CLEAN BEAUTY BORN AND BRED IN SANTA MONICA, CALIFORNIA

Tower 28 Beauty is named after a lifeguard tower in Santa Monica

Tower 28 is the place where two iconic LA worlds come together. It sits at the crossroads of the Santa Monica pier and gritty Venice Beach. A meeting place for locals, Tower 28 symbolizes everything we believe in - community, healthy fun, and clean living.

At Tower 28 Beauty, we like our beauty products the way we like our beaches: clean, full of sunshine, and for everyone.

Hi! I'm Amy

I've had sensitive skin my entire adult life. Sensitive skin can take so many forms, but for me it means eczema. After 15+ years working as a beauty executive, I was frustrated that my sensitive, problem skin meant I was limited to serious brands that felt clinical (like someone in a lab coat was selling to me!)

If you have sensitive skin, you've heard the terms: hypo-allergenic, fragrance-free, dermatologist-tested. It's a start but that doesn't mean the product is good for you! At Tower 28, we know that what goes on your skin also goes in your bloodstream. We also know that beauty doesn't have to be so serious, which is why our products are non-toxic, free of sensitizing irritants, full of calming, nourishing ingredients, plus a healthy dose of FUN. Not to mention vegan + cruelty-free. Proving #ItsOkayToBeSensitive.

SHOP NON-TOXIC, NON-IRRITATING, VEGAN + CRUELTY FREE MAKEUP AND SKINCARE