Blush in After Hours on three different models with light, medium, and deep skin tones.]
  • After Hours [A close up of a model with Tower 28 Beauty's BeachPlease Cream Blush in After Hours on her face.]
  • Office Hours [A quad showing Tower 28 Beauty BeachPlease Cream Blush in Office Hours on three different models with light, medium, and deep skin tones.]
  • Office Hours [A close up of a model with Tower 28 Beauty's BeachPlease Cream Blush in Office Hours on her face.]
  • Finest Hour [A quad showing Tower 28 Beauty BeachPlease Cream Blush in Finest Hour on three different models with light, medium, and deep skin tones.]
  • Finest Hour [A close up of two models with Tower 28 Beauty's BeachPlease Cream Blush in Finest Hour on their faces.
  • [Shared: Tower 28 Beauty BeachPlease Cream Blush shades swatched]
  • [Shared: Tower 28 Beauty BeachPlease Cream Blush shades swatched]
  • The Tower 28 Beauty MakeWaves™ Mascara in the shade Jet. [Jet]
    Save $6
  • The Tower 28 Beauty MakeWaves Mini Mascara. [Mini]
    Save $6
  • The Tower 28 Beauty MakeWaves™ Mascara in the shade Drift. [Drift]
    Save $6
  • Two tubes of Tower 28 Beauty’s MakeWaves Mascara in the shades Jet and Drift are shown next to the MakeWaves Eyelash Curler. [MakeWaves Mascara Set]
    Save $6
  • MakeWaves® Mascara
    Save $6
  • A close up of people's eyelashes before and after applying the Tower 28 Beauty's MakeWaves Mascara in Jet, Drift. Lashes are visibly lifted and lengthened. [Shared]
  • Close-up of a person's eyes with a black color swatch labeled 'JET' on a beige background. [Jet, MakeWaves Mascara Set, Mini]
  • Close-up of a person's eye with 'JET' black color swatch on skin [Jet, Mini]
  • Close-up of eyes with brown eyebrow color swatch labeled 'DRIFT Espresso Brown Color'. [Drift, MakeWaves Mascara Set]
  • Close-up of a person's eyes with a black color swatch labeled on a beige background. [Drift]
  • Makeup brushes with pink holder on a white background [MakeWaves® Mascara Duo]
  • A close up of a person's eyelashes before and after applying the Tower 28 Beauty MakeWaves™ Mascara in Jet, transforming them from natural to full-on glamorous. [Shared]
  • Two mascara brushes with espresso brown and black color swatches on a white background. [Shared]
  • Makeup brush with text explaining its features on a light gray background [Shared]
  • Mascara with an eye close-up, highlighting Aquaflex Technology and Castor Oil benefits. [Shared]
  • The Tower 28 Beauty MakeWaves™ Mini Mascara in the shade Jet next to the Full-Size MakeWaves™ Mascara in the shade Jet. [Shared]
  • The Tower 28 Beauty MakeWaves™ Mascara in the shade Jet. [Jet]
  • The Tower 28 Beauty MakeWaves Mini Mascara. [Mini]
  • The Tower 28 Beauty MakeWaves™ Mascara in the shade Drift. [Drift]
  • Two tubes of Tower 28 Beauty’s MakeWaves Mascara in the shades Jet and Drift are shown next to the MakeWaves Eyelash Curler. [MakeWaves Mascara Set]
  • MakeWaves® Mascara
  • A close up of people's eyelashes before and after applying the Tower 28 Beauty's MakeWaves Mascara in Jet, Drift. Lashes are visibly lifted and lengthened. [Shared]
  • Close-up of a person's eyes with a black color swatch labeled 'JET' on a beige background. [Jet, MakeWaves Mascara Set, Mini]
  • Close-up of a person's eye with 'JET' black color swatch on skin [Jet, Mini]
  • Close-up of eyes with brown eyebrow color swatch labeled 'DRIFT Espresso Brown Color'. [Drift, MakeWaves Mascara Set]
  • Close-up of a person's eyes with a black color swatch labeled on a beige background. [Drift]
  • Makeup brushes with pink holder on a white background [MakeWaves® Mascara Duo]
  • A close up of a person's eyelashes before and after applying the Tower 28 Beauty MakeWaves™ Mascara in Jet, transforming them from natural to full-on glamorous. [Shared]
  • Two mascara brushes with espresso brown and black color swatches on a white background. [Shared]
  • Makeup brush with text explaining its features on a light gray background [Shared]
  • Mascara with an eye close-up, highlighting Aquaflex Technology and Castor Oil benefits. [Shared]
  • The Tower 28 Beauty MakeWaves™ Mini Mascara in the shade Jet next to the Full-Size MakeWaves™ Mascara in the shade Jet. [Shared]

