Skip to product information
Shade: Drink

JuiceBalm Lip Balm

JuiceBalm Lip Balm

4.7
Rated 4.7 out of 5 stars
134
 • 0.09 fl oz / 2.7 mL
Shade
Drink : Juicy berry

A buttery smooth vegan tinted lip balm boosted with healthy ingredients and bursting with juicy color.

Free Shipping $30+ • Free Returns

  • 😘Softens Lips
  • Dewy Finish
  • 💧Hydrating
  • 🌸Vegan
  • 🥑Healthy Ingredients
  • 😳Sensitive Skin Safe

Tell Me More

Formulated with a nourishing shea butter base, this juicy lip balm softens lips with mango seed oil, vitamin E, and vitamin C while leaving the perfect dewy sheen.

Earth Sensitive Pledge: JuiceBalm™ packaging is made from 50% PCR (aka post-consumer recycled plastic) as part of our commitment to sustainable packaging.

Ingredients

SQUEEZE: Octyldodecanol, Diisostearyl Malate, Bis-Diglyceryl Polyacyladipate-2, Polybutene, Polyethylene, Pentaerythrityl Tetraisostearate, Caprylic/Capric Triglyceride, Mica, Butyrospermum Parkii (Shea) Butter, Synthetic Beeswax, Glyceryl Caprylate, Phenoxyethanol, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate, Ascorbyl Palmitate, Mangifera Indica (Mango) Seed Oil, Red 6 (CI 15850), Red 7 Lake (CI 15850).

MIX: Octyldodecanol, Diisostearyl Malate, Bis-Diglyceryl Polyacyladipate-2, Polybutene, Polyethylene, Pentaerythrityl Tetraisostearate, Caprylic/Capric Triglyceride, Butyrospermum Parkii (Shea) Butter, Synthetic Beeswax, Mica, Glyceryl Caprylate, Synthetic Fluorphlogopite, Phenoxyethanol, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate, Theobroma Grandiflorum Seed Butter, Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77492, CI 77499).

SHAKE: Octyldodecanol, Diisostearyl Malate, Bis-Diglyceryl Polyacyladipate-2, Polybutene, Polyethylene, Pentaerythrityl Tetraisostearate, Mica, Caprylic/Capric Triglyceride, Butyrospermum Parkii (Shea) Butter, Synthetic Beeswax, Glyceryl Caprylate, Sclerocarya Birrea Seed Oil, Phenoxyethanol, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate, Iron Oxides (CI 77491), Titanium Dioxide (CI 77891), Red 6 (CI 15850), Red 7 Lake (CI 15850).

DRINK: Octyldodecanol, Diisostearyl Malate, Bis-Diglyceryl Polyacyladipate-2, Polybutene, Polyethylene, Pentaerythrityl Tetraisostearate, Caprylic/Capric Triglyceride, Butyrospermum Parkii (Shea) Butter, Mica, Synthetic Beeswax, Glyceryl Caprylate, Phenoxyethanol, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate, Sclerocarya Birrea Seed Oil, Tocopheryl Acetate, Tocopherol, Helianthus Annuus (Sunflower) Seed Oil, Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77492, CI 77499), Red 7 (CI 15850).

How to Use

Just swipe and smile! Apply over bare lips or pair with OneLiner Lip Liner.

View full details
Drink

JuiceBalm Lip Balm

F.A.Q.

What does JuiceBalm Lip Balm smell and taste like?

JuiceBalm is fragrance-free and does not contain any synthetic fragrances or essential oils. We've kept it sensitive skin (and nose!) safe and we've named them juicy names instead!

Is JuiceBalm Lip Balm more sheer or pigmented?

JuiceBalm Lip Balm comes in both sheer and pigmented shades. Sheer: Mix, Shake. Pigmented: Squeeze, Drink

How is JuiceBalm different from ShineOn Lip Jelly?

JuiceBalm Lip Balm is a hydrating stick formula for easy application on-the-go. ShineOn Lip Jelly, on the other hand, is more similar to a lip gloss with a doe-foot applicator and jelly formula. Both are incredibly hydrating and juicy on the lips!

Is JuiceBalm vegan + cruelty free?

