I've had sensitive skin my entire adult life. After 15+ years working in the beauty industry, I was frustrated that my chronic eczema meant I was stuck using boring, clinical brands that often didn’t even work. I wanted to create accessible, irritant-free, high-performance, FUN products designed for all skin types (esp sensitive!).
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![[Nine Tower 28 Beauty Swipe Serum Concealer laid out across a purple background.]](http://www.tower28beauty.com/cdn/shop/collections/ezgif.com-crop.gif?crop=center&height=240&v=1694031373&width=240)
![[Three models standing on the beach wearing Tower 28 Beauty products on their faces.]](http://www.tower28beauty.com/cdn/shop/collections/makeup_776fddc0-b785-4377-af70-06a4f1c08a33.jpg?crop=center&height=240&v=1694032196&width=240)
![[A close up of seven Tower 28 Beauty MakeWaves Mascara.]](http://www.tower28beauty.com/cdn/shop/files/Tower-insta5_20d74880-9536-4e87-8880-86b2f321f983.jpg?v=1690919837&width=400)
![[A close up of the Tower 28 Beauty SOS Rescue Spray being spritzed out of the bottle's nozzle.]](http://www.tower28beauty.com/cdn/shop/files/Tower-insta2_30460e79-ac78-4333-8d9f-79f4c4a68dd6.jpg?v=1690919837&width=400)
![[A close up of all four shades of the Tower 28 Beauty JuiceBalm Lip Balm.]](http://www.tower28beauty.com/cdn/shop/files/Tower-insta3.jpg?v=1690919023&width=400)
![[A close up of a model wearing a Tower 28 Beauty earring.]](http://www.tower28beauty.com/cdn/shop/files/Tower-insta1_4647eca8-4bec-4e03-9b23-4081c44fe78f.jpg?v=1690919836&width=400)
![[A close up of the Tower 28 Beauty BeachPlease Cream Blush swatched onto a purple surface.]](http://www.tower28beauty.com/cdn/shop/files/vertical-1_0011_TOWER28-STILL-LIFE-NY-09.jpg?v=1686757178&width=400)
![[A close up of a model wearing the Tower 28 Beauty ShineOn Lip Jelly in XOXO and holding the product next to her face.]](http://www.tower28beauty.com/cdn/shop/files/Tower-insta6_31a9518b-2471-46ea-85a8-ab2111a0c1f1.jpg?v=1690919690&width=400)
![[A photo of Amy Liu, founder and CEO of Tower 28 Beauty, outdoors in natural lighting.]](http://www.tower28beauty.com/cdn/shop/files/Amy_Liu_1_1.jpg?v=1686770316&width=900)
![SOS Vanilla [The Tower 28 Beauty LipSoftie™ Lip Treatment in the shade SOS Vanilla]](http://www.tower28beauty.com/cdn/shop/files/PACKSHOT-SOS_1a60060e-4f70-41fd-a547-540d1e87bf18.png?crop=center&v=1708038811&width=450)
![[A before and after image of the same lips showcasing the effectiveness of Tower 28 Beauty's LipSoftie™ Lip Treatment in SOS Vanilla after one week of use]](http://www.tower28beauty.com/cdn/shop/files/BA-1_1_eb0f27af-9908-4cf3-aaaf-d578a9e18c36.jpg?crop=center&v=1708123833&width=450)
![[Shared: Tower 28 Beauty Classic Baseball Cap Embroidered Baseball Hat with Adjustable Closure in Oatmeal Cream Color]](http://www.tower28beauty.com/cdn/shop/products/classicbaseballcapArtboard14.png?crop=center&v=1627321988&width=450)
![[Shared: Girl wearing Tower 28 Beauty Classic Baseball Cap Embroidered Baseball Hat with Adjustable Closure in Oatmeal Cream Color]](http://www.tower28beauty.com/cdn/shop/products/classicbaseballcapArtboard12.png?crop=center&v=1627321988&width=450)
![[Shared: The Tower 28 Beauty tote bag]](http://www.tower28beauty.com/cdn/shop/files/Tower28ToteBag.png?crop=center&v=1691786112&width=450)
![[Shared: The Tower 28 Beauty tote bag being carried on figure]](http://www.tower28beauty.com/cdn/shop/products/toteArtboard2.jpg?crop=center&v=1691786112&width=450)
![[Tower 28 Digital Gift Card]](http://www.tower28beauty.com/cdn/shop/files/Tower28GiftCard.png?crop=center&v=1702450302&width=450)
![[Shared: Tower 28 Beauty's MakeWaves Lash Curler]](http://www.tower28beauty.com/cdn/shop/files/MakeWaves-Model19.png?crop=center&v=1697493855&width=450)
![[Shared: A model holding Tower 28 Beauty's MakeWaves Lash Curler showing her curled and lifted lashes after use.]](http://www.tower28beauty.com/cdn/shop/files/CURLER_AFTER_0084__1.png?crop=center&v=1697494002&width=450)
![[Shared: Tower 28 Beauty's SOS Hoodie in sunset orange where all proceeds are donated to Heal The Bay.]](http://www.tower28beauty.com/cdn/shop/files/PDPCarousel-frontIMAGE.png?crop=center&v=1712724458&width=450)
![Christina wears a Medium. [Shared: Tower 28 Beauty's SOS Hoodie in sunset orange where all proceeds are donated to Heal The Bay.]](http://www.tower28beauty.com/cdn/shop/files/Set-Tower28Essentials1.jpg?crop=center&v=1712724458&width=450)
![[Shared: photo of the Tower 28 Beauty LipSoftie™ Confetti Cake Gift Set]](http://www.tower28beauty.com/cdn/shop/files/PACKSHOT-CC_a52069fb-69ce-40c2-8a97-a038e28740fa.png?crop=center&v=1713225861&width=450)
![[Shared: Tower 28 Beauty's LipSoftie™ Lip Treatment in Confetti Cake applied on three different skin tones]](http://www.tower28beauty.com/cdn/shop/files/MODELQUAD-CC.jpg?crop=center&v=1713225861&width=450)