Go-To Set

$56.00
4.7
Rated 4.7 out of 5 stars
2,815 Reviews

Your makeup essentials for quick touch-ups on the go. Pick and choose 3 full-size favorites with your custom shades.

Tower 28 Beauty Swipe Serum Concealer in the shade 4.0 DTLA, shown with the tube standing upright next to the open applicator wand to reveal the product. [4.0 DTLA] Tower 28 Beauty Swipe Serum Concealer in the shade 1.0 BH, shown with the tube standing upright next to the open applicator wand to reveal the product. [1.0 BH] Tower 28 Beauty Swipe Serum Concealer in the shade 2.0 BU, shown with the tube standing upright next to the open applicator wand to reveal the product. [2.0 BU] Tower 28 Beauty Swipe Serum Concealer in the shade 3.0 CC, shown with the tube standing upright next to the open applicator wand to reveal the product. [3.0 CC] Tower 28 Beauty Swipe Serum Concealer in the shade 5.0 EP, shown with the tube standing upright next to the open applicator wand to reveal the product. [5.0 EP] Tower 28 Beauty Swipe Serum Concealer in the shade 6.0 IE, shown with the tube standing upright next to the open applicator wand to reveal the product. [6.0 IE] Tower 28 Beauty Swipe Serum Concealer in the shade 7.0 KTOWN, shown with the tube standing upright next to the open applicator wand to reveal the product. [7.0 KTOWN] Tower 28 Beauty Swipe Serum Concealer in the shade 8.0 LBC, shown with the tube standing upright next to the open applicator wand to display the product. [8.0 LBC] Tower 28 Beauty Swipe Serum Concealer in the shade 9.0 MDR, shown with the tube standing upright next to the open applicator wand to reveal the product. [9.0 MDR] Tower 28 Beauty Swipe Serum Concealer in shade 10.0 NOHO, with the tube standing upright next to the open applicator wand, revealing the product. [10.0 NOHO] Tower 28 Beauty Swipe Serum Concealer in the shade 11.0 OC, shown with the tube standing upright next to the open applicator wand to reveal the product. [11.0 OC] Tower 28 Beauty Swipe Serum Concealer in the shade 12.0 PALI, shown with the tube standing upright next to the open applicator wand to reveal the product. [12.0 PALI] Swipe Serum Concealer Tower 28 Beauty Swipe Serum Concealer in the shade 14.0 PV, shown with the tube standing upright next to the open applicator wand to reveal the product. [14.0 PV] Tower 28 Beauty Swipe Serum Concealer in the shade 15.0 SAMO, shown with the tube standing upright next to the open applicator wand to reveal the product. [15.0 SAMO] Tower 28 Beauty Swipe Serum Concealer in the shade 16.0 SB, shown with the tube standing upright next to the open applicator wand to reveal the product. [16.0 SB] Tower 28 Beauty Swipe Serum Concealer in the shade 17.0 SD, shown with the tube standing upright next to the open applicator wand to reveal the product. [17.0 SD] Tower 28 Beauty Swipe Serum Concealer in the shade 18.0 SGV, shown with the tube standing upright next to the open applicator wand to reveal the product. [18.0 SGV] Tower 28 Beauty Swipe Serum Concealer in the shade 19.0 WEHO, shown with the tube standing upright next to the open applicator wand to reveal the product. [19.0 WEHO] Tower 28 Beauty Swipe Serum Concealer in the shade 20.0 WLA, shown with the tube standing upright next to the open applicator wand to reveal the product. [20.0 WLA] Swipe Serum Concealer

