
LipSoftie® Lip Treatment
LipSoftie® Lip Treatment
The hydration of a lip mask + a sweet sheer tint for instant comfort and smooth, softie lips. Served up in 8 tasty flavors!
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- 💧Instantly Hydrating
- 💋Prevents Dry Lips
- ✨Soft Shine Finish
- 😋Food-Grade Flavor
- 📝Clinically-Proven
- 👩⚕️Derm-Approved
Tell Me More
Tell Me More
Designed for sensitive, irritated lips, this cushiony treatment balm delivers instant comfort + long-lasting hydration for smooth, softie lips.
LipSoftie® Lip Treatment is made with a blend of four soothing restorative oils and lysine, it’s non-sticky and made with food-grade flavor to avoid further drying out lips.
Ingredients
Ingredients
Shea Butter: Boosts lip hydration and soothes skin.
Jojoba Oil: Locks in moisture to keep lips soft and supple.
Lysine: Prevents dryness and helps to smooth + soften lips.
Hydrogenated Polyisobutene, Polybutene, Diisostearyl Malate, Hydrogenated Soybean Oil, Hydrogenated Olive Oil, Polyhydroxystearic Acid, Hydrogenated Jojoba Oil, Ethylene/Propylene/Styrene Copolymer, Copernicia Cerifera (Carnauba) Wax, Euphorbia Cerifera (Candelilla) Wax, Lauroyl Lysine, Butyrospermum Parkii (Shea) Butter, Ricinus Communis (Castor) Seed Oil, Caprylyl Glycol, Tocopherol, Ethylhexylglycerin, Phytosterols, Tocopheryl Acetate, Butylene/Ethylene/Styrene Copolymer, Simmondsia Chinensis (Jojoba) Seed Oil, Glycine Soja (Soybean) Oil, Cocos Nucifera (Coconut) Oil, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate, Flavor (Aroma), Benzyl Alcohol, Benzyl Benzoate, Iron Oxides (Ci 77491, Ci 77499), Red 6 (Ci 15850).
How To Use
How To Use
Lather on for hydration and comfort. Use at night for an overnight mask.
![Sugar Plum [The Tower 28 Beauty LipSoftie® Lip Treatment in the shade Sugar Plum]](http://www.tower28beauty.com/cdn/shop/files/PACKSHOT-SP.webp?v=1738608225&width=1445)
![Sugar Plum [Tower 28 Beauty's LipSoftie® Lip Treatment in Sugar Plum applied on model]](http://www.tower28beauty.com/cdn/shop/files/CAMPAIGN_HERO_-_SP.jpg?v=1738608225&width=1445)
![Sugar Plum [Tower 28 Beauty's LipSoftie® Lip Treatment in Sugar Plum applied on three different skin tones]](http://www.tower28beauty.com/cdn/shop/files/MODEL_QUAD_-_SP.jpg?v=1738608225&width=1445)
![Sugar Plum [A swatch of Tower 28 Beauty LipSoftie® Lip Treatment in Sugar Plum on a white background]](http://www.tower28beauty.com/cdn/shop/files/TEXTURE_SWATCH_-_SP.jpg?v=1738608225&width=1445)
![[A close up of a model wearing Tower 28 Beauty's LipSoftie® Lip Treatment in Sugar Plum on her lips]](http://www.tower28beauty.com/cdn/shop/files/CAMPAIGN_MOOD-SP.jpg?v=1738608225&width=1445)
![Confetti Cake [The Tower 28 Beauty LipSoftie™ Lip Treatment in the shade Confetti Cake]](http://www.tower28beauty.com/cdn/shop/files/PACKSHOT-CC_99620ceb-62bf-4272-b89f-04a462c1f5d7.webp?v=1738608225&width=1445)
![Confetti Cake [A close up of a model holding Tower 28 Beauty's LipSoftie™ Lip Treatment in Confetti Cake and wearing it on her lips]](http://www.tower28beauty.com/cdn/shop/files/CAMPAIGN_HERO_-_CC_1.jpg?v=1738608225&width=1445)
![[A swatch of Tower 28 Beauty LipSoftie™ Lip Treatment in Confetti Cake on a white background]](http://www.tower28beauty.com/cdn/shop/files/TEXTURE_SWATCH_-_CC.jpg?v=1738608225&width=1445)