Yes, JuiceBalm Tinted Lip Balm is formulated without animal byproducts, and never tested on animals. ALL Tower 28 products are vegan & cruelty-free.
4.7
Rated 4.7 out of 5 stars
Based on 134 reviews
Total 5 star reviews: 104 Total 4 star reviews: 27 Total 3 star reviews: 2 Total 2 star reviews: 1 Total 1 star reviews: 0
98%would recommend this product
Customer-uploaded media carousel. Press left and right arrows to navigate. Press space or enter to open more details.
Slide 1 selected
134 reviews
  • H
    hadley
    Flag of United States
    Verified Buyer
    I recommend this product
    Rated 5 out of 5 stars
    2 months ago
    Really Pigmented!

    I thought that this would be a semi tinted lip product, but it’s a full wash of color, like a lipstick!! Stains slightly, but very pretty! Overall happy, but surprised! The picture is one swipe of the product, and a size comparison between the lip jelly. (Shade:drink)

  • M
    Michellegwen
    Flag of United States
    I recommend this product
    Rated 5 out of 5 stars
    1 year ago
    A MUST HAVE

    Tower28 does not disappoint! The juicebalm makes my drier lips perfectly hydrated. I love how lightweight it feels. The colors are perfect! It can be built up or you can blot it with your fingers and it gives a beautiful natural effect. Another must have for me!

  • BF
    Bre F.
    Flag of United States
    Verified Buyer
    I recommend this product
    Rated 4 out of 5 stars
    1 year ago
    Lipbalm

    I loved the balm very much. My only complaint is that it was melting and the lipbalm stick broke😩 I will purchase again because is moisturing and love the color.

  • E
    Elinor
    Flag of United States
    I recommend this product
    Rated 5 out of 5 stars
    1 year ago
    HYDRATION CELEBRATION

    Honestly have never had a tinted balm this hydrating!!!! I love the way it looks on my lips and how it feels. It's so light and juicy, of course. And it just adds the perfect shade. 10/10 TIMES 10!!!!!

  • J
    J
    Flag of United States
    I recommend this product
    Rated 5 out of 5 stars
    1 year ago
    Great!!

    I’ve been using the JuiceBlam in the shade “Shake” for weeks now and I love it! It goes on smoothly and adds the perfect color to my lips without it being too overpowering. It’s moisturizing and glossy. I usually have difficulty finding shades that match with my skin tone but this has been a great product!

Reviews LoadedReviews Added
  • Lil’ Softies Mini Set [Shared Tower 28 Beauty's Lil’ Softies Mini Set features four mini LipSoftie Tinted Lip Treatments including a new shade and flavor exclusive to this kit!] Lil’ Softies Mini Set [Shared Tower 28 Beauty's Lil’ Softies Mini Set features four mini LipSoftie Tinted Lip Treatments including a new shade and flavor exclusive to this kit!]
    Limited Edition

    Lil’ Softies Set

    Tinted Lip Treatment Balm

    Default Title
  • Finest Hour [Tower 28 Beauty's BeachPlease Cream Blush in the shade Finest Hour]
    Dream Hour [Tower 28 Beauty's BeachPlease Cream Blush in the shade Dream Hour]
    Party Hour [Tower 28 Beauty's BeachPlease Cream Blush in the shade Party Hour]
    Magic Hour [Tower 28 Beauty's BeachPlease Cream Blush in the shade Magic Hour]
    Golden Hour [Tower 28 Beauty's BeachPlease Cream Blush in the shade Golden Hour]
    Happy Hour [Tower 28 Beauty's BeachPlease Cream Blush in the shade Happy Hour]
    Rush Hour [Tower 28 Beauty's BeachPlease Cream Blush in Rush Hour]
    Power Hour [Tower 28 Beauty BeachPlease Cream Blush in shade Power Hour]
    After Hours [Tower 28 Beauty's BeachPlease Cream Blush in the shade After Hours]
    Office Hours [Tower 28 Beauty's BeachPlease Cream Blush in the shade Office Hours]
    Magic Hour [Tower 28 Beauty's BeachPlease Cream Blush in the shade Magic Hour]

    BeachPlease Cream Blush

    Luminous Cheek + Lip Color

    Shade
    FINEST HOUR
  • Shade: Palisades Pink [The Tower 28 Beauty GetSet Blur + Set Pressed Powder in the shade Palisades Pink]
    Shade: Translucent Trestles [The Tower 28 Beauty GetSet Blur + Set Pressed Powder in the shade Translucent Trestles]
    Shade: Balboa Banana [The Tower 28 Beauty GetSet Blur + Set Pressed Powder in the shade Balboa Banana]
    Shade: Hermosa Honey [The Tower 28 Beauty GetSet Blur + Set Pressed Powder in the shade Hermosa Honey]
    GetSet Pressed Powder
    TikTok Viral