Swipe Serum Concealer

4.0 DTLA
4.0 DTLA
Finest Hour [Tower 28 Beauty's BeachPlease Cream Blush in the shade Finest Hour] Dream Hour [Tower 28 Beauty's BeachPlease Cream Blush in the shade Dream Hour] Happy Hour [Tower 28 Beauty's BeachPlease Cream Blush in the shade Happy Hour] Party Hour [Tower 28 Beauty's BeachPlease Cream Blush in the shade Party Hour] Magic Hour [Tower 28 Beauty's BeachPlease Cream Blush in the shade Magic Hour] Power Hour [Tower 28 Beauty BeachPlease Cream Blush in shade Power Hour] Golden Hour [Tower 28 Beauty's BeachPlease Cream Blush in the shade Golden Hour] Office Hours [Tower 28 Beauty's BeachPlease Cream Blush in the shade Office Hours] Rush Hour [Tower 28 Beauty's BeachPlease Cream Blush in Rush Hour] After Hours [Tower 28 Beauty's BeachPlease Cream Blush in the shade After Hours] BeachPlease Cream Blush

BeachPlease Cream Blush

Finest Hour
Finest Hour
The Tower 28 Beauty MakeWaves™ Mascara in the shade Jet. [Jet] The Tower 28 Beauty MakeWaves™ Mascara in the shade Drift. [Drift] MakeWaves® Mascara The Tower 28 Beauty MakeWaves Mini Mascara. [Mini] Two tubes of Tower 28 Beauty’s MakeWaves Mascara in the shades Jet and Drift are shown next to the MakeWaves Eyelash Curler. [MakeWaves Mascara Set] A close up of people's eyelashes before and after applying the Tower 28 Beauty's MakeWaves Mascara in Jet, Drift. Lashes are visibly lifted and lengthened. [Shared]

MakeWaves® Mascara

Jet
Jet

Your makeup essentials for quick touch-ups on the go. Pick and choose 3 full-size favorites with your custom shades.

Free Shipping $30+ • Free Returns

What's Included

Swipe Serum Concealer (Full-size): a hydrating concealer that glides on like a serum but has the medium-buildable coverage power to instantly cover dark circles, redness, and blemishes. Take the Shade Match Quiz find yours.


BeachPlease Cream Blush (Full-size): a buildable, pigmented, creamy multi-use color for lips + cheeks. Choose from 8 sun-kissed shades, inspired by the colors of the Santa Monica sunset.

MakeWaves Mascara (Full-size): a safe for sensitive eyes, vegan mascara that lengthens, defines, and holds a curl with Aquaflex® Technology for amped up, natural looking lashes.

Ingredients

Swipe Concealer: Water/Aqua/Eau, Hydrogenated Polyisobutene, Isononyl Isononanoate, Propanediol, Glycerin, Polyglyceryl-3 Polyricinoleate, Polyglyceryl-3 Diisostearate, Disteardimonium Hectorite, Sorbitan Isostearate, Magnesium Sulfate, Sodium Dehydroacetate, Caprylyl Glycol, 1,2-Hexanediol, Magnesium Stearate, Tocopheryl Acetate, Sodium Lauroyl Glutamate, Lysine, Magnesium Chloride, Sodium Hyaluronate, Cassia Angustifolia Seed Polysaccharide, Centella Asiatica Extract, Lactobacillus Ferment Lysate, Camellia Sinensis Leaf Extract, Punica Granatum Bark/Fruit Extract, Lactobacillus Ferment, Caffeine, Aluminum Hydroxide (CI 77002), Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77492, CI 77499).

