Group shot of full-range of Tower 28 Beauty's colorful LipSoftie Lip Treatments
  • Shade: Drift [The Tower 28 Beauty MakeWaves™ Mascara in the shade Drift.]
    Shade: Jet [The Tower 28 Beauty MakeWaves™ Mascara in the shade Jet.]
    MakeWaves™ Mascara
    MakeWaves™ Mascara
    [Two models wearing the Tower 28 Beauty MakeWaves™ Mascara in Jet]
    Bestseller

    MakeWaves™ Mascara

    Lengthening + Volumizing Mascara

    Color
    Drift  (NEW)*
  • 4.0 DTLA [Tower 28 Beauty Swipe Serum Concealer in the shade 4.0 DTLA]
    1.0 BH [Tower 28 Beauty Swipe Serum Concealer in the shade 1.0 BH]
    2.0 BU [Tower 28 Beauty Swipe Serum Concealer in the shade 2.0 BU]
    3.0 CC [Tower 28 Beauty Swipe Serum Concealer in the shade 3.0 CC]
    5.0 EP [Tower 28 Beauty Swipe Serum Concealer in the shade 5.0 EP]
    6.0 IE [Tower 28 Beauty Swipe Serum Concealer in the shade 6.0 IE]
    7.0 KTOWN [Tower 28 Beauty Swipe Serum Concealer in the shade 7.0 KTOWN]
    8.0 LBC [Tower 28 Beauty Swipe Serum Concealer in the shade 8.0 LBC]
    9.0 MDR [Tower 28 Beauty Swipe Serum Concealer in the shade 9.0 MDR]
    10.0 NOHO [Tower 28 Beauty Swipe Serum Concealer in the shade 10.0 NOHO]
    11.0 OC [Tower 28 Beauty Swipe Serum Concealer in the shade 11.0 OC]
    12.0 PALI [Tower 28 Beauty Swipe Serum Concealer in the shade 12.0 PALI]
    13.0 PLAYA [Tower 28 Beauty Swipe Serum Concealer in the shade 13.0 PLAYA]
    14.0 PV [Tower 28 Beauty Swipe Serum Concealer in the shade 14.0 PV]
    15.0 SAMO [Tower 28 Beauty Swipe Serum Concealer in the shade 15.0 SAMO]
    16.0 SB [Tower 28 Beauty Swipe Serum Concealer in the shade 16.0 SB]
    17.0 SD [Tower 28 Beauty Swipe Serum Concealer in the shade 17.0 SD]
    18.0 SGV [Tower 28 Beauty Swipe Serum Concealer in the shade 18.0 SGV]
    19.0 WEHO [Tower 28 Beauty Swipe Serum Concealer in the shade 19.0 WEHO]
    20.0 WLA [Tower 28 Beauty Swipe Serum Concealer in the shade 20.0 WLA]
    Swipe Serum Concealer

    Swipe Serum Concealer

    All-Over Hydrating Concealer

    Shade
    4.0 DTLA
  • Shade: Fill Me In [The Tower 28 Beauty OneLiner in the shade Fill Me In]
    Shade: Draw Me [The Tower 28 Beauty OneLiner Lip Liner in the shade Draw Me]
    Shade: Work of Art [The Tower 28 Beauty OneLiner in the shade Work of Art]
    OneLiner [All three shades of the Tower 28 Beauty OneLiner Lip Liner being held in the air by a hand]

    OneLiner Lip Liner

    High-Pigment Lip + Eye Liner

    Shade
    Fill Me In
  • Not sure what to get 👀? Take our product quiz!

    Take Quiz
  • [Shared: Tower 28 Beauty's MakeWaves Lash Curler] [Shared: A model holding Tower 28 Beauty's MakeWaves Lash Curler showing her curled and lifted lashes after use.]
    New

    MakeWaves™ Lash Curler

    Curls, Lifts, + Gentle On The Lashes

5 of 31 products