Sun's Out Cheeks Out!

Meet BeachPlease Tinted Balm:
a creamy, buildable multi-tasking color for sun-kissed skin.

Clean makeup designed for sensitive skin that actually works! This creamy, multi-use blush applies like second skin all over. Try on lips + cheeks for a clean monochromatic look.

100% Vegan and Cruelty-Free

6 sun-kissed shades inspired by the Santa Monica sunset




What shade of BeachPlease Tinted Balm should I get?
Magic Hour and Power Hour are great neutrals to start out with! For a custom shade recommendation, send a selfie to


Does BeachPlease Tinted Balm have a scent?
We do not use fragrance or essential oils in our formulas.


Is there any glitter or shimmer in BeachPlease Tinted Balm?
There is no glitter or shimmer in BeachPlease.


What skin type is BeachPlease Tinted Balm for?
BeachPlease is designed for sensitive skin, made for all. Beyond just clean ingredients, we avoid known allergens and irritatants — including essential oils, fragrances, pore clogging ingredients, and more. Learn more about our product philosophy here.

Multiuse = Use Everywhere!
BeachPlease’s creamy formula applies like second skin all over. Tap and blend with fingertips onto cheeks and lips for a clean monochromatic look.

Cream before Powder!
For the most seamless application, apply BeachPlease before powder products

Mix + Match!
Channel your inner artist: create your own unique shade by mixing 2 shades of BeachPlease.

100% Vegan and Cruelty-Free
Coconut Oil Free

Ingredients: Hydrogenated Polyisobutene, Zea Mays (Corn) Starch, Ricinus Communis (Castor) Seed Oil, Polyhydroxystearic Acid, Helianthus Annuus (Sunflower) Seed Wax, Diisostearyl Malate, Triisostearyl Citrate, Microcrystalline Wax (Cera Microcristallina), Jojoba Esters, Butyrospermum Parkii (Shea) Butter, Orbignya Oleifera Seed Oil, Oryza Sativa (Rice) Bran Extract, Helianthus Annuus (Sunflower) Extract, Rosmarinus Officinalis (Rosemary) Leaf Extract, Camellia Sinensis Leaf Extract, Chamomilla Recutita (Matricaria) Flower Extract, Aloe Barbadensis Leaf Extract, Carthamus Tinctorius (Safflower) Seed Oil, Acacia Decurrens Flower Wax, Persea Gratissima (Avocado) Oil, Rosa Canina Fruit Oil, Glycine Soja (Soybean) Oil, Tocopherol, Polyglycerin-3, Caprylyl Glycol, Ethylhexylglycerin. MAY CONTAIN: Iron Oxides (CI 77491), Iron Oxides (CI 77492), Iron Oxides (CI 77499), Red 7 Lake (CI 15850), Red 22 Lake (CI 45380), Red 30 Lake (CI 73360), Titanium Dioxide (CI 77891).

"This multitasking tinted balm will make your eyes, lips and cheeks look fabulous, all while taking up minimal space in your bag."


Luminous and Pigmented

"These give you a gorgeous glow and have the perfect blendable and buildable pigment that doesn't look to harsh on my skin but can be layered to look more intense. The most impressive part is that at the end of a 10 hour day with no touch ups, it's still visible on my face. "


"I have oily skin and large pores and have been super nervous to use anything cream but this sits nicely on my skin without sinking into my pores or sliding around. It doesn't have a tacky finish once on like some other cream products do."


"I bounced this into my cheeks for the first time and I was blown away! It blends out really nicely and gives me a natural glow. This is perfect for me and my skin- I have pretty sensitive, acne prone skin and the lack of fragrance and other irritants make this amazing."




Get your hands dirty with clean makeup designed for sensitive skin

ShineOn Lip Jelly by Tower 28 Beauty - in shade Chill (a clear gloss)

A best-selling, non-sticky lip gloss formulated with plant-based oils to soften and protect sensitive lips.

A blendable, buildable illuminating cream bronzer for that fresh-from-vacay glow

Everyday protection you need and coverage you want. 100% mineral sunscreen.

C U @ TOWER 28!

Tower 28 is named after a real lifeguard tower in Santa Monica, CA. A symbol of safety, it's also a popular meeting spot for locals and stands for everything we believe in —community, healthy fun, and clean living!

We're the first and only beauty brand to 100% follow the National Eczema Association's Ingredient Guidelines —making our products safe for even the *most* sensitive skin types!