BeachPlease Cream Blush: Hydrogenated Polyisobutene, Zea Mays (Corn) Starch, Ricinus Communis (Castor) Seed Oil, Polyhydroxystearic Acid, Helianthus Annuus (Sunflower) Seed Wax, Diisostearyl Malate, Triisostearyl Citrate, Microcrystalline Wax (Cera Microcristallina), Jojoba Esters, Butyrospermum Parkii (Shea) Butter, Orbignya Oleifera Seed Oil, Oryza Sativa (Rice) Bran Extract, Helianthus Annuus (Sunflower) Extract, Rosmarinus Officinalis (Rosemary) Leaf Extract, Camellia Sinensis Leaf Extract, Chamomilla Recutita (Matricaria) Flower Extract, Aloe Barbadensis Leaf Extract, Carthamus Tinctorius (Safflower) Seed Oil, Acacia Decurrens Flower Wax, Persea Gratissima (Avocado) Oil, Rosa Canina Fruit Oil, Glycine Soja (Soybean) Oil, Tocopherol, Polyglycerin-3, Caprylyl Glycol, Ethylhexylglycerin. MAY CONTAIN: Iron Oxides (CI 77491), Iron Oxides (CI 77492), Iron Oxides (CI 77499), Red 7 Lake (CI 15850), Red 22 Lake (CI 45380), Red 30 Lake (CI 73360), Titanium Dioxide (CI 77891).

MakeWaves Mascara: Water/Aqua/Eau, Copernicia Cerifera (Carnauba) Wax/Cera Carnauba/Cire de carnauba, Glyceryl Stearate, Hydrogenated Olive Oil Stearyl Esters, Synthetic Wax, VP/VA Copolymer, Stearic Acid, Helianthus Annuus (Sunflower) Seed Wax, Palmitic Acid, Butylene Glycol, Olea Europaea (Olive) Oil Unsaponifiables, Aminomethyl Propanol, Ricinus Communis (Castor) Seed Oil, 1,2-Hexanediol, Caprylyl Glycol, Polyimide-1, Galactoarabinan, Rhus Succedanea Fruit Wax, Shorea Robusta Resin, Sodium Dehydroacetate, Lecithin, Tocopherol, Ascorbyl Palmitate, Citric Acid, Iron Oxides (CI 77499), Ultramarines (CI 77007).

Dermatologist Approved, Clinically Tested, Hypoallergenic.

Fragrance Free, Essential Oil Free, Gluten Free, Silicon Free, Alcohol-Free, Vegan, Cruelty-Free.

How to Use

Swipe Serum Concealer: Swipe on directly with the applicator to cover dark circles, spot conceal, or for all over coverage. Use fingertips, a brush, or beauty sponge to blend.

BeachPlease Cream Blush: Tap and blend with fingertips onto cheeks and lips for a sun-kissed flush.

MakeWaves Mascara: Use the inner wave of the dual-sided brush to build up volume and the longer bristles to lengthen and define lashes.

View full details
Go To Set [Shared Tower 28 Beauty's Go To Set which features MakeWaves™ Mascara, Swipe Serum Concealer, and BeachPlease Cream Blush]
Go-To Set

DERMATOLOGIST-APPROVED, CLINICALLY-TESTED, NON-IRRITATING

Makeup That Won't Break You Out.

F.A.Q.

Can I customize my Tower 28 Go-To Set?

Absolutely! You can mix and match your favorite colors above. Not sure which colors to get? You can take our 3 mins Product Quiz linked in our navigation!

Is the Tower 28 Go-To Set vegan + cruelty-free?

Yes! Everything in the Tower 28 Go-To Set is formulated without animal byproducts, and never tested on animals. ALL Tower 28 products are vegan & cruelty-free.
Reviews
4.7
Rated 4.7 out of 5 stars
Based on 2,815 reviews
Total 5 star reviews: 2.3k Total 4 star reviews: 274 Total 3 star reviews: 108 Total 2 star reviews: 46 Total 1 star reviews: 58
92%would recommend these products
Slide 1 selected
Write a Review (Opens in a new window)
2,815 reviews
  • C
    Candice
    Reviewing
    Swipe Serum Concealer
    I recommend this product
    Rated 4 out of 5 stars
    4 days ago
    Concealer