    GetSet Pressed Powder

    Instantly Blurred and Smoothed Skin

    Shade
    Palisades Pink
  • 05 Fairfax [Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 05 Fairfax]
    10 Larchmont [Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 10 Larchmont]
    13 La Cienega [Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 13 La Cienega]
    15 Melrose [Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 15 Melrose]
    18 Montana [Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 18 Montana]
    20 Mulholland [Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 20 Mulholland]
    25 Ocean Park [Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 25 Ocean Park]
    30 PCH [Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 30 PCH]
    35 Point Dume [Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 35 Point Dume]
    38 Pomona [Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 38 Pomona]
    SunnyDays™ Tinted SPF 30

    SunnyDays™ Tinted SPF 30

    Sun Protection + Complexion Coverage

    Shade
    05 Fairfax
  • 4.0 DTLA [Tower 28 Beauty Swipe Serum Concealer in the shade 4.0 DTLA]
    1.0 BH [Tower 28 Beauty Swipe Serum Concealer in the shade 1.0 BH]
    2.0 BU [Tower 28 Beauty Swipe Serum Concealer in the shade 2.0 BU]
    3.0 CC [Tower 28 Beauty Swipe Serum Concealer in the shade 3.0 CC]
    5.0 EP [Tower 28 Beauty Swipe Serum Concealer in the shade 5.0 EP]
    6.0 IE [Tower 28 Beauty Swipe Serum Concealer in the shade 6.0 IE]
    7.0 KTOWN [Tower 28 Beauty Swipe Serum Concealer in the shade 7.0 KTOWN]
    8.0 LBC [Tower 28 Beauty Swipe Serum Concealer in the shade 8.0 LBC]
    9.0 MDR [Tower 28 Beauty Swipe Serum Concealer in the shade 9.0 MDR]
    10.0 NOHO [Tower 28 Beauty Swipe Serum Concealer in the shade 10.0 NOHO]
    Swipe Serum Concealer

    Swipe Serum Concealer

    All-Over Hydrating Concealer

    Shade
    4.0 DTLA
  • Shade: Jet [The Tower 28 Beauty MakeWaves™ Mascara in the shade Jet.]
    Shade: Drift [The Tower 28 Beauty MakeWaves™ Mascara in the shade Drift.]
    Shade: Jet [The Tower 28 Beauty MakeWaves Mini Mascara in the shade Jet.]
    [Shared]
    Shade: Drift [The Tower 28 Beauty MakeWaves™ Mascara in the shade Drift.]
    Bestseller

    MakeWaves™ Mascara

    Lengthening + Volumizing Mascara

    Color
    Jet
  • SOS Vanilla [The Tower 28 Beauty LipSoftie™ Lip Treatment in the shade SOS Vanilla]
    Watermelon Kiwi [The Tower 28 Beauty LipSoftie™ Lip Treatment in the shade Watermelon Kiwi]
    Ube Vanilla [The Tower 28 Beauty LipSoftie™ Lip Treatment in the shade Ube Vanilla]
    Dulce de Leche [The Tower 28 Beauty LipSoftie™ Lip Treatment in the shade Dulce de Leche]
    Blood Orange Vanilla [The Tower 28 Beauty LipSoftie™ Lip Treatment in the shade Blood Orange Vanilla]
    Lil’ Softies Mini Set [Shared Tower 28 Beauty's Lil’ Softies Mini Set features four mini LipSoftie Tinted Lip Treatments including a new shade and flavor exclusive to this kit!]
    LipSoftie® Lip Treatment Set [The Tower 28 Beauty LipSoftie® Lip Treatment Set includes 4 flavors. ]
    Confetti Cake [The Tower 28 Beauty LipSoftie™ Lip Treatment in the shade Confetti Cake]
    SOS Vanilla [A close up of a model holding Tower 28 Beauty's LipSoftie™ Lip Treatment in SOS Vanilla and wearing it on her lips]

