19.0 WEHO

Swipe Serum Concealer

Find Your Shade

We've got you covered 😉 with 20 seamless shades!

4.0 DTLA
Light with Medium Cool undertones
1.0 BH
Fair with Neutral undertones
2.0 BU
Light with Neutral Cool undertones
3.0 CC
Light with Warm Peach undertones
5.0 EP
Light with Neutral undertones
6.0 IE
Medium with Light Neutral undertones
7.0 KTOWN
Medium with Neutral undertones
8.0 LBC
Medium with Warm Peach undertones
9.0 MDR
Medium with Olive undertones
10.0 NOHO
Medium with Tan Neutral undertones
11.0 OC
Tan with Medium Warm undertones
12.0 PALI
Tan with Medium Neutral undertones
13.0 PLAYA
Tan with Warm Golden undertones
14.0 PV
Tan Warm with Olive undertones
15.0 SAMO
Deep with Peach undertones
16.0 SB
Deep with Neutral undertones
17.0 SD
Deep with Warm undertones
18.0 SGV
Deep with Golden undertones
19.0 WEHO
Rich with Golden undertones
20.0 WLA
Rich with Neutral undertones

Take 3 Min Quiz

[A close up of a model before (left image) and after (right image) applying Swipe Serum Concealer on her redness and texture.]

Swipe On to

Swipe Out

Redness

Blemishes

Dark Circles

"It packs a punch! 💪 I can’t believe how much coverage I got from just a tiny swipe."
“Tower 28 Is Making Sensitive Skin 🎉 Fun”

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[Swatches of Tower 28 Beauty's Swipe Serum Concealer on different skin tones.]

Lightweight + Buildable

Gliiiiiiides like a serum.

Medium-Full Coverage

With high-performance coverage.

Won't Cling To Dry Patches

Calming, and helps soothe sensitive skin.

Skin-Like Natural Finish

Available in 20 seamless shades.

Meet Your Match

F.A.Q.

Is Swipe Serum Concealer safe for sensitive or acne-prone skin?

Yes, Swipe Serum Concealer is safe for sensitive skin, non-comedogenic (aka won't clog your pores), and formulated without silicones. Infused with hyaluronic acid and centella asiatica leaf extract, Swipe is hydrating and won’t cling to dry patches, calming, and helps soothe sensitive skin. The pigments are also coated in lysine, an amino acid that helps with collagen production and preventing dry skin. What’s more, Swipe’s pigment levels are a whopping 25%, which ensures real coverage, while still feeling weightless and easy to blend.

Can Swipe Serum Concealer be used as a foundation?

Absolutely! You can use Swipe Serum Concealer all over to even skin tone, to spot conceal, or just under the eyes! Swipe Serum Concealer glides on, blends seamlessly, and has none of the hangups of traditional concealers (cakey, heavy, creasy, blotchy, drying…the list goes on!).

How can I get shade matched for Swipe Serum Concealer?

You can find your best shade match by taking our quiz (linked in our navigation bar!) OR you can email us a selfie and our team will help with your shade match! We're hey@tower28beauty.com. We also offer 30 day free returns to help you find the perfect shade!

Do I need to set Swipe Serum Concealer with powder?

Personal preference! However you usually use concealer, you can use Swipe the same way. It is not needed but if you like to powder your T-zone or want your overall makeup to last longer then powder away!