    Very natural coverage I like it

    Was this helpful?
  • K
    KandiceLori
    Verified Buyer
    Reviewing
    Swipe Serum Concealer
    I recommend this product
    Skin Challenges Acne/Blemishes, Dryness, Texture, Hyperpigmentation, Redness
    What Did You Like About This Product? Lasting Power, Easy to Blend, Finish, Coverage, Skincare Benefits
    Would You Recommend This Product? Yes
    Rated 5 out of 5 stars
    1 week ago
    Filter like concealor

    ***STOP AT THIS REVIEW!!! When I tell you a little, I mean a LITTLE goes a loOong way! It really does. When it comes to concealers I’ve tried many. I am true to this concealer like I am my fav restaurant cause it’s that good. It honestly like a filter.

    Was this helpful?
  • K
    Karla
    Reviewing
    MakeWaves® Mascara
    I recommend this product
    Lash Type Long
    What Did You Like About This Product? Lengthens, Volumizes
    Would You Recommend This Product? Yes
    Rated 5 out of 5 stars
    3 weeks ago
    Love this!!!

    ummmm yesssss. I love this mascara so much my lashes ARE LASSSSHING HUNNY.

    Was this helpful?
  • I
    Irene
    Verified Reviewer
    Reviewing
    Swipe Serum Concealer
    I recommend this product
    Skin Challenges Dullness
    What Did You Like About This Product? Color, Coverage, Easy to Blend, Finish, Skincare Benefits
    Would You Recommend This Product? Yes
    Rated 5 out of 5 stars
    3 weeks ago
    Favorite of all time

    Tower 28 Concealer shade 5.0 EP

    This has been one of my favorite concealers for a very long time. I love the coverage and the way it looks on my skin. I have combination skin more on the oily side, and I love that it somewhat keeps my skin matte, and doesn’t make it look more oily, while not settling into my fine lines. No creasing or moving, it lasts throughout the day. And I just love how it brightens my under-eye area and covers up my breakouts so well. It has a very good full coverage while feeling lightweight and looking natural. Shade 5.0 EP

    Was this helpful?
  • B
    Bonita
    Verified Reviewer
    Reviewing
    Swipe Serum Concealer
    I recommend this product
    Skin Challenges Texture, Dryness
    What Did You Like About This Product? Coverage, Finish, Didn't Irritate My Skin, Skincare Benefits, Lasting Power
    Would You Recommend This Product? Yes
    Rated 5 out of 5 stars
    3 weeks ago
    Love

    A clean beauty essential that delivers on every front. This lightweight, serum-infused concealer blends effortlessly into the skin, offering buildable coverage that feels breathable and looks natural. hydrates while concealing, leaving skin smooth, radiant, and never cakey.

    Make sure to choose the right shade! I chose mine to dark 🤣 i made it work.

    Just buy it already

    Was this helpful?
Show More
SHOP ALL
  • Tower 28 skincare treatment set with four tubes and a box on a white background [Shared] Four tubes of Tower 28 lip gloss in different colors with product names and limited edition labels. [Shared]
    Save $12
    Lil’Softies Lip Treatment Set

    Limited Edition Mini Lip Balms

  • Tower 28 skincare product set with red packaging on a white background [Shared] TOWER28 skincare products with 'Your SOS Rescue Routine' text on a white background [Shared]
    National Eczema Association Seal of Acceptance National Rosacea Society Accepted National Psoriasis Foundation Recognized
    Save $6
    SOS Skincare Minis Kit

    Mini Skincare Bestsellers

  • [Shared] [Shared]
    Save $11
    MakeWaves® Mascara Duo

    Full-Size Mascara in Black + Brown

  • Eyeshadow with glittery texture and 'Tower 28' branding on a white background [Roxy] Eyeshadow with glittery texture and 'Tower 28' branding on a white background [Troubadour] Eyeshadow with glittery texture and 'Tower 28' branding on a white background [Chateau] Eyeshadow with glittery texture and 'Tower 28' branding on a white background [Avalon] Eyeshadow with glittery texture and 'Tower 28' branding on a white background [Whisky] Eyeshadow with glittery texture and 'Tower 28' branding on a white background [Viper] Eyeshadow with glittery texture and 'Tower 28' branding on a white background [Bungalow] Eyeshadow with glittery texture and 'Tower 28' branding on a white background [Garden] Eyeshadow with glittery texture and 'Tower 28' branding on a white background [Studio 28] [GoGo Eyeshadow Set] GoGo Cooling Shimmer Eyeshadow
    New
    GoGo Cooling Shimmer Eyeshadow