![[Tower 28 Beauty's LipSoftie™ Lip Treatment in Confetti Cake applied on three different skin tones]](http://www.tower28beauty.com/cdn/shop/files/MODEL_QUAD_-_CC.jpg?v=1738608225&width=1445)
![[A close up of a model wearing Tower 28 Beauty's LipSoftie™ Lip Treatment in Confetti Cake on her lips]](http://www.tower28beauty.com/cdn/shop/files/CAMPAIGNMOOD-CC_d322f000-cf29-41ee-a74a-20cc4c937646.jpg?v=1738608225&width=1445)
![Ube Vanilla [The Tower 28 Beauty LipSoftie™ Lip Treatment in the shade Ube Vanilla]](http://www.tower28beauty.com/cdn/shop/files/PACKSHOT-UBEVANILLA.webp?v=1738608225&width=1445)
![Ube Vanilla [A close up of a model holding Tower 28 Beauty's LipSoftie™ Lip Treatment in Ube Vanilla and wearing it on her lips]](http://www.tower28beauty.com/cdn/shop/files/CAMPAIGN_HERO_-_UV.jpg?v=1739315263&width=1445)
![[Tower 28 Beauty's LipSoftie™ Lip Treatment in Ube Vanilla applied on three different skin tones]](http://www.tower28beauty.com/cdn/shop/files/MODELQUAD-UBEVANILLA_1.jpg?v=1738608225&width=1445)
![[A swatch of Tower 28 Beauty LipSoftie™ Lip Treatment in Ube Vanilla on a white background]](http://www.tower28beauty.com/cdn/shop/files/TEXTURESWATCH-UV.jpg?v=1738608225&width=1445)
![[A close up of a model wearing Tower 28 Beauty's LipSoftie™ Lip Treatment in Ube Vanilla on her lips]](http://www.tower28beauty.com/cdn/shop/files/CAMPAIGNMOOD-UV_1.jpg?v=1738608225&width=1445)
![SOS Vanilla [The Tower 28 Beauty LipSoftie™ Lip Treatment in the shade SOS Vanilla]](http://www.tower28beauty.com/cdn/shop/files/PACKSHOT-SOS.webp?v=1738608225&width=1445)
![SOS Vanilla [A close up of a model holding Tower 28 Beauty's LipSoftie™ Lip Treatment in SOS Vanilla and wearing it on her lips]](http://www.tower28beauty.com/cdn/shop/files/CAMPAIGNHERO-SOS_2.jpg?v=1738608225&width=1445)
![SOS Vanilla [The Tower 28 Beauty LipSoftie™ Lip Treatment in the shade SOS Vanilla]](http://www.tower28beauty.com/cdn/shop/files/MODELQUAD-SOS_1.jpg?v=1738608225&width=1445)
![[A swatch of Tower 28 Beauty LipSoftie™ Lip Treatment in SOS Vanilla on a white background]](http://www.tower28beauty.com/cdn/shop/files/TEXTURESWATCH-SOS.jpg?v=1738608225&width=1445)
![Watermelon Kiwi [The Tower 28 Beauty LipSoftie™ Lip Treatment in the shade Watermelon Kiwi]](http://www.tower28beauty.com/cdn/shop/files/PACKSHOT-WATERMELONKIWI_1.webp?v=1738608225&width=1445)
![Watermelon Kiwi [A close up of a model holding Tower 28 Beauty's LipSoftie™ Lip Treatment in Watermelon Kiwi and wearing it on her lips]](http://www.tower28beauty.com/cdn/shop/files/CAMPAIGN_HERO_-_WK.jpg?v=1739315263&width=1445)
![[Tower 28 Beauty's LipSoftie™ Lip Treatment in Watermelon Kiwi applied on three different skin tones]](http://www.tower28beauty.com/cdn/shop/files/MODELQUAD-WATERMELONKIWI_1.jpg?v=1738608225&width=1445)
![[A swatch of Tower 28 Beauty LipSoftie™ Lip Treatment in Watermelon Kiwi on a white background]](http://www.tower28beauty.com/cdn/shop/files/TEXTURESWATCH-WK.jpg?v=1738608225&width=1445)
![[A close up of a model wearing Tower 28 Beauty's LipSoftie™ Lip Treatment in Watermelon Kiwi on her lips]](http://www.tower28beauty.com/cdn/shop/files/CAMPAIGNMOOD-WK_1.jpg?v=1738608225&width=1445)