    LipSoftie® Lip Treatment

    Tinted Lip Treatment Balm

    Shade
    SOS Vanilla
  • [Shared: Tower 28 Beauty SOS Bestsellers Kit] [Shared: Tower 28 Beauty SOS Bestsellers Kit includes a full-size SOS Spray]
    Save $16

    SOS Bestsellers Kit

    Limited Edition Skincare Trio

    Default Title
  • SOS Complete Routine [Shared: Tower 28 Beauty's SOS Complete Routine which features SOS Daily Balancing Gel Cleanser, SOS Daily Rescue Spray, and SOS Barrier Cream. Shared] [Shared: Tower 28 Beauty SOS Routine]
    Save $8

    SOS Rescue Set

    3-Step Skincare Routine

    Default Title
  • 4oz [Tower 28 Beauty SOS Rescue Spray in 4oz]
    1oz [Tower 28 Beauty SOS Rescue Spray in 1oz]
    Refill [Tower 28 Beauty SOS Rescue Spray in Refill size]
    SOS Spray Duo [Shared: Tower 28 Beauty's SOS Spray Duo which features SOS Daily Rescue Spray 4oz and 1oz.]
    [Shared: Tower 28 Beauty SOS Rescue Spray in 1oz, 4oz, and 12 oz]
    Bestseller

    SOS Rescue Spray

    Toner Treatment with Hypochlorous Acid

    Size
    4 OZ / 120 ML
  • SOS Spray Duo [Shared: Tower 28 Beauty's SOS Spray Duo which features SOS Daily Rescue Spray 4oz and 1oz.] [Shared: Model smiles into camera holding Tower 28 Beauty SOS Daily Rescue Facial Spray 4oz and 1oz next to her face]
    Save $4

    SOS Spray Duo

    Skincare Travel Essentials

    Default Title
  • [Shared: Tower 28 Beauty SOS Recovery Cream] [Shared: A model applying Tower 28 Beauty SOS Recovery Cream on her face]

    SOS Recovery Cream

    Barrier Recovery Moisturizer with Ceramides

    1.86 OZ / 55 ML
  • [Shared: Tower 28 Beauty SOS Daily Balancing Gel Cleanser] [Shared: Tower 28 Beauty SOS Daily Balancing Gel Cleanser]
    New

    SOS Gel Cleanser

    Balancing + Removes Makeup

    5 OZ / 150 ML
  • [Shared: Tower 28 Beauty SOS Rescue Serum] [Shared: Tower 28 Beauty SOS Rescue Serum and SOS Rescue Spray]

    SOS Rescue Serum

    Redness Relief with Hypochlorous Acid

    2 OZ / 59.2 ML
  • SOS Vanilla [The Tower 28 Beauty LipSoftie™ Lip Treatment in the shade SOS Vanilla] SOS Vanilla [A close up of a model holding Tower 28 Beauty's LipSoftie™ Lip Treatment in SOS Vanilla and wearing it on her lips]
    New

    SOS LipSoftie® Lip Treatment

    Tinted Lip Treatment Balm

    SOS Vanilla
  • SOS Vanilla [The Tower 28 Beauty LipSoftie™ Lip Treatment in the shade SOS Vanilla]
    Watermelon Kiwi [The Tower 28 Beauty LipSoftie™ Lip Treatment in the shade Watermelon Kiwi]
    Ube Vanilla [The Tower 28 Beauty LipSoftie™ Lip Treatment in the shade Ube Vanilla]
    Dulce de Leche [The Tower 28 Beauty LipSoftie™ Lip Treatment in the shade Dulce de Leche]
    Blood Orange Vanilla [The Tower 28 Beauty LipSoftie™ Lip Treatment in the shade Blood Orange Vanilla]
    Lil’ Softies Mini Set [Shared Tower 28 Beauty's Lil’ Softies Mini Set features four mini LipSoftie Tinted Lip Treatments including a new shade and flavor exclusive to this kit!]
    LipSoftie® Lip Treatment Set [The Tower 28 Beauty LipSoftie® Lip Treatment Set includes 4 flavors. ]
    Confetti Cake [The Tower 28 Beauty LipSoftie™ Lip Treatment in the shade Confetti Cake]
    SOS Vanilla [A close up of a model holding Tower 28 Beauty's LipSoftie™ Lip Treatment in SOS Vanilla and wearing it on her lips]

    LipSoftie® Lip Treatment

    Tinted Lip Treatment Balm

    Shade
    SOS Vanilla