    Cooling + Soothing Eyeshadow Stick

    Roxy
  • Tower 28 Beauty Swipe Serum Concealer in the shade 4.0 DTLA, shown with the tube standing upright next to the open applicator wand to reveal the product. [4.0 DTLA] Tower 28 Beauty Swipe Serum Concealer in the shade 1.0 BH, shown with the tube standing upright next to the open applicator wand to reveal the product. [1.0 BH] Tower 28 Beauty Swipe Serum Concealer in the shade 2.0 BU, shown with the tube standing upright next to the open applicator wand to reveal the product. [2.0 BU] Tower 28 Beauty Swipe Serum Concealer in the shade 3.0 CC, shown with the tube standing upright next to the open applicator wand to reveal the product. [3.0 CC] Tower 28 Beauty Swipe Serum Concealer in the shade 5.0 EP, shown with the tube standing upright next to the open applicator wand to reveal the product. [5.0 EP] Tower 28 Beauty Swipe Serum Concealer in the shade 6.0 IE, shown with the tube standing upright next to the open applicator wand to reveal the product. [6.0 IE] Tower 28 Beauty Swipe Serum Concealer in the shade 7.0 KTOWN, shown with the tube standing upright next to the open applicator wand to reveal the product. [7.0 KTOWN] Tower 28 Beauty Swipe Serum Concealer in the shade 8.0 LBC, shown with the tube standing upright next to the open applicator wand to display the product. [8.0 LBC] Tower 28 Beauty Swipe Serum Concealer in the shade 9.0 MDR, shown with the tube standing upright next to the open applicator wand to reveal the product. [9.0 MDR] Tower 28 Beauty Swipe Serum Concealer in shade 10.0 NOHO, with the tube standing upright next to the open applicator wand, revealing the product. [10.0 NOHO] Tower 28 Beauty Swipe Serum Concealer in the shade 11.0 OC, shown with the tube standing upright next to the open applicator wand to reveal the product. [11.0 OC] Tower 28 Beauty Swipe Serum Concealer in the shade 12.0 PALI, shown with the tube standing upright next to the open applicator wand to reveal the product. [12.0 PALI] Swipe Serum Concealer Tower 28 Beauty Swipe Serum Concealer in the shade 14.0 PV, shown with the tube standing upright next to the open applicator wand to reveal the product. [14.0 PV] Tower 28 Beauty Swipe Serum Concealer in the shade 15.0 SAMO, shown with the tube standing upright next to the open applicator wand to reveal the product. [15.0 SAMO] Tower 28 Beauty Swipe Serum Concealer in the shade 16.0 SB, shown with the tube standing upright next to the open applicator wand to reveal the product. [16.0 SB] Tower 28 Beauty Swipe Serum Concealer in the shade 17.0 SD, shown with the tube standing upright next to the open applicator wand to reveal the product. [17.0 SD] Tower 28 Beauty Swipe Serum Concealer in the shade 18.0 SGV, shown with the tube standing upright next to the open applicator wand to reveal the product. [18.0 SGV] Tower 28 Beauty Swipe Serum Concealer in the shade 19.0 WEHO, shown with the tube standing upright next to the open applicator wand to reveal the product. [19.0 WEHO] Tower 28 Beauty Swipe Serum Concealer in the shade 20.0 WLA, shown with the tube standing upright next to the open applicator wand to reveal the product. [20.0 WLA] Swipe Serum Concealer
    Bestseller
    Swipe Serum Concealer