![Blood Orange Vanilla [The Tower 28 Beauty LipSoftie™ Lip Treatment in the shade Blood Orange Vanilla]](http://www.tower28beauty.com/cdn/shop/files/PACKSHOT-BLOODORANGEVANILLA.webp?v=1738608225&width=1445)
![Blood Orange Vanilla [A close up of a model holding Tower 28 Beauty's LipSoftie™ Lip Treatment in Blood Orange Vanilla and wearing it on her lips]](http://www.tower28beauty.com/cdn/shop/files/CAMPAIGN_HERO_-_BOV.jpg?v=1739315263&width=1445)
![[Tower 28 Beauty's LipSoftie™ Lip Treatment in Blood Orange Vanilla applied on three different skin tones]](http://www.tower28beauty.com/cdn/shop/files/MODELQUAD-BLOODORANGEVANILLA_1.jpg?v=1738608225&width=1445)
![[A swatch of Tower 28 Beauty LipSoftie™ Lip Treatment in Blood Orange Vanilla on a white background]](http://www.tower28beauty.com/cdn/shop/files/TEXTURESWATCH-BOV.jpg?v=1738608225&width=1445)
![[A close up of a model wearing Tower 28 Beauty's LipSoftie™ Lip Treatment in Blood Orange Vanilla on her lips]](http://www.tower28beauty.com/cdn/shop/files/CAMPAIGNMOOD-BOV_1.jpg?v=1738608225&width=1445)
![Dulce de Leche [The Tower 28 Beauty LipSoftie™ Lip Treatment in the shade Dulce de Leche]](http://www.tower28beauty.com/cdn/shop/files/PACKSHOT-DULCEDELECHE.webp?v=1738608225&width=1445)
![Dulce de Leche [A close up of a model holding Tower 28 Beauty's LipSoftie™ Lip Treatment in Dulce de Leche and wearing it on her lips]](http://www.tower28beauty.com/cdn/shop/files/CAMPAIGN_HERO_-_DDL.jpg?v=1739315263&width=1445)
![[Tower 28 Beauty's LipSoftie™ Lip Treatment in Dulce de Leche applied on three different skin tones]](http://www.tower28beauty.com/cdn/shop/files/MODELQUAD-DULCEDELECHE_1.jpg?v=1738608225&width=1445)
![[A swatch of Tower 28 Beauty LipSoftie™ Lip Treatment in Dulce de Leche on a white background]](http://www.tower28beauty.com/cdn/shop/files/TEXTURESWATCH-DDL.jpg?v=1738608225&width=1445)
![[A close up of a model wearing Tower 28 Beauty's LipSoftie™ Lip Treatment in Dulce de Leche on her lips]](http://www.tower28beauty.com/cdn/shop/files/CAMPAIGNMOOD-DDL_1.jpg?v=1738608225&width=1445)
![Set [A close up of a model holding Tower 28 Beauty's LipSoftie® Lip Treatment x 4 (Blood Orange Vanilla, Watermelon Kiwi, Dulce de Leche, and Ube Vanilla) and wearing it on her lips]](http://www.tower28beauty.com/cdn/shop/files/QUAD_1.jpg?v=1739315263&width=1445)
![Red Bean Mochi [Tower 28 Beauty's LipSoftie® Lip Treatment in Red Bean Mochi applied on three different skin tones]](http://www.tower28beauty.com/cdn/shop/files/MODEL_QUAD_-_RBM_c639d14a-60a2-4ff7-a911-9d85fe2627c2.jpg?v=1738608225&width=1445)
![Red Bean Mochi [The Tower 28 Beauty LipSoftie® Lip Treatment in the shade Red Bean Mochi]](http://www.tower28beauty.com/cdn/shop/files/PACKSHOT_-_RBM.webp?v=1738608225&width=1445)
![Red Bean Mochi [Tower 28 Beauty's LipSoftie® Lip Treatment in Red Bean Mochi applied on model]](http://www.tower28beauty.com/cdn/shop/files/CAMPAIGN_HERO_-_RBM_bc164a63-84a7-4929-be5f-503b12884ebe.jpg?v=1738608225&width=1445)
![Red Bean Mochi [A swatch of Tower 28 Beauty LipSoftie® Lip Treatment in Red Bean Mochi on a white background]](http://www.tower28beauty.com/cdn/shop/files/TEXTURE_SWATCH_-_RBM.jpg?v=1738608225&width=1445)
![[A close up of a model wearing Tower 28 Beauty's LipSoftie® Lip Treatment in Red Bean Mochi on her lips]](http://www.tower28beauty.com/cdn/shop/files/CAMPAIGN_MOOD_-_RBM.jpg?v=1738608225&width=1445)
