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👀 NEW! Swipe Serum Concealer is here!

Clean beauty, non-toxic makeup.

We only use non-toxic, non-irritating, vegan ingredients in our products and we never ever test on animals.

ShineOn Lip Jelly by Tower28 Beauty - lip gloss in clear tube packaging - peach colored lipgloss applies on clear

Get soft, glossy lips -

ShineOn Lip Jelly by Tower28 Beauty - lip gloss in clear tube packaging - peach colored lipgloss applies on clear

Get happy, healthy skin -

ShineOn Lip Jelly by Tower28 Beauty - lip gloss in clear tube packaging - peach colored lipgloss applies on clear

Get a luminous, glassy glow -

Follow us @tower28beauty —everywhere!

[A close up of seven Tower 28 Beauty MakeWaves Mascara.]

[A close up of the Tower 28 Beauty SOS Rescue Spray being spritzed out of the bottle's nozzle.]

[A close up of all four shades of the Tower 28 Beauty JuiceBalm Lip Balm.]

[A close up of a model wearing a Tower 28 Beauty earring.]

[A close up of the Tower 28 Beauty BeachPlease Cream Blush swatched onto a purple surface.]

[A close up of a model wearing the Tower 28 Beauty ShineOn Lip Jelly in XOXO and holding the product next to her face.]

[A photo of Amy Liu, founder and CEO of Tower 28 Beauty, outdoors in natural lighting.]

Note From Amy, Founder/CEO

I've had sensitive skin my entire adult life. After 15+ years working in the beauty industry, I was frustrated that my chronic eczema meant I was stuck using boring, clinical brands that often didn’t even work. I wanted to create accessible, irritant-free, high-performance, FUN products designed for all skin types (esp sensitive!).