Last year, we went searching for 

”The Crustiest Lips in America”

Why? We were working on something NEW and wanted to put it to the test...
We received hundreds of DMs from our community, offering up their chapped, crusty lips.
So, we selected the best of the worst and sent them our secret unreleased LipSoftie Lip Treatment. Once we saw the results, we knew... we'd finally found "The One!"
Check out these smooth + hydrated smoochers for yourself...

From Crustie... to Softie

Shavanté R.

Joey Y.

Sophie H.

Xiyan C.