![[Photo of the Tower 28 Beauty LipSoftie® Deluxe Gift Set on white]](http://www.tower28beauty.com/cdn/shop/files/PACKSHOT-SOS_bffe740c-3dd2-413d-be6e-d7bfe2506eee.webp?v=1738367982&width=1445)
![[Family group photo of the Tower 28 Beauty LipSoftie® Deluxe Gift Set on white]](http://www.tower28beauty.com/cdn/shop/files/Frame16677_f08cfc87-d3e2-46f8-b878-58a531567540.jpg?v=1738606365&width=1445)
![[Shared: Before and after photos of 2 different lips showing the hydrating effects of Tower 28 Beauty LipSoftie® Lip Treatment]](http://www.tower28beauty.com/cdn/shop/files/LS_BA_QUAD-1WEEK-2.jpg?v=1739477041&width=1445)
![[Shared: Before and after photos of 2 different lips showing the hydrating effects of Tower 28 Beauty LipSoftie®Lip Treatment]](http://www.tower28beauty.com/cdn/shop/files/LS_BA_QUAD-OVERNIGHT.jpg?v=1739477041&width=1445)
![[Shared: Before and after photos of 2 different lips showing the hydrating effects of Tower 28 Beauty LipSoftie® Lip Treatment]](http://www.tower28beauty.com/cdn/shop/files/LS_BA_QUAD-1WEEK-1_1.jpg?v=1739477041&width=1445)
![[Shared: Tinted shades of the Tower 28 Beauty Deluxe LipSoftie® Gift Set applied on three different skin tones]](http://www.tower28beauty.com/cdn/shop/files/LS_SHADE_GRID_5a93a3fd-1531-4909-a659-26e8801d0417.jpg?v=1738606365&width=1445)
![[Shared: The results of Tower 28 Beauty LipSoftie® Lip Treatment clinical studies listed out]](http://www.tower28beauty.com/cdn/shop/files/CLINICALRESULTS_1_e8fbaefa-d697-45a4-bfc4-6eaa097f0df1.jpg?v=1738606365&width=1445)
![[The benefits of Tower 28 Beauty LipSoftie™ Lip Treatment SOS Vanilla explained]](http://www.tower28beauty.com/cdn/shop/files/POD-SOS.jpg?v=1738606365&width=1445)
![[The key ingredients of Tower 28 Beauty LipSoftie™ Lip Treatment SOS Vanilla listed out]](http://www.tower28beauty.com/cdn/shop/files/INGREDIENTINFOGRAPHIC-SOS_3408f74f-7605-4202-9dae-7910f2b6267e.jpg?v=1738606365&width=1445)
![[The benefits of Tower 28 Beauty LipSoftie™ Lip Treatment Blood Orange Vanilla explained]](http://www.tower28beauty.com/cdn/shop/files/POD-BLOODORANGEVANILLA_1_5ebab252-b17f-47f2-a430-dac83a5fc9c6.jpg?v=1738606365&width=1445)
![[The key ingredients of Tower 28 Beauty LipSoftie™ Lip Treatment Blood Orange Vanilla listed out]](http://www.tower28beauty.com/cdn/shop/files/INGREDIENTINFOGRAPHIC-BOV_1_95f7aca8-a4f4-48f6-a0fe-099ef4339b58.jpg?v=1738606365&width=1445)
![[The benefits of Tower 28 Beauty LipSoftie™ Lip Treatment Watermelon Kiwi explained]](http://www.tower28beauty.com/cdn/shop/files/POD-WATERMELONKIWI.jpg?v=1738606365&width=1445)
![[The key ingredients of Tower 28 Beauty LipSoftie™ Lip Treatment Watermelon Kiwi listed out]](http://www.tower28beauty.com/cdn/shop/files/INGREDIENTINFOGRAPHIC-WK.jpg?v=1738606365&width=1445)
![[The benefits of Tower 28 Beauty LipSoftie™ Lip Treatment Blood Dulce de Leche explained]](http://www.tower28beauty.com/cdn/shop/files/POD_-_DULCE_DE_LECHE.jpg?v=1738606365&width=1445)
![[The benefits of Tower 28 Beauty LipSoftie™ Lip Treatment Blood Dulce de Leche explained]](http://www.tower28beauty.com/cdn/shop/files/INGREDIENT_INFOGRAPHIC-DDL.jpg?v=1738606365&width=1445)
![[The benefits of Tower 28 Beauty LipSoftie™ Lip Treatment Confetti Cake explained]](http://www.tower28beauty.com/cdn/shop/files/POD_-_CONFETTI_CAKE.jpg?v=1738606365&width=1445)
