Go-To Set
Go-To Set
Your makeup essentials for quick touch-ups on the go. Pick and choose 3 full-size favorites with your custom shades:
Shade FinderThis set ships free within the US • Free Returns
What's Included
What's Included
Swipe Serum Concealer (Full-size): a hydrating concealer that glides on like a serum but has the medium-buildable coverage power to instantly cover dark circles, redness, and blemishes.Take the Shade Match Quiz find yours.
BeachPlease Tinted Balm (Full-size): a buildable, pigmented, creamy multi-use color for lips + cheeks. Choose from 8 sun-kissed shades, inspired by the colors of the Santa Monica sunset.
MakeWaves Mascara (Full-size): a safe for sensitive eyes, vegan mascara that lengthens, defines, and holds a curl with Aquaflex® Technology for amped up, natural looking lashes.
Ingredients
Ingredients
Swipe Concealer: Water/Aqua/Eau, Hydrogenated Polyisobutene, Isononyl Isononanoate, Propanediol, Glycerin, Polyglyceryl-3 Polyricinoleate, Polyglyceryl-3 Diisostearate, Disteardimonium Hectorite, Sorbitan Isostearate, Magnesium Sulfate, Sodium Dehydroacetate, Caprylyl Glycol, 1,2-Hexanediol, Magnesium Stearate, Tocopheryl Acetate, Sodium Lauroyl Glutamate, Lysine, Magnesium Chloride, Sodium Hyaluronate, Cassia Angustifolia Seed Polysaccharide, Centella Asiatica Extract, Lactobacillus Ferment Lysate, Camellia Sinensis Leaf Extract, Punica Granatum Bark/Fruit Extract, Lactobacillus Ferment, Caffeine, Aluminum Hydroxide (CI 77002), Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77492, CI 77499).
BeachPlease Tinted Balm: Hydrogenated Polyisobutene, Zea Mays (Corn) Starch, Ricinus Communis (Castor) Seed Oil, Polyhydroxystearic Acid, Helianthus Annuus (Sunflower) Seed Wax, Diisostearyl Malate, Triisostearyl Citrate, Microcrystalline Wax (Cera Microcristallina), Jojoba Esters, Butyrospermum Parkii (Shea) Butter, Orbignya Oleifera Seed Oil, Oryza Sativa (Rice) Bran Extract, Helianthus Annuus (Sunflower) Extract, Rosmarinus Officinalis (Rosemary) Leaf Extract, Camellia Sinensis Leaf Extract, Chamomilla Recutita (Matricaria) Flower Extract, Aloe Barbadensis Leaf Extract, Carthamus Tinctorius (Safflower) Seed Oil, Acacia Decurrens Flower Wax, Persea Gratissima (Avocado) Oil, Rosa Canina Fruit Oil, Glycine Soja (Soybean) Oil, Tocopherol, Polyglycerin-3, Caprylyl Glycol, Ethylhexylglycerin. MAY CONTAIN: Iron Oxides (CI 77491), Iron Oxides (CI 77492), Iron Oxides (CI 77499), Red 7 Lake (CI 15850), Red 22 Lake (CI 45380), Red 30 Lake (CI 73360), Titanium Dioxide (CI 77891).
MakeWaves Mascara: Water/Aqua/Eau, Copernicia Cerifera (Carnauba) Wax/Cera Carnauba/Cire de carnauba, Glyceryl Stearate, Hydrogenated Olive Oil Stearyl Esters, Synthetic Wax, VP/VA Copolymer, Stearic Acid, Helianthus Annuus (Sunflower) Seed Wax, Palmitic Acid, Butylene Glycol, Olea Europaea (Olive) Oil Unsaponifiables, Aminomethyl Propanol, Ricinus Communis (Castor) Seed Oil, 1,2-Hexanediol, Caprylyl Glycol, Polyimide-1, Galactoarabinan, Rhus Succedanea Fruit Wax, Shorea Robusta Resin, Sodium Dehydroacetate, Lecithin, Tocopherol, Ascorbyl Palmitate, Citric Acid, Iron Oxides (CI 77499), Ultramarines (CI 77007).
Go-To Set
DERMATOLOGIST-APPROVED, CLINICALLY-TESTED, NON-IRRITATING
Makeup That Won't Break You Out.
F.A.Q.
Can I customize my Tower 28 Go-To Set?
Is the Tower 28 Go-To Set vegan + cruelty-free?
- AAndiVerified BuyerReviewingBeachPlease Cream BlushI recommend this productSkin Tone MediumWhat Did You Like About This Product? Color, Finish, Easy To Blend, Staying Power, Did Not Irritate My SkinWould You Recommend This Product? YesRated 5 out of 5 stars23 hours agoRed Cream Blush is Perfection
This cream blush in the color Red gives me the most perfect flushed color. I cannot wait to keep using this super cute and easily blendable blush in the fall and winter!
Was this helpful? - SMSwati M.Verified ReviewerReviewingSwipe Serum ConcealerI recommend this productSkin Challenges Redness, Texture, Chronic Sensitivity (Eczema, Rosacea, etc.)What Did You Like About This Product? Coverage, Easy to Blend, FinishWould You Recommend This Product? YesRated 4 out of 5 stars1 month agoLove how hydrating and skin like it is!
I think this has to be my top 2 concealers. It's hydrating, very skin-like, just the right amount of coverage, and has skincare benefits so I can have it all day and I won't break out, builds/blends perfectly!
Would recommend this if you have combination to sensitive skin type. I only use this to cover my dark circles and slight discolouration and feel like my base makeup is sorted.
Was this helpful? - ICIris C.Verified BuyerReviewingSwipe Serum ConcealerI recommend this productSkin Challenges Redness, DrynessWhat Did You Like About This Product? Coverage, Finish, Skincare Benefits, Lasting Power, Easy to BlendWould You Recommend This Product? YesRated 5 out of 5 stars1 month agoOne of the most hydrating
Is been so hard to put this concealer down is so good light weight blend so beautiful and looks flawless..
Was this helpful? - SAStella A.Verified ReviewerReviewingSwipe Serum ConcealerI recommend this productSkin Challenges Acne/BlemishesWhat Did You Like About This Product? Coverage, Color, Easy to Blend, Finish, Didn't Irritate My SkinWould You Recommend This Product? YesRated 5 out of 5 stars1 month agoEverything I need in a concealer.
I found my perfect shade in a sample swatch on a previous purchase of this concealer. I originally got the wrong shade and it was easy and uncomplicated to get a refund and order my correct shade. As someone who breaks out and messes with my skin I have struggled with coverage and feeling like my concealer is effective but…THIS CONCEALER IS EVERYTHING. It has perfect coverage for my blemishes and is hydrating without slipping around. I also am so happy I finally found a concealer that fits my skin tone! I’m wearing shade 2.0 BU
Was this helpful? - SRSamantha r.Verified ReviewerReviewingMakeWaves™ MascaraI recommend this productLash Type CurlyWhat Did You Like About This Product? Color, Volumizes, Did Not Irritate Eyes, Lengthens, Water ResistantWould You Recommend This Product? YesRated 5 out of 5 stars1 month agoBest mascara on the market!!!
This is by Dr the most superior mascara on the market, lifting , thickening, lengthening! No smudges or flakes, this is a must have
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“Tower 28 Is Making Sensitive Skin 🎉 Fun”