    All-Over Hydrating Concealer

    4.0 DTLA
  • Tower 28 Beauty SOS Rescue Spray (4 oz) Tower 28 Beauty SOS Spray Duo featuring full-size (4oz) and travel-size (1oz). [Shared] Tower 28 Beauty SOS Rescue Spray in Refill size. [Refill] Tower 28 Beauty SOS Rescue Spray in 1oz. [1oz] Tower 28 Beauty SOS Daily Rescue Facial Spray Before + After Photo: left side of image (before) shows customer with redness on cheeks, forehead, and chin. Right side (after) of the image shows customer with reduction in redness and irritation, revealing calmer, clearer-looking skin with a healthy, hydrated glow. [Shared]
    National Eczema Association Seal of Acceptance National Rosacea Society Accepted National Psoriasis Foundation Recognized
    TikTok Viral
    SOS Rescue Spray

    The Original Hypochlorous Acid Spray

    Standard
  • Tower 28 Beauty's SOS FaceGuard SPF 30. [Shared: SOS FaceGuard SPF 30] SOS FaceGuard™ SPF 30 Sunscreen PA+++ A person smiles while holding up a bottle of Tower 28 Beauty's SOS FaceGuard SPF 30. A swatch of the product is visible on their cheek. [Shared: SOS FaceGuard SPF 30]
    National Eczema Association Seal of Acceptance National Rosacea Society Accepted National Psoriasis Foundation Recognized
    New
    SOS FaceGuard™ SPF 30 Sunscreen PA+++

    Mineral Sunscreen

    Standard
  • [GoGo Eyeshadow Set] Color swatches of makeup shades labeled with names on a white background [GoGo Eyeshadow Set]
    Save $20
    GoGo Cooling Shimmer Eyeshadow Set

    Cooling + Soothing Eyeshadow Stick

  • The Tower 28 Beauty GetSet™ Matte Powder Blush in the shade Sunset Shirley. [Sunset Shirley] The Tower 28 Beauty GetSet™ Matte Powder Blush in the shade Downtown Daiquiri [Downtown Daiquiri x Toni Bravo] GetSet™ Matte Powder Blush The Tower 28 Beauty GetSet™ Matte Powder Blush in the shade Feliz Fresca. [Feliz Fresca] The Tower 28 Beauty GetSet™ Matte Powder Blush in the shade Culver Crush. [Culver Crush] The Tower 28 Beauty GetSet™ Matte Powder Blush in the shade Long Beach Iced Tea. [Long Beach Iced Tea] The Tower 28 Beauty GetSet™ Matte Powder Blush in the shade Samo Spritzer. [Samo Spritzer] The Tower 28 Beauty GetSet™ Matte Powder Blush in the shade Sawtelle Slushie. [Sawtelle Slushie] The Tower 28 Beauty GetSet™ Matte Powder Blush in the shade Pali Punch. [Pali Punch] Woman holding a pink makeup compact with a red background [Sunset Shirley x Toni Bravo]
    New
    GetSet™ Matte Powder Blush

    Blurring + 12-Hr Fade-Proof

    Sunset Shirley x Toni Bravo *(NEW)
  • Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 05 Fairfax. [05 Fairfax] Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 10 Larchmont. [10 Larchmont] Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 13 La Cienega. [13 La Cienega] Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 15 Melrose. [15 Melrose] SunnyDays™ Tinted SPF 30 Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 20 Mulholland. [20 Mulholland] Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 25 Ocean Park. [25 Ocean Park] Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 30 PCH. [30 PCH] Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 35 Point Dume. [35 Point Dume] Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 38 Pomona. [38 Pomona] Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 40 Runyon. [40 Runyon] Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 45 Silver Lake. [45 Silver Lake] Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 50 Sunset. [50 Sunset] Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 55 Temescal. [55 Temescal] Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 60 Third St. [60 Third St] Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 65 Topanga. [65 Topanga] Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 70 Venice. [70 Venice] SunnyDays™ Tinted SPF 30
    National Eczema Association Seal of Acceptance
    SunnyDays™ Tinted SPF 30

    Sun Protection + Coverage

    05 Fairfax

  • “Tower 28 Is Making Sensitive Skin 🎉 Fun”