![[The key ingredients of Tower 28 Beauty LipSoftie™ Lip Treatment Confetti Cake listed out]](http://www.tower28beauty.com/cdn/shop/files/INGREDIENT_INFOGRAPHIC-CC.jpg?v=1738606365&width=1445)
![[The benefits of Tower 28 Beauty LipSoftie™ Lip Treatment Ube Vanilla explained]](http://www.tower28beauty.com/cdn/shop/files/18744jpg.jpg?v=1738606365&width=1445)
![[The key ingredients of Tower 28 Beauty LipSoftie™ Lip Treatment Ube Vanilla listed out]](http://www.tower28beauty.com/cdn/shop/files/18746jpg.jpg?v=1738606365&width=1445)
![[The benefits of Tower 28 Beauty LipSoftie™ Lip Treatment Red Bean Mochi explained]](http://www.tower28beauty.com/cdn/shop/files/POD-REDBEANMOCHI.jpg?v=1738606365&width=1445)
![[The key ingredients of Tower 28 Beauty LipSoftie™ Lip Treatment Red Bean Mochi listed out]](http://www.tower28beauty.com/cdn/shop/files/INGREDIENT_INFOGRAPHIC-CC_70696ab5-f961-4c20-84f8-06231ec35a19.jpg?v=1738606365&width=1445)
![[The benefits of Tower 28 Beauty LipSoftie™ Lip Treatment Sugar Plum explained]](http://www.tower28beauty.com/cdn/shop/files/POD_-_SUGAR_PLUM.jpg?v=1738606365&width=1445)
![[The key ingredients of Tower 28 Beauty LipSoftie™ Lip Treatment Sugar Plum listed out]](http://www.tower28beauty.com/cdn/shop/files/INGREDIENT_INFOGRAPHIC-SP.jpg?v=1738606365&width=1445)
![[Shared: Results of the LipSoftie® Deluxe Gift Set]](http://www.tower28beauty.com/cdn/shop/files/POD_c402247f-486f-4cb3-8fae-b6667db9318d.jpg?v=1738606365&width=1445)
![[Shared: Ingredients in the Tower 28 Beauty LipSoftie® Deluxe Gift Set]](http://www.tower28beauty.com/cdn/shop/files/INGREDIENTINFOGRAPHIC.jpg?v=1738606365&width=1445)
![[Tower 28 Beauty LipSoftie™ Lip Treatment in SOS Vanilla has 100% recycled plastic packaging.]](http://www.tower28beauty.com/cdn/shop/files/EARTH-SENSITIVE_1.jpg?v=1738606365&width=1445)
![[Tower 28 Beauty LipSoftie™ Lip Treatment in Ube Vanilla has 100% recycled plastic packaging.]](http://www.tower28beauty.com/cdn/shop/files/EARTH-SENSITIVE-UV_1.jpg?v=1738606365&width=1445)
![[Tower 28 Beauty LipSoftie™ Lip Treatment in Dulce de Leche has 100% recycled plastic packaging.]](http://www.tower28beauty.com/cdn/shop/files/EARTH-SENSITIVE-DDL_1.jpg?v=1738606365&width=1445)
![[Tower 28 Beauty LipSoftie™ Lip Treatment in Blood Orange Vanilla has 100% recycled plastic packaging.]](http://www.tower28beauty.com/cdn/shop/files/EARTH-SENSITIVE-BOV_1.jpg?v=1738606365&width=1445)
![[Tower 28 Beauty LipSoftie™ Lip Treatment in Watermelon Kiwi has 100% recycled plastic packaging.]](http://www.tower28beauty.com/cdn/shop/files/EARTH-SENSITIVE-WK_1.jpg?v=1738606365&width=1445)
![[Tower 28 Beauty LipSoftie™ Lip Treatment in Confetti Cake has 100% recycled plastic packaging.]](http://www.tower28beauty.com/cdn/shop/files/EARTH-SENSITIVE_-_CC_1.jpg?v=1738606365&width=1445)
![[Tower 28 Beauty LipSoftie™ Lip Treatment in Sugar Plum has 100% recycled plastic packaging.]](http://www.tower28beauty.com/cdn/shop/files/EARTH-SENSITIVE-RBM.jpg?v=1738606365&width=1445)

![[Results of the Tower 28 Beauty LipSoftie® Deluxe Gift Set]](http://www.tower28beauty.com/cdn/shop/files/EARTH-SENSITIVE-SP_1_6ffcf233-01e0-4d60-8ebf-9cb83eb87a6f.jpg?v=1738606440&width=1445)

